tendencies checked along the last years,

the appearance of centers of esthetics they

proliferate in the market. It is not difficult
the popularity and status associate the
good physical appearance. The increase of
the search of services that could contribute
to an improvement of the physical aspect
leads also to the appearance of one
without number of offers to the measure
of each one.

INTRODUCTION THE CONCEPT

SPASO ZEN ® concept, passes by a Wellness

On summer or on winter the
center with complete services in the area
preoccupation of the Portuguese with the
of Image, esthetics and relax. A center of
image is bigger. To correspond to the
Integral Beauty. To resort to the SPASO
beauty standard in rowing, to be felt well
ZEN ® means also a search of balance in the
with his body, to cultivate a good
daily routine. Anxiety, irritability, fatigue,
appearance, became a priority for a
stress, healthy true impediments to the
number every time bigger of persons. The
human realization, putting in question the
essential preoccupation is turned now for a
harmony between body and mind. THE
constant search not only by the physical
SPASO ZEN ® highlights, also, the spiritual
well-being but also psychologically. Thanks
slope of the beauty, associating to the
to the transformations of the society, the
esthetic treatments, therapies and
changes of mentality, the biggest attention
techniques of relaxation in a more efficient
of the persons for with his appearance and
combat to a stress, benefiting the body
his aspect, an excellent fountain of profit
with a physical and emotional well-being.
revealed this activity. To explore the “weak
The variety of services that the SPASO ZEN
points” of each one, to alert for the
® offers, demonstrates that when there are
consequences of the bad habits in the daily
associated to the esthetic benefits of
routines and for the benefits of a pretty
immediate one the therapeutic advantages
and healthy body, made into the bet of
of a given treatment, objective already
many investors that, individually or
does not pass only for taking care and
through the franchising they turned the
being rejuvenated of the body, but also
beauty into a great business with excellent
revitalizing and to relax the spirit for a
alternatives while disposing of the
healthier and happy life.
consumer. Centers of esthetics, gyms,
services more and more personalized in
the struggle against the stress, excess
weight and bad food, appear in the market
with the most varied offers, appealing to a
change of habits that guarantee more
health and quality of life. Result of the

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THE “WELLNESS” CONCEPT
The term “Wellness“ (well to be) integrates
a spacious concept that includes healthy
habits of life, practical of physical exercise
and balanced food, joined the worship of
the intellect and release of the mind. This
form of facing the life leads to the concept
of well-being or “Wellness“. In a center
"wellness" the client can treat his personal
image, and to the same time be forgotten
of his problems using the time to do
oriental massages and to relax in a specific
rest zone.
THE “WELLNESS” CLIENT
The “Wellness“ client tries to feel and to
look good, tries to lose weight, to ease the
effects of aging, to manage stress, etc. At
present, for these they are offered client's
type, in many SPAs, programs that respond
to the search of a healthy way of life that
they pass over the fitness, nutritional
advising, you cure and preventive
medicines, resolution of problems as stress
or depressions, natural medicines, natural
and alternative therapies, orientated in
order that the good is of the client so that
this one feels significantly better of what
when it reached the SPA. For these reasons
the SPA it returns in a way of life.
However, with the bustle of day by day, the
lack of time and the elevated price of the
SPAS, this type of perfectly urbane client,
looks for an "escape" to his routine and opt
for a place that offers to him the same
services as a SPA it offers in terms of
programs of relax, except the treatments
for water.
The Wellness centers are a new concept
devoted to the relaxation, to the care of
the health and of the beauty that is shown
through different techniques and
treatments inspired in the Nature. We can
compare a Wellness Center to a temple of
beauty – interior and outside – because it
represents a center of integral treatment in
which there are looked this physical and
psychological balance supplied by
therapies and thousand-year-old
treatments. In a Wellness center a normal
esthetics treatment is not obtained only,
because his concept is much more intrinsic,
responding to the necessity of for what
today the persons look: the search of a
better quality of life, of a more elevated
auto-esteem, of a balance body-mind.
Completely this is got not only through the
esthetic treatments but, also, of the
techniques of relaxation and direction. The
concept that today exists appeared in the
United States and it is spread by all Europe,
since more and more persons try to
improve his auto-esteem, even if for that
they need of altering his everyday habits,
from the food to the cares dispensed to his
skin, body and hairs. The stress, the
pollution, the sedentary way of life and not
much healthy group to whom the persons
have notion of which the premature aging
is eminent, from there what are receptive
taking care of himself, avoiding these
undesirable effects .
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OUR VISION AND DIFERENCIATION…
It Isn't possible treat from beauty & of the
body without care from soul. This is the
philosophy from our Brand. We wonder
what it is important sermon exacting, as
many with the wares what we put on skin, I
eat with those who meddle. By it we
decide for working with products
ecologically certificates. Hair care, facial &
body pure, simple & ecologic products,
without surprises or unpleasant
substances. Such, the wares with which we
work are certificates with ECOCERT. IS the
warranty of what they respect the settings
exacting internationally recognized &
defined at Ecocert , about to the caution
capillary , facial & body. The sequel is
magnificent: products natives & ecologic,
fully free of parabeens, petrochemical,
alcohol, perfume synthetic or another
substances hazard, destroyer of hormones
& hurtful the environment. The BIO
cosmetic respects the notebook of charges
Ecocert and Cosmebio , and integrates the
materials - cousins deriving from
agriculture biologic. The health, the
equilibrium, the happiness & the future
from our families depends also from our
gestures assessment, from our behaviors
often strange. If all if we may give a little of
we'll be, the add up for preservation of the
environment and from the natural
resources to avail from the generations
upcoming. IS our preoccupation offer
always a service from taller quality to our
customers, as we are willing be recognized
by safety & effectiveness from our
solutions, and we establish the
engagement of make accessible the all our
customers that our service at a price just of
market. We do for an environment healthy
and a sustainable future!
OUR ADVANTAGE
The SPASO ZEN® Mark is positioned in the
marketplace with a concept of “Integral
beauty”, based on wellness philosophy
where ally the health, the physical and
emotional wellbeing on the beauty. To the
Master franchise, the adhesion on the
SPASO ZEN® network, allows beneficial to
of essentials advantages:
• Notoriety from the mark in a
strong growth Installment
• Accessible services on the majority
population
• Negotiation central of Marketing
and Communication
• Initial and continuous formation
• Make good use of the excellent
Know How of the network
organization
• Equipment with guarantee of
safety and quality
• Permanent investigation about the
value upgrading from a lot of offers
of service from SPASO ZEN®
Business
• A good deal: adaptable the
facilities already existing
• Exclusiveness of zone
• Fast return of the investment and
good probability
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