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INTRODUCTION
1872, Charles Darwin the study about the attitude toward behavior,
define the attitude as the expression of physical and emmotion
The end of 1960, socio psychologist the theory that explain the
relation between attitude and behavior Theory of Reasoned
Action (Martin Fishbein & Icek Ajzen, 1967, 1970, 1975)
THEORY OF REASONED ACTION
Personal motivation to
follow that important
person
Important Norm
BELIEF:
• Sex fulfillment
• Free cost, economic I agree to have sex with
benefit
My boy/girlfriend
• Faithful affection
I will
Having sex
Having sex
In university, free sex with…
Is something normal
Subjective
Belief : Norm:
• Husband’s attitude that Contraception
contraception is woman is woman
responsibility
responsibility
THEORY OF PLANNED BEHAVIOR
• Believe about
Attitudes towards
outcomes
The behaviour
•Evaluation of
these outcomes
•Believe about
important other’s Behaviour Behaviour
Attitudes to the Intention
Behaviour Subjective
Norms
•Motivation to comply
with important others
^ Subjective Norm
Fishbein & Ajzen (1975) use the phrase motivation to
comply is the person comply the other important person
or not
^ Perceived Behavioral Control
Individual perception regarding facilitated or inhibited to
produce a behavior (Ajzen, 1988)
^ Control Beliefs
Personal belief about the factors that can facilitate and
inhibit the work of behavior (Ajzen, 2001)
INTENTION
Normative Beliefs
Intention Behavior
Subjective
•Overdose experience &
Norm Intention to Refuse to
personal guilty
refuse consume
The existence of
•Any intervention from narcotics narcotics
self awareness
the nearest persons
Perceived Behavioral
Control Beliefs Actual Behavioral
Control
Control
Belief that able to stop Perception that able to refuse
using narcotics - Support from friends,
narcotics are more dominant
parents, closefriends
than consume narcotics
-There are time,
opportunity, money to
get a detoxification/
rehabilitation