PENN STATE PENN STATE UNIVERSITY CREATIVE SERVICES, ASSISTANT DIRECTOR University Park, Pa. - July 2016 to Present • Traveled to the 2016 Big Ten Championship as well • Responsible for production, strategy and coordination of timely, engaging digital content and as back-to-back Penn State football postseason storytelling assets for GoPSUsports.com and its various digital platforms for all 31 sports bowl events, including the Rose Bowl and Fiesta • Collaborating with video production, communications and marketing staffs to create strategic Bowl to write and produce content. Collaborated content plans for select major events including a variety of postseason opportunities and developed a digital content plan for the Fiesta • Lead content producer and editor for the Penn State Athletics Blog Bowl. • Managing all phases of the Penn State Athletics Blog student internship program, hiring and • Wrote and produced two features that garnered developing students as well as overseeing assignments. recognition in the national CoSIDA Fred Stabley Sr. • Solely responsible for writing and producing feature content for Penn State football, covering all Writing Contest, including first place in the District 2 events on and off the field, in or out of season, including all road and postseason events story with video category. • Administrator on all social platforms, contributing to football Twitter account at all road games • Conduct weekly on-camera pregame interviews with head coach James Franklin and selected • Planned and executed an extensive content student-athletes in addition to shooting, editing and conducting exclusive postgame video interviews coverage plan for Penn State's six student-athlete • Contributing writer for ROAR Magazine, Penn State’s print publication for its highest level donors dancers participating in THON 2018, a 46-hour PENN STATE UNIVERSITY STRATEGIC COMMUNICATIONS, ASSISTANT DIRECTOR dance marathon to benefit childhood cancer. University Park, Pa. - July 2013 to July 2016 • Hosted a one-hour media day show, streamed • Public relations contact for seven-time NCAA national champion women’s volleyball and men’s live on the Penn State football Facebook account. lacrosse teams as well as secondary contact for men’s basketball Planned and interviewed head coach James • Redesigned and supervised Penn State Strategic Communications student assistant program Franklin, three coordinators and more than • Traveled full time with women’s volleyball, managing social media accounts and interview requests five student-athletes, including consensus All- • Administrator on all primary and secondary sport assigned social media accounts including women’s American running back Saquon Barkley. volleyball Facebook (111,000), Twitter (28,430) and Instagram (18,500) platforms • Created and executed social strategies for nationally ranked women’s volleyball accounts SYRACUSE • Wrote and designed all content including notes, previews, recaps, videos and programs • Traveled with men’s basketball for all rounds of confer- • Developed relationships with national and local media, as well as TV production staff, pitching ence and NCAA Tournament postseason play, includ- relevant feature and story ideas ing the 2013 Final Four, planning and executing a social • Designed and edited a yearly printed women’s volleyball media guide strategy. SYRACUSE UNIVERSITY ATHLETIC COMMUNICATION, COMMUNICATIONS ASSISTANT EDUCATION Syracuse, N.Y. - May 2012 to June 2013 SYRACUSE UNIVERSITY - SYRACUSE, N.Y. • Primary media relations contact for women’s volleyball, softball, women’s tennis and secondary con- S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS tact for men’s basketball Major: Public Relations Minor: Religion • Wrote and designed all sport-related content for the website Bachelor’s of Science, May 2012 • Created and executed social strategies, as well as at the 2013 NCAA men’s basketball tournament • Created covers for men’s basketball postseason guides SKILLS • Supervised students at home basketball games, providing tasks during office hours • Designed inside covers of men’s lacrosse and men’s basketball media guides SOCIAL PLATFORMS • Contributed to weekly football and men’s basketball game notes and media guides • Facebook, Twitter, Instagram, Snapchat, • Pitched key storylines to members of local and national media outlets Pinterest, TweetDeck, Hootsuite, YouTube, • Updated all sport-related record books and football offensive progressive records Google+ MICROSOFT OFFICE SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, STUDENT ASSISTANT • Word, Excel, PowerPoint, Publisher Syracuse, N.Y. - May 2011 to May 2012 • Assisted in designing and editing football media guides SOCIAL PLATFORMS • Wrote press releases and features for release on the website, updating football biographies • Facebook, Twitter, Instagram, Snapchat, Pinterest, • Clipped and organized all football photographs and relevant news stories TweetDeck, Hootsuite, YouTube, Google+ BLOG AND WEBSITE PLATFORMS SYRACUSE CRUNCH AHL ICE HOCKEY CLUB, PUBLIC RELATIONS INTERN • WordPress, MovableType, Netitor, Syracuse, N.Y. - August 2011 to August 2012 SIDEARM Sports • Pitched social media strategies to senior management • Wrote press releases, web features, maintained photo galleries and player biographies ANALYTICS AND DATABASE PROGRAMS • Maintained team Twitter account during home games • Adobe Omniture Analytics, Google Analytics, CrowdTangle, Cision, Facebook Insights