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6. PRODUCER’S BEHAVIOUR
Marks : 06 Marks with option : 10
Points to be Learn :
Meaning and Definition of Output, Stock, Supply
Concept of Individual Supply and Market Supply
Law of Supply
Variations in Supply
Changes in Supply
Price Elasticity of Supply
Average Cost / Marginal Cost / Total Cost
Average Revenue / Marginal Revenue / Total Revenue
2. Land, labour and capital are the well-known common inputs for the production of
goods and services.
3. Therefore, total output is total amount of commodities produced during a period of
time with the help of all factors of production employed by the firm.
4. The basic function of a producer is to producer is to produce goods and services with
the help of factors of production.
Stock :
1. Stock is the quantity of commodity available for sale.
2. Without stock there cannot be any supply (i.e. stock is greater than supply)
3. Stock can be increased with increase in production.
4. Sometimes stock may be equal to supply (e.g.in case of perishable goods)
Supply :
1. Supply is always from the stock.
2. Supply refers to quantity of a commodity that a seller is willing and able to offer for
sale at a particular price during a certain period of Time.
3. Supply is a relative term; it is always related to price, time and Quantity.
4. Supply is a producer’s phenomenon.
This can be explained by table and diagram. Individual supply schedule refers to
table which shows various quantities offered for sale by single seller at different prices
during a given period of time.
Price Supply
(In Rs.) (In Units)
10 10
20 20
30 30
40 40
50 50
7. Export - Import :
Export means selling goods to foreign countries and Import means purchasing goods
from foreign countries. Export decreases supply in home country and Import Increases
supply.
8. Self-consumption :
It is an important factor in agricultural sector. Farmers keep aside certain part of
production for self-consumption and remaining part they offer for sale. How much part
they keep aside decides their contribution to market supply. If larger part is kept aside
for self-consumption the lesser part will be available for market supply.
9. Prices of factors of production :
If the factors of production are costly, the producers will have less attraction to
produce more & supply will be less.
10. Nature of Market :
If there is perfect competition, supply would be high. In monopoly market, producer may
create artificial scarcity to raise the price. It will reduce supply.
11. Availability of time :
Availability of time with producers to make production decides market supply.
During short period supply is inelastic. During long period producer can increase supply
up to any level. So supply is elastic.
12. Expectations about future prices :
Any expectations about future prices affect current supply of producers. At rising
prices if producer expected that there will be further rise in future price he supplies less
today and vice versa.
13. Infrastructure Facility :
Infrastructure in the form of transport, communication, power etc., influences the
production process as well as supply. Shortage of these facilities decreases the supply.
All above are different factors influencing market supply of a commodity.
Explanation of Law :
Law of supply states the relationship in between price & supply of a commodity. At
higher price there is more chance to earn profit. To avail the opportunity of earning profit
producers supplies more. At lower prices there are less chances of earning profit and more
chances of incurring losses. Therefore, to avoid losses producers supply less.
In short price and supply are directly related with each other.
Relationship can be established with the help
of table and diagram.
Price Supply
(In Rs.) (In Units)
10 10,000
20 20,000
30 30,000
40 40,000
50 50,000
When wage rate raises workers work more number of hours at initial stage. It is because to
earn more amount of income. When wage rate rises beyond a limit then workers work less
number of hours. It is because of two reasons.
1) Due to physical and mental limitations workers cannot work more number of hours.
2) By reducing number of working hours there is no any income loss to workers.
Therefore workers utilise free time to maximise their family welfare.
Due to this supply curve of labour moves upward at initial stage and later on it bends on
backward side. So, supply curve of labour is backward bending.
2) Perishable goods :
Perishable goods are having very short life. If they stored for long period, they lose
their utility. Seller is forced to dispose-off perishable goods like vegetables, fruits, eggs, etc.
Even at a low price, so producers more at fewer prices to avoid losses.
3) Handicraft goods :
Handicraft goods means good produced with human efforts. Some amount of time is
consumed by artisans for producing them. The supply of handicraft goods cannot be
increased suddenly though their price rises. Therefore, the handicraft products like
sculptures etc. Are exceptions to the law of supply.
4) Agricultural products :
Agricultural products require sufficient period of time for growth. Thus, their supply
cannot be increased overnight though their price rises. Agriculture goods are produced
once or twice in a year. Their production depends on climatic conditions. Due to unforeseen
changes in weather, If the agricultural production is low, then their supply cannot be
increased.
5) Cost of storing :
Produced goods should be stored at warehouse till the sale. The cost of storing
increases the cost and reduces the profit. Therefore, the sellers sell more even at lower
prices.
6) Need for cash :
If the seller needs the cash urgently then he is forced to sell more even at lower
prices.
7) Savings :
At the initial stage, saving increase with an increase in the rate of interest. But at a
later stage saving diminishes, as consumers’ consumption of luxury products rises. Thus,
savings is an exception to the law of supply.
8) Self consumption :
Law is not applicable to such producers who keep part of production for self-
consumption. It is an exception in agricultural sector. Those producers who keep large part
of production for self-consumption make less supply even at higher price.
9) Expectations about future prices :
Law is not applicable to such producers who expect about future prices. At rising
prices if producer expected further rise in future price then producer supplies less today &
vice versa.
10) Rare Articles :
Articles like precious stones, coins, painting stamps etc are rate. Their availability is
limited. Even if the prices of these articles increase their supply cannot be increased.
All above are different exceptions to law of supply.
elastic supply. Here response of supply to change in price is unlimited & Not measurable.
Elasticity of supply is infinite. Perfectly Elastic supply curve is Horizontal line & parallel to
‘OX’ axis.
3) Perfectly Inelastic supply :
When a proportionate change in price brings no proportionate in supply of a
commodity is called as Perfectly Inelastic supply. Here response of supply is Nil. Elasticity
of supply is zero. Perfectly Inelastic supply curve is vertical line & parallel to ‘OY’ axis.
4) Relatively Elastic supply :
When a proportionate change in price brings more proportionate change in supply
of a commodity then it is called as Relatively Elastic supply. Here response of supply is
more than change in price elasticity of supply is greater than one. Relatively Elastic supply
curve is more flatter.
5) Relatively Inelastic supply :
When a proportionate change in price brings less proportionate change in supply of a
commodity then it is called as Relatively Inelastic supply. Here response of supply is less
than changes in price; Elasticity of supply is lesser than one. Relatively Inelastic supply
curve is steeper.
All above are different types of Price Elasticity of supply.
Q.13 Explain the concept of Total cost, Average cost & Marginal cost?
Answer : When entrepreneur undertake any production activity, he has to use various
input such as raw material, Labour, capital etc. He has to make payment for such factors
used in production. The expenditure incurred on their inputs (factors) is known as “Cost of
production” depends upon level of production. At higher level of production, cost of
production is high & vice versa.
There are two types of cost i.e. Fixed cost & Variable cost. Fixed cost means costs
which remain same up to certain level of production; variable cost means cost which
changes according to different levels of production. There are 3 concepts relating to cost.
1. Total cost: It is the total expenditure incurred by a firm on the factors of
production required for production. Total cost is the sum of total fixed cost & Total variable
cost.
Total cost = Total Fixed cost + Total variable cost
TC = TFC + TVC
2. Average cost: Average cost refers to the cost per unit. It is the cost incurred to
produce one unit of a commodity.
Average cost = Total Cost / No. of Unit produced
AC = TC/No. of Units produced
For eg. : If the total cost of producing 100 boxes is Rs.3000/- then average cost will be
AC = 3000/100 = Rs.30/-
3. Marginal cost: Marginal cost refers to the additional cost incurred to produce
additional unit of a commodity. It is an addition made to the total cost.
Marginal cost = Total cost on all units – (Total cost on all units -1 unit)
MC = TCn – TC(n-1)
For e.g. If the total cost of producing 5 boxes is Rs.200 & total cost of producing 6 boxes is
Rs.250 then
MCn =
Q.14 Explain the concept of Total Revenue, Average Revenue and Marginal
revenue?
Answer : Revenue refers to the amount received by a firm from the sale of goods.
It is the amount received by selling goods at different prices at market. There are 3 concepts
relating to Revenue.
1) Total Revenue :
Total revenue is the total receipts. It is the total income received by firm by selling all units
of a commodity.
Total Revenue = Total Quantity Price
TR = TQ Price
2) Average Revenue :
Average revenue refers to revenue received by selling per unit of output.
Average Revenue =
For e.g. If the total Revenue from sale of 100 Boxes is Rs.8000 then average revenue shall be
AR =
3) Marginal Revenue :
Marginal revenue refers to the net addition made to the total revenue. It is an addition
made by selling additional unit of a commodity.
Marginal Revenue = Total Revenue
On all units sold
MR = TRn – TR(n-1)
One more way to calculate marginal revenue is …….
For e.g. If the total revenue from selling of 5 boxes is Rs.500 and from sale of 6 boxes is
Rs.600 then MR =
All above are different concept relating to revenue.
1. Total Cost :
It is the total expenditure incurred by a firm on the factors of production
required for production. Total cost is the sum of total cost & Total variable cost.
Total cost = Total Fixed cost + Total variable cost
TC = TFC + TVC
2. Output :
Output is produced through the process of production. Thus, Total Output can
be defined as “The sum total of the commodity produced at a given period of time in the
economy.” Therefore, Total output is total amount of commodities produced during a
period of time with help of all factors of production employed by the firm.
3. Marginal Cost :
Marginal cost refers to the additional cost incurred to produce additional unit of
a commodity. It is an addition made to the total cost.
Marginal cost = Total cost on all units – (Total cost on all units -1st unit)
MC = TCn - TC(n-1)
4. Stock :
Stock refers to the total quantity of a commodity available with producer for
sale at a particular period of time. Stock is the source of supply. It is outcome of
production. If production increases stock will increase & vice versa. Stock is a potential
supply. It shows capacity of a producer to supply at market. Stock is reservoir from
which there is a continuous flow of supply. Stock can be more than or equal to supply
but stock cannot be less than supply. Stock depends upon ability of a producer to
produce.
5. Elasticity of supply :
Supply means actual quantity offered for sale by a producer at a given price at a
given time. Supply depends upon many factors such as price of a commodity, cost of
6. Average Revenue :
Average revenue refers to revenue per unit of the quantity sold. It is obtained
by dividing the total revenue by the number of units sold.
Average Revenue = Total Revenue / No. of Units
7. Supply :
Supply refers to “ Actual quantity offered for sale by a producer at a given price
at a given time”.
Supply depends upon willingness to sale. Supply is a flow. It cannot be more than
stock. It can be less than or equal to stock. In case of perishable goods supply & stock are
equal to each other.
Supply is a relative term. It is always shown with the time factor & price factor.
Below reservation price producer will not be ready to supply a commodity at market.
Supply of a producer depends upon price of a commodity, Technology, government policies,
climatic conditions, cost of production etc.
9. Reservation price :
Reservation price is the minimum price of supply. Below this price producer may not
be ready to sale a commodity at market. It includes minimum amount of profit.
Reservation price includes rewards / price paid to all factors & normal profit.
Reservation price is generally low for perishable commodities. It is because they cannot be
stored for a longer period & losses utility after some period of time.
If market price is more than reservation prices, the seller will offer his stock for sale.
Reservation price differs from seller to seller. It is determined by considering cost of
production, nature of a commodity, need of cash, substitutes, storage facility etc.
GIVE REASONS
1. Supply means actual quantity offered for sale by a producer at a Given price at a given
time.
2. Stock means total quantity available with producer for sale at a Given price.
3. Stock is reservoir whereas supply is a flow. Stock is a source of Supply and hence can
exceed supply.
4. What producer is having called as stock & what producer is offering At market called as
supply. Supply is a part of stock & cannot exceed Stock.
Conclusion : Supply & stock are different from each other.
2. Therefore, the period of shortage of monsoon or heavy floods may cause very less
production and less supply of agricultural goods.
3. In this situation, a rise in price of agricultural goods may not cause expansion in supply
and hence it may turn out to be an exception to the Law of Supply.
5. With a slight change in the price, if supply varies in a greater proportion then
supply is said to be relatively elastic.
Reasons:
1. When a proportionate change in price brings more proportionate change in supply of a
commodity then it is called as Relatively Elastic supply.
2. Here response of supply is more than change in price.
3. Elasticity of supply is greater than one. Relatively Elastic supply curve is more flatter.
Conclusion : Due to this supply curve of labour moves upward at initial stage and later on it
bends on backward side. So, supply curve of labour is backward bending.
Increase in the prices of factors reduces the supply of different goods and services.
Reasons:
1. Supply is an outcome of the process of production.
2. For production activity, the factors of production like land, labour. Capital and
enterprises are used.
3. If the prices of factors rise, (like rise in rent, wages, etc.) the cost of production also
rises.
4. This in turn reduces the motive of a producer to produce more, as increased cost of
production reduces profit margin.
Conclusion : Therefore, an increase in the prices of factors reduces the supply of
different goods and services.
DISTINGUISH BETWEEN
Sr. Point of
stock Supply
No. Difference
Stock means “Total quantity Supply means “Actual quantity
1. Meaning available with producer for sale offered for sale by a producer at
at a given price, at a given time.” a given price at a given time.”
Stock is always more than or Supply is always less than or
2. Quantity
equal to supply. equal to stock.
Sr. Point of
Relatively elastic Supply Relatively inelastic supply
No. Difference
When a proportionate change in When a proportionate change in
the price of a commodity brings the price of a commodity brings
about greater offer is than about less than proportionate
1. Meaning
proportionate change in its change in its quantity supplied,
quantity supplied, the supply is the supply is said to be relatively
said to be relatively elastic. inelastic.
In the case of relatively elastic In the case of relatively inelastic
Numerical supply, the numerical value of supply, the numerical value of
2.
value the elasticity of supply is greater the elasticity of supply is less
than one. than one.
Sr. Point of
Demand Curve Supply Curve
No. Difference
Demand curve is a diagrammatic Supply curve is a diagrammatic
presentation of demand presentation of supply schedule
1. Meaning schedule which shows inverse which shows direct relationship
relationship in between Price & in between price & supply of a
Demand for a commodity. commodity.
Relationship Price & Demand are inversely Price & supply are directly
4.
with price related with each other. related with each other.
Sr. Point of
Demand Supply
No. Difference
Demand means “Quantity Supply means “Actual quantity
1. Meaning demanded by consumers at a offered for sale by producer at a
given price at a given time. given price at a given time.
Relationship Price & Demand are inversely Price & supply are directly
2.
With price related with each other. related with each other.
Sr. Point of
Increase in supply Decrease in Supply
No. Difference
A rise in supply caused by A fall in supply caused by
favourable changes in other unfavourable changes in other
1. Meaning
factors than price is called factors than price is called
increase in supply. decrease in supply.
Increase in supply is caused by: Decrease in supply is caused by:
1. Fall in the cost of production. 1. Rise in the cost of production.
2. Causes
2. Reduction in taxes. 2. Rise in taxes.
3. Use of modern technology. 3. Use of traditional technology.
There is shifting of supply curve There is shifting of supply curve
3. Curve
to right side. to left side.
Sr. Point of
Perfectly Elastic Supply Perfectly Inelastic Supply
No. Difference
When a proportionate change in When a proportionate change in
the price of a commodity brings the price of a commodity brings
an infinite (unlimited) no (zero) proportionate change
1. Meaning
proportionate change in its in its quantity supplied, the
quantity supplied, the supply is supply is said to be perfectly
said to be perfectly elastic. inelastic.
In the case of perfectly elastic In the case of perfectly inelastic
Numerical
2. supply, the numerical value of supply, the numerical value of
value
the elastic of supply is infinite. the elasticity of supply is zero.