Professional Documents
Culture Documents
1.) Who We Are: We are students from NIT Jaipur. We are going to launch a product in the
market which is sugarcane cutter and peeler.
2.) Problem Statement: Most of the elder people as well as children have difficulty while
peeling and cutting of sugarcane. Mostly they avoid consuming of sugarcane whether they
want to consume it. Here we giving solution for such difficulty.
3.) Product Description: Here we have our product which contain two parts:
i) Male Part: Which also can be said as cutter part,
ii) Female Part: Which also can be said as peeling part
iii) Container Box: This box contains both the male and female part.
4.) Target Audience: Our primary market is elderly more than 40 years of age and children
also. But basically this product is for everyone as it doesn’t have any specific age group to
operate this.
5.) Background:
6.) PROCESS: Following kinds of analysis and surveys were performed to get some useful
conclusions and collecting data respectively.
a.) Buyer’s Utility mapping,
b.) Customer survey to find out the customer needs (method: personal Interview),
c.) Customer Survey to find the importance rating of a particular need,
d.) Metric Generation,
e.) Quality Function Deployment,
f.) Concept Generation,
g.) Concept selection (Using Concept Screening and Concept Scoring),
h.) Customer Survey for Concept Testing
350
No of products of sold in year
300
250
200
150
100
50
0
2018 2019 2020 2021
Sales Year
8.) FINDINGS & CONCLUSIONS: After conducting different kind of surveys, we can conclude
that our product will be very much appreciated in the market, and consequently we will
achieve our annual sales goal.