APPENDIX

QUESTIONNAIRE:
Respondent Details
Name:
Age:
Gender:
Occupation:
a) Student ( )
b) Employee ( )
c) Self employed ( )
d) Others ( )

1) Do you own a Smartphone? Yes / No

2) State your current Smartphone brand? (Please tick one)
Nokia ( )
Samsung ( )
Sony ( )
Motorola ( )
Apple ( )
Vivo ( )
Others please specify ……………………………
3) Which of the following were the reasons for purchase of your Smartphone?
Necessity ( )
Status ( )
Trend in the society ( )
Latest technology ( )
Any other please specify _________________________________

4) On what operating system your Smartphone is running?

a) Android ( )
b) IOS ( )
c) Windows ( )
d) Not known ( )
e) Other please specify _____________________________________
5) Which one of the following features you choose when purchasing mobile phone?
Attributes (tick one)
a) Design -----
b) Brand ------
c) Durability ------
d) Sound quality -------
e) Battery life -----
 f) Display -----
g) Camera & music -----
6) While purchasing a Smartphone what are the important factors that help you in
deciding? 1=least important, 5= most important

1 2 3 4 5
Brand
Price
Performance
Quality
Design
Operating
System
Value
Reputation
Service
If any other, please specify below:

_________________________________________________________________________________

7) What was your source of information for purchase of Smartphone? (tick one)
a) Family ( )
b) Friends ( )
c) Media ( )
d) Other please specify ( )
8) Which of the following mobile phone brand you prefer?
a) Nokia ( )
b) Samsung ( )
c) Sony ( )
d) Motorola ( )
e) Apple ( )
f) Other please specify ……………………………………..
9) How important do you think a brand is when you purchase a Smartphone? (tickone)
a) Unimportant ( )
b) Fair ( )
 c) Important ( )
d) Very important ( )
10) Why do you prefer above stated mobile phone brand? (tick one)
a) Economical ( )
b) Customer care service ( )
c) Brand value ( )
d) Easy availability ( )
e) Any other please specify ……………………………

11) Would you like to be brand loyal, if you have to purchase a new phone?
Yes ( )
No ( )

12) Tick the source of information from where you come to know about the mobile
phone brand? (tick one)
a) Print/electronic media ( )
b) Retailers ( )
c) Friends/relatives ( )
d) Hoardings ( )
e) Televisions advertisements ( )
13) Since how long you have been using the stated brand? (tick one)
Less than three month ago ( )
a) 3-6 month ago ( )
b) 7-12 month ago ( )
c) Within past 2 years ( )
d) More than 2 years ago ( )

14) Have you ever switched to any other mobile phone brand beside the current mobile
phone brand?
Yes ( )
No ( )
If yes, tick the mobile phone brand
a) Nokia ( )
b) Samsung ( )
c) Sony ( )
d) Motorola ( )
e) Apple ( )
f) Other please specify …………………………………….
Give the reasons for shifting to other mobile
brannd______________________________________________________________
15) Tick the preferred reason if ever you would like to change your mobile phone (tick
one)
a) Change in the cost ( )
b) Change in the services ( )
c) Emerging more brands ( )
d) Quality/reliability ( )
e) Battery usage ( )
f) Other please specify _____________________________________________

PART –B
16) Since how long you have been retailing?
a) 1 years ( )
b) 3 years ( )
c) 5 years ( )
d) More than 5 years ( )

17) Which brand do you sell?

a) Samsung ( )
b) Nokia ( )
c) Vivo ( )
d) Apple ( )
e) M.I ( )
f) Sony ( )
g) Other please specify_____________________________________
18) Rank the brand you would like to keep (rank 1 least preferred and 5 to most
preferred)
Brand Least Somewhat Neutral Preferred Most
Name preferred preferred preferred
Nokia
Samsung
Apple
Vivo
Sony
M.I
Oppo

19) Which criteria do you keep in mind while keeping any new mobile phone brand?(tick
one)
a) Profit ( )
b) Customer preference ( )
c) Demand ( )
d) Availability ( )
20) Which benefit/reward provided by you to the customers? (tick one)
a) Margins ( )
b) Discounts ( )
c) Gifts ( )
d) Free coupons ( )
e) Any other please specify________________________________
21) Do you get credit period and cash discount from suppliers?
Yes ( )
No ( )
22) Which one of the following feature are commonly preferred by the customer?
a) Price ( )
b) Features ( )
c) Design ( )
d) Applications ( )
e) Brand name ( )
f) Multimedia ( )
 23) How far your business income has increased since the introduction of smart phones?
a) High ( )
b) Moderate ( )
c) Low ( )
24) As compared to the basic phone, Smartphone have generated more income?
a) Yes ( )
b) No ( )
If yes, what percentage of sale of Smartphone contributes to your total income?
(Tick one)
a) High ( )
b) Moderate ( )
c) Low ( )
25) Would you like to diversify Smartphone retailing?
a) Yes ( )
b) No ( )
26) Are you satisfied by the company’s policies to the retailer’s?
a) Yes ( )
b) No ( )
27) How much Smartphone do you sell in a month? (tick one)
a) 5-10 ( )
b) 10-15 ( )
c) 15-20 ( )
d) 20-above ( )