1.

Introduction

Agriculture is the process of producing food, feed, fiber and many other desired products by
cultivation process of certain plants and the raising of domesticated animal or livestock. The
practice of agriculture is also known as “farming”, while scientist, investors and others devoted
to improving farming methods and implements are also said to be engaged in agriculture and not
less how to preserve them for long term.

Sixteen percent (16%) of the population of Malaysian is employed through some sort of
agriculture. Large-scale plantations were established in Malaysia by British for export purpose
like rubber, cocoa and palm oil. Nevertheless, a number of crops grown for domestic purpose
such as vegetables or fruit like bananas, coconuts, durian, paddy and rambutans.

Agriculture NKEA 11 focuses on subsectors with high growth potential, i.e. aqua-culture,
seaweed farming, herbal product, fruit and vegetables. NKEA (National Key Economic Area)
here defined as a driver to potential economic activities that will directly and significantly
contribute to Malaysia economic growth. Thus, some medium to preserve or to keep freshness of
vegetables is absolutely needed in this industry.

There are twelve NKEAs which are core of ETP and one of them is the agriculture NKEA 11.
The agriculture sector plays an important role in Malaysia’s economic development such
providing employment, increase rural incomes and ensuring national food security.

As variety of vegetables and fruit increase, there is less way to keep them fresh. So we at AGRO
Fresh come out with solution to maintain freshness of food. Our product based on Agriculture
industry goes by name Refresher Box. Refresher Box is home food preservation system that
keeps your food fresh longer while maintaining the natural taste, texture, and nutrients. Refresher
Box helps eat healthier, save money, and reduce waste. Refresher Box provides a fast, effective
alternative to traditional food preservation methods that doesn’t take away from taste or
nutritional value. Refresher Box uses MAP (Modified Atmosphere Packaging) to keep perishable
goods fresh longer. MAP is a widespread commercial food storage technique.
2. Purpose

AGRO Fresh Sdn. Bhd. is a company that manufacturing and selling the product based
on agriculture technology. This business plan is for the manufacturing of our new product that
maintains the freshness of crops and fruits which we name it ‘Refresher Box’.

This business plan is written to secure financing in the amount of RM100,000.00 and
funds from FAMA RM50,000.00, with will cover the following costs:
• RM76,362.90 in equipment
• RM49,192.62 in operating capital

The loan will supplement the owner’s equity investment of RM2,000, and will be repaid
beginning the month after disbursement according to lender terms. Funds will play a crucial role
in sustaining the business as client base grows, and will allow the business to become self-
sufficient by the beginning of year two.

As the agriculture sector plays an important role in Malaysia’s economic, our company at
AGRO Fresh come out with new product based on Agriculture industry goes by name Refresher
Box. Refresher Box will be in the business of agriculture technology for storage corps. Our
mission is to manufacture the portable storage that maintain the freshness of corps while keep the
natural taste, texture, and nutrients. Initially we will market our products exclusively in Padang
Besar, Perlis. In the future we plan to expand our market to all over Perlis. Our product is
designed to be a storage that maintain the freshness and will be priced to retail between RM 70
and RM 100.

Our warehouse will be rent in a 1 store building locating at Taman Kastam 2, 02100
Padang Besar, Perlis. Because our business has potential to grow there within the peoples around
that place mainly do a farming business and we see the opportunities to sell our product there. It
cost RM1,000 per month for rental.
 3. Company’s Background
AGRO Fresh Sdn. Bhd. is a company that manufacturing and selling the product based on
agriculture technology. For now the company only focusing on the manufacturing the product
that maintain the freshness of crops and fruits which we name it ‘Refresher Box’. The company
mission is to design and manufacturing the portable storage that maintain the freshness of crops.
The vision of the company is to maintain the plants nutrients so that the customers will get
benefit of buying products from this company.

I. Company’s name : AGRO Fresh

II. Company’s address : Taman Kastam 2, 02100 Padang Besar,
Perlis.
III. Registration number / date of registration : 022334455-M
IV. Company’s mission : Portable and maintain the freshness of
Crops.
V. Company’s vision : To maintain the plant nutrients
VI. Type of business & field/industry of
business : Agriculture
VII. Status of business / size of business :
VIII. Cost estimation/capital investments :
 3.1 OWNER’S BACKGROUND

I. NAME : AHMAD EZWAN BIN MHD HAIRANI

II. I.C NUMBER : 900114-10-5855
III. ADRESS : NO. 5, BLOK 2043, JALAN SEPAT 17/57,
SEKSYEN 17, 40200 SHAH ALAM,
SELANGOR.
IV. DATE OF BIRTH : 14 JANUARY 1995
V. AGE : 28 YEARS OLD
VI. GENDER : MALE
VII. MARRIED STATUS : SINGLE
VIII. CITIZEN : MALAYSIA
IX. EDUCATION LEVEL : BACHELOR’S DEGREE IN MANUFACTURING
X. RELIGION : ISLAM
XI. WORKING
EXPERIENCE : 3 YEARS IN COOLER ENERGY SDN. BHD (ENGINEER)
XII. SKILLS AND
ABILITY : DESIGNING, MANUFACTURING AND WIRING
XIII. POSITION IN
COMPANY : MANAGER
XIV. TEL/FAX NUMBER : 03-41496929
XV. PHONE NUMBER : 017-8514757
3.2 LOCATION OF BUSINESS

The location of the business given signification impact in the business and cost structure.
In establish company, problem connected with location a can arise in many ways. We Choose
this location base on a few aspect that has been consider which are the infrastructure, the system
of transportation and the environment.

Figure 5: Location of business

Our company will be operating at a 1 store building locating at Taman Kastam 2, 02100
Padang Besar, Perlis. The place is near the main road from Kangar to Padang Besar. The purpose
we choose this place is because we see the potential of growing business here. The peoples
around this place mainly do a farming business and we see the opportunities to sell our product
here. Besides that, our company have a future plan to expand our business by supplying and
selling our product all over Perlis.
Figure 5.1: Front View Company
3.3 ADMINISTRATIVE
6.1. ORGANIZATION CHART
An organizational chart is a graphical depiction of the organizational structure of a
company. The chart shows the level of each job title in which the bottom titles report to the titles
that are directly drawn above them. AGRO FRESH SDN BHD Company use 15 workers for
officer and 20 workers for operation lane. Top for organization our company is General
Manager.

General Manager
Mr Ezwan

Financial Manager
Miss Shakira & Supply chain manager
Miss zubaidah Mr Abdullah & Miss Aqilah

Operation Director Marketing Director Human Resources

Mr akmal Mr arif Mr Amirul

Leader (Production) Promotion Compesation

Mr Hakim Miss Atikah Mr Malik

Leader (Quality) Online Service Record & Payroll

Mr Aiman Miss Adira Mr Soleh

Leader (Packeging)
Mr Yusof

Figure 6: Organization chart

6.2. NUMBER OF WORKERS

No. Position Number of workers

1 General manager 1
2 Financial manager 2
3 Supply chain manager 2
4 Operation Director 1
5 Leader operation lane 3
6 Marketing manager 1
7 Leader marketing 2
8 Human resources 1
9 Leader human resources 2
10 Operator 20

Table 6: Number of workers

6.3. JOB DESCRIPTIONS

Position Job descriptions

General manager
Financial manager
a) Delegating responsibilities and supervising business
operations
b) Resolving conflicts or complaints from customers and
employees.
c) Establishing and achieving business and profit objectives.
d) Monitoring store activity and ensuring it is properly
provisioned and staffed.
a) Prepare business activity reports, financial statements, and
forecasts.
b) Developing financial reporting systems.
c) Analysed market trends to discover business opportunities
and maximize profits.
d) Maintain up to date financial system knowledge.
 a) Assist logistics process for the development of new
products, inventory maintenance, manufacturing, shipment
and delivery, and returns on products.
Supply chain manager b) Keep detailed records, generate reports, and develop
presentations to help management understand the logistics
perspective.
c) Read and comprehend legal documents, such as contracts
or import/export agreements.
a) Meeting with project team members to identify and resolve
issues.
Operation director b) Preparing status reports by gathering, analysing and
summarizing relevant information.
c) Conducting post project evaluation and identifying
successful and unsuccessful project elements.
a) Create and maintain schedules.
b) Identify problems and help improve processes.
Leader operation lane c) Use software to generate reports and schedules.
d) Use workers and resources in the most effective manner.
a) Overseeing marketing department.
b) Planning, directing, and coordinating marketing efforts.
c) Researching demand for our products and services.
Marketing director d) Supporting sales and lead generation efforts.
e) Understanding and developing budgets, including
expenditures, research and development appropriations,
return-on investment and profit-loss projections.
a) Handling social media, public relation efforts, and content
marketing.
b) Creating promotions with advertising managers.
Leader marketing c) Developing and managing advertising campaigns.
d) Developing each marketing campaign from start to finish.

e) Evaluating competitors.
 a) Making travel arrangements, such as booking flights, cars,
and making hotel and restaurant reservations.
b) Providing real-time scheduling support by booking
Human resources appointments and preventing conflicts.
c) Handling office tasks, such as filing, generating reports and
presentations, setting up for meetings, and reordering
supplies.

Table 6.1: Job description

6.4. MONTHLY SALARY AND PAYROLL

Position No. Monthly KWSP PERKESO(0.5%) Total wage
Workers Salary (11%)
General 1 RM5000 RM550 >RM3000 RM5575
Manager (optional)
RM25
Financial 1 RM4000 RM440 >RM3000 RM4460
Manager (optional)
RM20
Supply Chain 1 RM4000 RM440 >RM3000 RM4460
Manager (optional)
RM20
Operation 1 RM3500 RM385 >RM3000 RM3902.5
Director (optional)
RM17.5
Marketing 1 RM3500 RM385 >RM3000 RM3902.5
Manager (optional)
RM17.5
Human 1 RM2500 RM275 Compulsory RM2787.5
Resources payment
RM12.5
Leader 1 RM2500 RM275 Compulsory RM2787.5
Operation payment
Lane RM12.5
Promotion 1 RM2000 RM220 Compulsory RM2230
payment
RM10
Compensation 1 RM2000 RM220 Compulsory RM2230
payment
RM10

Leader 1 RM2000 RM220 Compulsory RM2230

(Quality) payment
RM10
Online 1 RM2000 RM220 Compulsory RM2230
Service payment
RM10 (optional)
Record & 1 RM1500 RM165 Compulsory RM1672.5
Payroll payment
RM7.5

Leader 1 RM1500 RM165 Compulsory RM1672.5

(Packaging) payment
RM7.5
Total
RM40140

Table 6.2 : Monthly salary and payroll

 6.5. COMPANY FURNITURE AND APPLIANCES

TYPE PRICE PER UNIT QUANTITY TOTAL AMOUNT

(RM) (RM)
1. File cabinet 129.00 6 unit 774.00
2. Chair 250.00 15 unit 3,750.00
3. Table 240.50 15 unit 3,607.50
4. Computer 2,300.00 15 unit 34,500.00
5. Air conditioner 775.00 10 unit 7,750.00
6. Fan 180.90 6 unit 1,085.40
7. Multifunction 550.00 2 unit 1,100.00
printer/fax
8. Photocopy 3,699.00 1 unit 3,699.00
machine
9. Telephone 46.00 7 unit 322.00
10. Van 14,800.00 1 unit 14,800.00
TOTAL 71,387.90

DETAILS ASSETS EXPENDITURES MONTHLY

(RM) EXPENDITURES (RM)
1. File cabinet 774.00
2. Chair 3,750.00
3. Table 3,607.50
4. Computer 34,500.00
5. Air conditioner 7,750.00
6. Fan 1,085.40
7. Multifunction 1,100.00
printer/fax
8. Photocopy 3,699.00
machine
9. Telephone 322.00
10. Salary & 40,140.00
contributions
TOTAL 56,587.90 40,140.00
7.0 MARKETING PLAN

7.1 MARKET POPULATION

Refresher box is a portable storage that maintains the freshness of crops while keep the natural
taste, texture, and nutrients. . The current population of Malaysia is 31,962,324 as of Tuesday,
April 24, 2018, based on the latest United Nations estimates. From that, Perlis only covers
246,000 of the population which is about 0.09%. Although the population here is not as much as
other country, the refresher is a needed to those who are want their storage to feel fresh.

7.2 MARKET SEGMENTATION

Refresher box will focus on the following target customers which are:

1. Campers
2. Farmer

POTENTIAL MAY JUNE JULY AUGUST SEPT OCTOBER

CUSTOMER

Campers 50 55 65 82 85 95
Farmer 150 155 150 153 155 162
Total 200 210 215 235 240 257

Table 7.1 shows the target selling number of customers in 6 months operation
7.3 STRATEGY AND IMPLEMENTATIONS

AGRO Fresh Sdn. Bhd will aggressively give a discount to early bird customer and do a
promotion.

i. Early Bird: AGRO Fresh Sdn. Bhd will give offer a 25% discount on a first 100
customer.
ii. Promotion: Our company will do a promotion about the product that we sell. We will
do a tour to the nearest shopping complex in Perlis such as Giant and The Store

In addition, we will do a year end sale during December to make sure the refresher box has been
sold

7.4 MARKETING STRATEGIES

7.4.1 Promotions, Prices & Programs

The marketing strategy for AGRO Fresh Sdn. Bhd. will differ throughout the year, depending
upon demand for the raw material. When the hot weather, we will have to increase marketing or
advertising campaigns. During the rainy season however we ensure that the box can maintain
freshness of inside food and avoid fungus from take place caused from wet condition.

Marketing programs during the summer will consist of:

 Discounts. For example, during Raya festival where people mostly bought raw material
early.
 Advertise in the cooking recipe section in the local paper.
 Post fliers at mall or market.

All buyer also can join Refresher Box discount program and become AGRO Fresh Sdn. Bhd.
agent in every state in Malaysia and get discount for every 5 items.
7.5 BUSINESS COMPETITORS

In Perlis, there are 2 brand which have made their names for many years. Surely, they have their
own customers. However, we are much sure that Refresh Box will able to give a big impact to
the society in Perlis.

COMPETITORS STRENGTH WEAKNESS

Fresh Box  Well – known  Limited colour

Fresh Box LLC  Easy to buy edition
because got  Small in size
agents  late restock
everywhere
Black Box  Well – known  Limited colour
Bumi Hijau (local  Nice discount edition
dealer) program  Too big for
home use

Table 7.2 shows the strength and weakness of our competitors in Perlis
3.4 OPERATION PLAN

Operational planning is the process of planning strategic goals and objectives to tactical
goals and objectives. It describes milestones, conditions for success and explains how, or what
portion of, a strategic plan will be put into operation during a given operational period, in the
case of commercial application, a fiscal year or another given budgetary term. An operational
plan is the basis for, and justification of an annual operating budget request. Therefore, a five-
year strategic plan would typically require five operational plans funded by five operating
budgets.

Operational plans should establish the activities and budgets for each part of the
organization for the next 1 – 3 years. They link the strategic plan with the activities the
organization will deliver and the resources required to deliver them. An operational plan draws
directly from agency and program strategic plans to describe agency and program missions and
goals, program objectives, and program activities. Like a strategic plan, an operational plan
addresses four questions

The characteristics of an operational plan. First, it assumes that upper management has
prepared both a strategic plan and a tactical plan. This means that lower management should
have a clear sense of what they are trying to achieve. They just have to come up with a detailed
plan to make it happen.

Second, the operational plan is limited to only one part of the organization. For example,
a large corporation strategic plan has a manufacturing division tactical plan that produces
products fresh cooler box. Each product is manufactured in a separate plant run by a plant
manager who prepares a separate operational plan
8.2. PROCESS FLOW CHART

PASS
Purchase Inspection Transfer to
material material production
lane

FAILED

Rework
material

Electric part Outer body Inner body

assembly assembly assembly

PASS
Quality
check Paint Final quality
check

FAILED

Rework product Packaging

Rejected Delivery

Figure 8 : Process flow chart

8.2. PRODUCTION SCHEDULE
DAYS WORK REST 1 WORK REST 2 WORK
Monday - 8.00 a.m. – 10.00 a.m. – 10.30 a.m. – 1.00 p.m. – 2.00 p.m. –
Friday 10.00 a.m. 10.30 a.m. 1.00 p.m. 2.00 p.m. 4.00 p.m.
Weekend - - - - -

Table 8 : Operation hours

Business hour refer to the time the business is open to the customers. Operation hours
refer to the hours the workers have to work. For manufacturing, usually the business will operate
on 8-hour per shift. Thus, the entrepreneur will only decide whether the the business will runs for
one shift or more. This will depends upon the planning for production. In our business, we
decide to operate our business on 8-hour per day. Furthermore, our company decides to added
two time break. Our business operation did not have to operate in two shifts because production
lane planning achieve output target.

8.3. MATERIAL REQUIREMENT PLANNING

The operation of a furniture factory produces an assortment of furniture. The input used
to produce a cooler fresher box can be categorized to :
I. Raw material : Plastic, wood, aluminum, paint, electrical part, and motor part.
II. Machines and
equipment : Welding machine, jig and fixture, and soldering electrical part
 Types of Quantity Used Saving Stocks Price Per Unit Total
Materials (RM) Expenditures
(RM)
Aluminium 50 kg 10 kg 9.577 574.62
Polystyrene 200 units 50 units 5.00 1250.00
Paint 10 litres 2.5 litre 50.00 625.00
Battery 400 units 50 units 1.50 675.00
Wires 15 rolls 2 rolls 8.00 144.00
Fan 200 unit 50 unit 2.50 625.00
HFC gas 1 unit 1 unit 100.00 100.00
Fasteners 3600 units 500 units 0.15 615.00
Hinges 400 unit 60 units 0.50 230.00
Total 4838.62

Types of Equipment Price (RM) Quantity Total Price (RM)

Welding machine 619.00 1unit 619.00
Drilling machine 150.00 3 units 450.00
Painting equipment 3800.00 1 unit 3800.00
Solder 20.00 3 units 60.00
Multimeter 23.00 2 units 46.00
Total 4975.00
8.4. COMPANY LAYOUT

Emergency
exit

Emergency
exit

Figure 8.1 : Company layout

layout and design is an important component of business overall operations, both in term
of maximizing the effectiveness of the production process and meeting, the needs of employees.
The basic objective of layout is to ensure a smooth flow of work, material and information
through a system. The basic meaning of facility is the space in which a business’s activities take
place. The layout and design of that space impact greatly how the work is done. Facility layout
must be considered very carefully because we do not want to constantly redesign facility.
The facility design should reflect a recognition of the importance of smooth process flow.
In the case of factory facilities, the editors of “How to Run a Business”. The plan will show the
raw materials entering at one and the finished product emerging at the other. The flow
production lane for our company is zig – zag that ends up with the finished product back at the
shipping and receiving bays can be functional.
9. FINANCIAL PLAN

9.1 Project implementation cost schedule

9.1.1 Property Expenses

Item Asset
(RM)
File cabinet 774.00

Chair 3,750.00

Table 3,607.50

Computer 34,500.00

Air Conditioner 7,750.00

Fan 1,085.40

Multifunction printer/fax 1,100.00

Photocopy machine 3,699.00

Telephone 322.00

Van 14,800.00

Welding machine 619.00

Drilling machine 450.00

Painting equipment 3,800.00

Solder 60.00

Multimeter 46.00

Total 76,362.90

Table 9.1.1: Property Expenses

9.1.2 Monthly Expenses

Item Monthly
(RM)
Payroll 40,140.00

Aluminium 574.62

Polystyrene 1,250.00

Paint 625.00

Battery 675.00

Wires 144.00

Fan 625.00

HFC gas 100.00

Fasteners 615.00

Hinges 230.00

Total 44,978.62

Table 9.1.1: Property Expenses

9.1.3 Other Expenses

Item Payment
(RM)
Electricity Bill 950.00

Water Bill 540.00

Internet Bill 180.00

Telephone Bill 350.00

Petrol 350.00

Road tax/Insurance 470.00

Maintained 1,000.00

Total 3,840.00

Table 9.1.3: Other Expenses

9.1.4 Contingencies

Item Overprice
(RM)
Electricity Bill 100.00

Water Bill 30.00

Internet Bill 0.00

Telephone Bill 0.00

Petrol 50.00

Road tax/Insurance 0.00

Maintained 200.00

Total 380.00

Table 9.1.4: Contingencies

9.1.5 Project Cost

Item Cost
(RM)
Property Expenses 76,362.90

Monthly Expenses 44,978.62

Other Expenses 3,840.00

Contingencies 380.00

Total 125,561.52

Table 9.1.5: Project Cost

9.2 Sources of funds schedule

9.2.1 Funding Sources

Item Cost
(RM)
Loans
100,000.00
Funds from FAMA
50,000.00
Total
200,000.00
Table 9.2.1: Funding Sources
10. CONCLUSION

We are grateful to finish this business plan. We have gone through lots of new
experiences and it is very beneficial for all of us in participating in this business. We hope that
our business will be progressed smoothly in the future. Our target is that we want to achieve high
profit in the involvement of this business even though there are many rivals exist. Unfortunately,
with the good cooperation with all the subordinates we manage to compete with the rivals as fair
and square.

We also hope that with our dedication and hard work, we will achieve our vision to
become the only company is the best in producing agriculture technology base which
manufacture and produce refresher box. Before that, we should also shows our effectiveness in
doing our job and to make sure that our product will be available through all Malaysia. In
addition, we know that agriculture technology is the primary elements which are more familiar
nowadays. Besides that, we hope we will be supplying refresher box to the entire world soon
besides the best organization to manage the business.

We will provide full responsibility and commitment; there is no doubt that we will
achieve all these things. We are also encouraged to take any chance that directly or indirectly in
order to increase our business performance in the future undertakings.