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MOBILE GAMES

NEW FRONTIER
OF THE BUSINESS
An Italian and UK Mobile Game Producer
THE WHYS
OF A VIDEO
GAME.
POINTS
OF FORCE 2
INVOLVE

3
ENTERTAIN

4
LOYALTY

5
THE MARKET

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PERSPECTIVES 2013-2018
2017
2013
Games on
Mobile
27,8% $ 23,9bn
smartphones and Mobile
17,4% $12,3bn
tablets will take
27.8% of the global
gaming market by
2017.

The Annual Growth


Rate of the mobile Total Total
$ 70,4bn $ 86,1bn
sector (CAGR *) is
estimated 4 times
higher than the total Total CAGR 6.7%
of the gaming sector. Mobile CAGR 27.3%

*Compound Annual Growth Rate


© Bitbuu Games 2018 | All Rights Reserved |
Source: Applift, Newzoo, 2013
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USERS

Market volume by
zone, total number
of users of mobile
games, number of
users who spend
on mobile games
and average
monthly
expenditure they
incur.

Source: Applift, Newzoo

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GAME REVENUES
Game revenue are
determined by 5 factors:
I giochi su smartphone
e• tablet
NUMBER OF DOWNLOADS
prenderanno il
• QUALITY
27.8% OF USERS
del mercato
globale
• IN-APP deiPRODUCTS
giochi entro
il 2016.
• ADVERTISING: GAIN FROM
VIEWS AND CLICKS ON
Il Tasso di Crescita
Annuale del settore
•mobile
OPTIMIZATION
(CAGR*) è OF
MERCHANDISING PROCESSES
stimato 4 volte
superiore
The morea quello del a game is, the
engaging
totale del settore
greater giochi.it is downloaded
the chance
from quality users, that is, those who
spend a lot of time playing games,
buying products inside the app, clicking
on banners and video advertising inside
the game.
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OPPORTUNITY
With
BITBUU GAMES

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THE BITBUU GAMES
FACTOR
MOBILE GAMES
Bitbuu Games develops video games 3D
for iOS and Android, Console and 2D
Smart TV with the magic of 3D, 2D,
augmented reality and virtual reality. VIRTUAL REALITY
Looking to the future, every day we AUGMENTED REALITY
study endless gaming possibilities in
the name of new technologies and
unlimited fun.

We o ff e r o u r p a r t n e r s t h e

BUSINESS opportunity to share the results


generated by a successful game.

PARTNERSHIP To our partners, we offer support


in the creation of engaging
ADVERTISING advertising campaigns based on
GAMES a mobile game created ad hoc by
our team of experts.
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#7 REASONS TO CHOOSE US

We are specialized
in producing
7 kinds of highly profitable
mobile games.
7 kinds,
7 guarantees of success.
#1 ACTION
#2 ARCADE
#3 RPG
#4 EDUCATION / FAMILY
#5 MUSIC
#6 RACING
#7 PLATFORM

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OUR PLUS + 360 ° COMPETENCE:
Team of Developers,
Charts and Experts of Mobile Mktg

+ RELIABILITY
Accuracy and Respect of dead lines

+ STYLE
Keeping up with the new trends

+ INNOVATION
Research &
Technological Development

+ USP

Unique Selling Proposition

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USP
Bitbuu Games has thought of a
solution that allows partners and
itself to obtain revenues from in-app
purchases and from advertising
mediation  in order to fully offset the
costs incurred for the creation of the
video game by Bitbuu Games and the
advertising campaigns by the partner.

The system consists in the partner


allocating an advertising budget to
the game that will be used to quickly
USP IN BRIEF
scale the ranking of the App Store
through ``boost``, the latter will REALIZATION OF THE GAME
generate an ``Organic Uplift`` effect or
ADVERTISING INVESTMENT
a number of organic downloads as a
result. COMPENSATION OF
CORPORATE COSTS
The allocation for an initial minimum MONETIZATION
number of downloads is in fact able
to generate a high volume of
organic traffic in the following
weeks

* Depending on the advertising budget made available by the client company and the chosen state.
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CAMPAIGN OF COMUNICATION
The extremely positive experience that the user will have
in the game will ensure that the latter will associate
positive emotions with your brand. The profit for the
company will not only be linked to the USP but also to an
increase in sales of the company's products.

What Bitbuu Games can do:

TARGET ANALYSIS, GAME CONCEPT, DESIGN, SOFTWARE


DEVELOPMENT
BRING THE VIDEO GAME IN THE TOP APP STORES
CLASSIFICATIONS
DATABASE USERS REGISTERED IN THE GAME

PROMOTION OF THE GAME THROUGH SOCIAL NETWORK

ANALYSIS RESULTS DOWNLOAD

NEWSLETTER GAME PROMOTION

PRESS OFFICE PROMOTION GAME

LEADS GENERATION 15
REGISTERING COOKIES FOR USERS
WHO DOWNLOAD THE GAME
Thanks to the cookie technology every user who
downloads the video game will be monitored and chased
on the various partner websites through the use of re-
marketing campaigns

Example: Imagine that you have seen an advertisement of


the product inside the mobile game and have clicked the
banner bringing you on the page of the product concerned
after a few minutes you change your mind abandoning the
website or video game.
What can we do if we have lost a user?
Thanks to Cookie technology (Facebook pixels for
example), we will create targeted advertising campaigns
for that type of user showing exactly that product
wherever he moves outside the website or video game but
especially on social networks, this action is called re-
marketing. Give an attention to the purchase of a lost user.
In short, users who download video games allow us to
record their cookies or pixels and if they visit the website
after the invitation to click on the banner will also record
the to what the user is interested once they leave the
game or the reference website (example abandon cart), a
specific advertising is proposed to go back to the point
they had left. 16
BRAND IDENTITY AND
BRAND AWARENESS
WITH THE VIDEO GAME
➤ Possible Guerrilla Online
Marketing (Video games
based on the topics of
your industry.)

➤ Advertising and targeted


videos dedicated to the
brand within video games

➤ Monetary return from In-


app purchase and banner
insertion.

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HOW A MONITORED VIDEOGAME WORKS
We bring the video game to the top 10 ranking
of the App Stores Google Play and iTunes

Your video game prepares the user


Users who play the
psychologically to associate pleasure in seeing
video game display
your brand in connection with the fun. Landing
full-screen banners of
on your landing page (service / initiative) your
your promotions or
proposal will feel less detached and your brand
services.
less unfamiliar.

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HOW A MONITORED VIDEOGAME WORKS
What happens if users do not click on full-screen banners?

A user doesn’t click ➤ We register ➤ We will follow the ➤ Thanks to google


on your banner users cookies to user on social networks analytics and
inside the game target them later such as Instagram and Facebook analytics
because he is not on Facebook and on all we will be able to
interested at that portals that host the perfect all steps day
specific time? (We advertising of google by day.
will present again
and its partners
the banner several
times).
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VIDEO GAME
We decided to give you a free video games for a value of

20 000 €
for the launch of your initiative

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SCARICA LA
PRESENTAZIONE
VIRAL MARKETING

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HOW THE GIFT WORKS
➤ No production costs

➤ No maintenance costs

➤ No marketing costs

➤ We divide a percentage of the revenue


generated by the video game through
banners and purchases in the app

The only contribution is the


advertising of a value of about €
10,000 * to launch the video
game and get to the top 10 in
the app stores to have 3500*
downloads a day.

* To realize the possible gains of a video game that


reaches the top 10 position ask us to illustrate to you the
business plan and our case history. The advertising
investment is calculated based on the app stores of each
respective country.

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ADVANTAGES
➤ We will show your logo at the opening
of the video game

➤ Earnings of advertising inserted in it

➤ Earning from in App purchase

➤ Visibility of full-screen banners that


create a call to action and lead to
your website.

➤ Registering users' cookies for


remarketing (see pages 18 and 19).

➤ Revolutionary strategy to launch its


own initiative on the market. Where
magazines, news magazines (off-
line and online) and news blogs,
will talk about the fact that is used
a different strategy than usual and
entertain users.

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OUR VIDEO GAMES
http://www.bitbuu.com
CONTACT
CRISTIAN SALARIS
Founder/CEO
+39.392.48.42.599
cristian@mars1982.com - www.bitbuu.com
it.linkedin.com/in/cristiansalaris

DINO SECHI
Founder/CEO
+39.328.59.04.417
dino@mars1982.com - www.bitbuu.com

ELVIS SALARIS
Founder/CEO
elvis@mars1982.com - www.bitbuu.com
WE ARE GAME CHANGERS
MARS 1982 LTD.
Suite S0370, 35 Victoria Road, DL1 5SF - Darlington Co Durham - UK