INDUSTRY OVERVIEW

Size of the Industry
Market capitalization
Output per annum
Percentage in world market
The size of Indian Cosmetic Industry globally is $274 billion,
while that of the Indian cosmetic industry is $ 4.6 billion.
According to analysis and figures given by the confederation of
Indian Industries (CII), the tota Indian beauty and cosmetic
market size currently at US$950 million and showing growth
between 15-20% per annum.
Industry sources estimate a rapid rate of 20% annum
The overall beauty and wellness market that includes beauty
services stands at about US$2,680 million, according to CII
estimates.

Since 1991 with the liberalization along with the crowning of many Indian women at
international beauty pageants, the cosmetic industry has came into limelight in a bigger way,
Subsequently their has been a change in the cosmetic consumption and this trend is fueling
growth in the cosmetic sector. Indian cosmetic industry had rapid growth in the last couple of
years, growing at a CAGR of around 7.5% between 2006 and 2008.While this is due to the
improving purchasing power and increasing fashion consciousness, the industry is expected to
maintain the growth momentum during the period 2009-2012. In the Indian Cosmetic Industry
both electronics as well as print media are playing an important role in spreading awareness
about the cosmetic products and developing fashion consciousness among the Indian consumers.

1|Page
 HISTORY

Since 1991 with liberalization along with the crowning of many Indian women at
international beauty pageants, the cosmetic industry has come into limelight in a bigger way,
subsequently there has been a change in cosmetic consumption and this trend is fueling growth
in a cosmetic sector. Indian cosmetic industry had rapid growth in last couple of years growing at
CAGR of around 7.5% between 2006 and 2008. While this is due to improving purchasing
power and increasing fashion consciousness, the industry is expected to maintain the growth
momentum during the period 2009-2012. In Indian cosmetic industry both electronic as well as
print media are playing an important role in spreading awareness about cosmetic products and
developing fashion consciousness among the Indian consumers.

Due to development of satellite television and number of television channels as well as

internet in modern day, translating into desire to purchase them. Additionally the flourishing
Indian fashion/film industry is fueling growth into cosmetic industry in india by making Indians
to realize the importance of having good looks and appearances. Today most of cosmetic
manufacturer in india cater do the domestic market but they are gradually establishing their
footholds in overseas market. In recent years, cosmetic manufacturers in india have received
orders from overseas market.

2|Page
 BIOMANTRA

BIOMANTRA is an Indian multinational, headquartered in Varanasi specializing in

natural herbal treatments. The company currently operates in 200 locations across India with a
national presence. It comprises a workforce of dedicated employees.

BIOMANTRA was established in varanasi in year 2007. BIOMANTRA consists of a

wide range of Personal Care products, focused on skin care and hair care segments. The products
are enriched with the goodness of Natural Herbs. The company believes in providing good
quality products to its consumers at the reasonable prices. The quality and packaging
of BIOMANTRA are unparalleled and it offers values for money to the consumers.

BIOMANTRA provides a comprehensive range of high performance, gentle herbal

cosmetics that respect the natural balance of your skin.

Each of BIOMANTRA products are made from natural herbs and are enriched with an
impeachable combination of the finest grade of plant and fruit extracts, essential oils, sea salts as
well as anti-oxidant rich vitamins and oils to provide face, hair and body care protection from
pollution, ageing and natural deterioration, thereby enhancing the natural beauty.
At BIOMANTRA we value the customer and their unique needs. This is why we
continuously strive to come up with innovative products with utmost precision keeping in mind
the ever-evolving and district needs of each and every customer. We enclose to provide one stop
solution for all skin care, body care and hair care requirements.

Vision
To be the provide world’s best herbal beauty care solution.

Mission
To be the top manufacturer and marketer of herbal beauty products and solution to deliver
a complete satisfaction and retain customer loyality.

3|Page
History of Biomantra

Established in Aug 7, 2007 by Navin Kumar Rai, BIOMANTRA Natural Skin Care is a
leading beauty products to domestic markets and target to international market in future.

Consumers access our products through some of the best known beauty retailers, as
well as thousands of best beauty salons, all of whom are serviced by a network of top flight
distributors and supported by a dedicated sales team throughout India.

The business has carrying through online also where we sell our product on various
websites like: Flipkart, Amazon, Snapdeal, Paytm, Shopclues continued to grow throughout all
over the country, Building a strong relationships with large customer’s through online selling in
2017. More recently, Biomantra has developed Tie-up’s with a number of Beauty Parlours a Pan
India level.
BIOMANTRA is at present working with 200 distributors in the cities, across India and
looking forward for International market. BIOMANTRA’s commitment to develop a success
through innovation and identifying the needs of an evolving beauty market has seen a refresh
brand identity in 2018 and a striking redefinition of our company.

Our Product Range

All these products are manufactured to fulfill the quality standards and acceptability
norms of various areas and hence are widely accepted in domestic markets. We are offering a
wide range of herbal beauty items. We also provide customized solutions as per the buyer's
requirements and specifications. BIOMANTRA have a list of product like scrub, moisturizer
cream, face wash, cream pack, massage cream, lotion, wax, cleanser, various facial kit, Bleach,
etc. and lots are upcoming with herbal cosmetics product in future.

Our Manufacturing Unit

We follow a streamlined and stringent manufacturing process, with special attention
being paid to the quality of the raw material used. The raw materials used by us are procured
from natural resources that are organically - grown plants and herbs from natural habitats.

Advanced techniques in extraction, blending, mixing, filtering, straining, etc. are

implemented that ensures all our products are produced hygienically.

4|Page
Our Team
Apart from the automated support, we consider our manpower to be our competitive
edge. Our dynamic and energetic team members have vast experience in this industry. Our
management team consists of MBA Engineers, Pharmacists, Chemists, executives and other
skilled personnel. They are capable enough of commencing your assignments to the exact
specifications and in the stipulated period of time.

Packing
Every market has its own needs and preferences, depending upon the item, we offer our
products in various pack styles. We use standardized packaging material, which helps to retain
fragrance, property and extends higher shelf life. We also customize the packaging according to
our customer specification based on:
1. Product Quantity (packs of varying weight)
2. Type of Packaging:
 Packed in poly-packs
 Bottles
 Jars
The packaging is done in accordance with the varying environmental conditions, time in
transit, etc. depending on the market being catered. To meet the market requirements throughout
the year and to enable processing in off-seasons, we have a large and well-equipped warehousing
facility.

Our Clients
Our products have gained immense popularity in the market. We have earned the
confidence and trust of a large number of esteemed customers across the country.

5|Page
 BRIEF INTRODUCTION
The Indian cosmetic industry is defined as skin care, color cosmetics, fragrances and oral
care segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%,
according to an analysis of the sector. Today, herbal cosmetic industry is driving growth in
beauty business in India and is expected to grow at a rate of 7% as more people shun chemical
products in favor of organic ones.
The emphasis of herbal cosmetic has been on the spectacular growth of the herbal and
ayurvedic beauty product business as conveyed by expert Shahnaz Husain who was the first to
introduce the concept of ayurvedic cosmetic to the world when she launched her products way
back in 1970
Today the Indian cosmetic industry has a plethora of herbal cosmetic brands like forest
essentials, bioutiue, Himalaya, blossom kochhar, VLCC, Dabur and lotus and
many more. The Indian cosmetic industry has emerged as one of the unique industries holding
huge potential for further growth.
In 2009, the cosmetic industry registered sales of INR 356.6 billion despite the global
economic recession. Indian cosmetic industry has mainly been driven by improved purchasing
power and rising fashion consciousness of the Indian population and industry players spending
readily on the promotional activities to increase consumer awareness and develop their products.
The baseline is that there has been a rise in variety of products offered by industry players
in the country. The companies have started going for rural expansion and are offering specialized
products to generate revenues from all the corners of the country.
The Indian cosmetic market which traditionally a stronghold of a few major Indian
players like Lakme , and Ponds has seen a lot of foreign entrants to the market within the last
decades. India is very price sensitive market and cosmetic and personal care product companies,
especially the new entrants have had to work out new innovative strategies to suit Indian
preferences and budgets a hold on the market and establish a niche market for them.

6|Page
 SIZE OF THE INDUSTRY
The size of Indian cosmetic industry globally is $ 274 billion, while that of the Indian cosmetic
industry is $ 4.6 billion. The current size of the Indian cosmetic industry is approx US $
600million. Among these fastest growing segment is color cosmetics, accounting for around US
$60 million of the market. Industry sources estimates a rapid growth rate of 20% per annum
across different segments of the cosmetic industry reflecting with an increasing n demand for all
kinds of beauty and personal care products. Growth in the Indian cosmetic industry has come
mainly from the low and medium priced categories that account for 90% of the cosmetics market
in terms of volume.

MARKET CAPITALIZATION
According to analysis and figures given by the Confederation of Indian Industries (CII), the total
Indian beauty and cosmetic market size currently stands at US $950 million and showing growth
between 15-20% per annul. The overall beauty and wellness market that includes beauty services
stands at about US $2,680 million, according to CII estimates.

7|Page
 Indian Cosmetic Industry at a glance

Skin care or hair care, fragrances or oral care, you name a thing about your personal care,
cosmetics covers them all. According to an analysis, in 2008, Indian cosmetic industry did a
business of $2.5 billion. Quite a number! Apart from the chemical cosmetics, herbal cosmetics
have also shown an upward trend. The analysis also shows that herbal cosmetics are expected to
grow at a rate of 7% due to gaining popularity against chemical products.

As the cosmetic industry holds a promising growth for its participants, it is expected to witness a
remarkable growth in the near future. The cosmetic players are also expanding their businesses
in rural areas due to increasing demand and spawning revenues from all corners of the country.

The foreign cosmetic entrants are establishing a niche market in India and also ensemble Indian
preferences that suit their budget. The figures disclosed by Confederation of Indian Industries
(CII) say that the total Indian cosmetics market holds the current size of US$950 million, which
means a growth of 15-20% per annum. CII also estimates that the overall wellness market
includes US$2,680 million.

Globally, the Indian cosmetics industry has a size of $274 billion and the Indian cosmetic
industry is $4.6 billion. The current size of the Indian Cosmetic industry is US$ 600 million
(approx.) CII also estimates a growth rate of 20% per annum, which reflects the increasing
demand of all kinds of personal care and beauty products.

India imports a big amount of beauty and wellness products. There are no restrictions on the
entry of cosmetic products. However, the current average import tariff is around 39.2%.

A report by KPMG wellness sector shows that India’s beauty markets will reach to Rs 80,370
crore by 2017-18. It was Rs 41,224 crore in 2012-13. The report also indicates that the workforce
requirement will grow to 12.1 million in 2022 to that of 3.4 million which was in 2013.

8|Page
 OBJECTIVES

The main objectives of the study is:

1. To study the herbal cosmetic industry as a whole.

2. To analyse the herbal cosmetic product profile of beauty salon.

3. To analyse the packing & pricing position of beauty salons

4. To study the advertising media used by beauty parlor.

9|Page
 COMPANY PROFILE

BIOMANTRA was established in Varanasi in year 2013. BIOMANTRA consists of a

wide range of Personal Care products, focused on skin care and hair care segments. The products
are enriched with the goodness of Natural Herbs. The company believes in providing good
quality products to its consumers at the reasonable prices. The quality and packaging
of BIOMANTRA are unparalleled and it offers values for money to the consumers.

PLACESThe most ancient seat of knowledge, Varanasi (Kashi) has been the ultimate source of
tradition, culture, religion, spiritualism, faith and philosophy. Often referred to as Benares,
Varanasi is the oldest living city in the world. These few lines Quotes’ by Mark Twain say it all:
"Benaras is older than history, older than tradition, older even than legend and looks twice
as old as all of them put together". Varanasi is known to attain salvation and freedom from the
cycle of birth and re-birth. Ganges in Varanasi is believed to have the power to wash away the
sins of mortals to make man immortal.

Our head office is located in Varanasi known with the name of V.C.C Marketing PVT.
LTD., area is Shivpurwa, Jhulelal Colony.

BIOMANTRA is at present working with 200 distributors in the cities, across India and
looking forward for International market. BIOMANTRA’s commitment to develop a success
through innovation and identifying the needs of an evolving beauty market has seen a refresh
brand identity in 2018 and a striking redefinition of our company.

Biomantra Product Range

All these products are manufactured to fulfill the quality standards and acceptability
norms of various areas and hence are widely accepted in domestic markets. We are offering a
wide range of herbal beauty items. We also provide customized solutions as per the buyer's
requirements and specifications. BIOMANTRA have a list of product like scrub, moisturizer
cream, face wash, cream pack, massage cream, lotion, wax, cleanser, various facial kit, Bleach,
etc. and lots are upcoming with herbal cosmetics product in future.

10 | P a g e
Biomantra Manufacturing Unit

Biomantra follow a streamlined and stringent manufacturing process, with special

attention being paid to the quality of the raw material used. The raw materials used by us are
procured from natural resources that are organically - grown plants and herbs from natural
habitats.

Advanced techniques in extraction, blending, mixing, filtering, straining, etc. are

implemented that ensures all our products are produced hygienically.

Biomantra Team
Apart from the automated support, Biomantra we consider our manpower to be our
competitive edge. Our dynamic and energetic team members have vast experience in this
industry. Our management team consists of MBA Engineers, Pharmacists, Chemists, executives
and other skilled personnel. They are capable enough of commencing your assignments to the
exact specifications and in the stipulated period of time.

Packing
Every market has its own needs and preferences, depending upon the item, Biomantra
offer our products in various pack styles. Biomantra use standardized packaging material, which
helps to retain fragrance, property and extends higher shelf life. Biomantra also customize the
packaging according to our customer specification based on:
1. Product Quantity (packs of varying weight)
2. Type of Packaging:
 Packed in poly-packs
 Bottles
 Jars
The packaging is done in accordance with the varying environmental conditions, time in
transit, etc. depending on the market being catered. To meet the market requirements throughout
the year and to enable processing in off-seasons, we have a large and well-equipped warehousing
facility.

11 | P a g e
Biomantra Clients

Biomantra products have gained immense popularity in the market. Biomantra have
earned the confidence and trust of a large number of esteemed customers across the country.

Distributorship

Most of the initiative towards the success of our organization can be credited to a strong
association with distributors throughout the domestic markets. Biomantra are an organization
that believes in strengthening its network while capturing the mass through its well-established
dealers and outlets. Biomantra try to reach all the segments of market by forming strong bonds
with parlour, wholesale and retail dealers. Biomantra tend to retain our relationships with them
by providing an active support and excellent services.
Biomantra current dealers intend to continue marketing and supplying our graded quality
products that are widely appreciated. Biomantra regularly make efforts to bind with new dealers
and always invite them to associate with us, in order to carry on the business in a cooperative
manner.

12 | P a g e
OBJECTIVES OF COMPANY

Objective of the BIOMANTRA is to focus on our customer services and to established excellent
relationship with customer by ensuring

Accessibility: All members of our company are accessible to their customer through
mobile phones and emails.

Responsiveness: We will seek to understand each customer’s requirements and our

approach to fit our customer expectations.

Follow Through: If we say will do, it will be surely done.

Attention: We will monitor the budget, scope and schedule and work in a proactive
manner with our customer to ensure goal of our company success.

Vision
To be the world leader in the herbal beauty care solution.

Mission
To be the top manufacturer and marketer of herbal beauty products and solution to deliver a
complete satisfaction and retain customer loyalty.

MANUFACTURING UNIT

We follow a streamlined and stringent manufacturing process, with special attention

being paid to the quality of the raw material used. The raw materials used by us are procured
from natural resources that are organically - grown plants and herbs from natural habitats.

Advanced techniques in extraction, blending, mixing, filtering, straining, etc. are

implemented that ensures all our products are produced hygienically. Our manufacturing unit is
set in Delhi.

13 | P a g e
 PRODUCT PROFILE

Segment and class

BIOMANTRA company focus towards the upper-middle class parlour’s where they have
more demands and also in the placement of our product done in a closer beauty parlour. Now a
day’s parlour demand has been increased and we are giving our best service to the parlour and
the end customer.
Product profile
Each of our products contains a combination of extracts of different herbs to protect, heal
and enhance the face, body and hair. Our products have various ranges like:

D Tan Clear Cream

D Tan clear cream works from deep within to reduce the melanin content in the skin
making it fairer & nourished. Added sunscreens give three times more protection from harmful
UVB rays to help retain fairness. Its mild irritation free formula works from deep within making
the skin fairer & glowing in just four weeks.
Size: (50gm and 250gm)

D Tan Scrub

The skin get tanned with constant exposure to the sun .This scrub gently exfoliate and
removes the skin tan making it fairer ,bright ,radiant and fresh. Suitable for all skin types.
Size: (50g and 250gm)

14 | P a g e
D Tan Cream Pack

D tan cream pack has milk protein that works from deep within to reduce the melanin
content in the skin making it fairer & nourished .Added sunscreens give three times more
protection from harmful UVB rays that help retain fairness.
Size: (50gm and 250gm)

Sun Block

SPF 30 lotion guards the skin from harmful UAV/UVB rays and protects the skin from
sunburn.SPF 30can be used in all skin types.
Size: (100ml)
Papaya Scrub

15 | P a g e
 Papaya contains papain enzyme which is like a medicine for the skin .Papaya extract
reduce melanin content and removes blemishes from the skin .Best for pigmented & blemished
skin.
Size: (50gm and 250gm)

Neem Gel Scrub

Neem gel scrub has neem extract which has anti bacterial & anti fungal properties and
cleanses the skin from deep within. Best for acne and pimple prone skin.
Size: (50gm and 250gm)

Fruit Massage Cream

This fruit massage cream contains strawberry ,bearberry and orange fruit extract which
removes dead cells and cleanse from deep within to give glow to the skin .Vitamin E moisturizes
the skin. Best for daily use. Can be used by all skin types.
Size: (50gm and 250gm)
Fruit Pack

16 | P a g e
 Fruit pack contains vitamin C which helps reduce oil from the face. Orange & bearberry
extract reduces blemishes, melanin content and removes blackheads from skin .Best for normal
to oily skin.
Size: (50gm and 250gm)

Clove Pack

Clove pack contains clove and neem extract neem works as antiseptic and dries pimples.
Clove helps to reduce bacterial infection .Best for acne & pimple prone skin.
Size: (50gm and 250gm)
Skin Fairness Cream

Skin fairness cream is a fairness cream. It reduces melanin content in the skin to make it
fairer. It’s a non sticky cream that easily gets absorbed and gives even colour, nourishment &
improves complexion.
Size: (50gm and 250gm)

Hair Retarder

17 | P a g e
 Hair retarder has plan derivates that soft’s, thins and eventually slows down the regrowth
of body hair. This treatment does not put the hair follicle at risk.
(50gm and 250gm)

Youth on Moisturizer

This anti – ageing moisturizer visibly reduces wrinkles and fine lines and helps to make
the skin feel firmer and smoother. It Improves skin elasticity as it works well with your skin
texture to fight against all signs of ageing.
Size: (100ml)
Fair On Moisturizer

Fair on is skin whitening moisturizer. It contains natural botanical extract which helps
reduce skin pigmentation and melanin content making it glowing, fairer and brighter.
Size: (100ml)
Pro Tone Moisturizer

18 | P a g e
 Pro Tone is a blemish control moisturizer. This moisturizer even tones and whitens
complexion by melting extra melanin. It fades pigmentation, spots and tan.
Size: (100ml)

Acne Free Moisturizer

Acne free is a pimple control moisturizer .it eliminates acne causing bacteria and gives
fresh, smooth & clear skin.
Size: (100ml)

Neem Skin Purifying Face Wash

Neem face wash has neem & tulsi extract that gently cleanses the skin, removes pimple
causing bacteria and control excessive oil secretion.

19 | P a g e
 Size: (100ml)

Youth on Face Wash

Youth on face wash is an anti ageing face wash? It has fruit extracts that makes the skin
smooth, supple and younger looking.
Size: (100ml)

Fair On Face Wash

20 | P a g e
 Fair On face wash is a fairness face wash. It removes impurities of the skin and improves
complexion.
Size: (100ml)

Acne Free Face Wash

Acne free face wash is a pimple & acne control face wash. It fights pimple & acne
causing bacteria to make the skin clean, clear & fresh.
Size: (100ml)

Pro Tone Face Wash

21 | P a g e
 Pro tone face wash is a blemish control face wash. It lightens blemishes, revitalizes skin,
shrinks pores, and reduces freckles & dark spots.
Size: (100ml)

Refresh Astringent

Refresh astringent effectively removes dirt, oil & make – up from skin pores, allowing
skin to breathe. It also controls oily skin.
Size: (100ml)

Cucumber & Aloe Vera Refreshing Skin Toner

22 | P a g e
 Cucumber & aloe Vera toner has cucumber extract that improves complexion &
moisturizes dry skin. It removes dirt, oil & make – up residues, leaving skin perfectly clean &
refreshed.
Size: (100ml, 200ml, 500ml)

Lemon Grass Cleanser

Lemon grass cleanser penetrates deep within the skin to remove dirt , grime & make – up
.it is enriched with lemon grass oil & aloe Vera extract that removes excess oil, leaving skin soft,
clean & glowing.
Size: (100ml and 500ml)

23 | P a g e
Gold Shine Bleach

Gold shine bleach gives instant glow to the skin. It contains pure gold dust, along with
essential oils, with a built in resistance against skin ageing. It lightens hair to match the skin
colour and makes the skin fairer and glowing.
Size: (260gm)

Insta Shine Diamond Bleach

Insta shine Diamond Bleach, regenerates appearance, reduces blemishes and uneven skin
tone & improve clarity. Its gives a sparking glow to the skin. It lightens hair to match the skin
colour and make the skin fairer and glowing. Size: (260gm)
Herb Essence Bleach

Herbal bleach contains the goodness of haldi, chandan, nimbu & aloe Vera. These natural
ingredients go beyond bleaching and nourish the skin with their rejuvenating properties. Herbal
bleach is the ultimate herbal solution to the unwanted hair growth on your skin. Its fades
unwanted hair on face, arms and body.
Size: (260gm)

Oxy Fairness Bleach

24 | P a g e
 Oxy fairness bleach makes the skin fairer .It has a unique formulation that blends facial
hairs, cleanses pores, removes impurities and fades facial blemishes from deep within .it
provides extra oxygen to penetrate into your skin .its contains saffron extract which makes the
skin fairer ,softer, smoother and glowing.
Size: (260gm)

Snow Whitening Night Cream

Snow whitening night cream is a fairness night cream. It reduces melanin content in the
skin and smoothes the skin to make it bright, glowing & fairer.
Size: (260gm)

Younger You Night Cream

25 | P a g e
 Younger you night cream is an anti ageing night cream. It minimizes fine lines &
wrinkles. Balances colour and tone of the skin, minimizes pores and reduces appearance of age
spots.
Size: (260gm)
Post Wax Soother

Post wax soother is an after waxing soothing gel. It has menthol, cucumber, aloe vera and
glycerine that minimizes redness, moisturizes and soothes the skin after waxing.
Size: (200ml, 500ml)

Fruit Facial Kit

Complete Facial Kit, Boosts Skin Glow & Radiance, Enhances Complexion.

26 | P a g e
 Size: (260gm)

Beauty Blaze Kit

Makes skin smooth, soft, shiny & polished & makes complexion bright & even.
Size: (260gm)

Golden Glow Kit

Gives instant glow, luminous & radiant complexion, improves skin texture, give fairness
to the skin.
Size: (260gm)

Papaya Facial Kit

Enhances Complexion, Eliminates Blemishes, Prevents Pigmentation, And Removes

Dead Cells.

27 | P a g e
 Size: (260gm)

Snow Whitening Kit

Reduces melanin level in the skin & gives fairer complexion.

Size: (260gm)

Younger You Kit

28 | P a g e
 Restores visible firmness & elasticity, tightens skin pores, removes discoloration of skin,
and balances moisture.
Size: (260gm)

Acne Eraser Kit

Gives clean, clear & fresh skin, detoxifies the infected area and diminish bacteria.
Size: (260gm)

De - Pigmentation Solution Kit

29 | P a g e
 Lighten blemishes, pigmentation patches, dark spots & dark circle, to give skin natural
glow.
Size: (260gm)

Nearest competitors
Our competitors are VLCC, Natures, Lotus, Oxy Glow, Shanahz, Vedicline and Aroma. They
compete in the range of price, quantity, packaging of product.

Future Product Diversification

Our upcoming products are Charcoal massage cream, Charcoal pack, Alovera Gel, Coco body
butter massage cream, Warning massage cream, Detox peel off mask, gold toner, Detox 3 in one
mud foam face wash + scrub + pack, distress kit focus on Fragnance, Detox kit, hair mayonnaise,
hair shampoo, hair conditioner, anti ageing serum, whitening serum, day and night cream, foot
kit, Under Eye Gel, Lip Balm.

Quality Management System

A quality management system (QMS) is a formalized system that documents processes,
procedures, and responsibilities for achieving quality policies. We have our best research and
development team who plays a major role for our company. It starts with formulation of the fresh
sample pieces where raw material quality is checked and it stored in prospered way. Then with
the hygiene equipment samples will be identified in batch wise in manufacturing units and stored
safely. While batch wise testing, its parameter will be checked like colour of the product,

30 | P a g e
fragrance, texture, viscosity, thickness, smoothness, absorbility, and itching has to be checked
well. After getting full finalized it has to dispatch to the warehouse.

Then after the report sent for sample product then, the order will be sent for mass
production where the In Process Quality Control System (IPQC) test will be done in which the
exception handling, special treatment and unqualified ordnance for disposal will be done while
the full inspection goes on and quality assurance have give then packaging sent to the warehouse.

31 | P a g e
Once the mass production is finished materials will be received by warehouse and their will a
quality inspection and quality check of each pack. If any defect seen that particular pack return
back to manufacture unit and if everything is correct with the quality then labelling of the
stickers will start on product. After that the batch of the labelled product will sent to the
warehouse and immediately informed to the financial and accounts department.

32 | P a g e
Distribution Network
Number of Distributors
BIOMANTRA is at present working with 50 distributors in the cities, across India and
looking forward for International market. BIOMANTRA’s commitment to develop a success
through innovation and identifying the needs of an evolving beauty market has seen a refresh
brand identity in 2018 and a striking redefinition of our company.

Number of Parlours
BIOMANTRA is at present working with 1000 parlours in the cities, across India.
BIOMANTRA’s commitment to develop a success through innovation and identifying the needs
of an evolving beauty market for parlour which has shown a refresh brand identity in 2018 and a
striking redefinition for our company.

Districts Cover
BIOMANTRA is at present working with the part of Uttar Pradesh, Gujarat, Bihar,
Orissa, Jharkhand, and Madhya Pradesh. BIOMANTRA’s commitment to develop a success
through innovation and identifying the needs of an evolving beauty market for parlour which has
shown a refresh brand identity in 2018 and a striking redefinition for our company.

Promotional Support
Sales Promotion
Our promotional activities support to promote our company brand and product. Promotional
activity is done on the basis like Tie-up, Product on Product offer discount, quantity purchase,
and also provides parlour accessories with our product to customer.

Advertising
BIOMANTRA advertisement is through the banners, poster, via ecommerce, social media, glow
shine, and while selling our product we promote our brand with parlour.

Promotional Events

33 | P a g e
BIOMANTRA have lots of events throughout the year as a example workshop, Exhibition,
seminar, participation in cultural activities, in colleges talks, speeches on women empowerment
through entrepreneurship, etc. These all creates lots of promotion and make a attraction towards
our product.

Human Resources Development

Human Resource Development (HRD) is the framework for helping employees develops their
personal and organizational skills, knowledge, and abilities. Human Resource Development
includes such opportunities as employee training, employee career development, performance
management and development, mentoring, succession, planning, key employee identification and
organization development.
The focus of all aspects of Human Resource Development is on developing the most superior
workforce so that the organization and individual employees can accomplish their work goals in
service to customers.

Future Diversification Plan

BIOMANTRA main goal is to focus toward Natural ayurvedic product because it has demand in
Indian Parlour and by the side we will also focus chain saloon in or on across India. Focusing
towards for the chain retail shop around the cities, districts, and states across India and also to the
International market. Planning to open the training institutes for our technician who helps them
to execute well and make our customer to convince.

34 | P a g e
 RESEARCH METHODOLOGY

The types of Research used in present survey are described below:

DESCRIPTIVE RESEARCH
 The major purpose of Descriptive Research is description of the state of affairs as it exists at
present.
 The main characteristics of this Method are that the researcher has no control over the
variables. They can only report what has happened or what is happening.

QUANTITATIVE RESEARCH
Quantitative research includes designs, techniques & measures that produce discrete numerical
or quantifiable data. It is characterized by :
 Casual-comparative
 Correlation
 Experimental
 Descriptive research

35 | P a g e
 RESEARCH METHODOLOGY

Type of Research Descriptive Research

Data Type Primary Data & Secondary Data

Sampling Size 50 Beauty salon

Sampling Method Questionnaire

Analysis Techniques Table & Pie chart

36 | P a g e
 Q1- Saloon Location

Table Number-1

% Of saloon in
S.NO. Place of Salon No. of Salon particular area
1 Sunderpur 14 28%
2 Lanka 16 32%
3 Mehmoorganj 8 16%
4 Chitaipur 7 14%
5 Godowlia 5 10%
Total 50 100%

% Of Saloon in particular
area
10%
28% Sunderpur
14%
Lanka
16% Mehmoorganj
32% Chitaipur
Godowlia

DATA ANALYSIS:
From the graphical representation of above data we may analyse that majority of salon (32%) are
lying in Lanka area of Varanasi. However, very nearer to it (28%) salons are lying in Sunderpur
area.The least no. (10%) of salons are present in Godowlia area. In between them are lying
salons in Mehmoorganj area (16%) & Chitaipur area (14%).
DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that Lanka area & Sunderpur
(32%+28%=60%) is having a major concentration of salon whereas we may also draw an
inference that the is minimum concentration of salon is in Godowlia area. However, the
Chitaipur area & Mehmoorganj area in combined having a significant concentration of saloon
(14%+16%=30%)

37 | P a g e
Q2- ANNUAL PURCHASE POSITION OF BEAUTY SALONS
Table Number-2

Purchase slab of salon % Of saloon in

S.NO.
(in Rs.) No. of Salon particular area
1 below 20000 1 2%
2 21000-40000 34 68%
3 401000-60000 13 26%
4 61000 & above 2 4%
Total 50 100%

ANNUAL PURCHASE POSITION

OF BEAUTY SALON
4% 2%
below 20000

26% 21000-40000

68%
41000-60000

DATA ANALYSIS:
From the graphical representation of above data we may analyse annual purchase of majority of
salon (68%) is liying in between Rs.20000-40000. (26%) of salons is having annual purchase in
between Rs.41000-60000.The least annual purchase of salon was (4%) above Rs. 61000 and
(2%)below Rs. 20000.

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that annual purchase of salon in
between Rs.20000-40000 (68%) is having a major concentration whereas we may also draw an
inference that the is minimum concentration of annual purchase of salon is in above Rs.61000 &
below Rs.2000. However, the annual purchase of saloon in between Rs.41000-60000 is (26%).

38 | P a g e
Q3-GENDER OF OWNER OF BEAUTY SALON

Table Number-3

Total no. of No. of male/female % of male/

S.NO.
Gender parlor survey owner female owner
1 Male 50 13 26%

2 Female 50 37 74%

GENDER OF OWNER OF
BEAUTY SALON

26%
Male
Female
74%

DATA ANALYSIS:
From the graphical representation of above data we may analyse majority of owner of beauty
salon is Female (74%). Only (26%) of owner at salon is male.

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret at salon majority of the owners is
Female(74%) .However, very few owners are male (26%).

39 | P a g e
Q4- BRAND PROMOTED BY BEAUTY SALONS
Table Number-4

Total no. of % Of saloon prefering

S.NO.
Name of brand salons No. of Salon particular Brand
1 Natures 50 15 30%
2 Lotus 50 14 28%
3 Oriflame 50 7 14%
4 SHEHNAZ 50 9 18%
5 Oxy Glow 50 5 10%

10% Natures
30% Lotus
18%
Oriflame

14% SHEHNAZ
28% Oxy Glow

DATA ANALYSIS:
From the graphical representation of above data we may analyise the majority of salon (30%) is
promoting the brand “NATURES”. However, nearer to it (28%) salons are promoting the brand
“LOTUS”. The least no. of salons are promoting the brand OXY GLOW (10%) .In between
them are lying the brand SHEHNAZ (18%) & ORIFLAME(14%)

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that major concentration of salon is on
the brand NATURES and LOTUS (30%+28%=50%) are preferred by salons whereas we may
also draw an inference that the minimum concentration of salon is on the brand OXY
GLOW.Howevr, the brand SHAHNAZ & ORIFLAME is having average concentration
(18%+14%=32%).

40 | P a g e
Q5- REASON OF KEEPING BEAUTY PRODUCT
Table Number-5

Most prefered
reason behind Parlors % of parlor
keeping the Total no. of prefering the prefering the
S.NO. product parlor survey reason reason
1 Quality 50 28 56%

2 Price 50 18 36%

3 Packaging 50 4 8%

Prefered Reason of keeping beauty

product

8%
Quality

36% Price
56%
Packaging

DATA ANALYSIS:
From the graphical representation of above data we may analyise the majority of salon (56%)
prefer the Quality of product. However, near to it (36%) salon prefer the price of product as a
reason of keeping it. Least no. of salon prefer Packaging (8%).

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that major concentration of salon is on
the Quality (56%) as well as Price(36%) of product whereas we may also draw an inference that
the minimum concentration of salon is on the packaging of product (8%).

41 | P a g e
Q6- AVERAGE FOOT FALL PER DAY AT BEAUTY SALON
Table Number-6

Total no. of Foot fall per % of foot

S.NO. Foot fall slab parlor survey day fall
1 Below 5 50 0 0%

2 5 to 10 50 25 50%

3 10 to 15 50 18 36%

4 15-20 50 7 14%

5 20-25 50 0 0%

AVERAGE FOOT FALL AT BEAUTY SALON

0% 0%

14% Below 5
5 to 10
50% 10 to 15
36% 15-20
20-25

DATA ANALYSIS:
From the graphical representation of above data we may analyise the majority of foot fall at
salon (50%) is 5-10 per day. However, near to it (36%) of salon have 10-15 foot fall per
day.prefer the price of product as a reason of keeping it. Least no. of salon prefer Packaging
(8%).

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that major foot fall (50%) at salon is
5-10 per day. Whereas we may also draw an inference that the minimum foot fall per day is 15-
20 and no foot fall is below 5 & above 21.

42 | P a g e
 Q7-ADVERTISING MEDIA USED BY BEAUTY SALON

Table Number-7

No. of parlor
using particular % of Parlor Using
Advertising Media Total no. of Advertising the particular
S.NO. Used parlor survey media Advertising media
1 Glowshine 50 34 68%

2 Banner 50 12 12%

3 Poster 50 10 10%

4 On way vision 50 10 10%

ADVERTISING MEDIA
USED BY BEAUTY SALON
10% 10% Glowshine
Banner
12%
Poster
68%
One way vision

DATA ANALYSIS:
From the graphical representation of above data we may analyise the majority of salon (68%) is
using Glowshine board as media for advertising. However, near to it (12%) of salon is using
Banner for advertising (8%).Least no. of salon prefer Poster & one way vision (10% each).

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that Glowshine board and Banner is
used by majority of Salon (68%+12%=80%) whereas we may also draw an inference that least
no. of parlor is using poster & one way vision (10% each).

43 | P a g e
Q8-PRICE RANGE OF PRODUCT KEPT BY BEAUTY SALON
Table Number-8

% of price range
Total no. of parlor Price of product kept
S.NO. Price slab (in Rs.) survey range by salon
1 Less than 100 50 3 6%
2 100-200 50 8 16%
3 200-300 50 5 10%
4 300-400 50 6 12%
5 400-500 50 21 42%
6 500 & above 50 7 14%

6%
14% Less than 100
16% 100-200
200-300
10% 300-400

42% 400-500
12%
500 & above

DATA ANALYSIS:
From the graphical representation of above data we may analyise the majority of salon is using
the product having price range between Rs.400-500. However, near to it total (30%) salon is
using the product having price range between Rs.100-200(16%) and Rs.500 & above(14%).The
least price range kept at beauty salon is less than Rs.100.

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that product having price range
between Rs.400-500 is used by majority of Salon (42%)whereas we may also draw an inference
that lowest price range of product kept at salon is less than 100 (10%). However, product in
between price range Rs.100-200(16%) and Rs.500 & above(14%).
44 | P a g e
Q9-GENDER SERVED BY BEAUTY SALON
Table Number-9

Total no. of % of gender

S.NO. Gender parlor survey No. gender served served

1 Male 50 17 26%

2 Female 50 25 74%

3 Unisex 50 8 16%

DATA ANALYSIS:
From the graphical representation of above data we may analyise that in Varanasi
majority is of female salon (74%).However near to it male salon is 26% and only 8 %salon
is of both and female.

DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that maximum concentration of
gender sender by salon is on female salon (74%) and minium concentration is on unisex
salon. Male salon is only ( 26%).

45 | P a g e
Q10- PRODUCT KEPT BY BEAUTY SALON
Table Number-10

Total no. % of product

Name of of salon No. of kept by
S.NO. product survey products beauty salon
1 Fairness cream 50 15 30%
2 Scrub 50 14 28%
3 Pack 50 7 14%
4 Facewash 50 9 18%
5 Sun block 50 5 10%

PRODUCT KEPT BY BEAUTY SALON

10%
Fairness cream
30%
18% Scrub
Pack
Facewash
14%
28% Sun block

DATA ANALYSIS:
From the graphical representation of above data we may analyise that in Varanasi
majority of salon has kept fairness cream at parlor (30%).However near to it some salon
has kept scrub (28%) and only (10%) has kept sun block . However, between these lies face
wash (18%) and face pack (14%)
DATA INTERPRETATION:
From the above mentioned data analysis we may interpret that maximum concentration of
product kept by salon is on fairness cream (30%) and minium concentration is on Sun
block (10%).

46 | P a g e
 FINDINGS

 Natures is the most favoured brand by beauty salon.

 Majority of beauty salon in Varanasi is female salon

 Price range of product kept by beauty salon is between Rs.400-500

 68% parlors are using Glowshine board as media for advertising.

 Average foot fall per day is in between 5-10

 Majority of parlors is situated in Lanka area.

 Annual purchase of beauty salon is in between Rs.21000-40000.

 30% parlors prefer using fairness cream.

 Least no. of salon in Varanasi in unisex (16%)

 54% of salon prefer Quality as reason for keeping the beauty product.

 Majority of parlor owners are female.

47 | P a g e
 CONCLUSION

The project at BIOMANTRA Natural skin care solution was a very good experience.
The management and staff were helpful and encouraged me to finish my project successfully.
They provided all the possible guidance and educated me on all the activities in the field of
marketing.

The staffs were very efficient and the whole atmosphere was very friendly. They
provided me with the form designs and information regarding the standards followed by the
company. The proposed system was easily implemented in the company and the management is
satisfied with all.

The reports are generated regularly and any mistakes made can be easily be corrected
without having to redo the whole form again. There is easy maintenance and no confusion in the
system now. The results are very good. I gained wide range of knowledge on various factors.
The project was very useful.

I once again express my sincere thanks to all those who lend me their helping hand
making this project a good success.

48 | P a g e
 LIMITATIONS

 The scope of project is limited to the city of Varanasi. So, we cannot say that response
will exist throughout India.

 The survey was very time taking.

 Lack of proper response from some of the Beauty salon.

 A small sample size of 50 beauty salon is taken, so we cannot draw inferences about the
population of salon in Varanasi.

49 | P a g e