 OBJECTIVES OF THE STUDY

The objectives of the project are as follows:

To explore the impact of external environment on the company

To analyse the various business environment issues pertaining to the

Company

To gain an understanding of the functional aspects of the company

 DATA COLLECTION
Data Collection: The sources of data for the project are as follows:

Primary Data: Personal Interviews with industry professionals

Secondary Data: Articles, Industry Reports, Company Websites

 INTRODUCTION
1.1)Profile
Havells starting as a trading company – 1958. Starting off as an electrical trading
company in 1958, Havells India Ltd. today is anemerging leader and an end-to-
end solution provider in the Power Distribution Equipment industry. The
company catering to the needs of domestic and industrial market has seven
manufacturing units in India.

Havell’s India Ltd, a billion-dollar-plus organization, and one of the largest &
India’s fastest growing electrical and power distribution equipment company,
manufacturing products ranging from Building Circuit Protection, Industrial &
Domestic Switchgear, Cables & Wires, Energy Meters, Fans, CFL Lamps,
Luminaries for Domestic, Commercial & Industrial application and Modular
Switches.

Havell’s owns some of the prestigious global brands like Crabtree*, Sylvania,
Concord ,Luminance, Claude, Sylvania: Linolite , SLI Lighting & Zenith.

Havell’s reach stretches across 91 branch offices, over 2000 authorized dealers
and thousands of approved retail outlets. The company has an enviable clientele,
not only in the domestic market, but also in international markets like UK,
Malaysia, Singapore ,Bangladesh, Sri Lanka, Dubai, Africa, Iran and Iraq. The
company is currently exporting to over 50 countries globally.

Havells is acknowledged as a manufacturer & supplier of the widest range of

quality low voltage electrical equipment. With a number of strategic alliances in
place, Havells is the only company that has shown phenomenal growth rate with
the help of various joint ventures, acquisitions, mergers and takeovers.

Havells recently acquired Frankfurt headquartered, SLI Sylvania for $ 300 mn .

The company is a leading global designer and provider of lighting systems for
lamps and fixtures. Sylvania is one of the most globally recognized brand for over
a century in the electrical industry with brands like Sylvania, Concord: marlin
2

 Vision:
"To be a globally recognized corporation that provides best electrical & lighting
solutions, delivered by best-in-class people.’

 Mission:

To achieve our vision through fairness, business ethics, global reach,

technological expertise, building long-term relationships with all our associates,
customers, partners, and employees.

 Values:

Customer Delight: A commitment to surpassing our customer expectations

Leadership by example. A commitment to set standards in our business and
transactions based on mutual trust. Integrity and Transparency: A commitment
to be ethical, sincere and opening our dealings. Pursuit of Excellence : A
commitment to strive relentlessly, to constantly improve ourselves, our teams,
our services and products so as to become the best in class.

1.2) Promoters
QRG Group is one of the fastest growing Electrical and Power Distribution
Equipment Company in the country, manufacturing products ranging from
building circuit protection, industrial & domestic switchgear, cables & wires,
energy meters, fans, CFLs ,luminaries, bath fittings and modular switches .The
group comprises of 5 companies –

1) Havell’s India Lmtd.

2) Standard Electricals

3) Crabtree India Ltd

4) TTL

5) Sylvania

With 13 state of the art manufacturing plants, 24 branch offices and a strong
backing ofover 3000 professionals across India the group has achieved rapid
success in the past few years.

The group has recorded a turnover of Rs. 963 crores in the previous financial
year and is poised for another quantum growth with projections suggesting a
50% increase over previous year. While the industry has been growing at a pace
of 20% CAGR, QRG Enterprises has been marching faster at a compounded
annual growth rate of 35% in the past decade.

1.3) Board Of Directors

4
 5

1.4) Work culture at Havells.

QRG is continuously applying modern management techniques such as Kaizen to
enable employees to improve their day to day functioning in small steps, one at a
time. QRG has also implemented Japanese version of 5S which stands for "a place
for everything and everything in its place". The company has introduced these
techniques as it firmly believes that small changes add up to large results and the
only way for a corporation to grow, is to make its people grow.

The Group is driven by qualified and experienced professionals backed by a

work force of over 4000 employees. All branches and manufacturing facilities are
computerized and networked with each other. An open door policy at all levels
encourages employees to be participated, innovative and creative. Empowering
employees helps the organization in
harnessing individual talents to the fullest. Emphasis is laid on building team
spirit which helps employees to realize collective potential.

1.5) Manufacturing Plants.

Powerful trends are shaping up industry for the 21st century. Because of rapid
spread of advanced technologies complexity of work is increasing - almost daily.
With the state ofthe art equipments and manufacturing facilities, QRG group is
helping to boost safety in workplaces from the factory to the offices, domestic
buildings to commercial plazas. All the manufacturing units are ably supervised
and controlled by technocrats and industry specialists.

The group has well managed, well equipped tool rooms with machines like CCV
Line, CNC Machines, EDM Wire Cut, Spark Erosion Machines, Lathes and Surface
Grinders.

Our strategic alliances with some of the leading technology corporations in the
world of electrical engineering, ensure constant access to the latest
developments in the international markets, which are then adapted to the tough
tropical conditions.

Our manufacturing units are fully equipped with the latest and most
sophisticated facilities in India. And in the hands of our highly qualified technical
experts, this results in some of the most advanced product development in the
country.

Location: Branch offices / zonal offices / manufacturing plants

• Haridwar, Uttaranchal Products manufactured: Fans and CFLs

• Baddi, Himanchal Pradesh Products manufactured: MCBs, CFLs and Switches
• Samepur Badli, Delhi Products manufactured: MCBs, ELCBs and DBs
• Tilak Nagar, Delhi Products manufactured: Energy Meters
• NOIDA, UP Product manufactured: Fans
• Alwar, Rajasthan Products manufactured: Cables & Wires
• Faridabad, Haryana Products manufactured : CFLs and Industrial Products.
• Gurgaon, Haryana Luminaries and Lighting fixtures
6
1.6)Organizational Structure

7
1.7) Quality control at Havells
The essence of quality at QRG is closely wrapped in the way we think, plan and
work. It finds its true expression when we extend beyond ourselves to exceed
our customer’s expectations. To deliver products that are safer, faster and simply
better.

Each time, every time. Building customer confidence through teamwork is a top
priority to provide a wide variety of products and services.

Realizing and respecting the basic needs of customers to feel more secure, we’ve
committed ourselves to make our products better, safer and smarter than what
he or she is looking for. That’s a passion that began 30 years ago and that’s how
it continues to be
even today. Our customers rely on us and it is our responsibility to give them the
very best.

8
1.8) STP ( Segment, Target Group, Positioning )

9
2 ) Product Profile

2.1.) Miniature Circuit Breakers (MCB’s)

In the residential, commercial and Industrial sectors, final electrical distribution
needs are continuously evolving. Improved operating safety, continuity of
service, greater convenience and operating cost have assumed tremendous
significance. Havells
Breakers have been designed to continually adapt to these evolving needs.

Havells maintaining pace with the technological changes has introduced

Miniature Circuit Breakers tested as per the latest specifications IS:8828-1996,
IEC:898-1995 for a breaking capacity of 10KA.

10

2.2.) Capacitors
Havells started manufacturing of its new range of products Capacitors in
February 2007Havells Capacitors are designed and manufactured using S3
technology. It encompenses product with triple shield with differential
disconnector in the event of any fault within due to environmental compatibility.
Automatic controlled vacuum potting of "Element Modules" ensures fault
remains localized. and protects the installation in spite of hazards.

Advance technologies adopted in our "Capacitors" offer you unmatched safety

and out standing performance under Indian conditions benefiting you month
after month and every year from now on...

Our commitment to manufacturing excellence and providing a world class

quality products at affordable prices in creating your industry more energy
efficient, now from even wider spectrum of products from Havells ; we offer you
a complete solution which his not only safe and reliable but also help you save
your energy.

2.3.) Fans
Havells entered fan business in mid - 2003 and has emerged as one of the fastest
growing
fan brands in the Indian market. Havells has captured customers fancy with
innovative design and excellent finishes. From premium fans in exquisite antique
finishes to fans specially designed for kids, dual color fans and super speed fans.
Havells offers acomplete range to meet varied individual needs.

2.4.) Cables
Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit)
islocated in Alwar, in the state of Rajasthan, India. Since inception, Havells has
invested heavily in the manufacturing infrastructure, which has today become
one of the largest inIndia. All wires & cables are manufactured on most modern
laser controlled automatic machines, using best raw material from primary
manufacturers ensuring perfect quality.

 Features:

Highly compacted conductors to reduce AC losses which are due to skin and
proximity effect.
Purest insulation to bear thermal and thermo-mechanical stresses at continuous
normal and short circuit temperature conditions.
Complete protection against most forms of electrolytic and chemical corrosion.
Extruded inner sheath (for XLPE insulated power cable HT).
Sequential length marking on outer sheath of the cables.
Over 90%armour coverage of armored cables.

2.5.) Switches
A new addition to the Havells product portfolio Pearlz, a range of aesthetically
designed modular plate switches that are engineered to deliver protection and
built to last. A well-designed knob provides soft operation and the ultra-tech
mechanism ensures longevity. Pearlz promises quality and reliability. Available
in a pure white finish, these switches lend pristine beauty to your walls for years.

2.6.) Crabtree Bath fittings

Crabtree is a name synonymous with truly world-class luxury bath fittings.
Backed by the HAVELLS Group, Indias leading electrical switchgear and
equipment manufacturer, Crabtree is in distinguished company.

To cater to its global clientele, the Group has set up an extensive distribution
network for this exclusive range both in India and abroad, to provide customers
with technical support and after sales service.

Production at Crabtree is a symbiosis between advanced technology, maximum

functionality and aesthetic designing to match the taste of the discerning
clientele. The state-of-the-art plant at Bhiwadi (Rajasthan) is a unique fusion of
the best human and technical resources.

2.7.) Havells Meters

The world and with over nine decades of expertise in the field of energy
measurement, M/s With over 10 million Ferraris meters in successful operation
in fourteen countries allover. Deutsche Zahlergesellschaft , Germany (DZG),
established in the year of 1917, now offer their technology towards high quality
metering in India.

TTL Limited, the Metering unit of Havells group, manufactures high quality
single phase Ferraris meters, under a joint venture with DZG, at their new unit at
Sahibabad in Uttar Pradesh, India. This manufacturing venture shall cater to the
DZG market of highly quality conscious European customers, to the world wide
export markets, and to the quality conscious. Indian utilities. A rugged, well
established and proven meter design ensures high quality, long life, trouble free,
very accurate and reliable energy measurement that shall go a long way in
improving the Utility-Consumer relationship ,through reliable and genuine data
for billing purposes.

13
14
 DATA ANALYSIS

Business environment

15
16
 PESTLE ANALYSIS (PEST analysis)

 Political (Global, national, regional, local community and trends)

 Economic (world, national and local trends)

 Social (development in society – culture, behaviour, expectations).
 Technological (developments: computer hardware, software, applications)
 Legal (world/ EU/ national legislation).
 Environmental (global / EU/ National issues).

PESTLE Analysis is a simple technique which can be used in a fairly sophisticated

way, particularly when it is combined with Risk Analysis, SWOT Analysis, an
Urgency/Impotency Grid and expert knowledge about the organisation and its
external factors.

PESTLE Analysis is normally used to help organisations identify and understand the
external environment in which they operate and how it will operate in the future.

PESTLE Analysis can be used by the individual for personal development planning.
Some people will argue that this is a use for which it was never designed and for
which it may be inappropriate.

The shorter version is a PEST Analysis – missing out Legal and Environmental
factors. At the end of this document is an explanation of the use of PESTLE for
organisational change.

SOCIAL FACTOR

Havell acquires companies and builds internally, havells Group never loses sight of its
responsibility as a good corporate citizen. Havells believes that serving people with
meager or no means is the duty of every well-to-do person. It consistently puts that
philosophy into action and has initiated several projects for social causes. This has
greatly increased the number of children attending school regularly and also alleviates
hunger.
Corporate Social Responsibility (CSR) at havells portrays the deep symbiotic
relationship that the group enjoys with the communities it is engaged with. As a
responsible corporate citizen, we try to contribute for social and environmental causes
on a regular basis.

Kitchen with Modern Facilities

The company has acquired land for constructing a large kitchen with all the modern
facilities to serve the meal to around 40000 to 50000 students.

Mid Day Meal

Being a responsible and concerned corporate citizen, QRG also undertakes other
welfare activities in and around its plant locations, In Alwar region; the company is
providing mid-day meal close to 15000 students of primary schools.

Check-up Camps
Blood Donation Camps
Contribution towards Tsunami and Kargil National Relief Fund.

17
TECHNOLOGICAL FACTOR

Research and Development

Innovation is the hallmark of every vital development at havells Group. New ideas,
inventions deepen scientific knowledge and give its work force a new impetus
towards technical progress.
Havells’s technological strengths and its endeavour towards continuous research &
development have allowed it to fulfils its responsibilities towards its customers. The
responsibility of providing its customers the best products and zero defect services to
enable them to be comfortable and secure in usage of electricity.

Havells has recently invested 50 crores in the QRG Center for Research and
Innovation, set-up at the company's Head Office premises in Noida, U.P.
The objective of this centre is to provide the theoretical & experimental foundations
for all segments of electrical engineering. The centre closely cooperates with the
various departments so as to provide the best and the latest in terms of technology and
design.

Quality Control

The essence of quality is closely wrapped in the way we think, plan and work. It finds
its true expression when we extend beyond ourselves to exceed our customer’s
expectations. To deliver products those are safer, faster and simply better.
Each time, every time. Building customer confidence through teamwork is a top
priority to provide a wide variety of products and services.
Realising and respecting the basic needs of customers to feel more secure, we've
committed ourselves to make our products better, safer and smarter than what he or
she is looking for. That's a passion that began 30 years ago and that's how it continues
to be even today. Our customers rely on us and it is our responsibility to give them the
very best. All our products are as per IEC standards.
QRG has a simple rule on quality. If it doesn't exceed customer expectation, it's not
quality

ECONOMIC FACTOR

The Havells Group defines corporate governance strategically, which encompasses

not only what we do as a company with our profits, but also how we make them. It
goes beyond philanthropy and compliance and addresses how our company manages
its economic, social, and environmental impacts, as well as its relationships in all key
spheres of influence: the workplace, the marketplace, the supply chain, the
community, and the public policy realm.
We as a company have been in lead in offering a portfolio of eco responsible products
and services that deliver powerful, sustainable, energy-efficient solutions that don't
compromise on capacity and security. Our eco responsibility initiative also focuses on
how we run our business, and includes efforts to develop an alternative-energy
strategy, and thus reduce the environmental impact of our operations. We strive to
bring corporate responsibility to every aspect of our business. We're committed to
managing a responsible and diverse supply chain that's consistent with our high
standards for environmental and business practices.
Breaking down the barriers that constrain innovation is a challenge; we have readily
embraced right from the start. Our ability to build communities and promote the
exchange of ideas through assistive technologies, participation programs, and
standardization is transforming the way people experience our products. We offer our
customers holistic energy-efficient solutions, enabling them to not only save money
and protect their capital investment, but also lower their energy environmental
resources.
18
 SWOT Analysis:

SWOT Analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable and unfavorable to
achieving that objective.

A SWOT analysis must first start with defining a desired end state or objective. A
SWOT analysis may be incorporated into the strategic planning model. Strategic
Planning, including SWOT and SCAN analysis, has been the subject of much
research.

• Strengths: attributes of the person or company that are helpful to achieving

the objective.

• Weaknesses: attributes of the person or company that are harmful to

achieving the objective.

• Opportunities: external conditions that are helpful to achieving the objective.

• Threats: external conditions which could do damage to the objective.

Identification of SWOTs is essential because subsequent steps in the process of

planning for achievement of the selected objective may be derived from the SWOTs.

First, the decision makers have to determine whether the objective is attainable, given
the SWOTs. If the objective is NOT attainable a different objective must be selected
and the process repeated.

The SWOT analysis is often used in academia to highlight and identify strengths,
weaknesses, opportunities and threats [citation needed]. It is particularly helpful
in identifying areas for development.

Internal and external factors

The aim of any SWOT analysis is to identify the key internal and external factors that
are important to achieving the objective. These come from within the company's
unique value chain. SWOT analysis groups key pieces of information into two main
categories:

• Internal factors – The strengths and weaknesses internal to the organization.

• External factors – The opportunities and threats presented by the external

environment to the organization. - Use a PEST or PESTLE analysis to help identify
factors

The internal factors may be viewed as strengths or weaknesses depending upon their
impact on the organization's objectives. What may represent strengths with respect to
one objective may be weaknesses for another objective.

19
technological change, legislation, and socio-cultural changes, as well as changes in
the marketplace or competitive position. The results are often presented in the form of
a matrix.

 SWOT Matrix

Strengths

A firm's strengths are its resources and capabilities that can be used as a basis for
developing a competitive advantage. Examples of such strengths include:

• Patents

• Strong brand names

• Good reputation among customers

• cost advantages from proprietary know-how

• Exclusive access to high grade natural resources

• Favorable access to distribution networks

Weaknesses

The absence of certain strengths may be viewed as a weakness. For example, each of
the following may be considered weaknesses:

• Lack of patent protection

• A weak brand name

• Poor reputation among customers

• High cost structure

• Lack of access to the best natural resources

• Lack of access to key distribution channels

In some cases, a weakness may be the flip side of strength. Take the case in which a
firm has a large amount of manufacturing capacity. While this capacity may be
considered a strength that competitors do not share, it also may be a considered a
weakness if the large investment in manufacturing capacity prevents the firm from
reacting quickly to changes in the strategic environment.

Opportunities

The external environmental analysis may reveal certain new opportunities for profit
and growth. Some examples of such opportunities include:

• An unfulfilled customer need

• Arrival of new technologies

• loosening of regulations

20
Threats

Changes in the external environmental also may present threats to the firm. Some
examples of such threats include:

• Shifts in consumer tastes away from the firm's products

• Emergence of substitute products

• New regulations

• increased trade barriers

Market Attractiveness-Porter’s 5 force

model

The Bargaining power of customers

How much customers can impose pressure on margins and volumes.

Customers bargaining power is likely to be high when

· They buy large volumes, there is a concentration of buyers,
· Bargaining Leverage- Customers could produce the product themselves,
· Bargaining Leverage- The product is not of strategically importance for the
customer,
· The customer knows about the production costs of the product
· There is the possibility for the customer integrating backwards.
· Switching to an alternative product is relatively simple and is not related to high
costs,

Switching Costs :

- any impediment to a customer's changing of suppliers.

Examples of switching costs:

-effort needed to inform friends and relatives
-costs related to learning
-time lost due to the paperwork necessary when switching
-other costs include: exit fees, search costs, learning costs, cognitive effort, emotional
costs, equipment costs, installation and start-up costs, financial risk, psychological
risk, and social risk.

Gourville several rules:

1) People are sensitive to the relative advantages and disadvantages of any

change from the status quo. -product, must be significantly better
2) Different people have different reference points. For how they evaluate the
advantages disadvantages.

21
 3) People exhibit loss aversion. The pain of giving up a benefit is much more
significant than the pleasure of gaining that benefit. - consumer must see a
clear benefit to offset the perceived sacrifice

Andy Grove’s 10x rule.

Due to switching costs- there must order-of-magnitude improvements in costs,

efficiencies, and benefits to the consumer.

The Bargaining power of suppliers

Pressure suppliers can impose on sources for inputs that are needed in order to
provide goods or services.

Supplier bargaining power is likely to be high when:

The market is dominated by a few large suppliers
There are no substitutes for the particular input,
The switching costs from one supplier to another are high,
Threat of forward integration by suppliers
The buying industry has low barriers to entry.

The Threat of new entrants

Pressure of possible new competitors entering the market and changing environment
(e.g. market shares, prices, customer loyalty).
Will depend on the extent to which there are barriers to entry.
>Economies of scale (minimum size requirements for profitable operations),
>Capital Requirements- High initial investments and fixed costs
>Cost advantages - due to experience curve effects of operation
>Brand loyalty of customers
>Protected intellectual property like patents, licenses etc,
>Scarcity of important resources, e.g. qualified expert staff
>Access to raw materials is controlled by existing players,
>Distribution channels are controlled by existing players,
>Existing players have close customer relations, e.g. from long-term service
contracts,
>High switching costs for customers
>Brand Loyalty
>Legislation and government action

The Threat of substitute products

Pressure from alternative product substitutive

Market volume and potential sales volume may be affected for existing players. This
category also relates to complementary products.

Treat of substitutes is determined by factors like

> Brand loyalty of customers,
> Close customer relationships,
> Switching costs for customers,
> The relative price for performance of substitutes,
> Current trends.
22
The Intensity of competitive rivalry

Competitive pressure on prices, margins, and hence, on profitability due to rivalry

Competition between existing players is likely to be high when
> There are many players of about the same size

> Players have similar strategies

> There is not much differentiation between players and their products, hence,
there is much price competition.

> Low market growth rates (growth of a particular company is possible only at the
expense of a competitor).

> Barriers for exit are high (e.g. expensive and highly specialized equipment).

Concentration Ratio (CR) – Economic indicator of measure of rivalry by industry

concentration. The Bureau of Census periodically reports the CR for major Standard
Industrial Classifications (SIC's).
Shows percent of market share held by the largest firms
- A high concentration ratio indicates- only a few firms holding a large market
share, the competitive landscape is less competitive (closer to a monopoly).
- A low concentration ratio indicates- that the industry is characterized by
many rivals (competitive)

Profitability highest in industries with:

 low rivalry,

 limited entry,

 few substitute products,

 low supplier power,

 low power by the buyers.

23
PORTER’S FIVE FORCE MODEL IN HAVELLS

Threat of
New
Entrants
LOW

Supplier Rivalry/ Buyers

Bargaining Competition Bargaining
Power Among Power
LOW existing MEDIUM-
firms HIGH
MEDIUM

Threat of
Substitute
Products
LOW

24
 CORPORATE GOVERNANCE AND
ETHICS

An implicit sense of ethical business conduct has been the cornerstone of the havells
way on corporate governance. On issues ranging from customer care and business
excellence to financial propriety and more, explicit rules and regulations supplement
the traditional values on which our group companies have been shaped. This is what
we have endeavored to do in the 50 years of our existence. Our values of
understanding, trust, integrity and ethics have served us in good stead.

Corporate governance as practiced by our Group translates into being fair and civic-
minded, fulfilling our duties to the entire spectrum of stakeholders, and, most
importantly, making integrity an article of faith across all our operations. The group's
adherence to ethical business conduct is rooted in the vision of its Founder Mr Qimat
Rai Gupta. We started on sound and straightforward business principles, considering
the interests of our shareholders and welfare of our employees as foundation of our
long term success.

The 'leadership with trust' philosophy that has come to play such a vital role in how
our customers perceive us is all the more remarkable given the climate of unparalleled
public distrust of people in positions of authority today both in business and politics.

Employee Relations

Our people are the key to our success. Their skills, knowledge, ideas and
enthusiasm drive our business. We have high-quality, diverse workforce and
employees who fulfill their potential. We have achieved this by giving them
development and advancement opportunities along with competitive compensation
and benefits that appropriately reward performance.

We communicate widely with employees to demonstrate how their efforts contribute

to our success and to listen to their concerns. We also encourage them to align with
our vision. We are committed to open communications and a workplace where
everyone's voice is heard.

We use several channels to communicate with employees, including an internal web

portal and company website along with communication sessions with the top
management of the company. These sessions provide assessment of employee
satisfaction and are inputs for business planning, management decision-making and
company strategy development. They also help employees implement company
policies, meet high standards of conduct and ensure their behavior reflects company
values and policies.
25
 Environmental Threats and
Opportunity Profile

Environmental Impact
Sector
Market
z

Technological

Economics

Political

Regulatory

Social

Supplier
Capability Factor Nature of Strength of
Impact weakness
1.Finance 5 Strong finance
access.
2. Marketing 4 Excellence
marketing
strategies.
3.Operation 4 Favorable plant
location.
Operation aligned
in process
4.Human 4 Training to
Resource employees at each
stage
5.Information 5 Transparency at
all level.
6. General 3 Company should
management work more on
CSR policy.
Happy
employees.
Organizational Capability
Profile
RESOURCES

28
 CSR

In keeping with the ethos instilled by the founder Lt. Shri. Qimat Rai Gupta, Havells sustains a
Social agenda by initiatives, both in our profit as well as after profit pursuits. We follow a socially
positive agenda and work consistently to contribute to the betterment of our society and its future.
With the belief that business is an active entity of the society and the economy, the company plays
a strong role in nation- building. Our initiatives revolve around our concerns for the nutrition,
health and education of children.

The Mid Day Meal Program

The Havells mid-day meal program for school going children is our flagship CSR activity and was
introduced in 2005 with the stated aim of improving the health and nutrition levels of students in
government school and improving their attendance and learning outcomes. The program began
with coverage of 1,500 students. In 2015, ten years since inception, the Havells Mid-Day meal
scheme caters to over 58,000 students from 688 schools every day in the Alwar region of
Rajasthan.

Sanitation program
Open defecation is one of the biggest challenges faced by the country. In 2014, we started
building bio-toilets in the schools where we served mid-day meal. So far we have built over 2050
bio-toilets in over 250 government schools. While building toilets is one thrust of making India
open defecation free, we realized that just building the required infrastructure does not guarantee
use or implementation of healthy practices. Not only it is important to generate awareness about
hygiene and proper sanitation practices to help make the endeavor sustainable but also a change of
perception and behavior amongst the target masses for a better and brighter future was equally
important. Havells envisioned WASH (Water, Sanitation and Hygiene) Program in almost 100
Government Schools of Alwar where the ecofriendly bio toilets have already been constructed.
The program aims at making school children aware of the importance of sanitation and to bring
about a change so that they can incorporate good hygiene standards and practices for better health
and community hygiene. Also they could encourage others in their homes and social groups to
adopt hygienic practices. We aim to build similar toilets in another 150 schools by end of this year
taking the number of schools to 300. The specialty of these toilets is that they do not need any
sewage system.

Environment
Apart from this Havells has been focusing on tree plantation nearby its manufacturing plants. We
have planted over 10,000 trees in and around our plants in Alwar, Rajasthan and Baddi, Himachal
Pradesh.

Promoting education
Havells also facilitates education by providing need and merit based scholarships to children at the
Ashoka University at Sonipat.

 FINDINGD/RECOMENDATION