Professional Documents
Culture Documents
ready-to-wear
also known as prêt-à-porter, where established designers create ready-to-
wear collections, produced in relatively small numbers;
haute couture
requires large amounts of time spent on the production of one-off garments
for the catwalk, which are often not practical to wear. Designs are usually
created to endorse the brand and create a 'look'.
FASHION PRODUCTS
WHAT ARE FASHION PRODUCTS?
• Selection of merchandise as accepted at a
point in time by the targeted consumer
• In Fibre/Textile/Apparel/Retail (FTAR)
business environment
• Single selling force - force of
fashion
WHAT ARE FASHION
PRODUCTS?
• Forces of fashion – influences,
events and societal pressure
• Impacts product creation and
consumer’s purchases
• Forces of fashion
• Seasonal changes
• Influence of competition
• Importance of price
• Channels of distribution
EVOLUTION OF
FASHION PRODUCTS
CATEGORIES OF
FASHION
PRODUCTS
• Apparel
• Jewellery
• Footwear
• Accessories
APPAREL
• Necessity to fashion trend
• Varieties of jeans
FACTORY JEANS TO A FASHION
PRODUCT
FOOTWEAR
• Varieties of footwear
FOOTWEAR
JEWELLERY
• Trendy and fashionable
• Light-weight jewellery
• Light-weight, handy
FASHION MAGAZINES
WHAT ARE FASHION MAGAZINES
• Earlier just a source of knowledge from the fashion world
• Today divulge minute details of a big shot designer’s collection
• Highly influential for young women
BASIC
ENSEMBLE DESIGNER
FASHION
SUGGESTIONS DEETS
KNOWLEDGE
COSMOPOLITAN
• global fashion magazine for women
• first printed in 1886 within “People” as a family
magazine, later reworked into a literary
magazine and eventually became a women’s
magazine within the late 60s
• referred to as Cosmo
• articles on women’s problems, relationships,
sex, health, careers, self-reformation,
celebrities, fashion, and beauty
COSMO THEN COSMO NOW
CELEBRITY EDIT: SONAM
KAPOOR
HARPER’S BAZAAR
• Geared toward members of the higher-middle
and upper categories
• Assembles photographers, artists, designers
and writers to deliver views into the planet of
fashion, beauty and standard culture on a
monthly basis
• Began as a weekly production, is now monthly
• Also has a “Harper’s Bazaar Bride” edition
exclusively for wedding inspiration
BAZAAR THEN BAZAAR NOW
CELEBRITY EDIT: NIKHIL THAMPI
+ SUSHMITA SEN
MARIE CLAIRE
• Worldwide monthly magazine for girls
• First printed in France in 1937
• The US edition focuses on women round the
world and a number of other world problems.
Marie Claire magazine additionally covers
health, beauty, and fashion topics.
MARIE CLAIRE THEN MARIE CLAIRE NOW
CELEBRITY EDIT- SONAKSHI
SINHA
GRAZIA
• Grazia (Italian for Grace) is AN Italian weekly
women’s magazine
• 1st international edition was 1st printed in Bulgaria
in March 2004.
• The 10th edition of this hugely popular title was
voted UK's No. 1 Magazine two years in a row.
• works on a distinctive 'Easy Chic' philosophy,
decoding fashion and the latest trends,
• not only the latest in style, but also world news and
women's issues
• Grazia cover girl hunt
GRAZIA THEN GRAZIA NOW
SPECIAL : COVER GIRL
HUNT
VOGUE
• 1892 in America. In 1909 the magazine was
acquired by Conde Naste Publishers.
• American fashion and lifestyle magazine that
is published monthly in 23 different national
and regional editions by Condé Nast.
• Most popular fashion magazine in India
• Monthly edit
• Vogue Fashion Fund
• Bollywood covers
VOGUE THEN VOGUE NOW
VOGUE
SPECIALS
FASHION BRANDS
A brand is a product, service, or concept that is publicly
distinguished from other products, services, or concepts so
that it can be easily communicated and usually marketed.
FASHION BRAND: NIKE
Nike isn’t a fashion brand. But they’re acknowledging the
fashion side of experience with sports.
Just as many plan their wardrobe for the season ahead, they
also accessorize their mobile phone with accessories.
• Phenomenon of escapism
- It allows consumers to be innovative and escape reality while it gives
complete control to the customers.