WRITING

ADVERTISING
Everywhere you look, you see advertisements. You are surrounded by them. On average you are
exposed to 3000 advertising messages a day.

You can’t deny it: They play a role in your life.

Write about ads and advertising (500 – 600 words). You may include:

• Facts about advertising

• Examples of good/ bad advertisements
• How advertisements/ commercials affect people
• How to define an advertisement/ commercial
• Brands/ brand stretching, advertising characters
• Elements of advertisements (slogans – eye catcher –copy)
• Targeting
• Ads now and then
• Cultural influence
• Argumentation

EXAMPLES OF EFFECTS TV commercials

during Super Bowl
• design XLV in 2011 are
• prestige and status estimated to have
• insecurity cost $3 million for a
• surrealism 30-second spot
• expert opinion
• nostalgia
The largest Many researchers
• humour
group of argue that
• eye catcher
advertising is the
• picture composition advertisers is
most powerful art
• point of view food
• use of colours
form on Earth.
marketers.
(symbolic value)
• ad lingo Many kids are plugged Using sex to sell a product is

• catchy words in to some kind of media not new. Advertisers have
used sex to sell products
• typography/ typeface for more than seven
since the early days of
hours a day, which
• unusual spelling modern advertising. For
means their exposure to
example, pictures of naked
• alliteration advertising is at record women were placed in
• puns levels. tobacco ads in the 1800s
• rhyme/ slogans