Vegan Delish 0

Proposal
Danielle Nelson, Cesar Rojas, Henry Correa, Kyle Fletcher, Neta Boyer
BA 205 01D
Professor Linda Stagg-Brown
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Table of Contents
Table of Contents.................................................................................................................1

Introduction..........................................................................................................................2

Statement of Need................................................................................................................2

Proposed Benefit..................................................................................................................3

Schedule of Completion......................................................................................................4

Staffing Requirements.........................................................................................................6

Budget Analysis...................................................................................................................7

Conclusion...........................................................................................................................8

Authorization Request.........................................................................................................9
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Introduction
If you have ever been to Vegan Delish, a quaint café in the heart of downtown North Bend, you

will not forget this experience. There are vegan dishes for every kind of appetite and the menu boasts

crisp green salads with fire roasted peppers and tofu’, buffalo cauliflower tacos drizzled with fresh

organic salsa and a dessert menu that is hard to resist. The vegan cheesecake is covered in fresh

strawberries and the homemade peanut butter cups go perfectly with a fresh cup of coffee brewed with

beans roasted right in the store.

Statement of Need
It is no surprise there is a loyal customer base that has been built on word-of-mouth in less than

one year. More people can share in this spectacular food experience and our team, Team 2 Consulting

Group (T2Cg), LLC can help make this happen. We have what it takes to share Vegan Delish with other

customers seeking a culinary experience that one of a kind. We understand that Vegan Delish prides

themselves on the customer experience and prefer to have customers for life instead of a one-time visit.

We also understand the value of family owned businesses and the commitment it takes to make a

business, like Vegan Delish, a success.

T2Cg will take the following steps to build a custom digital marketing plan for your company:

 Situation analysis: We will perform a situation analysis, to help us understand your current

situation so we can build on your current business model.

 Objectives: We will define your digital marketing goals and where you want to go from here.
 Strategy: We will define how to help you reach the business goals you want to achieve.
 Tactics: We will develop the details and outline the steps to implement strategies.
 Action: We will develop a custom plan to put in motion and start making your ideas and goals

for growth, a reality.

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 Control: We will put a control plan in place to measure, monitor, review and adjust the plan so

we meet your company goals.

We understand that in order to develop the Vegan Delish brand, we will need to build on your

existing customer feedback, brand perception and internal capabilities. Who do you want to be? We will

use this information to prioritize our digital channels and find the best way to share your company by

using the web as your on-line word-of-mouth strategy. We will do this by looking at the most popular

culinary networking sites and still help you maintain the local home-town business you worked so hard

to create.

Proposed Benefit
In today’s market, technology and social media can be a significant multiplier to promoting your

business in ways you never thought possible. Word of mouth can only reach so far. With that in mind,

we at Team 2 Consulting Group (T2Cg), LLC want to help you spread the vegan lifestyle. It is important

to reach customers that may not fully understand what it is. We would like to offer Vegan Delish this

opportunity to address this need for spreading your values and delicious food to the community in a way

that is unique: through digital mediums and social media.

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At the end of the campaign we estimate you will see at least a 20% increase in business solely

from our marketing and promotion based in the digital world. We have assembled a diverse and talented

team from across the country that are experts in their fields. By utilizing our services, you can reach

customers that would not be able to learn about your wonderful restaurant otherwise. We have a concise

plan laid out that has proven to be successful in previous endeavors such as yours. Not only do we build

your digital platforms, we provide the training and tools needed to have continued success.

Schedule of Completion
1) Day 1 – 3
a) Meet with Vegan Delish to understand exactly what you would like to accomplish
b) Provide outreach to the local community to see what food they are interested in, and to see if

they know about vegan food.

2) Day 4 – 6
a) With insight into Vegan Delish and the local market, begin to layout a social media and digital

technology plan.
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3) Day 7 – 9
a) Begin work on creating your website.
b) Open social media accounts for Vegan Delish.

4) Day 10 – 13
a) Train management and designated social media representative on how to manage and grow the

digital platforms.
5) Day 14
a) Go live on website and social media accounts.
6) Day 15 – 30
a) Team 2 Consulting Group (T2Cg), LLC will directly help manage website and social media

accounts while continuing education and training for your company.

7) Day 30 – 60
a) Provide support while letting Vegan Delish operate social media accounts on their own.

Staffing Requirements
Staffing for Vegan Delish, due to it being a family owned business, will be very simple but also

very important. In a small business, staff become like family, every person is important to the success of

the business. For Vegan Delish, the staff currently consists of the owner/manager, two chefs, and two

waiters. To help the business gain a wider customer base, we suggest hiring a social media and

marketing manager.

The job description for social media manager includes:

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 Photographing the products and store.

 Documenting small daily activities in the café.
 Posting and managing the café’s various social media accounts.
 Customer relationship building on social media.
 Feedback management from customer contributions online.

The job description for Marketing Manager includes:

 Plan marketing and branding objectives.

 Analyze market trends and recommend changes to marketing and business development

strategies based on analysis and feedback.

 Oversee creation and delivery of press releases, advertisements, and other marketing

materials.
 Design print ads and publications.
 Ensure brand messages are consistent.
 Gather and analyze customer insight.
 Nurture and enrich all external perceptions of the company and growth of market share.
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Budget Analysis

Cost Estimates
Cost Estimate: Market Research Units Rate ($) Total Cost ($)
Community Outreach
Labor 32 hours $25.00 $800.00
Vehicle Expense 2 days 45.00 90.00
Subtotal $890.00
Cost Estimate: Website & Social Media Units Rate ($) Total Cost ($)
Website & Social Media Sites
Website Creation 1 Website $500.00 $500.00
Business level Social Media Accts 4 accounts 250.00 1,000.00
Labor 160 hours 25.00 4,000.00
Training Vegan Delish Staf 40 hours 25.00 1,000.00
Direct Support Running Sites 40 hours 25.00 1,000.00
On Call Support (estimate) 20 hours 25.00 500.00
Subtotal $8,000.00
Total Project Costs $8,890.00

Conclusion
Our goal is to build on the success of your current business and assist Vegan Delish in its pursuit

of connecting with prospective and returning customers. The customers and community are often what

make or break a business. With our help, Vegan Delish will be able to expand its customer base and

reach a larger audience. After evaluating our proposal that could deliver a potential benefit of 20% more

business, a schedule of completion within 30-60 days, we hope you see the immediate return on

investment and benefit of allowing us to work with you on improving your social media and market
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presence within the community and further. Our team would be honored to help you share the Vegan

Delish food experience with others.

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Authorization Request
With a staff of under 10 personnel, including marketing agents, that specialize in different areas

of social media to help businesses. We are quite confident that Team 2 Consulting Group (T2Cg) can

increase both your customer base and your profits.

If you would like our firm to provide your business with these services as outlined in this

proposal, please sign this letter and return it to us along with a certified check in the amount of $15,000

by March 11,2018. Please feel free to give me a call if you have any questions regarding the terms of

this proposal or the approach we want to take.

Sincerely,

Team 2 Consulting group

Enclosures

Accept for T2Cg

By Date