Featuring

Presentations From the

and Case producers of
Studies From:
October 25-27, 2010 • Bridgew
aters, NYC
www.mobileshoppingsummit.co
m

Attention Retailers: Miss out on a

mobile strategy at your own peril
!
You can’t have failed to have picked
up on the mobile buzz. It’s everywher
that, mobile commerce etc etc. e you turn, in everything you read, iPhon
e this, App

But who can help you separate the hype

from the reality? From all the noise in
that will drive your business forward? the market place to the actual nuggets
Who is using the mobile channel effec of gold
experience and drive sales? Leaving that tively to get more customers, to impr
aside, how can you get help on actua ove customer
steps 1, 2 and 3? lly kick-starting your mobile presence?
What are

This is exactly why I’ve spent the last

three months researching and putting
identified and selected leading-edge together the Mobile Shopping Sum
retailers who have gone through a mob mit. I’ve
ready to share their experiences. The ile revolution. They’ve emerged battl
good, the bad, and the downright profi e scarred and
table!
Your three BIG questions will be
answered at the Mobile Shopping
Summit:
1 “I know that the mobile channel can potentiall
y be as big as traditional eCommerce.
- Brandon McGee, the Mobile Strat But where do I start?”
egist for Dell’s Consumer Business
Mobile: Where Do you Start When Build , guides you through Understanding
ing Your Mobile Roadmap? the 101 of
- Tim McCauley, Director of Mobile
Commerce from Walgreens joins a
discuss how to Overcome The Hurdles panel with Baron Concors, CIO of Pizza
In Developing Your Mobile Commerc Hut to
- In addition, I’ve put together roun e Site.
dtables that will literally provide you
with a mobile “how to” guide (see page
3).
2 “I’ve got a mobile site, but I don’t think it’s working too well. How
- A “can’t miss” session: Andrew Kove can I optimize it?”
n is President of eCommerce and Cust
an eCommerce guru and has been optim omer Experience at Steve Madden.
izing web experiences for 15 years. He He is
mobile into your marketing, customer will show you how to tie together
service and technology strategy.
- 3 unmissable, “best practice” case
studies from 1-800 Flowers, Gam
successes and potential pitfalls you must eStop and Sears outlining the chall
be aware of when embarking on a mob enges,
ile strategy.
3 “Look at all these technologies and platforms springing up every
sites. Let alone optimization! Help pleas where. I’m totally confused by platforms
e!” and apps and
- The Mobile Solutions Demo (see page
s 4-5) gives you the opportunity to hear
a “quick fire” format, exactly how their from leading mobile solution providers,
solutions can help you get more custo in
- The Retail Mobile Apps Demo (see mers and more sales
page 5) puts the spotlight on mobile
can you develop your own apps? Learn apps . Which ones are working well and how
from these innovators how they are
- You must sit in on Ed Deutscher’s changing retail!
session too. He heads up technology
functionality you need to include in your for HSN.com and will be sharing what
mobile offerings. key

The Mobile Shopping Summit is the

most comprehensive, informative, in-de
Compare it with any other program pth mobile commerce event on the mark
and you’ll clearly see the benefits. The et.
providers; the best networking. Maki most retail case studies; the leading techn
ng the decision to attend is easy if you ology
are serious about mobile.
See you in New York in October!

Best regards,
the Focus Day
Don’t forget to attend
ping Your
on October 25th – “Develo
p” which will set
Leanne Laudico-Arcinue Strategic Mobile Roadma
cussions on
Executive Director
Mobile Shopping Summit
the stage for all our dis
mobile during the summit!

Sponsors: Organized by:

REGISTER Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535

NOW! Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com
 Who Should Attend Mobile Shopping Summit 2010:
Mobile is an emerging channel for many companies and industries, and we’ve found Typical job titles relevant to Mobile – CMO, CTO, CIO and SVP, VP, Director of:
that mobile initiatives are led by executives and teams coming from the eCommerce, • eCommerce • Mobile Strategy • Product Marketing
Marketing, and Technology departments. Mobile-specific job titles are also emerging • Marketing • Mobile Marketing • Technology
but just because you don’t have the word “mobile” in your job title doesn’t mean • Web Marketing • Customer Experience • Marketing and
you’re not leading the mobile efforts of your organization. Mobile Shopping Summit • Online Marketing • Consumer Products Communications
welcomes all leaders and experts who are leading the way in advancing mobile • Digital Marketing • Consumer Business • Interactive Media
commerce across the following industries: clothing and accessories, travel, • Digital Media • Strategic Marketing • Digital Media
entertainment, computers, electronics, music and books, toys and baby, fragrances • Digital Business • Interactive and Emerging • Advertising
and beauty, flowers and gifts, luxury brands, autos, and food. • Mobile Commerce Technologies • Mobile Payments

DAY ONE: Focus Day

Developing Your Strategic Mobile Roadmap

On top of the research conducted on mobile commerce from the eTail conference in the past two
Monday, October 25, 2010
years, the Mobile Shopping Summit team probed deeper into the challenges of the industry and what’s
holding you back in moving mobile commerce forward. In the last six months, we’ve had interesting and eye-opening conversations with key e-Commerce,
Marketing, and Technology executives about mobile and found 3 important nuggets: 1) Executives recognize mobile is the next big channel and can potentially be
bigger than PC-based e-commerce, 2) Executives believe having a mobile presence – whether it’s an app or site or both - is not a question of IF but HOW. But
many struggle with where to start, what tools are available, and what resources they need, 3) Executives will take extra caution on acting on something they don’t
know much about yet. And what they don’t know is not just about the ROI of the mobile channel, but more so what the smart phone technologies are going to
be like in the near future or how consumers are going to adopt new trends and shift behaviors again.

This special focus day gives you answers. Answers to each of the above questions. Straight from the mouths of those who had the same concerns when they
started their mobile strategies. But they took the risk early to pilot test their ideas. Learn invaluable best practices in starting your mobile commerce and give your
customers the opportunity to engage with your brand and enjoy the novelty and convenience of mobile shopping!

9:30 Registration And Networking Breakfast
10:15 Chairperson’s Opening Remarks
10:30 Understanding The 101 On Mobile: Where Do You
Start When Building Your Mobile Roadmap?
Brandon McGee
Mobile Strategy, Consumer Business
Dell
Brandon McGee is a well-known, well-respected industry expert on mobile
having been a trailblazer on mobile banking. He joins Dell as a mobile
strategist and brings with him a wealth of knowledge and experience in
developing mobile strategies. In this opening session, Brandon will help
outline the important steps in starting your mobile roadmap and help
dispel myths in launching your mobile channel:
• App versus WAP: what’s the real purpose of your mobile strategy?
• Understanding the core of your customers
• Understanding the available and emerging mobile technologies
• Understanding how you can measure results
• Understanding how you can tie mobile back to other channels and
improve a unified shopping experience
11:10 Best Practices In Getting Your Mobile Brand To
Market
Baron Concors
Chief Information Officer
Pizza Hut
Baron Concors, CIO of Pizza Hut joins the Mobile Shopping Summit to
share the success of their iPhone application and how you can take
advantage of the opportunities in the mobile channel. Last year, Forbes
named the Pizza Hut iPhone application the #1 branded mobile
application of the year. Baron brings extensive experience in technology,
operations, and marketing with an emphasis in retail, hospitality and
consumer goods. In 2009, he was named by Computerworld Magazine as
one of the Premier 100 IT Leaders in the world.
Hear from a mobile commerce champion and leader to help you
understand and set up the key elements and tools you need to pursue
your mobile commerce initiatives.
• Sharing the Pizza Hut journey – from conceptual planning to execution
of our mobile strategy.
• Overcoming the hurdles and winning your management and
organization’s support in expanding into the mobile channel
• Why mobile shopping is not just for clothing, travel, or entertainment –
demonstrating opportunities to compete and win in the mobile channel
• Real-life lessons learned and best practices on how you can also
become the next best mobile shopping application
11:50 PANEL Session: Overcoming The Hurdles In
Developing Your Mobile Commerce Site
Tim McCauley
Director of Mobile Commerce
Walgreens
Jason Taylor
Vice President of Global Product Strategy
UsableNet
Baron Concors
Chief Information Officer
Pizza Hut
Tom Wills
Senior Analyst
Javelin Strategy and Research
You’ve expressed your struggles in putting together a strategic mobile
roadmap. And yes, it’s not as simple as we all thought it would be. As
with the emergence of the internet more than ten years ago, here we are
trying to understand and optimize a new channel. Join successful leaders
representing different industries to learn effective and practical tips on
how you can start your mobile roadmaps:
• Outlining the hoops and challenges you had to go through when you
started your mobile initiatives
• Sharing important lessons learned and best practices to address the
hurdles

2 Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com

 • Understanding your customers’ need for mobility and delivering the most basic questions about mobile commerce and how you can improve
right mobile content and platform to engage them the mobile shopping experience for your customers. Meet experts in
• Demonstrate how you are able to simplify and streamline the mobile mobile commerce who will teach you everything you need to know about
shopping experience building a mobile roadmap.
• Practical tips for companies that are just starting to build their mobile
Each round table topic will be led by a table moderator who will rotate
commerce strategies
every 30 minutes. This gives you the chance to hear and learn from each
of the industry leaders and spend quality time on each topic.
12:35 Networking Lunch For All Attendees
Table #1: Driving m-Commerce Sales Through Mobile Advertising
1:35 Cars.com – Taking It To The Streets Brendan Kraham
Team Manager of Mobile
Sharon Knitter
Google AdMob
Senior Director, Consumer Products, Cars.com
Chairman of the Mobile Committee, IAB Table #2: One App Forward, Two Steps Back
Randi Barshack
Sharon Knitter is the Director of Product Management for Cars.com and
Vice President of Marketing
has led the site’s mobile initiative, working to bring the best of Cars.com
Mashery
to shoppers on the go. Join Sharon as she talks about their company’s
vision and objectives for their mobile strategy. She will share significant Table #3: Interactive Integrated Engagement: The New Age of
results and usage, as well as changes they’ve made along the way. Sharon Local Store Marketing
will also outline their future plans to continue to improve and drive their Pierre Barbeau
mobile commerce strategies. She is currently the co-chair of the IAB Chief Executive Officer
mobile committee and can help answer many of your questions about Moblico
developing and analyzing new opportunities in the mobile channel.
Table #4: Digital Marketing Solutions For Mobile
Executive Speaker from InfoGroup Interactive
2:15 Coffee And Refreshment Break
If you are interested in moderating a round table, please contact Scott
2:30 Rotating Round Table Workshops Rossen, Sponsorship Manager at 646-200-7526 or email
scott.rossen@wbresearch.com.
Delegates are looking to learn about best practices, practical solutions,
“how to” guides, even a “Mobile Bible” to help develop and implement a
5:30 End Of Focus Day One
strategic mobile commerce strategy. Here’s your chance to ask even the

DAY TWO: Main Conference

Navigating Your RoadMap: Optimizing The Mobile Shopping Experience

“Mobile is ramping up faster than desktop Internet did and will be bigger than most think – 5 Trends
Tuesday, October 26, 2010
Converging (3G + Social Networking + Video + VoIP + Impressive Mobile Devices). Regarding pace of
change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years.”
Source: Morgan Stanley Report, April 2010

By attending the two days you will meet leading-edge retailers currently building and deploying a mobile store. These industry leaders will share their stories with
you about how they executed their mobile roadmaps, and will share fascinating results – successful or not! Because mobile is becoming THE channel-of-choice of
your consumers and there’s a lot of buzz around cool mobile shopping apps, there is a natural tendency to rush into getting a mobile presence out there to beat
the competition. Yes, it’s about acting swiftly and letting your customers know you are innovative and up-to-date with the latest mobile technologies. But more
importantly, you also have to do it right. You have to deliver what your customers really want. Understand how you can truly optimize the mobile channel so your
customers can shop with ease, with confidence, and often! How better than to learn from the early adopters and mobile experts at these engaging sessions?

8:00 Networking Breakfast And Conference Registration
8:45 Chairperson’s Opening Remarks
Bernardine Wu
Chief Executive Officer
Fit For Commerce
9:00 E-Commerce, Social Synergies And Mobile-Minded
Must-Haves To Drive Your Entire Business
Andrew Koven
President of eCommerce and Customer Experience
Steve Madden
The multi-faceted, E-Commerce strategy at Steve Madden leverages
mobile, social media, viral, personalization and predictive remarketing to
heighten awareness and spark lively conversations about the brand.
Andrew will detail new “socially minded” site enhancements and
analytical results that illustrate how grabbing share of mind — and mouth
— translates to greater market share across all channels.
Join Andrew Koven, an E-Commerce guru for over 15 years, who has
created innovative ways to get people started buying things on the web.
He’s the force behind the double digit growth for the online business and
profitability of Steve Madden Ltd. Andrew has built the marketing,
technology, mobile, service and fulfillment foundations that solve the 5
prong go-to-market strategy a multi-channel retailing manufacturer faces
and leverages all the hottest new technologies, including m-commerce,
social media and viral techniques that engage audiences of all ages
anywhere and everywhere.
9:40 The Impact Of Mobile Devices On Consumer's
Behavior And Retailing
Abhi Dhar
Chief Technology Officer, e-Commerce
Walgreens
Abhi Dhar heads IT in Walgreens’ e-commerce division as chief technology
officer, responsible for end-to-end delivery, development and innovation
of the online and mobile platform. An effective motivator with direct
leadership experience in all areas within technology, software product

Sponsors: 3
 development, services, enterprise program/change management and 2:00 Mobile Solutions Demo Part 1
related functions Abhi shares his experience and expertise in defining the
impact of new technologies in mobile shopping and retailing. In this unique interactive session, leading mobile solution providers get the
• Ordering from mobile devices or online channels - fulfillment in stores opportunity to demonstrate their innovative mobile commerce solutions
or at home through a “quick-fire” presentation in front of the entire audience. A 10-
• Changing consumer, increased use of mobile devices to: minute Q&A Panel follows after all the demos are completed.
• compare prices Presenting Companies:
• research
• place orders to pick-up/shipped to home Randi Barshack
• communicate status Vice President of Marketing
Mashery
10:20 Morning Refreshment Break And Network David Sikora
Opportunity In The Mobile Marketplace Founder and CEO
Digby
10:50 PANEL Session: Unifying The Shopping Experience –
Integrating Mobile Across All Sales Channels Interested in demonstrating your mobile commerce solutions?
Space is limited. Contact Scott Rossen at 646-200-7526 or email
John Tighe scott.rossen@wbresearch.com.
Director of e-Commerce
Genesco Retail 3:30 Afternoon Refreshment Break And Networking
Steve Deller Opportunity In The Mobile Marketplace
CEO
Virid 4:00 Mobile Spotlight On Rue La La: Mobility And The
Velvet Rope
Rob Gelick
Senior Vice President and General Manager Stephanie Brocoum
CBS Mobile Vice President of Member Marketing
Rue La La
Executive Speaker
InfoGroup Interactive Stephanie is Vice President of Marketing for RueLaLa.com, an invitation-
only, private sale website featuring limited time sales of coveted brands.
• Driving your mobile strategy to stimulate and increase customer Stephanie’s primary responsibility at Rue La La is member marketing and
engagement in this role, she focuses on the Rue La La member lifecycle, including
• Providing mobile enabling services such as location based service, price acquiring new members, engaging current members, and rewarding the
comparisons, click to call, etc. to bring your brand closer to your site’s most loyal customers through marketing programs. Join Stephanie
customers in this exciting presentation about mobility and engagement 24/7.
• How do you tie back mobile commerce into your multi-channel
strategies and initiatives 4:40 Beyond Brands – Mobile Shopping Enablers: Retail
• Delivering a seamless shopping experience from the mobile store to the Mobile App Demos
online store and brick-and-mortar store
• Developing a measurement strategy to track channel performance According to recent reports, Apple claims that cumulative app revenue has
reached $1.4bn in June 2010. This is based on 5 billion downloads, both
11:35 Are You Fit for Mobile? Benchmarking Your Mobile free and paid. Several reports have also showed that there are 225,000
Commerce Program And Ensuring That You Are apps in total (and counting). How many of these apps are related to
shopping? According to another report, there are at least 83,000 mobile-
Bernardine Wu enabled commerce sites, ranging from mobile shopping assistants to
Chief Executive Officer banks and mobile real estate sites.
FitForCommerce
This one hour sessions puts the spotlight on cutting-edge mobile apps
Mobile may be the future for all of us, but are you really fit for mobile? In that help your customers shop on their mobile devices. Enjoy ten minute
this session, attendees will review a mobile benchmark of the most active demonstrations from these innovative companies that are changing the
mobile commerce practitioners and be able to assess your mobile future of mobile shopping.
evolution. Then, with the help of existing best practices and expert advice,
you will be able to develop an informed and stepped approach to mobile Presenting Companies:
success that matches your business and operational needs.
• Zillow.com
• Fast Mall, presented by Samuel Feuer, CEO and President
12:15 Networking Lunch For All Attendees
• Shop Savvy, presented by Alexander Muse, Founder
Space is limited! If you are interested in showcasing your mobile-enabled
1:20 Sealing The Deal Through Mobile With Amazon shopping apps, please contact Leanne Arcinue, 646-200-7466 or email
Payments: Be True To Your Brand As You Streamline llarcinue@wbresearch.com.
The Checkout Experience
Baris Cetinok 5:45 Networking Cocktail Reception For All Attendees
GM Digital & Director of Marketing After a day filled with constructive discussion, case studies, and interactive
Amazon Payments demos, relax and unwind at the Networking Cocktail Party! Enjoy a drink
The principle tenets of a good experience for e-commerce website – or two while enjoying the view of the Hudson River and the world-famous
discoverability, usability and security also hold true for m-commerce. But Brooklyn Bridge. It’s New York City, the shopping capital of the world and
the bar for a good customer experience is even higher on the mobile the best place to take in an amazing view of Manhattan while making
phone due to the size & form factor, plus the fact that mobile interactions new friends and building new contacts.
occur on the go and often under time constraints. We will explore how
the brand-conscious seller can provide a mobile shopping experience that
is seamless and smart from end to end.

4 Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com

 DAY THREE: Main Conference
Navigating Your RoadMap: Optimizing The Mobile Shopping Experience
8:00 Networking Breakfast And Conference Registration
8:45 Chairperson’s Opening Remarks
9:00 Optimizing The Mobile Experience For Your
Customer With Differentiated Experiences Across
Devices
Ed Deutscher
Director of Technology
HSN.com and Advanced Services, HSN
In a time when customer engagement through technology is a focus
across industries, Ed Deutscher will discuss how to understand who
you are targeting with your mobile offerings, determine key
functionality to include in your mobile offering and whether your
mobile offering should be extended to mobile apps or other devices.
As Director of Technology for HSN.com and HSN’s Advanced Services,
Ed Deutscher is responsible for guiding the direction and
development of technology supporting HSN’s dynamic e-commerce
site HSN.com and implementing the company’s robust mobile
strategy. As a leader in transactional innovation, HSN is the only
retailer to stream live HD video across three screens – television,
online and mobile – allowing customers to access the HSN shopping
experience whenever and wherever they choose. Ed played a pivotal
role in the recent launch of the multi-channel retailer’s HSN Shop
App, which is now available across numerous devices including the
Apple iPhone and iTouch; Android-enabled phones and select Nokia
handsets and continues to work broaden its reach.
9:40 A Cohesive Mobile: Going Beyond Having A
Mobile Site
Jay Scannell
Chief Operating Officer
SkyMall
Jay Scannell is responsible for all SkyMall's business units (in-flight
catalog, e-commerce, mail-to-home and loyalty rewards) and he has
managed the design and development of SkyMall's proprietary
enterprise platform for e-commerce, eCRM, collaborative supply
chain network, virtual warehousing, in-flight entertainment systems,
m-commerce, SaaS and point of sale terminals. He joins the Mobile
Shopping Summit to share best practices in integrating your multi-
channel strategies to your mobile initiatives, including discussions on:
• How all apps and sites act together
• Similar checkouts
• Similar search functions
• Allowing mobile sites to be found via search engine > directing to
proper results
• Tracking promotions cross apps/sites
10:20 Morning Refreshment Break And Network
Opportunity In The Mobile Marketplace
11:00 Mobile Solutions Demo Part 2
In this unique interactive session, leading mobile solution providers
get the opportunity to demonstrate their innovative mobile
commerce solutions through a quick-fire presentation with their retail
partner to share their path to success. A 10-minute Q&A Panel
follows after all the demos are completed.
Jason Taylor
Vice President of Global Product Strategy
UsableNet
Interested in demonstrating your mobile commerce solutions?
Space is limited. Contact Scott Rossen at 646-200-7526 or email
scott.rossen@wbresearch.com.
Sponsors:
Wednesday, October 27, 2010
11:50 PANEL Session: Gaining Successful Returns From
Your Mobile Channel
Rob Gelick
Senior Vice President and General Manager
CBS Mobile
Brandon McGee
Mobile Strategy, Consumer Business
Dell
As with any new strategy, you want to know what the real tangible
return is going to be like. Join top leaders in mobile commerce to
share with you the undeniable benefits of investing your time, your
money, and your resources on the mobile channel:
• Defining the channel performance metrics of your mobile store
• Gaining customer insights through mobile analytics
• Demonstrating the benefits of mobile “couponing”, loyalty cards
• Maximizing the opportunities in mobile search and mobile
advertising
• How do you see mobile commerce and mobile payments
improving in the near-term to truly enable mobile shopping?
12:30 Networking Lunch For All Attendees
Best Practices In Mobile Commerce –
Mobile Leaders In The Spotlight
1:40 Best-In-Class Case Study: Mobile Spotlight On
Sears
Jim Hilt
Divisional Vice President and General Manager, Online Services
and Chief Home Manager for Manage My Home
Sears Holdings Corporation
Jim Hilt is the Divisional Vice President and General Manager of
Online Services for Sears Holdings Corporation and the Chief Home
Manager for Manage My Home. Sears was recently recognized again
for Best-in-Class Mobile Excellence for leveraging the mobile channel
to improve the customer experience. Their optimized site across
multiple platforms and applications allows their customers to shop
anywhere, at anytime. Sears offers a variety of mobile shopping
options such as Sears2go, Kmart2go, Sears Personal Shopper,
Manage My Life and mygofer2go giving customers plenty of
opportunities to engage with their brand. Join Jim Hilt as he shares
the winning formula in providing value and convenience to your
customers through the mobile channel.
2:20 Best-In-Class Case Study: Mobile Spotlight On
1-800 Flowers
Kevin Ranford
Vice President, Online Marketing, Mobile & Social Media
1-800 Flowers
1-800 Flowers has been getting rave customer reviews and multiple
awards for their mobile application. The company leads the industry
in implementing innovative strategies to improve and optimize the
mobile shopping experience. Winner of the RIS 2010 Mobile App of
the Year Award in the “Best Shopping” category, 1-800 Flowers
shows how retailers can seize opportunities to respond to customers’
needs and their ever-changing behavior by embracing and leveraging
mobile technology. Join Kevin Ranford in this inspiring presentation
on how you can also build a best-in-class mobile application to
expand and customize your storefront and enable a seamless mobile
shopping experience for your customers.
5
 3:00 Best-In-Class Case Study: Mobile Spotlight On aggregation and retail strategy, employing a multi-channel approach
GameStop that embraces GameStop’s more than 6200 stores across the globe
as well as the company’s web site, Gamestop.com. Shawn brings
Shawn Freeman with him 20 years of senior management experience building and
Senior Vice President and General Manager leading online businesses including travel, mobile and live
GameStop entertainment. Hear best practices in developing and deploying new
Shawn Freeman leads the mobile commerce initiatives at GameStop, mobile commerce strategies and uncover ways to overcome
the world’s largest video game and entertainment software retailer. challenges and obstacles in optimizing mobile.
He leads the development and management of their digital
3:40 End of Mobile Shopping Summit

Solutions Zone - Interactive Mobile Marketplace

The Mobile Shopping Summit Solutions Zone provides you with the opportunity to evaluate mobile commerce solutions. The Mobile
Marketplace features companies that provide technology and services to help you manage your mobile commerce strategies and initiatives.
Delegates can talk with mobile solutions experts to breakdown their toughest challenges and find practical solutions to help move their
mobile strategies forward.

There is a vast array of solution providers available out there but the key is finding the right one for you. Today, more than ever before, it is
critical for you to make smart investment decisions that will produce immediate results.

Do you have a product, solution, or service that helps optimize the mobile shopping experience? Interested in joining a panel sessions with
key industry leaders, or presenting at the mobile solution demo, or simply showcasing your solutions in the Interactive Mobile Marketplace,
call Scott Rossen at 646-200-7526 or email socott.rossen@wbresearch.com for sponsorship opportunities at the Mobile Shopping Summit.

Registration Information
Conference Pricing Venue & Accommodations Information
Bridgewaters
Qualified 11 Fulton Street
Register & Pay Register & Pay Register & Pay
Retailers Atop the Fulton Market Building at the South Street Seaport
By July 25th To By Aug. 25th To By Sept 25th To New York, NY 10038
Pricing
Get $300 Off Get $200 Off Get $100 Off Full Price 212-609-7400

Two Day Main Situated in the heart of the historic South Street Seaport and minutes from
Conference PLUS the Financial District, Bridgewaters boasts some of Manhattan’s finest views.
Pre Conference
Focus Day Directions:
(October 25-27) $1,398 $1,498 $1,598 $1,698 BY SUBWAY: Take the 2, 3, 4, 5, J, Z or M trains to Fulton Street; A and C
trains to Broadway/Nassau. Walk east on Fulton to Cobblestone area of
Two Day
Seaport. Make a left on Front Street.
Conference
(October 26-27) $799 $899 $999 $1,099 BY BUS: Take the M15 (South Ferry Sign) down 2nd Avenue to Fulton Street
PARKING: We Recommend the CENTRAL PARKING SYSTEMS outdoor
Please note a qualified retailer is not: Any service provider to retail organizations - Including software parking lot on the corner of Beekman and Pearl Streets. Entrance to parking
vendors, internet developers, technology vendors, solution providers, third party logistics providers, lot is on Pearl Street. After parking, walk east on Beekman Street one block
consultants or companies with primary revenues resulting from commissions, subscriptions and/or and turn right on Front Street. Fulton Market Building is on the left.
advertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers. TO ACCESS BRIDGEWATERS AND THE MUSEUM CLUB: Access through
Payment is due in full at the time of registration. private entrance at corner of Beekman and Front Streets
•
For Team Discounts contact Bill Penney at 1-866-691-7771 or email bpenney@wbresearch.com
Team discounts must be booked and paid for at the same time. Team discounts do not apply to For a list of recommended hotels in the area, please go to
sponsoring or exhibiting companies or non retailers. www.mobileshoppingsummit.com and click on accommodations
•
All discounts are taken off the full conference price. No two discounts or offers can be combined.
•
Payment is due in full at the time of registration. Your registration will not be confirmed until
payment is received and may be subject to cancellation
•
For cancellation and substitution information please visit
4 Easy Ways To Register
www.wbresearch.com/mobileshopping/FAQ.aspx 1 Call: 888-482-6012
•
Connecticut residents must add 6% sales tax to their registration fee. 2 Email: mobileshopping@wbresearch.com
3 Web: www.mobileshopping.com
4 EFT or WIRE TRANSFER PAYMENT DETAILS:
All Others HSBC Bank USA
Pricing 452 Fifth Ave New York, NY 10018
Full Price Routing #: 021001088; SWIFT: MRMDUS33;
Worldwide Business Research USA LLC: Account # 619782161
Two Day Conference (October 25th and 26th) $2,599 Please reference code: 19025.001 when registering

6 Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: mobileshopping@wbresearch.com Web: www.mobileshoppingsummit.com

 About Our Sponsors
Amazon Payments provides consumers, sellers, and developers with the simple way to pay and get paid online and on mobile.
For retailers, Amazon Payments offers Checkout by Amazon, a complete e-commerce checkout and payment service, now also
available for your m-commerce website or application. Tens of millions of Amazon customers can make purchases on your e-
commerce website and mobile website or application using the shipping addresses and payment information stored in their
Amazon.com accounts.
Accelerate the success of your mobile strategy with Checkout by Amazon Mobile. Offer your customers a seamless, mobile-
optimized payment experience with unique features such as, 1-Click ®and Amazon PayPhrase enabling them to complete
purchases quickly and easily on mobile devices.
Retailers currently offering Checkout by Amazon on their e-commerce websites include Patagonia.com, Jockey.com and
Buy.com. Buy.com also offers Checkout by Amazon Mobile on it’s m-commerce website. Learn more about adding Checkout by
Amazon to your e-commerce or m-commerce website. www.amazonpayments.com/cba

Digby is the premier mobile commerce solution provider powering the mobile channel for top retailers. The award winning
Digby Mobile Commerce Suite is a fully managed, SaaS solution giving retailers the ability to engage and sell to customers on
the go. The combination of on-device, rich applications and mobile web storefronts creates a best of breed offering that
provides retailers everything they need for a complete mobile channel strategy. Digby mobile storefronts include easy search,
browse and purchase capabilities, account management, integration with on device personal information, secure wallet and
location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin,
Texas. For additional information, please visit http://www.digby.com.

60% of eCommerce investments end in divorce due to poor planning or choice in solution. Working to bring that percentage
down on a case-by-case basis, FitForCommerce has established itself as the leading boutique eCommerce consultancy by
helping hundreds of online and multichannel retailers and manufacturers make informed eCommerce investment decisions.
Using years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps retailers define
business and technical requirements and find their "best fit" technology solutions including eCommerce platforms, back-end
systems and critical points solutions including mobile. eCommerceKnowHow.com, managed by FitForCommerce, is the
eCommerce industry’s most comprehensive knowledge base and educational resource. For additional information, please visit
www.FitForCommerce.com and www.eCommerceKnowHow.com or email media@fitforcommerce.com.

AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month across
a wide range of leading mobile websites and applications. AdMob helps advertisers connect with a relevant audience of
consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Google acquired
AdMob in May 2010.

Infogroup Interactive is a new digital solutions and services company for marketers. The power behind the Infogroup Interactive
brand includes Infogroup sister divisions, Yesmail and Walter Karl, in addition to a key digital partnership with a leading
interactive firm. Infogroup Interactive is the newest division of Infogroup that brings marketers a comprehensive, cross channel,
digital marketing solution to build and execute powerful marketing campaigns that include email marketing, mobile and SMS
marketing, social media, direct marketing media and web-based applications.

Mashery's API management and strategies help companies connect with customers in a changing digital world by expanding
their presence across devices and the Web. Mashery leads the industry with a holistic approach for API initiatives-from setting
business strategy to the managing of infrastructure to facilitating relationships with our 50,000-strong developer network. Our
knowledge, experience and proven strategies enable companies to focus on their core business while building new revenue
channels and realizing faster time-to-market for innovative applications. Mashery was founded in 2006 and has built an
impressive list of clients that include Best Buy, Netflix, the New York Times, Whitepages.com, Hoover's, Billboard magazine and
more.

Moblico provides a custom mobile solution that enables its clients to effectively acquire, retain, transact and support customers
with mobile technologies. Extending far beyond typical, standard SMS offerings, the company empowers brands to engage in
long-term, continual interaction with target audiences, fostering deeper and more personalized relationships that inspire brand
loyalty and boost revenues. With real-time analytics reporting and strategic activities, Moblico's mobile solutions network allows
businesses to better understand and leverage knowledge found within their clients' customer base. Additionally, Moblico
designs its services around the needs of the organizations it serves, giving companies a competitive edge that makes them
market leaders and ensures they stay ahead of their
industry rivals.

Virid helps retailers grow by developing strong strategic partnerships with our clients to build and power distinctive online and
mobile brand experiences. Virid helps identify market opportunities and provides a multi-channel solution that marries smart,
nimble technology with cogent creative to design, develop and manage online and mCommerce sites. Our solutions solve
complex business issues and in return increase revenue, build customer loyalty and are easy to deploy. Since 1999, Virid’s expert
team has been delivering real business results for national and niche brands alike and is driven by one goal – the success of our
clients.

Usablenet works with leading brands to translate their existing websites content and functionality to mobile web and app
interfaces. The solution requires no IT resources on the client side, works on all mobile, tablet, kiosk, and assistive platforms
worldwide and can be implemented in six to eight weeks. The platform extends marketing, commerce and client service efforts
to their customers’ mobile phones. Usablenet customers include top companies, such as Dell, Marriott, Jet Blue, Walgreens,
Amtrak, Estée Lauder, and Pfizer. Founded in 2000, Usablenet is a private company headquartered in New York City with offices
in Italy. For more information, visit www.usablenet.com.

Sponsors: 7
 From the
19025.001/CA

producers of
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Vice President of eCommerce/Marketing

October 25-27, 2010

Bridgewaters, NYC
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October 25-27, 2010 • Bridgewaters, NYC

Mobile Committee, IAB

stories about how the mobile store drives acquisition, loyalty, and sales
Consumer Products revenue

Consumer Business

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