Jr`s Healthy Carrot Shake

JOHN REY ONTONG

Table of contents

1 Executive summary

Purpose

Definition

Overview

Features

Financial Requirements

Growth

2 Company Background

Names

Background

Goals

Objectives

3 Product and service analysis

Benefits

Costs

Location

Products

Technology

Required Funds
 Use of funds

4 Market analysis

Industry analysis

Competitors

Customers

5 The strategic plan

Marketing

Pricing

Distribution

Sales force

Promotion and advertising

Forecasting

6 Financial analysis section

Source of funds

Annual cash flow

Break-even analysis

7 Management profile

Appendices
 Executive Summary

Purpose

The main purpose of this business is to help the consumer let them

feel refresh and at the same time enjoy the fresh, delicious, and healthy

shake. Jr`s fresh carrot shake provides a quality and healthy drink that could

help the consumer be more energetic and productive on their daily works.

Also to raise profit for the company and to showcase the expected

financials and the operations for the next two years.

Definition

Jr`s fresh carrot shake aims to help the community by going green in

taking organic and fresh picked vegetables and fruit so that they can meet

the enough essential nutrient needed by the human body. And also for the

convenience of the customers this shake would perfectly fit to their taste

and likes.

Features

Jr`s Shake company will sell shakes with different variety of flavors that

would suit up to every consumer wants and choice. It will be organized by

Mr. John Rey R. Ontong. It will locate at these following places:

1. Gaisano Valencia mall

2. Nvm Mall, 2nd floor

3. San Agustin Institute of Technology canteen.

Hours of operation will be at 10:00am-7:00pm only from Monday-Sunday.

2 Company summaries

Name

The company will be owned and operated by Mr. John Rey R.

Ontong. The name of the store came from the first letters of the name John

Rey. The store will be located at Gaisano mall, Nvm, and at Sait campus.

The main goal of the company is to minimize malnutrition, to provide

a healthy quality drink, and also to accommodate the thirst of every

customer.

Goals

The Jr`s fresh carrot shake goals are:

1. to bring happiness to the people`s satisfaction

2. To provide a refreshment to ease their stress and at the same feel relax

thru drinking the shake.

3. to give a delicious and healthy drink.

 4. for the convenience of the costumers.

5. To serve the consumers in an atmospheric of hospitality.

Objectives

 To sell delicious and healthy shake with different variety of flavors to choose

from vegetable to fruit.

 To cater the needs and to provide refreshments for the customer

 To Gain 50% of the profit within the next two years.

 To serve and give good customer service and to ensure that the customers

feedback will be handle.

Products and Service Analysis

Products

The company will provide delicious, healthy, clean and quality

shakes. The variety of shakes comes with different flavors. The owner will be

purchasing the goods from a trusted supplier who plants organically and

that could not harm any consumer.

Benefits

Carrot shake is a healthy drink that contains: Carotenoids,

polyphenols and vitamins present in carrot act as antioxidants, anti-

carcinogens, and immune-enhancers. Carotenoids widely distributed in

orange carrots are potent anti-oxidants that can neutralize the effect of

free radicals. Flavonoids and phenolic derivate that is present in carrot roots

play also an important role as an important role as antioxidants. It was

observed that carrot juice extract possessed the ability to induce apoptosis

and cays cell cycle arrest in leukemia cell lines. A carotenoid with the most

provitamin A, activity in carrot helps to protect vision, especially night vision

and also provides protection against macular degeneration and

development of senile cataract, the leading cause of blindness in aged

people.

Costs
 The owner will be investing 100,000.00php in the business and seeks

another 400,000.00 to be repaid over the next 2 years.

Project Start-up Costs

Initial lease payments and deposit 150,000.00

Working capital/Supplies 250,000.00

Furniture, fixture and equipment 100,000.00

Total start-up costs 500,000.00

Location

Technology
Use of funds
Initial Lease payment and deposits

Working capital/Supplies

Furniture, fixtures, & Equipment

Market Analysis
Industry analysis

Shakes are never been a necessity of ones needs but since there are

a lot of students and peoples who loves to roam around and always find

refreshment to ease their stress from work, classes, and etc. What makes Jr`s

fresh carrot shake more profitable because of its new idea to come up with

the market. The customers will sure try this new shake because consumers

tend to buy what is new and trendy to the market and will eventually they

will try to blend in.

The city of Valencia is good place to put up the business for it has

many establishment, schools and has many potential buyers. Jr`s fresh

carrot shake offer only to quench their thirst but also to help the consumers

be more health conscious.

Competition:

Competition in the market segments is usually driven by who is

offering the best quality, most interesting shakes for less. The key to success

is the quality of the shake: with trendy cup design, uniqueness of the straw,

with frappe on top, satisfying customer services and most importantly the

price is very friendly to the market.

A few of the main competitors:

1. Store A: Have delicious shakes and drink but all ingredients are processed

and contain much sugar that could trigger diabetes. Also their products

are over-priced because of the franchise name.

2. Store B: They have a very decent place and a very nice place with good

ambiance but the detail of the product that they serve is not that good

and healthy. B is also another store that has limited stock.

Customers

1. Working people

Many customers go to malls to loosen up and relax. As they enjoy

roam around the place for sure they look for something that would make

them feel refreshed and at the same time enjoy the sip of the fresh picked

shake. This increases the sales of Jr`s fresh shakes since people are looking

comfort and convenience.

2. Students and etc.

 There are many people living in the different barrios, barangay, and

other municipalities in the province of bukidnon instead of going to

Cagayan de oro to buy all their needs they go to Valencia to buy all their

need for it is near. Then this would be a good opportunity for the company

to introduce the shake to its potential buyers. Also there are many men

and women who attend higher education whether it is private or public

schools in Valencia City. They will find time to relax and loose the stress

before going home.

Strategic Plan
Marketing

Jr`s company competitive advantage is through its pricing strategy

and quality guaranteed products. The shake company will stay

competitive as the months go by because the student will come back to

their respective schools soon and the company will modify the equipment’s

and machines so with the design of the cup.

Also, The Jr`s company will offer sales promotion, such as:

1. Buy 4, get 1free

2. For every purchase of 5 shake they will be given a free Jr`s

fresh carrot shake T-shirt.

Pricing

The prices of shakes are all affordable since the owner will only add

20% of the wholesale price from the supplier. Customers will surely patronize

it because aside from it is fresh, handpicked, healthy, and affordable the

accommodation and the hospitality of the service crew will be

remembered.

Sales Force

Owner/Cashier
 SALESLADY SALESLADY SALESLADY SALESLADY

Organizational Budget

Personnel Plan-monthly

Saleslady Salary per month

6,000.00

Number of personnel

Promotion and advertising

 Jr`s fresh carrot shake will promote its product thru the help of

social media and use flyers to notify the targeted market on what is new,

trendy, and it will give them the idea to buy the product. Millennial’s are

very active in social media that’s why the company should adjust and find

ways on how to accommodate on what is the trend on social media.

Forecast

The market potential for Jr`s shake consists of working people

and students in Valencia City. The table shows for the next 2 years of sales

forecast.

JR`S SHAKE ANNUAL SALES FOERCAST ILLUSTRATION (1-2

YEARS)

UNIT SALES 2016 2017

CARROT SHAKE 5,232 15,512

CARROT-MANGO SHAKE 10,221 11,001

CARROT-APPLE SHAKE 2,111 3,000

CARROT FRAPPE 2,872 2,912

CARROT-WATERMELON

SHAKE 1,312 1,502

CARROT-CHOCOLATE SHAKE 1,574 1,630

CARROT-BERRY SHAKE 1,245 2,221
UNIT PRICE
CARROT SHAKE 35 35
CARROT-MANGO SHAKE 45 45
CARROT-APPLE SHAKE 47 47
CARROT FRAPPE 40 40
CARROT-WATERMELON
SHAKE 40 40
CARROT-CHOCOLATE SHAKE 45 45
CARROT-BERRY SHAKE 45 45

SALES
CARROT SHAKE 183,120 542,920
CARROT-MANGO SHAKE 458,945 495,045
CARROT-APPLE SHAKE 99,217 141,000
CARROT FRAPPE 114,880 116,480

CARROT-WATERMELON
SHAKE 52,480 60,080
CARROT-CHOCOLATE SHAKE 70,830 73,350
CARROT-BERRY SHAKE 56,025 99,945
TOTAL SALES 1,035,497 1,528,820

FINANCIAL ANALYSIS
 The owner will have its start-up loan worth 400,000.00 from the lending

corporation. The interest rate of the loan will be 5% and 2 years payable.

6.1

SOURCE OF FUNDS

Financing

Equity contributors

Management investment 100,000.00

Total Equity Investment 100,000.00

Banks and Lenders

Total debt financing 400,000.00

TOTAL FINANCING 500,000.00

Annual Cash Flow for two (2) years

 JR`S CARROT SHAKE FINANCIAL STATEMENT FOR 2 YEARS

CALENDAR YEAR 2017

Particulars Debit Credit Balance

Capital 100,000.00
Borrowed money from
financing 400,000.00
Annual Sales of shake 1,035,497
Annual Interest 51,774.85
Rental 240,000
Salary 288,000.00
Marketing budget 50,000
Bills 36,000.00
Furniture, fixtures,
Equipment’s 35,000.00
Supplies 167,001.00
TOTAL 1,535,497.00 867,775.85 667,721.15
CALENDAR YEAR 2018
Annual Sales of Shakes 1,528,820
Annual Interest 51,774.85
Rental 288,000.00
Salary 55,000.00
Marketing budget 34,000.00
Bills 28,000.00
 Furniture, fixtures,
Equipment’s 38,000.00
Supplies 52,800.00
TOTAL 1,528,820 547,575 981,245

Breakeven Analysis

Our break-even analysis is summarized by the following chart.

PROFIT

1,100,000

900,000

700,000

500,000

400,000

200,000

2017 2018

Legend:

Profit

Management Profile
 Jr`s fresh carrot shake will be organized by Kris B. De La Rosa, also

responsible for the management, sales, and development of the shop.

Personnel plan

Before the opening of each kiosk the owner will here 4 service crews.

The owner will make sure that he will hire the best personnel with calm

personality, good listener, can provide good customer service, polite, witty,

and most of all trustworthy. And still the owner will continue to be in charge

of the whole operation.

The owner is open to hire any person who wishes to work but of course

the owner is looking for driven and hard working person. The owner also

willing to hire students who are looking for an extra income to finance on

their studies, the owner would be glad to teach and instruct them one by

one.

All workers are benefited from one day paid holiday on their

respective birthday and will give incentives to those who can meet the

quota. Bonuses and rewards will be given away as well as medical benefits

and insurance. All employees are allowed to loan from the company and

it will be deducted to their salary every month.

Appendices
FUTURE PRODUCTS

Appendix
CARROTS-BURFI
KEZIAH GAIL AGBAYANI-VALDEZ

Table of Contents
 I. Executive Summary

Purpose

Definition

Overview

Features

Financial Requirement

Growth

II. Company Summary

Name

Background

History

Goals

III. Product and Service Analysis

Benefits

Costs

Location

Technology

Future

IV. Market Analysis

 Industry Analysis

Competitors

Customers

Market

V. Strategic Plan

Marketing

Pricing

Distribution

Sales

Promotion and Advertising

Forecast

VI. Financial Analysis

Projected Income Statement

Projected Balance Sheet

VII. Management Profile

Organizational

Resume

Professionals

Personnel

Hiring Scheme

Training Program
 Fringe Benefits

VIII. Recommendation

IX. Appendices

Executive Summary
Purpose

The purpose of this product is to give the customer the satisfaction

they need in an affordable, delicious, and nutritious food. It’s significant to

the customers because of its nutritional content that will prevent all kinds of

diseases. Carrot burfi is perfect for all occasions. Burfi-Delicious fudge made

from carrots and milk.

Definition

Carrot Burfi or carrot fudge is a classic Indian dessert made with

carrot and milk. This burfi is packed with all the goodness of carrots. Carrot

burfi tastes absolutely divine. Everyone, young and old enjoys traditional

homemade methai (sweet).

Overview

The start-up business is trying to level-up the existing business which is

the Carrot juice (powder).

Features
 The proponent decided to put up on her business a new image of

carrots to the customers which is the Carrots-Burfi.

Financial Requirement

The proponent will use her personal money for the initial investment

as the main requirement of the plan.

Growth

The growth of the business will depend on the maturity of the plan

which covers to three (3) years if it's feasible or not.

Company Summary
Names

The business name is Carrots-Burfi that provides healthy and delicious

food to the customer. It is operated and manages by Mrs. Keziah Gail

Agbayani – Valdez.

Background

The owner was a degree holder in Bachelor of Science in Business

Administration major in Financial Management at San Agustin Institute of

Technology. During her study, she had experienced about food business on

her required subject called Feasibility Study and formed a group named

Gabbs Corporation with their product called Quality Empanada. The

business then was become successful after all, because of the feasibility

study she able to run a business venture alone and created the product

business named Carrots-Burfi. To make different.

History
 The business before was a stall in different schools but because to the

demand, the proponent decided to rent a space where they can sell their

Carrots-Burfi..

Goals

To generate more profit for the expansion in the near future. To

produce and sell product that could generate profit and yield good return

on investment. Also to give the better benefits for the customers.

Product and Service Analysis

Product

Carrot-Burfi is like fudge Bar that was cut into tiny squares.

Benefit

The benefits to the customers is to give the satisfaction they needs in

an affordable, delicious and nutritious food and to prevent different kinds

of diseases because of its nutritional content.

Costs

The total capital that would be using to operate the business would

worth 8,050.00 pesos for the equipment's and for the production.

Location

The Carrots-Burfi is located nearby San Agustin Institute of

Technology.

Figure 2. Location Map

National high way

Mcdo
NVM

BDO
MARKET
GAISANO

XXXX

SAIT
Technology
Carrot-
burfi
ROBINSONS
 The business will be operated using machines.

Steam Heated Khoa Machine.

Future

The proponent will continue to provide quality of products to the

customers in order to exist and put up another business ventures in the near

future.

Market Analysis
Industry Analysis

The business is profitable because of the new image of the product

which is the Carrot-Burfi.

Competitors

All nearby bakery.

Customer

The primary target market are the 13-20 years of age.

Market

A Filipino person loves to eat especially if it is new to their eyes.

Carrot-Burfi is unique. It can be served at any moment. Carrot-Burfi is one

of the products that will satisfy individual hungriness. It can also be served

as an appetizers or snacks.

Strategic Planning
Marketing

The market will engage in our own center nearby SAIT at Fr. Manleo

Caroselli, S.J Street to approximately 100,000 people. After that we will

expand to another area.

Pricing

The proponents decided to sell the product for 6.00 Php each as the

fixed price. We calculated it according to its cost of production and other

expenses for us to secure profitability at the same time its salability.

Distribution

The business distributed the product by accepting orders to be

delivered.

Sales
 The sales will be increasing and decreasing. During the school days

seasons, the sales will be increasing. Therefore, during the seasons of March,

April, May, and September the sales may expect to decrease, because

some students are having their summer vacations.

Promotion and Advertising

The promotion activities they going to do (BOGOF) buy. Buy-One

Get-One Free, (CRM) Customers Relationship Management incentives such

as bonus points or money of coupons.

They also give flyers in order the product known.

Financial Analysis
 CARROTS-BURFI PROJECTED

INCOME STATEMENT

Particulars 2017

GROSS SALES 96,000.00

Less: Sales Return and Allowances 1,000.00

NET SALES 95,000.00

Less: Cost of Sales

Direct Materials 59, 520.00

TOTAL COST OF SALES 60,520.00

GROSS PROFIT 34,480.00

Less: OPERATING EXPENSES

Pre-Operating Expenses 250.00

TOTAL OPERATING EXPENSES 250.00

INCOME BEFORE TAX (NIBT) 34,230.00

CARROTS-BURFI PROJECTED

BALANCE SHEET
Particulars 2017

Assets

Current Assets

Cash on Hands 10,000.00

Cash on Banks 28,230.00

Total Current Asset 38,230.00

Fixed Assets

Plant and Equpment 1,000.00

Total Assets 39,230.00

Liabilitie’s and owner’s equity

Liabilities

CARROTS-BURFI Capital 5,000.00

Retained Earnings 34,230.00

TOTAL LIABILITIES & CAPITAL 39,230.00

CARROTS-BURFI PROJECTED

CASH FLOW STATEMENT

Particulars 2017

Net Sales 95,000.00

Payment to Supplies 60,520.00

Pre-Operating Expenses 250.00

Net Cash from Operating Expenses

34,230.00

Cash Flow from Investing Activities

Payment to Acquire Equipment 1,000.00

Cash Flow from Finance Activities

Investment by Owners 7,050.00

NET INCREASE IN CASH 7,050.00 33,230.00

Cash Balance at the Beg. Of the Period 7,050.00

Cash Balance at the End of the Period 40,230.00

Financial Analysis: (Monthly Operation)

BEP Analysis
 Variable Cost (Direct Materials)= 7,440.00

Fixed Cost (overhead Expenses)= 1,000.00

BEP = Sales x Fixed Costs

= Sales – Variable Cost

= 96,000 x 1, 000

= 96,000 – 7,440

BEP Sales= 1,084.01

Analysis and Interpretation

The proponents of this project need to generate sales of more than

1,084.01 per month to earn profit.

BEP Production = BEP Sales

Unit Selling Price

 = 1,084.01

BEP Production = 181 pieces of Carrots-Burfi to gain

profit.

Management Profile

Organizational Structure

Owner
Keziah Gail Agbayani - Valdez

Manager

Accountant
Worker

Baker Bakery Assistant Cashier

Resume
 The proponent should evaluate her expertise on handling this kind of

business so that the business would be benefited.

Professionals

The management team would hire Food and Business Management

graduate.

Personnel

Position Skills and Expertise Time to be Projected Salaries

devoted to the and Wages

Projected

Sales Associate Good 8:00am – 5:00pm 3000.00 / day

interpersonal skills

and ability to

explain the

advantages of a

product.

Hiring Scheme
 One of the most important ongoing tasks you'll have as a business

leader is hiring. It's not easy, though; it's a time-consuming process with

monetary and reputational consequences if you make a bad hire.

Taking the time to find the right person or someone who is not just

technically capable but also a good fit for the company is important.

Companies that are successful in hiring have a process that includes

attracting high-quality candidates, evaluating them in several different

areas, and taking the time to get to know the people in different ways. Here

are nine tips to build and improve your own hiring process. 1. Write better

job descriptions. 2. Embrace digital trends and social media. 3. Focus on

soft skills. 4. Check social media profiles. 5. Fit the personality to the job. 6.

Improve your interviews. 7. Ask the right kinds of questions. 8. Let candidates

interview you, too. 9. Keep an eye on your reviews.

Training Program

The importance of training your employees both new and

experienced cannot be overemphasized. Effective training of new

employees results in employees who: Know what they’re doing, save time,

Have a good feeling about the company and Get off to a good start.
Fringe Benefits

Pag-ibig, PhilHealth and SSS.

Recommendation

The Carrot-Burfi is a business that gives new image and taste of

Carrots, because of this, this business will be profitable and will able to

survive in the market.

Appendices