Professional Documents
Culture Documents
Submitted to
For
By
Mohit Chawla
Faculty Member,
Darshana Joshi
Vadodara.
April 2018
Asher and Schusler (1967) determined the accessibility of cars in students of senior
class of a sub urban high school. The sample space consists of twelfth grade last
semester students. Three types of data were collected 1) IQ’s 2) students grades 3)
student access to automobiles. It was found that few students were in the category of
owning their own car. Chi square analysis was carried out. It showed that boys with high
ability do tend to obtain their driver’s license but average ability girls seem to be given
greater access to cars. It was concluded that the student’s access to cars had no effect on
Bell (1967) analyzed how a customer feels after buying a new car. He also
large urban area . Data was collected during the summer months of 1965. During this period,
289 new cars were sold. Attempt was made
to interview all but succeeded with 234 persons. Personal interviews were conducted by
the investigator from 1-8 days after purchase. It was concluded that person who had high
self confidence had very little dissonance i.e. they made their decisions, accepted them
and were happy where as persons with low self confidence had low dissonance and they
were easily persuaded by salesmen but in between them, the customers with little
confidence were highly dissonant and were not easily persuaded. Perhaps their self
doubts began to influence their attitude after they completed their purchase. At last it was
commitment on car use and attitudes related to car use. Sample of 350 respondents who
individual feedback and information about effect of their car use on environment and on
their own finances. Information regarding public transport was also provided. Variables
like independence, comfort, health, cost environment etc. were taken for the study.
ANCOVA and ANOVA models were used to analyze the data. Regression analysis was
used for the said purpose. The results suggested that little progress might be expected by
requesting individual drivers to voluntarily reduce private car use. The car was too
strongly linked with the feelings of independence and convenience. It can be said that
information comaigns with the aim of decreasing car use could have undesirable side
Renganathan (2005) analyzed the consumer markets and buyer behaviour of cars.
The size of sample was 135 comprising of people who own a car and
those who are willing to upgrade from a two-wheeler to four-wheeler. Results indicated
that 39% of the surveyed consumers expect a car to be luxurious and mid-sized. This
makes clear that . the style and appearance of a car also influences a customer's intention
to buy a car. Hyundai has got substantial market share in the urban areas. It could also
conduct some campaigns and road shows in rural areas and cater to those markets. He
suggested that when a company needs an effective advertising to persuade the consumers,
it should first concentrate on selection of celebrity endorsers. The brand managers must
identify the right celebrity by keeping the long term impact in their mind, as celebrity
advertisements are not only to build powerful brand but also assist to increase the recall
The proposed study will focus on Consumer Buying Behaviour. The study will try an attempt
to find Causes of buying beahvour .
The scope of a subject refers to everything that is studied as part of that subject. When we set
out to explain the scope of consumer behaviour we need to refer to all that which forms part
of consumer behaviour.
Consumer behaviour includes not only the actual buyer and his act of buying but also the
various roles played by different individuals and the influence they exert on the final
purchase decision.
5.0 OBJECTIVE OF THE RESEARCH STUDY
My research design is based on questionnaire method. The sample will be drawn based on
stratified random sampling methods and the output will be tabulated, analysed and
interpreted.
Data Collection
This study will be done using the primary as well as secondary collection of data.
1.) Primary Data Collection: The data will be collected using questionnaire method.
Questionnaire is a research instrument consisting of a series of questions and other
prompts for the purpose of gathering information from respondents.
2.) Secondary Data Collection: Besides the primary data collected with the help of the
questionnaire, I will also be collecting data from various sources like magazines,
books, newspapers, internet and existing users of the selected mid-size cars.
Analysis tools
Different suitable statistical and mathematical tools such as graphs, charts and tabulations
will be used.
This study would make use of Structured Non-Disguised closed ended Questionnaire as
research instrument for the collection of required primary
The research study will follow various sampling decisions for conducting the research study
which will include the following:
Representative Sample
The selected consumers drawn from the total number of consumers would be selected as the
Representative Sample.
Sampling Frame
The consumer database, available with the company will be used as the sampling frame for
the purpose of collecting primary data for the proposed research study.
Sample Size
Appropriate number of sample size will be put to use for the purpose of collecting primary
data.
Sample Design
Sampling Media
What actually lies behind this betterment of the automobiles are the opinions, requirements,
like and dislikes of those who use these vehicles.
These wheeled machines affect our lives in ways more than one. Numerous surveys and
researches are conducted throughout the world every now and then to reveal one or the other
aspect of automobiles.
“There is none, who can exemplify perfection” and therefore, it can be safely said that every
effort, despite being the best, may not be good enough in order to be perfect or claim
perfection in the results thereafter achieved.
Similarly, this research has a few limitations of its own which must be duly acknowledged
and be made known to the audience who may have use of the same.
The sample drawn for this survey is from the city of Vadodara. Therefore, the results hereby
obtained may not be applicable to a wider population.
The sample size is of 90 respondents for the entire youth population of the city of Vadodara.
The time period is short for analysis as the topic is very wide.
Apart from a few secondary sources of data such as from various sources like magazines,
books and internet and newspapers, only questionnaires have been used as a source of
collecting primary data.
No company have ever understood the mindset of consumer, the analysis won‟t be 100%
accurate.
10.0 Chapterization:
1.0 Intoduction
2.0 Review of literature
3.0 Rationale of thr proposed resaerch study
4.0 Scope & coverage of the research study
5.0 Objective of the research study
6.0 Research design of the proposed research study
7.0 Research methodology of the proposed research study
7.1 Data collection
7.2 Research instrument
7.3 Sampling decision
8.0 Significance of the proposed research study
9.0 Limitation of the reaserch study
10.0 Chapterization
11.0 Bibliography
11.0 BIBLIOGRAPHY
Books
Magazines
Auto drive
News papers
Times of India
Business line
Websites
www.automobileindia.com
https://www.google.co.in/search?dcr=0&source=hp&ei=kBpuWrnQMYHhvAThyqPACg&q
=www.automobileindia.com%2Fconsumer-guide%2Fautomobile-
technology&oq=www.automobileindia&gs_l=psy