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Three yield measures are commonly cited by market participants to measure the
potential return from investing in a bond
1. CURRENT YIELD: annual dollar coupon interest / price. Gives no
consideration to the capital gain that the investor will realize when the bond
matures
2. YIELD-TO-MATURITY: yield that will make the PV of the cashflows equal to
the price assuming that we hold the bond until maturity. It also considers
interest on interest.