Abstract

Foam, mattresses can have a single-layer form or appropriately combined

materials that create an upholstery layer. Vitality of mattresses depends above
all on the quality of materials used for their production. From hygienic reasons
it is recommended to replace the mattresses every 5 years. Foam mattresses
have great popularity. Advanced technology of their production, such as
thermo-mechanical modification of the polyurethane foam structures, causes
that they aren't as prone to deformation and ensure hygienic use. Producers offer
a large range of polyurethane foams, diversified in terms of their density and
elasticity. Density of foam used in the upholstery layers of mattresses is in the
range of 14.5 kg/m3 up to 65.0 kg/m3, elasticity from 1.0 kPa to about 7.0 kPa,
deformation lasted from 4% up to 20%, in turn resilience from 37% up to 80%
(Matwiej 2011). Carried out so far study research regard elasticity of mattresses
with a kind of polyurethane foam of upholsterer's layer using sensor mat
(Smardzewski et al. 2008, Matwiej and Senski 2006).

Introduction:

Mattresses deteriorate over time, and the lifespan of a mattress depends on a

variety of factors, notably materials, manufacturing quality, care, and the
vigorousness of use. A poor quality foam comfort layer can deteriorate
noticeably in 1 year, while a quality latex core can last 20 years or more;
innerspring cores typically last around 10 years. The comfort layer is almost
invariably the first area to fail, which is why mattresses are often double-sided,
to extend the lifespan. A separate topper may be used instead of or in addition to
a comfort layer, which reduces wear and is replaceable without replacing the
entire mattress. Companies often specialize in a particular type of mattress, such
as innerspring, latex, and airbed, although as latex and airbeds have become
more popular, they have become more common.

Mattresses which are mostly the same are often sold under different brand
names; two of the largest brands, Serta and Simmons, became owned by the
same company after a private equity buyout. Simmons, founded in the late
1800s, was bought and sold multiple times and faced bankruptcy after a major
decline in the bedding industry in the 2000s. The International Sleep Products
Association was founded in 1915 and releases a report on U.S. mattress sales.
Another association, Specialty Sleep Association, represents companies such as
Innomax and Boyd Specialty focused on latex, waterbeds, and airbeds.
However, Select Comfort, which produces airbeds (a specialty bed), is a
member of the ISPA. In 2012, Sealy Corporation, founded in 1881, was
purchased by Tempur-Pedic, which had introduced an all foam (TEMPUR-
Material) brand into the United States in 1992. Another large company, Spring
Air, went bankrupt in 2009 and was purchased by one of its former
executives.Comfortaire, founded in 1981, was the first to specialize in airbeds.
It was later bought by Select Comfort.In Spain Pikolin, founded in 1948, is one
of the largest manufacturers of mattresses.

“Expo Foam” is one of the most competitive and reputed companies in

Bangladesh home textile industry. Expo Foam is a company of "Expo Group",
whichen compasses business of foam,home textile,properties and chemicals.The
company was established in 1984 offering their superior quality products in the
market.The majo areas of Expo group are Expo Industries,Expo Chemicals and
Expo Properties. Expo Industries produce Expo foam mattresses and home
textile products.

Offered Products

Expo Group of Industries is the first company in Bangladesh to have started the
production of Polyurethane products.Their versatile flexible and rigid Custom
Formulated Products can be found in the adhesive, taxider my and custom-
molding industries as well as in many other applications. They develop both
formulation s and application sexpertise for each customer'sunique
requirements.Right now their product can be divided into four Category with
sub-category.
Theyare:
1.Foam: a)ExpoGold, b)Expo2014, c)Expo-280,d)Expo Regular, e)Vip280,
f)Vip180.
2.Mattress: a.Light mattress, b.Light Coir, c.Light Re-Bonded, d.Light Felte.Felt
Re-Bonded, f.Full Coir, g.Full Re-Bonded, h.Full Feltand i.Special Matt
Orthopedic mattress.
3.Adhesive: a.Synthetic rubber super quality, b.Synthetic rubber light quality.
4.Pillow: a.Micro fiber pillow, b.Cotton pillow, c.Foam shred pillow.

Principal Product Offerings of EXPO Foam

Expo Foam: Expo Foam is very popular in the foam and mattress market and
very particular about using best raw materials to make the fines quality products
for out quality consistency,timely delivery and customer service.The Company
is also producing peeled(Roll)foam with computerized Foreign Machine,which
is being used in Cades/Sportswear/Hats/Bagsetc.for export purpose.Thus in the
field off production and marketing Expo Foam and HomeTextile Ltd has made
are volutionary change,keeping he price with in customers reach and providing
constant quality,acceptable to valuedusers.

Expo Spring Mattress

It is produced outo fmostly nature originraw materials such as:SteelSprings;

CoirSheets; CottonFelts ,steelEdge Guards etc.It again ensures air circulation
and entire body weight(heavy orlight)is being distributed thoroughly on
theMattress(EXPO GROUP,n.d).

Expo Re-Bonded Mattress

It is produced and reprocessed by specia ltechnology.It is stick & hard.Those

whoeel pain in Back/Backboneor Doctor advise to sleep on hard bedding or
those hoare interested touse Hard Mattress ExpoRe-Bonded Mattress is the only
solution for them EXPO GROUP,n.d.).

Expo Coir Mattress

It is produced with thick CoirS heets & Quilted Clothes. All over, The world,
Cotton Mattresses have become obsoletedue to the unscientific body posture it
creates when one sleeps on it for 8hours, this results into irreparable orthopedic
problems; alternatively people needs uninterrupted sound sleep to be100%
relaxed to start next day activities with full energy.Thus in the field of foam
production and marketing Expo Foam and Home Textile Ltd has made are
volutionary change, keeping the price within custome rsreach and providing
constant quality, acceptable to valuedusers (EXPO GROUP,n.d.).
OBJECTIVES

The main objectives of this study areas follows:

 Understand the major marketing activities of Expo group.
 To find out the strength and weaknesses of Expo group.
 Understand how the Marketing function so fan organization works.
 To makes ome recommendation how the organization’s marketing
dept.work better.

Methodology
The report has been prepared on the basis of the experience gained during the
period of the internship. To prepare the report of internship, I have collected all
kinds if related data from secondary data.
For secondary data I have gone through different types of publications. I had
also used published data. They are:
 Various publications of Expo group
 Various publications of international bodies
 Company profile of Expo
 Research reports

Mission and Vision

Vision
To establish and sustain Expo Foam as the provider of leading quality products
in the foam and mattress market.
Mission
To provide Variety, Quality and Economical foam, mattress and home-textile
products while satisfying customer’s expectations earning sustainable profit and
continuing to beacaring employer (Islam,2015).
Core Values of Expo Foam

 Providing quality goods and services

 Maintaining quality assurance
 Constant improvement
 Ensuring and exceeding consumer satisfaction
 Developing the company’s human resource
 Protectin gemployee welfare
 Managing long term profitable relationship with value chain partners
 Being competitive in the local market
 Practicing ethical way of conducting business

Value Chain
The value chain of Expo Foam consists of both primary and secondary
activities.

Primary Activities:

The primary activities of Expo Foam encompasses all the coreactivities starting
from its internal and external logistical arrangements, operations, production
,marketing, selling of goods and also the service provided to consumers.

Inbound logistics:

Expo Foam sources all of their raw materials from abroad. Their major raw
materials are Polyurethane Adhesive, Lamination Adhesive, Synthetic Rubber
Adhesive and Unsaturated Polyester Resin. They mainly source the raw
materials from China, India ,USA, Singapore, Malaysia, SouthKorea and
Thailand.After collecting the raw materials they store it in their own ware
housein Tejgoan which is separated from their production plant. As the ware
houseis abit far from the production plant ,they use their own transport to bring
the raw materials to the production plant.
Operations:
Before production the raw materials are being brought to the production plant
and store dinanair conditioned storageat very low temperature for 10-12 hours.
This is a prerequisite for the production procedure.The rearedices of different
shapes according to the type of the foam. After cooling down the raw materials,
according the formulation raw materials are poured in to the diceand from there
blocks o foam sare produced. Forall types of foam the principal raw material
sare polyol and TDI, they use the ratio2:1in their formulation.

Figure-1:Expo Foam’s OperationProcess

Outbound Logistics:

The finished good sare being stored in the warehouse in side the production
plant. As they mostly produce goods after getting order from their clients,the
finished good don’trequired to be stored in the warehouse for longer time.The
company uses both own and rented transporttode liver the finished goods to the
wholeseller,retailer and their own Showrooms. For delivering inside Dhaka,
they mainly use their own logistics and for outside Dhaka they use dhired
transport ation service.

Marketing and Sales:

Expo Foam focuses on developing new customer group and retaining the
existing customer group.Their main competitors are Expo Foam, Apex Foam
and Foamex group. In order to cope up with the competition the company
comes up with different sort of promotional campaign from time to time.Atthe
same time, they have developed a strong sales network through out the whole
country.Expo Foam directly sells their products to the customers through their
12 showroom sacross Bangladesh. 8 of the showroom sare inside Dhaka and the
remaining 4 are situated in Chittagong, Khulna, Bogra and Sylhet. At the same
time they sell the products through their dealers across thew holecountry.They
also sell thei rproducts to the furniture producers.Incase of the corporate buyers
Expo Foam usually takes the order first and then produces the goods.

Service:

Expo Foam aimsto provide excellent customer service to its customers in order
to attain ultimate customer satisfaction.That is why expo foam triesto provide
superior after sales service.If the supplied goods are not according to the order
provided by customer,they take back the full consignment and deliver the right
order again.Sometimes if he customer is unwilling to take the modified
order,they even give the money back.Though Expo Foam follow the mass
production strategy ,incase of special customer demand they produce
customized products.

Support Activities

The support activities of Expo foam encompasses activities like sourcing the
raw materials ,managing the human resource ,technological and infrastructural
concerns.

Procurement:

For the procuremen to fraw materials Expo Foam has adepartment named as
Foreign Procure Department. The employee sals ocallit Commercial
Department.This department basically looks for the foreign vendor sorraw
material supplier. They find out the cheapest vendor and contacts with
them.They negotiate forthelo west price and fix the deal.Attheend the
department import sraw materials through specific procedure.Incase of urgent
need of raw materials they source the raw materials from local
market.Production with the local raw materials enables the mtominimize the
production cost butin this case they have to compromise with the product
quality.Normally they don’t use local raw materials.

Human Resource Management:

Currently Expo foam is running the company with 300 employees which
includes 20Executives, 80Non-Executive sand 200 production workers.Incase
of hiring employees they focus on young talente dman power.Incase of
recruiting executives they depen donthe external source.They recruit through
proper screening. Butin case of recruiting the production workers,they use
internalsource.Expo Foam doesn’thave any training programs for training their
employees.The Employees are trained on the Job. But every employee is given
the training of fire safety. The companye n sures the proper health and safety of
the workers according to the Bangladesh Labor Law of 2006.They have
attractive remuneration System for the employees.The company gives
promotion to the employees depending on the employee performance.

Technology:

For producing the foam Expo Foam fully depends on foreign technology. The
machine suse dare basically from Germany, Japanand, China.They have one
Mixing Machine, one Horizontal Cutting Machine, one Vertical Machine, one
Packing Machine and two Sealing Machines. Till today, they are dependen to
the Old Technologies For production which they brought at the beginning of the
company. However the company is planning to bring new technolog to sustainin
the competition. They use a software Called Tally Software for Accounting
Division. This software helps the mtomea sure their Cost of production, profit-
loss and soon.

Infrastructure:

Through years of operation Expo Foam has developed a very strong in

frastructure. Other than the production division the company has 6 more
departments which are Accounts division, Commercial Division, Marketing
Division, HR & Admin Division, Vat Division and Audit Division. These
departments help Expo Foam to Operate Smoothly. The Accounts division deals
with the financial issues. The Commercial Division helps to procure the raw
materials cheaper price. The Marketing Division helps to increase the sale. HR
& Admin Division manage the employees and take necessary decisions.The Vat
Division assists the accounting division .And Audit Division conducts periodic
audit for preventing the discrepancies. In addition to that they have a legal
division which is consists of acompany lawyer. Here solves the legal issues on
behalf of Expo Foam.

Strategies

After going through the activities of Expo Foam, we have tried to specify the
important strategies Expo Foam.

Marketing Strategies

Product : The core products of Expo Foam are Foam and Mattress. They
produce 3 types Mattress which are Spring Mattress, Re-Bonded Mattress and
Coir Mattress. However they are currently planning to enter the HomeTextile
market.

Price : Incase of pricing Expo Foam follows competitive pricing strategy. But at
the same time they try to maintain the quality and brand value.They have to set
the price abit higher than the average price. However this doesn’t make Expo
Foam less competition because they have a very good brand image for ensuring
the quality.

Place: Expo Foam has developed a strong supply chain through out the whole
country.They have 12 Show Rooms of their own through which they directly
sell to the ultimate customer. At the same time they sell to the Whole Seller and
Retailer across the country.
Promotion : It is sad but true that the reno internal promotional department of
Expo Foam. They do publicity through printed media and electronic media. But
in this case they depend on out sider advertising
Firms to make the promotional tool. Sometimes they sponsor different events in
order to do publicity. They also do sales promotion in order to boost sales. But
Sale Commission to the deal eristhe mostly used promotional activity of
ExpoFoam.

Strategy of Sustainingin the Competition

Expo Foam is considered to be the most successful company in the Foam

Industry of Bangladesh. When we wanted to know that what the story behind,
they replied that superior quality is the irmain strength.They always stry to
ensure that the product quality is better than their competitors. They never
compromise with the quality. That is why even in the competitive market they
are being successful even after charging higher than the competitors.

Opportunities Ahead
Currently Expo Foam is operating their business only within the boundary of
Bangladesh. But they a reprocuring raw materials from China, India, USA,
Singapore ,Malaysia, South Korea and Thailand . Through their raw material
supplier they might gather the information of prospective consumer of Foam in
those countries and the current condition of foam industry on those countries. If
they find the markets potential they might expand their operations on those
countries with the help of those suppliers . Expo Foam might also expand their
business to the neighboring countries of Bangladesh or the South Asian
countries if there is a potential market . In case of expanding operation inf
oreign countries at initial stage they might go fo exporting . Later on after
gaining experience they go for Foreign Direct Investmentor Join Venture.

Major Competitors in the Industry

Expo Swan Apex Akhter
one of the most competitive first company largest and 20% of P.U.
and reputed companies in in Bangladesh oldest Foam foam market
Bangladesh home textile to have manufacturers
industry started the in Bangladesh
production of
polyurethane
products

gained the , Akhtar

first movers Foam is
advantage crossing the
borders of
the country
strong Employees are .They ensure
provide excellent customer customer very effective after sales
service to its customers in relationship and efficient service and
order to attain ultimate that brings
customer satisfaction. the
competitive
advantage
for them.
1. Foam:a) Expo Gold, b) huge variety different series Their
Expo 2014, c) Expo-280, d) of products of products like products are
Expo Regular, e) Vip 280, f ) such as as Gold Series, Akhtar HD,
Vip 180. Rebounded Premium series, Akhtar
2. Mattress: a. Light mattress, foam, Pu roll Acoustic Foam, Deluxe,
b. Light Coir, c. Light Re- foam sheet, Peeling Roll Akhtar
Bonded, d. Light Felt e. Felt Expo ash, Foam etc. Royale,
Re-Bonded, f. Full Coir, g. swan Akhtar
Full Re-Bonded, h. Full Felt exclusive Super and
and i. Special Matt Orthopedic Akhtar
mattress. Premium.
3. Adhesive: a. Synthetic
rubber super quality. b.
Synthetic rubber light quality.
4. Pillow: a. Micro fiber
pillow, b.Cotton pillow, c.
Foam shred pillow.

largest raw produce PU

materials (polyurethane
stock in foam), Cushion,
Bangladesh Contour pillow
and Contour
mattress

Swan Foam:
Establishedin 1965 , they are first company in Bangladesh to have started the
production of polyure than products . As they have started the foam business
first in Bangladesh , they have gained the first movers advantage . They have
built strong custome rrelationship .They produce a huge variety of products
such as Re-bounded foam , Puroll foam sheet , Expo ash , swan exclusive etc .
50 years experience in business is playing an important role to make the man
established playe in the market. Inter customer Satisfaction and Quality they
have never been doubted . Expo Foam has the largest raw materials stock in
Bangladesh.They import raw materials from the largest and renowned
Multinational Chemical Companies(Expo,n.d.).

Apex Foam:

Apex Foam was established in 1982 by Mr.Mosharraf Husain. It is one of the

largest and oldest Foam manufacturers in Bangladesh . They usually produce
PU(polyurethane foam) , Cushion,Contour pillow and Contour mattress. After
the production of PU , Apex became very famous among customers . Apex
Foam has different series of products like as Gold Series, Premium series,
Acoustic Foam , Peeling Roll Foam etc . Apex Foam uses them odern
technology for the production . Employees are very effective and efficient . All
of these to get her make Apex Foam one of the leaders in market(Apex
Husianc .n).

Akhtar Foam:

Akhtar FoamI ndustries Ltd . was established in 2008 . They have almost 750
dealers in the whole country . They have gotten the 20% of P.U. foam market
because of premium quality foams . They use advanced technology to continue
their mission and dominance . With the strategic goa and efficient team, Akhtar
Foam is crossing the border soft he country . Their product sare Akhtar HD,
Akhtar Deluxe, Akhtar Royale, Akhtar Super and Akhtar Premium. They ensure
after sales service and that brings the competitive advantage for them . They
give the guarantee that that will repair orreplace the foam(AKHTAR foam,n.d.).

Challenges

Although Over they ears Expo Foam has established it self as one of the most
competitive companie soft he home textile industry in Bangladesh , It still face
some problems conducting the business which is very much obvious forany
business. The challenges canbeen compasses problems regarding sourcing
materials,market based challenges and other related problems.

Material based challenges

As Expo Foam believe sinultimate quality of its products, it collect sall the raw
materials from foreign countries which at time screates problem for the minterm
so easy access to raw materials , availability of TDI and other chemicals etc.
Access to quality raw materials:

Although Expo Foam imports high quality raw materials from abroad, sourcing
the raw materials becomes time consuming process at times. Especially incase
of emergency large orders, they issues accessing quality raw materials . Thus
they have to collect raw materials from local supplier which is not good interms
of quality.This inturn lead stop or quality production.

Availability of chemicals:

The chemicals Expo Foam imports from abroad have shorte rlife. Within one to
two months the chemicals expires. So they can’t purchase bulk amount together
and they have to order chemical sine very two months . So the shipment cost
becomes higher and this lead stohigher cost of production . In sufficient
resources: Market based challenges: Well established competitors: There are
few well established competitors already in the market like Expo Foam, Apex
Foam etc and new companies are entering into the market . So it become stough
for Expo Foam to retain its customers because now customers have many
options in their handand they can shift to an other company easily.

Market based challenges

Since consumers’ needs are constantly changing and the home textile industry is
an emerging marketing Bangladesh , Expo Foam faces certain market related
challenges as well which include customers growing needs,increasin price of
raw materials and weak promotional efforts.

Customers changing needs:

Expo Foam doesn’t offer a large variety.They only produce four types of
foams.Now-a-days customers need has been changing and they want variety in
terms of design, size ,shape ,color. That is why Expo Foam is facing challenges
in order to cope up with growing customer needs. Keeping customers satisfied
with their low variety into day’s changing market becomes really hardf or Expo
Foam.

Increasing Price of Raw Materials:

Expo Foam purchases raw materials from abroad and the price of those raw
materials fluctuate in international market . So they have to negotiate with the
foreign importers frequently .The negotiationisa lengthy process and the
increasing price of raw material smakes the production cost higher for expo
foam. It results lowering the profit.

Weak Advertising and Promotional Program:

For advertising , Expo Foam relies on external AD agencies and the advertising
quality is not that good to attract customers. The promotional program is very
weak and they don’t pay attention to strength their advertising and promotion
program.The budget of Expo Foam for marketing strategy is very low which
results in poor promotion program and advertising.

Other challenges:
Expo Foam also faces certain challenge which are notin control of the company
but have serious effect on the smootho peration . These mainly include political
and regulatory problems of Bangladesh.

Political Instability:
The political situation of Bangladesh is notstable inrecent years.Due to political
turm oil , the businesses here are facing many difficulties . During blockade,
Expo Foam doesn’t get the shipment from foreign importers on time.So the
production becomes delayed and the distribution to whole country remains
offduring political turmoil.So the total operation becomes stagnant.

Rigid Safety Regulations:

The companies which use chemicals as their raw materials,Labor Law 2006
imposed strong safety rules and regulation for them.The investigation team
investigates the company every 6 months and if they find any violation of law
they fine ahuge amount of money . As Expo Foam uses chemicals in their
operation, they have to maintain the strict safety rules and regulation . They
have to check very frequently whether the rules ar emaintaining or not.It is time
consuming as well as costly too.
Problems Although Expo Foam is a well reputed and profitable company in
Bangladesh home textile industry, there are certain set backs which is pulling
the company back and restricting from being the market leader.
Expo Foam is operating for 33 years .In this long journey of thei business ,
atrusty relationship with their customers has built up. As the relation with its
customers become sold and trust worthy , sometimes they sell their products to
theirc ustomer on credit. At times it results in long delayed paymen tquickly and
the company should wait for along time for the payment from customers.This is
not good for the growth of any business.

Miscommunication is an other problem forExpo Foam . Sometimes they

mismanag etheir orders . They take order from some one and make shipment to
another one. This result inextra shipment cost because they get the order back
and make shipment again.

Thel ogistics system of Expo Foam is normally good . Usually they supply
products to their outlet sinside Dhaka with their own transport system . But
when they make shipment outside the capital , they normally take help from thet
hird party transport system like as courier service . In most cases the third
partie sare unprofessional and careless . As a result, the products become defect
while on heir custody . So they get their product back from the outside outlets
which in curs additional cost of bothre making the product and reshipment.

Findings and Analysis

The major findings from this report are given below:

 Its HR policy is very much organized compare to others.

 Compensation policy is well organized but does not have
strong policy to retain employees
 Although Expo Foam imports high quality raw materials
from abroad, sourcing the raw materials becomes time
consuming process at times.
 They never compromise with the quality
 no internal promotional department of Expo Foam
 They have to set the price a bit higher than the average
price.
Organizing papers and analysis

In the first portion of my intern experience I basically learned about all the
processisd one in marketing department of Expo and my supervisor is an
employee over there with a target sales. It will be very unjustifhe loose his
target because of teaching me office skills so that was my responsibility to help
him in his work and at the same time try to learn from that real working
experience.In this portion I basically organizing papers or bills and analysis
some data about credit allocation and finding out sales record and progress
based on previous sales history and after pointing out listing those name sand
provide those names to my supervisor.

Push sales and sales analysis

In the mid period or second month of my intern experience I involved with tale-
marketing process with the help of my supervisor. So what was my point
contribution her eislisted below:

a) Building communication stronger : It’s apsychological satisfaction when

acompany personally communicate with its products distributor, those
distributor can really feel connected with the company because of this
action and help in this process.
b) Findings problems : As a part of my training I learned to point out there
all problem for sales declining from the distributor’s point of view. So I
talked to them politely and asked about the real reason why the sales is
not growing that much or why it’s declining than previous records.
c) Try toi ncrease the sales : Well the teaching of the training was after
finding out the problem soft he distributor in stantly so l’ve those
problem so rgive positive motivation to the distributor and influence to
increase the order . I followed all the process and at the end I was
succeed to increase some order from the distributors form or sells,this are
counted as my contribution to the organization.

Developing and research in re-branding process

In the last month of my internship experience I asked to develop concepts and
design there-branding process for Expo foam mainly .My logic was the message
of the organization about the product is not reaching to all the people who
basically use this kind of products . So the reneed a re-branding process by
which it will be easier to reach those untouched market and a sare sult the image
of the product will be gain positive attention and eventually these lls will
rise.Let’s describe my research on re-branding Expof oam.
a) Choose the medium : I suggest that if the television media advertisement
is proven too costly than we could go for magazines which are very
popular to women of the house . We could even go for online marketing
to reach the message to educated people . Mattress is still a product that
mainly used by Upper class and Middle upper class it needs to be
reached the message to wards the mtoin crease the sales.
b) Come up with anew tagline or slogan: Expo really don’t have any tagline
or slogan suitable for the brand or product . So I recommend a tagline
which will be “Happy Ending”. Now the questionis why happy ending,
As Expo distributed the products related to bed mainly foam, bed cover
etc. so this thing sare used for sleeping at night most of the time, my
logicist he tagline will give a massage to its customer that it doesn’t
matter how rough your day was when you have a happy ending sleep
with Expo products . As Expo distributes its product all over the country I
also told to come up with a Bangla tagline similar to English taglines
othat Expo’s targeted customer can really understand the tagline.
c) Makeplanningforannualpicnic:DuringmylastweekofinterntimeperiodExpo
tookadecisionofhavinganannualpicnicforalltheemployeeandtheirfamilyme
mbersinthemonthofDecember.SoItooktheresponsibilitytoresearchonthetop
icandmakeanicerplanforhavingaverysuccessfulpicnic.WhenIsubmittedmy
researchworkmysupervisorwasverysatisfiedforhavingallkindofnecessaryin
formationavailablethere.SointhatcaseIbelieveIcontributesomethingtotheor
ganization.
d) Design printing advertisements : To whom I am submitting my re-
branding design they may not understand what I am trying to do in new
design,that’s why to clear the whole idea I design two advertisements
which can be used in printing media.A sare sult I get some positive
feedback from my superior officers and directors. Here is the two designs
I came up with my recommended tagline. Whether Expo Group use my
idea ornot but they liked my idea about promoting their products like
 never before. So at least I give them some idea about re-branding and
target to grab more market share where they never focused before. So this
is another contribution done by me.
e) Designing bill board : During my marketing research Inoticed that there
are some bill boards of Expo are available around the country but the
design is so old fashioned and the reisnot available any message which
can attacked people and make the mremem berthe brand. So I decided to
give an idea about what kind of design should Expo use to reach their
products attractiveness and their message as well other targeted people.
Asinmyre- branding designing my recommended target marke to Expo
was upper class, middle upper class and educated class. So keep my
targeted people in mind I design a sample of bill board.

Learning and Observation

Internship experience at Expo Group of Industries really give me a big

opportunity to learnal t o from personal experience , and I observed a lot of
unknown fac tabout some business tactics which wasn’t possible to known in
academic life. Let’s point out all the learning’s and observation.

a) Sales is a challenging job : What I observed in three months that’s

ummarize that sales is a difficult job than reading. During my sales
marketing course (Mkt445) there was some steps to in crease these
llsbutin reality this is notthe same, even mored if ficult and challenging.

b) Word of mouth is an asset for image in business : When it’s about

distribution products than word of mouth is very important because a
distributor schedule his plan of selling according that commitment.

c) Quality is key point to marketin ginrural area : In Bangladesh, rural

people are more attracted to product for its better quality or long evity not
for its attractive advertisement sorposter.
 d) Knowledge out side text books is a strong quality to grow: In job market
one may hired for his/he brillian t result in a specific subject for which
he/she is been hired but the success is really depend on business related
job is how much one knows about the outside world and different
subjects.

e) Understanding consumer psychology is make a sales person right in

atrack : A sales persons main job is to attracted its customer or influence
to buy some products and for that understanding his customers mentality
related to his expectation and need is very important.

f) Net working is power : I observed in marketing field job sector, people

who have bonding with many people are more successful. In another way
it can be said that in marketing field extrovert sare more successful then
in trovert.

g) Doing on time job is a good impression : If some one is assigned for a

particular job than complete that on time is a very good impression to
his/he rsuperior. But if the task is done too quick than it might come up
negatively because than the superior can’t trust about the quality of the
work.

h) Dressing senseis necessary: Proper dressing sense is very important to

create a good image among others, andit’s very much importan twhen the
employee is on sales.

Recommendation
After completing the study I have found that Expo group is a potential
organization. Though it has some negative sides but stillit can resolve it
weaknesses and by using its opportunity over come its threats.Here I have
provided with some recommendation that would be helpful for the organization.

 Finding the right problem to solve

 Defining the problem
 Analysing the problem
 Developing possibilities
 Selecting the best solution
 Implementing
 Evaluatin gandl earning.

Conclusion
I have found that Expo has a very good Brand Personality. Expo is committed
to continue to improve products to attract its loyal customers. Expo is paying
attention to making the brand more attractive to the foam and mattress market
by fixing the priority on two objectives. One is to provide more comfort to the
clients and the other is to upgrade quality regularly. Keeping pace with trends
and technology of the time along with a perspective plan for the future which
embraces all aspects of the industry and overall improvement in situation the
carrier is now confidently looking forward to the future

We had given the opportunity to know the reputed Foam Industry .It gave me
experience and real sense of this industry’s activities. In this report, I have
studied findings & analysis on the Expo Foam Industry. “Expo Foam Industry” Is
one of the popular Foam Industry in the country. I have tried with my best
capacity to real information & analysis on their information on this industry.
References
1. Expo foam. (n.d.). http://www.expo-family.com/Expo _foam.php

2. Expo mattress. (n.d.). http://www.expo-family.com/Expo_metterss.php

3. Expochemecals. (n.d.). http://www.expo family.com/Expo_chemecals.php

4. AKHTAR foam. (n.d.). http://www.expogroup-bd.com

5. AKHTAR foam. (n.d.). Retrieved March 18, 2016,
fromhttp://akhtarfoam.com/

6. Apex Husain. (n.d.). Retrieved March 18, 2016,from

http://www.apexhusain.com/about_apexhusain.php

7. Akter, M. K. (2012, July). Bangaldesh Textile Today. Retrieved January 9,

2016, from textiletoday.com: http://www.textiletoday.com.bd/home-textiles-
prospects/

8. Islam, N. (2015). Company Overview. An Analysis of HR Activities of

Swan Group, 7-8.Retrieved March 15, 2016, from
http://123.49.46.157/bitstream/handle/10361/4355/Cover Page.pdf?
sequence=1.

9. Kiron, M. I. (2015, September 6). Merchandising online library. Retrieved

January 9, 2016,from Merchandising Online
library:http://www.garmentsmerchandising.com/readymade-garments-
industry-of-bangladesh/

10. Karmo. (n.d.). Retrieved March 18, 2016, from

http://www.karmogroup.com/demo3/

11. SWAN GROUP. (n.d.). Retrieved April 05, 2016, from http://www.swan-
family.com/

12. Terms & Conditions. (n.d.). Retrieved March 18, 2016, from
http://www.foamexgroup.com/aboutus.php

13. https://www.mediate.com/articles/thicks.cfm