Professional Documents
Culture Documents
Courteney Clark
April 2, 2018
Powtoon Usability Test Findings 2
Table of Contents
Introduction ........................................................................................................................................... 3
Methodology ........................................................................................................................................ 4
Tasks ...........................................................................................................................................................4
Test Environment and Equipment ..............................................................................................4
Evaluating Criteria ...............................................................................................................................4
Rating Scale ............................................................................................................................................5
Results ..................................................................................................................................................... 6
Task 1: Sign up for Powtoon with a free account ..............................................................6
Task 2: Choose a template theme from Powtoon’s template gallery.....................6
Task 3: Add a background image to slides ...........................................................................7
Task 4: Add text boxes and edit content ................................................................................8
Task 5: Change content font, size, and color ......................................................................8
Task 6: Add a new slide to the presentation ........................................................................8
Task 7: Adjust slide length of each slide ................................................................................9
Task 8: Delete a slide from presentation ............................................................................. 10
Task 9: Save a slide to “My scenes”........................................................................ 10
Task 10: Edit transitions between slides ............................................................................. 10
Task 11: Add an image from Powtoon’s gallery .............................................................. 11
Task 12: Edit image animation .................................................................................................. 11
Task 13: Add a video from Powtoon’s video gallery ..................................................... 12
Task 14: Adjust time when content/ images will appear in presentation......... 12
Task 15: Create voice-over narration for a slide ............................................................. 12
Task 16: Add music to presentation ....................................................................................... 13
Task 17: Title and save presentation..................................................................................... 14
Task 18: Return to user homepage and navigate to saved presentation ....... 14
Task 19: Export Powtoon presentation to computer as a PowerPoint ............... 15
Task 20: Begin a new presentation with the storyboard tool ................................... 15
Conclusion ......................................................................................................................................... 17
Bibliography ...................................................................................................................................... 18
Appendix: Raw Data .................................................................................................................. 19
Powtoon Usability Test Findings 3
Introduction
This white paper analyzes the findings of a usability test on Powtoon, a cloud-based website that
allows users to create animated video presentations. Powtoon shares similarities with competing
presentation software, however, it stands out for some of its unique video prensentation features,
including the animation and video tools in the software. The usability test includes twenty tasks
performed on the website’s free version. The tasks are a reflection of versatile tasks users would
encounter when creating their own video presentations through the website. These tasks are
designed to grasp a well-rounded understanding of the website’s software usability.
Powtoon Usability Test Findings 4
Methodology
Tasks
1. Sign up for Powtoon with a free account
2. Choose a template theme from Powtoon’s template gallery
3. Add a background image to a slide
4. Add text boxes and edit content
5. Change content font, size, and color
6. Add a new slide to the presentation
7. Adjust slide length of each slide
8. Delete a slide from presentation
9. Save a slide to “My scenes”
10. Edit transitions between slides
11. Add an image from Powtoon’s gallery
12. Edit image animation
13. Add a video from Powtoon’s video gallery
14. Adjust the time when content and images will appear in presentation
15. Create voice-over narration for a slide
16. Add music to presentation
17. Title and save presentation
18. Return to user homepage and navigate to saved presentation
19. Export Powtoon presentation to computer as a PowerPoint
20. Begin a new presentation with the storyboard tool
Evaluating Criteria
The twenty tasks completed in this usability test were tested on the following criteria:
Efficient: I completed this task in the most economical amount of clicks, and it took little
time to complete the task.
Engaging: The tools associated with the task were engaging.
Error Tolerant: I was able to undo or correct errors without restarting the task.
Easy to Learn: Software associated with completing the task was intuitive or easy to
learn.
Rating Scale
The five evaluative criteria were rated on the following four-point Likert scale:
Strongly Agree Agree Disagree Strongly Disagree
4 3 2 1
A four-point Likert scale was used to omit neutrality when completing tasks for the usability test.
Based on this scale and the five criteria used for testing the website’s usability, each task can
receive between 5 – 20 points.
Powtoon Usability Test Findings 6
Results
Task 1: Sign up for Powtoon with a free account
To begin the usability test, I had to create my own Powtoon
account. Powtoon’s software cannot be accessed without a
login account. The website homepage has a Start Now and Sign
Up button that are highlighted so users intuitively understand
this is where to create an account. When logging in, the website
offered me the option to sign in with an existing social media
account or create a personal account with my email. After I
signed up, the webpage directed me to my user homepage. The
process of creating an account met the five testing criteria and
received 20 points on the Likert scale.
After I clicked the templates link, I was directed to a list of available templates. There was a
variety of themes to choose from
and they were organized by
categories and subcategories,
allowing me to quickly narrow
down choices that interested me.
When I clicked a theme, the
website redirected me to the
editing page with my chosen Figure 3: Template categories and subcategories
theme prepared.
Powtoon Usability Test Findings 7
I encountered difficulty changing a theme choice, and the website forced me to begin a new
presentation if I wanted to select a new theme. Because I could not easily change the theme of
the current presentation I was working on, the task received a 17 on the Likert scale.
Figure 9: Current slide with slide gallery displaying my slides and Add Slide
button
Figure 10: Timeline beneath the selected slide with icons that adjust slide length
Powtoon Usability Test Findings 10
Figure 20: Music categories Figure 21: Song gallery in “Happy” category
Powtoon Usability Test Findings 14
It was inconvenient and inefficient to pull up my email and download the PowerPoint file from
there. The task required me to step away from the website and to my email. Because of these
qualities, the task received 16 points on the Likert scale.
Unlike the template gallery that requires users to choose a template with a consistent theme, the
storyboard feature let me mix and match themes. This reflects the website’s interest in appealing
to user preference. The task met the five criteria and received 20 points on the Likert scale.
Figure 27: Theme selections for two slides using the storyboard tool
Powtoon Usability Test Findings 17
Conclusion
Powtoon is a unique website users can access to create stunning and professional presentations
for a multitude of occasions. The website is flexible with user-preferences and offers multiple
ways tasks can be completed and in multiple orders. Powtoon’s overall score was 388/400, or
97%. The results of this usability test reflect how user friendly, versatile, and technically-enabled
the website is. Below are recommendations that could be made to improve the website’s overall
quality.
Video Lag Time
The most undesirable feature I encountered while conducting the usability test was the video lag
time. Not only did the videos themselves lag, but the video gallery and editing page both lagged
in response to selecting a video for a slide. A video with glitches can damper the credibility of
the presentation, reduce professionalism, and aggravate users when the lag time begins to affect
other elements of the editing page. Though this feature is one of the many unique aspects of
Powtoon, the video gallery should be omitted until the website develops software capable of
supporting videos.
Other elements could also affect the lag time of the videos and effects it has on other elements in
the editing page. This includes aspects in the user’s control, such as web browser and internet. If
the website functions better with a particular browser, it should be stated on the website. While
this may inconvenience users who prefer a specific browser, it could yield higher rates of user
satisfaction if users are aware of the browser preference and heed to it.
Exporting the Presentation
Exporting a presentation on Powtoon requires users to access their email and download the video
from a message sent by Powtoon. This adds an unnecessary step in the presentation process.
Powtoon should re-design its software so it can omit this tedious step and allow immediate
downloading from the website.
Powtoon Usability Test Findings 18
Bibliography
https://www.Powtoon.com
Powtoon Usability Test Findings 19
Error Tolerant I was able to undo or correct errors without restarting the task.
Easy to Learn Software associated with completing the task was intuitive or easy to learn.
The template selection was made readily available on my log in homepage as a
ribbon across the top of the screen. There was also a template button that
allowed me to view all of the templates by category. Once I chose a template, I
was given a visual load time so I knew the website was loading my template
theme. The website would not allow me to navigate back to the template
selection if I chose the wrong template. If I wanted a new template, I would have
to go back to the homepage and navigate to the template themes. My previous
selection would be saved as its own presentation. The load took a while and
Notes lagged at the end, rendering the website unresponsive for a short time.
Powtoon Usability Test Findings 21
Software associated with completing the task was intuitive or easy to learn.
Notes
I chose a blank template to begin testing usability features. The editing screen
showed the currently selected slide with a dropdown menu of slides on the left
and the editing menu on the right side of the screen. The template icon on the
editing menu opened a gallery for me to view backgrounds by category. Video
backgrounds often lagged, while the image backgrounds produced more quickly
onto my template.
Powtoon Usability Test Findings 22
Software associated with completing the task was intuitive or easy to learn.
Notes
The text boxes were available on the editing menu on the right side of the screen. It
offered a variety of text box styles from basic to innovative. The variety of text box
styles allowed for an engaging experience and evoked possibility to create a creative
and unique presentation. Familiar icons associated with the text box, such as dashed
lines and arrows that adjust box size, allowed me to intuitively learn how to adjust
the text boxes’ width, location, and angle. The undo and redo buttons were available
at the top of the current slide if I experienced an issue. There was a short lag time
for more complex content boxes.
Powtoon Usability Test Findings 23
Software associated with completing the task was intuitive or easy to learn.
Notes
The task was intuitive. The content box could be clicked, and a text box menu would
appear beside it. This menu offered a wide array of tools that allowed me to change
the content exactly how I wanted. Double clicking the text box enabled the cursor so
I could type in content.
Powtoon Usability Test Findings 24
Software associated with completing the task was intuitive or easy to learn.
Notes
The plus sign icon was available to left of the screen underneath the presentation
menu. It was easy to find and with one click. A new slide instantly became visible,
and the plus sign icon moved below the new slide.
Powtoon Usability Test Findings 25
Software associated with completing the task was intuitive or easy to learn.
Notes
On the editing page was a timeline tool beneath the selected slide that allowed me
to see how long the slides were automatically set to. From here, I could easily add or
reduce the time length of each slide. The timeline is appropriately placed beneath
the slides so that my eyes could quickly find and utilize it. The timeline bar offered a
visual that showed me how long the slides were, and the play button was above the
timeline so I could review my length and adjust it as necessary.
Powtoon Usability Test Findings 26
Software associated with completing the task was intuitive or easy to learn.
Notes
There were multiple ways I found that I could delete or move a slide. I could right
click on the selected slide to delete the slide, or I could right click the slide on the
presentation menu. I could also hover my mouse over a slide from my slide gallery
until the three dot icon appeared then choose to delete it from there. I could click
slides from my gallery and drag them to move them around.
Powtoon Usability Test Findings 27
Software associated with completing the task was intuitive or easy to learn.
Notes
Though easy to achieve, this task was not as intuitive as the other tasks. It presented
an unfamiliar icon that I could not easily associate with icons from other platforms,
so it required a bit more learning. However, Powtoon's consistent use of the "Saved
scenes" icon made it easier to understand how to find the scene after completing
the task. The tool itself could be very convenient for people who need to reuse the
same slide for multiple presentations.
Powtoon Usability Test Findings 28
Software associated with completing the task was intuitive or easy to learn.
Notes
The slide transition tool was easy to find in my slide gallery between slides. The
transition menu had slides organized by category. Each trantision had an image to
associate with the transition as well as a label. When I hovered my mouse over
transition choice, it offered a preview of what the transition would look like. The tool
was well-organized, easy to use, and easy to change.
Powtoon Usability Test Findings 29
Software associated with completing the task was intuitive or easy to learn.
Notes
There was no button labeled "images", but instead there were four different types
of available images to choose from: characters, props, shapes, and media. After
clicking and dragging a prop to my slide, icons appeared near the image so I could
easily edit it.
Powtoon Usability Test Findings 30
Software associated with completing the task was intuitive or easy to learn.
Notes
Some types of images were in the form of animation, such as the character images.
When my mouse hovered over the image in the gallery, a separate menu would
open that showed all the available poses of that character. Animated choices were
limited to less than 10 poses per image.
Powtoon Usability Test Findings 31
Software associated with completing the task was intuitive or easy to learn.
Notes
The video gallery was easy to navigate to, and the editing tools associated with the
videos were similar to the editing tools for the images. However, when I began
scrolling through the video gallery, my computer began to lag. This lag time
persisted when I added a video and tried to play it. The video didn't play smoothly
when I previewed it.
Powtoon Usability Test Findings 32
Task 14
Adjust the time when content and images will appear in presentation
Effective
Strongly Agree Agree Disagree Strongly Disagree
4 3 2 1
I successfully completed the task.
Efficient
Strongly Agree Agree Disagree Strongly Disagree
4 3 2 1
I completed this task in the most economical amount of clicks, and it took little time
to complete the task.
Engaging
Strongly Agree Agree Disagree Strongly Disagree
4 3 2 1
Software associated with completing the task was intuitive or easy to learn.
Notes
The timeline at the bottom of the slide showed me when my images and content
would appear on the screen. I could click and drag these images anywhere along the
timeline, as well as make images appear at the same time.
Powtoon Usability Test Findings 33
Software associated with completing the task was intuitive or easy to learn.
Notes
The task took little time to complete because of the helpful labels and icons
Powtoon used to direct me to the recording tool. Powtoon provided tools I could use
to preview or delete my recording. Unlike other recording software, Powtoon's does
not have the option to trim audio content. Also, unlike content boxes and images, I
could not choose when I wanted my voice-over narration to begin on a given slide. It
would start automatically from the beginning of the slide.
Powtoon Usability Test Findings 34
Software associated with completing the task was intuitive or easy to learn.
Notes
The music gallery was categorized so I could choose one that more appropriately fit
my topic. I was able to preview a song before adding it to my presentation, and I was
able to delete and change the song once it was added. When I played through the
entire video, the music combined with the video lagged at the beginning.
Powtoon Usability Test Findings 35
Software associated with completing the task was intuitive or easy to learn.
Notes
The presentation is left untitled at the top of the editing page. It was placed in an
appropriate area so I could quickly find it. The presentation automatically saved the
presentation as I progressed through it, but there was a button available beside the
title so I could quickly save it.
Powtoon Usability Test Findings 36
Software associated with completing the task was intuitive or easy to learn.
Notes
There was no homepage button, so I clicked the website logo in the top left of the
screen. Instead of returning to my personal homepage, it opened a new tab on my
browser. This could be confusing to some users or just annoying, as it was for me.
Powtoon Usability Test Findings 37
Software associated with completing the task was intuitive or easy to learn.
Notes
There were many ways to export the Powtoon presentation. I chose PowerPoint so I
could see which Powtoon features wouldn't copy over. When I exported it, it
prompted me with a message saying I'd receive an email with a link to download the
presentation as PowerPoint. It was inconvenient and requried more time and more
clicks. Because PowerPoint doesn't have animation, the images lost their animation.
The sound did not copy over. The video would not play. The transitions were gone.
Powtoon Usability Test Findings 38
Software associated with completing the task was intuitive or easy to learn.
Notes
This feature only allowed me to select a template for each slide and add or remove
slides. Whereas choosing from a template gave me a completed presentation where I
only needed to add a few images and content, the story board feature allowed me to
add professionally designed templates to each slide from a variety of scenes. This
gave me the ability to create my own theme from professional scenes. After choosing
all my scenes, I clicked continue and it directed me to the editing page.