Professional Documents
Culture Documents
ON
Total
44.910 99
promotionalactivity Between
1.560 3 .520 1.361 .259
Groups
Within Groups
36.680 96 .382
Total
38.240 99
quality Between
5.349 3 1.783 5.212 .002
Groups
Within Groups
32.841 96 .342
Total
38.190 99
packaging Between
3.079 3 1.026 3.474 .019
Groups
Within Groups
28.361 96 .295
Total
31.440 99
INTERPRETATION-
Count
quality_of_milk
namste
india amul parag others Total
brand namaste
india 11 7 1 4 23
amul
21 6 0 0 27
Parag
7 4 8 4 23
others
11 8 7 1 27
Total
50 25 16 9 100
INTERPRETATION-
• According to this result we can know that mostly
consumer takes Amul milk because of good quality,
• So quality is the most important factor for
every company
How do you purchase milk ?
Chart Title
home
delivery
40%
my self
60%
no
35%
yes
65%
INTERPRETATION: When customers were asked that do they want home delivery
with extra charges of Namaste India milk, 65% of customers with the answer yes and
35% of the customers responded with the answer no.
Over all experience with Namaste India ?
Chart Title
fair
23%
good52% poor
11%
Very good
14%
INTERPRETATION: When customers were asked that what is the overall experience
with Namaste India then, 14% of customers replied with the answer very good, 52%
customers replied good, 23% customers replied fair and11% of the customers
responded with the answer poor.
Conclusions& Recommendations
• Amul is most selling brand in Kanpur market because
of ,its best quality
• Namaste India is new brand ,which market share is
increasing day by day
• Namaste India is doing best promotional activities in
Kanpur
• Quality of namaste India is good
• By starting home delivery company can increase its
sales because most of customer want this facility ,like
newspaper