UNIVERSITY

National Conference
on
India's Digital Transformation
APRIL 20th, 2018

Organised by :
Department of Management Studies
BBA Program
PES University, Bangalore, India
www.pes.edu
THE BACKDROP :
We live in interesting times. Our social lives and every facet of business is driven by a digitally tuned world. If
Facebook, with two-billion users, were to be a country, it would be the most populous nation on earth. Uber is
valued more than GM and Ford combined and yet doesn’t own a single vehicle. Without possessing a single
room, Airbnb is worth more than the 100-year old Hilton. Apple does not own a single factory and yet is the
most valuable company on earth. Digitally-enabled Google, Amazon, Apple, Facebook and Microsoft are the
most valuable companies today. Whatsapp, a company with 450 employees, was bought for a stratospheric $19
billion. Welcome to a heady digital world!

Clearly, India has been morphing into a digitally savvy nation. India has been going through significant digital
transformation. The identity-establishing Aadhar is a
unique example of empowering citizens of the country
through technology. The inclusive vision of the government
has manifested through Jan Dhan which empowers the
economically weaker sections of the society. The Smart City
initiative is likely to change the face of our metropolis. With
states vying with each other in the race to digitalization of E-Governance, the country’s landscape will
radically alter. With this clear vision, the present government is pushing ahead with the Digital India initiative
to transform the country into a digitally empowered society and a knowledge infused economy.

THE CONFERENCE :
Conference Committee : The Department of Management Studies, BBA
Prof. Harish G U, Chairperson, BBA Program program, PES University is organising a one-day
Dr. Veena. A, Chairperson, MBA Program national conference on the critically important
Dr. R. K. Gopal topic of India’s Digital Transformation. The
Dr. M. S Rangaraju
objective of the conference is to provide a
Dr. C. Sivashanmugam
Dr. Jessy Nair platform to scholars, academicians,
Dr. Aarthy C entrepreneurs, government organisations,
Dr. Shikha Bhagat Corporates and other stakeholders to exchange
Dr. Rekha H Aranha
valuable knowledge and experience with each
Prof. Dinesh. N
Dr. Vijay Kumar, Dean, Management Studies other to accelerate the digitalization of India.

KEYNOTE SPEAKERS :
CONFERENCE THEMES : Prof. Amit Prakash
BTech (IIT-Rourkee), FPM (IIM-Bangalore) Program coordinator,
Role of Digital Media/Social Media MSc (Digital Society), IIIT-B

Digital Empowerment of Citizens
Digital Marketing Strategies
E-Commerce in India
Management of Technology in Industry
Smart Cities Opportunity and Challenges
E-HRM
Engaging with the Consumer in a Digital World
Topic : The Morphing of India into a ​Digital ​Society
Prof. Murali Murti
BTech (IIT-Bombay) PGDM (IIM-Calcutta), PhD (NIAS) Vice president, HCL
Topic : Digital Economy-a perspective
Prof. Sathya Prasad
BTech, MS (Arizona State University, USA) Director, Center of Innovation and
Entrepreneurship, PESU Professor, Computer Science, PESU
Topic : Has the Digital Economy spurred
Entrepreneurship in India?

Contemporary Issues in Digitalization Movement

Challenges and Opportunities of Digitalisation in India
Intelligent Infrastructure- Governance, Health, Education, Banking
 GUIDELINES FOR AUTHORS :
Please follow APA format- 6th edition for your manuscript. The manuscript
should be double-spaced on standard-sized paper (8.5” x 11”) with margins on
all sides. Times New Roman font should be used. The manuscript should
include four major sections: Title page, Abstract, Main Body and References.
The Title page should contain the title of the paper, author’s name,
institutional affiliation and contact information with Email-id. The abstract
should be a single paragraph and should be between 150 and 250 words.
Keywords should be 4 to 6. Maximum length of the manuscript should be 4000 words excluding
title page and references.

The top accepted research papers will be published in PES Business Review: A Scholarly, peer reviewed
International Journal of Management (ISSN 0973-919X), indexing in i-scholar, J-gate, EBSCO and ProQuest.
At least one author per paper should register for the conference. Only Selected papers with registrations will
be entertained for presentation and thereafter publication in the conference proceedings.

IMPORTANT DATES FOR SUBMISSION OF RESEARCH PAPERS :

Submission of Abstract : 28th March 2018

th
Acceptance of Abstract : 04 April 2018
th
Submission of Full paper : 12 April 2018
Acceptance of Paper : 16th April 2018

CONTACT FOR SUBMISSION REGISTRATION FEE FOR EACH

OF PAPERS : PARTICIPANT :

Corporate Representatives : Rs 2,000/-

Conference Convener : Academicians : Rs 1,500/-
Prof. Madhukumar K
Research Scholars : Rs 1,000/-
Ph. +91 9448510836, (080) 26729559
Students : Rs 500/-
E-mail: bbaconferences@pes.edu
Inabsentia Presentation : Rs 2,500/-

Registration includes Conference Proceedings (CD), Kit and Working Lunch.

FEE CAN BE PAID THROUGH :

DD in favour of “PES UNIVERSITY” payable at Bangalore, India.

Online payment :

Union Bank of India, PESIT Branch, Bangalore - 560 085

Beneficiary Name : PES University
Account Number : 589301010050057
IFSC code : UBIN0558931
Please mention 'BBA National Conference' in remarks
ORGANISED BY DEPARTMENT OF MANAGEMENT STUDIES

PES University (http://pes.edu/) is one of the

country’s leading teaching and research
BENEFACTORS : universities. The program futuristic minded
Dr. M R Doreswamy, Chancellor, PES University Department of Management Studies
Prof. D Jawahar, Pro-Chancellor, PES University welcomes you to the exhilarating digital
world. The Department’s avowed intent is to
Dr. K N B Murthy, Vice Chancellor, PES University ensure that students are corporate–ready. It
delivers world class education which is
reflected in the high degree of rigour in its’
selection of students, curriculum and faculty. Reknowned as one of the leading and most sought-after
Management schools in the country with skilled and knowledgeable faculty; only the scholastically bright
students get accepted to enrol for the Programs offered here. The passion is to make the program360° and
holistic while delivering true values to students. The result Better Placements – Better Salaries

The department’s strategic partnerships relationships are truly blue-blooded. While Harvard University
courses are career-enhancing, the Harvard brand ensures a decisive edge in overseas university admissions
and blue-chip placements. The exchange program with Indiana University, Pennsylvania, USA, has been
enormously beneficial to our student community.

We work closely with IIT-Chennai to enhance student learning through residential management programs.
Our academic partnership with IIM-Bengaluru allows our students to learn through their MOOC online
programs. Our tie-up with W P Carey School of Business (ranked among the top 30 business schools in the
world) of the Arizona State University, USA (ranked #1 in Innovation in the USA) provides a gateway to our
BBA students to study in the USA, while MBA students can earn a dual-degree (MS/MBA) in two years. To
exploit vibrant India’s financial sector, the tie-up with NISM (National Institute of Securities Management)
will provide our students an excellent opportunity to specialize in Financial Markets. We have a
partnership with Ernst & Young (EY), USA, to offer their International Taxation course to our students
exclusively. EY is one of the Big Four accounting firms in the world and the International Taxation
course is a coveted career-oriented course across the world. These collaborations with the best
institutions expose students to world-class pedagogy; making their interactions with the elite
academia highly impactful.