A

SUMMER INTERNSHIP PROJECT REPORT ON

“Marketing strategy of europages”

SUBMITTED TO:

Dr A.P.J. ABDUL KALAAM TECHNICAL UNIVERSITY,

LUCKNOW

For partial fulfillment of requirement of

MASTER OF BUSINESS ADMINISTRATION

(MBA 2016-18)

UNDER THE SUPERVISION OF

Ms. Richa mishra

SUBMITTED BY:

LALIT UPADHYAY

MBA (FIRST YEAR)

ROLL NO. 1618170052

SCIENCE AND TECHNOLOGY ENTREPRENEUR’S PARKHARCOURT

BUTLER TECHNOLOGICAL INSTITUTENAWABGANJ, KANPUR- 208002
 Acknowledgement

On coompletion of my project, i would like to extend my thanks to

Ms. Richa mishra who spared his time for me from hes busy schedule
to light and guide my way in darkness, in fact she is the couse of
successful completion of my work. I also express gratitude to all the
faculty members, who with valuable guidance always proved very
profitable and mmade my effort successful. I am also deeply
indebtted to m y parents and my friends whose valuable help always
proved worthy in completion of my project.
 Declaration

I do hereby declare that the dissertation title A study on “

marketingstrategy of europages” is a record of bonafied work done by
me under the supervision of my faculty Ms. Richa mishara (PROJECT
MENTOR) Science and technology entrepreneur’s park harcourt butler
technological institute, nawabgabj, kanpur 208002 and submitted to
Dr. A.P.J. Abdul Kalam Technological university, Lucknow in partial
fulfillment of the requirement for the award of degree of master of
business administration....;

LALIT UPADHYAY

M.B.A. 2nd YEAR

S.T.E.P. H.B.T.I.
 Table of contents

Sr. No. TOIPICS

1 INTRODUCTION:
About the ecommerce
Types of portals
About the topic “marketing strategy of europages”
Object of study
Significance of the study
2 Company profile
3 Company marketing strategy
4 Data analysis and interpretation
5 Findings
6 Achievements
7 Conclusions
8 Suggestions
9 Limitations
10 Appendices
11 Questionaires
12 Sample information
13 Bibliography
E commerce- E-commerce is a transaction of buying or selling online.
Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing,
online transaction processing, electronic data interchange (EDI),
inventory management systems, and automated data collection systems.
Modern electronic commerce typically uses the World Wide Web for at
least one part of the transaction's life cycle although it may also use
other technologies such as e-mail.

E-commerce businesses may employ some or all of the followings:

 Online shopping web sites for retail sales direct to consumers

 Providing or participating in online marketplaces, which process
third-party business-to-consumer or consumer-to-consumer sales
 Business-to-business buying and selling;
 Gathering and using demographic data through web contacts and
social media
 Business-to-business (B2B) electronic data interchange
 Marketing to prospective and established customers by e-mail or
fax (for example, with newsletters)
 Engaging in pretail for launching new products and services
 Online financial exchanges for currency exchanges or trading
purposes

There are 6 basic types of e-commerce:

1. Business-to-Business (B2B)
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
4. Consumer-to-Business (C2B).
5. Business-to-Administration (B2A)
6. Consumer-to-Administration (C2A)

1. Business-to-Business (B2B)
Business-to-Business (B2B) e-commerce encompasses all electronic
transactions of goods or services conducted between companies.
Producers and traditional commerce wholesalers typically operate with
this type of electronic commerce.

2. Business-to-Consumer (B2C)

The Business-to-Consumer type of e-commerce is distinguished by the

establishment of electronic business relationships between businesses
and final consumers. It corresponds to the retail section of e-commerce,
where traditional retail trade normally operates.

These types of relationships can be easier and more dynamic, but also
more sporadic or discontinued. This type of commerce has developed
greatly, due to the advent of the web, and there are already many virtual
stores and malls on the Internet, which sell all kinds of consumer goods,
such as computers, software, books, shoes, cars, food, financial
products, digital publications, etc.

When compared to buying retail in traditional commerce, the consumer

usually has more information available in terms of informative content
and there is also a widespread idea that you’ll be buying cheaper,
without jeopardizing an equally personalized customer service, as well
as ensuring quick processing and delivery of your order.

3. Consumer-to-Consumer (C2C)

Consumer-to-Consumer (C2C) type e-commerce encompasses all

electronic transactions of goods or services conducted between
consumers. Generally, these transactions are conducted through a third
party, which provides the online platform where the transactions are
actually carried out.

4. Consumer-to-Business (C2B)

In C2B there is a complete reversal of the traditional sense of

exchanging goods. This type of e-commerce is very common in crowd
sourcing based projects. A large number of individuals make their
services or products available for purchase for companies seeking
precisely these types of services or products.

Examples of such practices are the sites where designers present several
proposals for a company logo and where only one of them is selected
and effectively purchased. Another platform that is very common in this
type of commerce is the markets that sell royalty-free photographs,
images, media and design elements, such as iStockphoto.

5. Business-to-Administration (B2A)

This part of e-commerce encompasses all transactions conducted online

between companies and public administration. This is an area that
involves a large amount and a variety of services, particularly in areas
such as fiscal, social security, employment, legal documents and
registers, etc. These types of services have increased considerably in
recent years with investments made in e-government.

6. Consumer-to-Administration (C2A)

The Consumer-to-Administration model encompasses all electronic

transactions conducted between individuals and public administration.

Examples of applications include:

 Education – disseminating information, distance learning, etc.

 Social Security – through the distribution of information, making
payments, etc.
 Taxes – filing tax returns, payments, etc.
 Health – appointments, information about illnesses, payment of
health services, etc.

About the topic (Marketing strategy of Europages.com)

Benefactor Marketing℠ works with start-ups, Independent business
owners (including independent artists and artists groups), small-to-
large businesses, non-profit organizations, institutions and
governments. It utilize high-quality resources in order to find strategic
solutions that address your specific issues in today's dynamic, global
and technological environment, and that adapt to your needs over the
lifetime of your business. Benefactor Marketing℠ offers effective,
value-oriented solutions that provide long-term benefits and make a
significant impact on your bottom line. Its services include Marketing
Consulting, Strategic Marketing Planning, Marketing Research and
Analysis (e.g., satisfaction and loyalty surveys), Market Research and
Segmentation, Product Design, Development & Launch, Branding,
Marketing Promotions & Advertising, Public Relations, Export/Import
Assistance, International Marketing Planning and Strategy, Artist Agent,
Representation, and Management, and more.
Objective of study
1. To find out the exporters from different cities in dealing in many
categories like Leathers, Steels, Ladies Garments and more.

2. To visit clients in Delhi to capture present situation and opportunities

for EUROPAGES.

3. The major objective given to me was to do the calling to the exporters

from the given data and ask them for a meeting to work out further on
their account.

4. To collect the data of exporters in India dealing in different categories

from other portals, or given from the industry guide.

5. My main objective was in company to bring awareness in people

about the portal and provide them membership of europages.
Signifiicance of the study

The study made by the resercher helps to provide information related

to the different types of problem faced by different types of exporters
in all over the india. I have study and workout about the behaviour and
marketing strategy of europages. It helps to analyse different problem
of exporters and to know about the behaviour of custumer.

The findings and suggestions given by the resercher at the study will be
helpful for he organization in making market planning and so enrich the
revenue of the europages portal.
Company profile
Europages.com is a franced based B to B european portal, it provides
plateform to find the buyers from Europe as well as USA. It is the
trusted portal in Europe and buyers do sourcing from this portal .

Segmentation, targeting, Positioning of Europages

EURO PAGES is headquartered at Paris ( France), a European B2B

platform in 26 languages, with 2.5 million registered companies, mainly
manufacturers, service providers, wholesalers and distributors. Every
month more than 2 million unique visitors from all over the world use
the platform to search for products, services and suppliers. Wer Liefert
Was (wlw) is the leading online B2B marketplace in Germany, Austria
and Switzerland. wlw has a qualified audience of professional
purchasers and provides millions of products and services. About
540,000 suppliers, producers, distributors and service providers get in
touch with 1.3 million buyers every month on wlw.de, wlw.at and
wlw.ch.”
Marketing stategy of europages.com

Segmentation causes the brand to characterize the suitable items for

particular client gathering; europages doesn't focus on a particular
section yet adjusts its promoting methodology by growing items.

Similarly it utilizes blend of undifferentiated and mass showcasing

systems and also specialty advertising for offers keeping in mind the end
goal to drive deals in the focused market. The portal is well known
overall and is preferred by individuals of all exporters gathering.

Europages focus on the Europe market it provide best buyers from

Europe as well as USA market. The plus point in this portal is you will
get genuine enquiry nothing fake related to the business.

Target of the portal is to get number of exporters in every part of india it

basically target the exporter which can do business internationally, and
can provide bulk orders .

Positioning of europages basically it is well knowed and one of the best

portal in Europe and USA because it is Europe home portal but in india
they launched this portal last year so the people are not that much aware
about the portal .

Lot of exporters are aware those are doing business in Europe because
mainly the sourcing of the companies are done by europages itself.
Europages is new to India ,because the Europe market were getting good
response from india so they launched europages last year in india
providing many benefits as well as genuine buyers from Europe & USA

Europages is portal which provide genuine buyers because the 10%

buyers which are registered in portal as exporters. They work as
retailers in their country but they buy the product from different different
country , so they are the buyers for Indian exporters ,and the rest 90% of
buyers walk-in through the portal.
B2B MARKETING: EUROPAGES.COM

Business to consumer, or B2C, marketing is a common term companies

use when referring to the type of business they operate. B2C companies
focus on selling to individuals and market their products for personal
use. They also offer packaging options that are appropriate for individual
consumption.

B2B PORTAL’S IN INDIA – ALYBABA,INDIAMART,

EUROPAGES,YELLOWPAGES,TRADEINDIA,BUSINESSMART
INDIA,EXPOTERSINDIA

What are B2B Websites?- A B2B (Business to Business) Trade Website

is another method for making Business on the web. It works through
many web-based interfaces that are known as B2B Websites or B2B
Portals that have had a registry or rundown of items, providers, makers,
brokers, merchants and wholesalers of a wide range of items over the
world so it encourages purchasers and providers to associate with each
different over the globe.

B2B Websites are exceptionally powerful instrument whether you

have a little, medium or vast measured business since it could deal
with your key business capacities with different business
merchants and accomplices through online applications. It fills in
as a viable stage for retailers, wholesalers, merchants and makers
to do business exercises on the web.
Points of interest of B2B Websites for Buyers:

*Most recent provider inventories, full organization data and item

profiles
* Item Alert messages when new items go on the web
* Request wicker bin: send request rapidly to numerous providers
* Assess providers, see exhibited item subtle elements
India is a leading leather exporters all over the world, so the leather
buyers find exporters through europages.com .

B2B is the main focus for the europages.com it is the portal which gives
a platform to Indian exporters to do business internationally

Advantages of B2B Websites for Suppliers-

* Day in and day out particular industry promoting scope to the

worldwide group of stock exchange purchasers
* Advertising Website contained landing page, organization
profile, electronic showroom, processing plant visit, set of
principles, innovative work, quality control, administration, public
exhibitions, OEM capacities and that's only the tip of the iceberg.
* Create, manage and update own electronic catalogue with full
product information
*Improve buyer communications with address book and e-
marketing functionality

* Increased marketing visibility before, during and after each

show
Portal Portfolio has a broad range to look over

30 years of experience in Buyer region. – europages is 30 years portal

with verified and trusted buyers working on our portal from past 30
years.

Promote you in 26 local languages of your buyers

– doing business internationally come with little problems also for
example language problem europages take keywords of the products
from client and translate them in 26 different country languages to
resolve language problem.

Trusted portal of European buyers as its their homegrown company-

As the portal is established in Europe, the European buyers trust

this portal. Mainly the sourcing of the exporters are done from
europages in Europe as well as USA

Not first ranking reserved for Chinese only, Yes No Biasness among
suppliers for ranking and inquiries – europages does not show biasness
towards any countries, the portal equally to all and the main focus of the
portal is to provide them business from Europe and USA market.
SEO based promotion of your products through our 15 domains of
EuroPages.com- Search engine optimization is done by europages in 15
domains for eg:europages.com/uk ,europages.com/fr….. etc

Only Europages promotes your websites and your social site links as
well- europages promotes the websites as well as your social site link
also for eg; facebook, linkin,twitter etc. in this portal customer can
attach 3 websites in his account without giving any extra charge.

Get visitors details, verified by third party ComScore- An American

global media measurement and analytics company providing marketing
data

Right now EUROPAGES is focusing on Indian exporters

mainly for those who are looking for considerable business from
Europe and other parts of world. We have 2.5 million registered
buyers from Europe and USA, Now we are welcoming Indian
exporters also on our EuroPages to cater export inquires generated by
Europeans B2B Buyer.
WHAT EUROPAGES DO TO CONNECT WITH INDIAN
EXPOTERS

Everyone in India wants to do business in abroad and cover as many

markets they can so, basically europages is the best option and a
effective platform for Indian exporters to expand their business in all
over the country.

In India everyone is price effective all people wants to negotiate and

come with a fair price but europages provide them a fair price from
starting so they don’t think to negotiate europages charge very less
amount for the membership as compared to other portals.

Cost of Membership:

Membership Fee for 1 Year: Rs 50, 000/+ Service Tax

(Trial Package) for 6 Month: Rs 26, 499/- (Including Service Tax)
Providing them offers like free 2 banners for new customer means they
can attach their 2 banners of their company in the portal without giving
any extra charge for it.

Unlimited product space – categories always increase day by day so

europages comes with a facility of unlimited product space in which a
client can upload product picture as much he want, there are no limits to
upload of the product .

Europages also allows customer to attach their videos of the particular

product or company profile .