Publicity Report

Athens highlights

PR DEPARTMENT

In partnership with
2014-2017 ATHENS CASE HIGHLIGHTS
Athens in numbers throughout the years
Athens has been at the centre of the International Media Office’s planning from 2014 to 2017. In particular, focus has
been given to restoring the image of the Greek capital, which was negatively affected by the riots, financial instability,
referendum, protests and refugees crisis that took place during this time.

A major priority of this “Athens Case” has been to position the Greek capital as a top European city break destination.
As the image of the city evolved, attention was given to showcasing the city’s cultural aspect, from the classic to
modern, through opening of new cultural hotspots, revealing new hip neighbourhoods, and the emergence of the
gastronomy scene. The Athens Classic Marathon also constituted a significant promotional opportunity.

The city caught the interest of international media through the media and digital influencers programme of Marketing
Greece, resulting in more than 300 print and online publications, including destination features, photoshoots, special
reports, broadcast opportunities and blog posts.

144
Print

Online
21
52 26
23 7 35 18
13
16 45 Blogposts
57
Online
2014 Print
2015
2016
2017
2014-2017 ATHENS CASE HIGHLIGHTS
Athens in numbers throughout the years

“The Athens Case” produced in total 269 print and 116 online publications and 72 blogposts,
mainly from the key markets of Germany, France and UK, but also from Spain, Italy, Brazil, US,
Canada, China, Mexico and Argentina.

101.303.573

72

116 Print UVM

269
Online Circulation
Blogposts 790.032.321
THE ATHENS CASE
Main topics presented in major media titles

The key topics in the publications focused on the following:

- City break
- What’s hot in the city (city guide)
- New neighbourhoods

- Modern and classic face of the city

- New cultural sights and events
- Marathon city break

- Athens Riviera
- Foodie city evolution
- LGBT
ATHENS PHOTO SHOOTS
Fashion editorials in top tier French, Spanish & German media
CULTURAL CITY BREAK
Athens presented as the ultimate city break
CULTURAL CITY BREAK
What’s hot in the city
CULTURAL CITY BREAK
Top tier magazines present city’s changing scenery
CULTURAL CITY BREAK
Athens cultural revival fascinates leading online media
CULTURAL CITY BREAK
Athens- a vibrant city with a hip soul
CULTURAL CITY BREAK
Α multifaceted metropolitan city
THE ATHENS CASE
The idyllic and unknown Athens Riviera
THE ATHENS CASE
Gastronomy, fashion and shopping in the metropolitan city
THE ATHENS CASE
TV & Radio broadcasts
Athens Authentic Marathon
ATHENS AUTHENTIC MARATHON
The Athens Authentic Marathon as a city break event
ATHENS AUTHENTIC MARATHON
A celebrating atmosphere for sports participants
ATHENS AUTHENTIC MARATHON
Athens through the mythical sports atmosphere
Athens LGBT Media Project
Athens presented as a leading LGBT city break destination in Europe
ATHENS LGBT PROJECT
Athens among gay-friendly destinations LGBT media
BLOGTROTTERS
BLOGTROTTERS COMMUNITY
Digital influencers showcase the coolest city break destination