A

PROJECT REPORT

On
“Students buying behavior regarding chocolate bars with
special reference to:-

In Partial Fulfillment for the requirement for the award of degree of

Master of Business Administration

Session : 2016-18

Submitted to: Submitted by:

Mr. Arjun Gupta Tiwari Nitu
MBA Deptt. Roll.no. 24
MBA-4th Sem.

VAISH COLLEGE OF ENGINEERIGN, ROHTAK

AFFILIATED TO
MAHARISHI DAYANAND UNIVERSITY, ROHTAK
 DECLARATION

I Tiwari Nitu of class MBA of Vaish College of Engineering, Rohtak hereby declare that the

project entitled “STUDENTS BUYING BEHAVIOR REGARDING CHOCOLATE

BARS” is an original work and same has not been submitted to any other institution for awards

of any other degree partially or fully.

(Tiwari Nitu)
 CERTIFICATE

It is certified that the project entitled “STUDENTS BUYING BEHAVIOR REGARDING

CHOCOLATE BARS” submitted to Vaish College of Engineering; ROHTAK in partial fulfillment of

the requirement for MBA course has been carried out under my supervision.

It is further certified that is a record of bonafide & original work done by Tiwari Nitu for the award

of the said degree.

 ACKNOWLEDGEMENT

Preservation, inspiration and motivation have always played a key role in the success of any
venture. In the present world of cut throat competition project is likely a bridge between
theoretical and practical working, willingly I have prepared this particular project.

First of all I would like to thank the supreme power, the almighty God who is obviously the one
who has always directed me to work on the right path of my life. With his grace this project
could become a reality.

Second, I would like to extend my sincere thanks to Mr. Arjun Gupta for his able guidance,
regular counseling, keen interest and constant encouragement, without this the project would not
have a successful end. I am highly thankful to him for his helpful attitude, regular coaching and
inspiration.

I sincerely thank to all the faculty members and the staff associated for their support given to me
time to time. Also, I would like to thank to all my friends and family members for their support
given to me time to time. I don’t have words to express my thanks, but still my heart is full of
gratitude for the favors received by me from the every person.

(Tiwari Nitu)
 PREFACE

The customer is king. Finally eighteen years after the liberalization of India’s economy began. The
market place has, suddenly become tightening competitive. Not only have new players stormed into the
country, there are more brands available than ever before in every segment of every market. The
customer today buys only that which meets his/her every desire. This demands more intimate
understanding of the customer by the “Smart Companies” the study has been divided into six parts.

First part contains briefly the CHOCOLATES, history of chocolates, along with the development of
passion for chocolates.

Second part presents an overview of evolution of chocolates, chocolate industry-growth and competition
in various categories. Major players in this industry.

Third and Forth part includes a brief profile about the consumer behavior & Research Methodology for
the study. This part describes the term consumer behavior and its importance.

Part five deals with the Analysis & Discussion. Important findings have been discussed at last for better
understanding.

Lastly, Part six namely “Findings & Recommendation” highlights the major findings during the course of
the study. Accordingly, recommendations have been made.

TIWARI NITU
 CONTENTS
Chapter -1 Introduction 1-17
 Evaluation
 History
 Definition

Chapter-2 Research Methodology 18

 Objectives of the Demonetization
 scope of study
 Data Collection Method

Chapter-3 Data Analysis & Interpretation 19-30

Chapter-4 Case Study 31-37
Chapter -5 Recommendation & Conclusion 38-39

 Bibliography 40-40