Business Plan on

‘Stratagem Studio’
Subject: Entrepreneurship and New Business Formation

Submitted by:
Neha Shrestha
Pratistha Shrestha
Rashish Shrestha
Sabina Shrestha
Salvia Shrestha
Table of Contents
Business Description of Stratagem Studio..............................................................................................3
Business History................................................................................................................................3
Management / Key People.................................................................................................................3
Product / Services..............................................................................................................................4
OPERATING PLAN.............................................................................................................................4
Location.............................................................................................................................................4
Operation Procedure..........................................................................................................................4
Facility and layout.............................................................................................................................5
Purchasing and Distribution...............................................................................................................5
Inventory Management and Control..................................................................................................6
Quality Control and Customer Service..............................................................................................6
ORGANIZATION PLAN......................................................................................................................6
Legal form of Ownership...................................................................................................................6
Management Philosophy...................................................................................................................8
Organization Structure.......................................................................................................................9
Key Personnel Assessment/ Job description......................................................................................9
INDUSTRY ANALYSIS.....................................................................................................................11
Industry Description........................................................................................................................11
Industry Competition.......................................................................................................................11
Industry Growth and Sales Projections............................................................................................12
Sales Objectives and Strategies.......................................................................................................12
 Business Description of Stratagem Studio

Firm Identification
Stratagem Studio is a board game manufacturing business which is focused on manufacturing
new and exciting varieties of board games that aim to bring people together by increasing
interaction among them. We also facilitate customization of the games in terms of color,
design and play tokens according to the taste and preference of the customers. We are
planning to use eco-friendly products such as wooden, dices and play tokens for the board
games. The location for our warehouse and operating office will be located as per the
convenience of partners that best suits our investment that is Pulchowk, Lalitpur. We are
planning to reach our expected break within six months of our operating period. The main
goal of our business is to bring people together with interactive games so that they are not
glued to their smart phones in their own little corners.

Business History
Board games were started in Egypt around 1300 B.C. The first board game was called Senet
(Senat) which meant game of passing. Moving on to board game history of Nepal, the
ancestor used to play Bagchal-a strategic two players board game originated in Nepal itself
and Langar Burja also known as Crown and Anchor which is common during festive seasons,
such as Dashain and Tihar.

Today we can find various board games such as Ludo, Chess, Monopoly, Scrabble, Checkers,
Pictionary, Chinese Checker, Business, etc.

Management / Key People

The key management people of our business are the five founders themselves. They will be
responsible for the following activities:

S.N Name Post

.
1. Rashish Shrestha Finance Manager
2. Salvia Shrestha Marketing / Customer Relation Manager
3. Sabina Shrestha Sales and Distribution Head
4. Pratistha Shrestha Designing and Creative Head
5. Neha Shrestha Manufacturing and Inventory Head

We plan to hire other key people on contractual basis, such as:

 Printing Company – to print the game materials such as board game itself, packaging, cards,
manuals, hint cards etc. used in the game
 Wood Crafter- to make board, dice, and play tokens, etc.
Product / Services
The product provided by us is close to one-time-purchase product. Our product includes
varieties of Board Games as well as customized version of the original game that may include
strategic to fun filled. This includes strategic games, cooperative games, family games etc
and these games are made using eco-friendly materials.

These games includes-

Products Description
1. Ludo VI Ludo VI is a modified version of traditional Ludo
which facilitates six players.
2. Rock, Paper, Scissors Rock, Paper, Scissors is a game which brings back
the age old game of rock, paper and scissor in a
new board game format.
3. Hangry Cat Hangry Cat is a cooperative and strategic game
including 1 to 8 Players which helps the little
creatures to safely reach home before the Cat,
catches them.
4. Jatra Jatra is a strategic and fun filled board game which
reflects the culture and festivals of Nepal.
5. Baghchal Baghchal is a modified version of the traditional
game of Nepal which consists of tigers and sheep.

We also customize the above mentioned games according to the taste and preference
of the customers. The customization includes changes in color, design and play
tokens.

OPERATING PLAN
Location
We will be operating through single central location. We are planning to locate our work
space at Pulchowk, Lalitpur that has 9 by 20sq. on 2 nd floor which will cost around
NRs9000. We have chosen this location because the members have easy access to this
location and we can furnish it as per our layout design and requirement.
Operation Procedure

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Facility and layout
We are five friends planning to start our own part time business. We have decided to rent a
big room which is parted into two rooms in one of the alleys in Pulchowk with 9 by 20 sq.
and rent of Rs.9000 per month. We will have a small warehouse to store our products and
another room that will be functioned as an office as well as a meeting room. The layout of our
office can be shown as follows:
Purchasing and Distribution
Purchases are made on contract basis. The paper and card stock, cards along with final
printing will be done from Lagan Offset Printing Press in Gwarko. Related tools such as play
tokens, dices, wooden boards, etc. with customized design shall be ordered from Silpakar
Woodcraft, Lalitpur.

The distribution channels will be retailers, online order- we will be delivering around
Kathmandu through our private transport and out of valley by shipping & mailing company.

Inventory Management and Control

Our inventory management will only be concerned with the finished product as our raw
materials and its processing will be dealt by our suppliers.One of our partners has been
assigned as an Inventory manager who will record the inventory through FIFO method using
MS-Excel. All the finished goods will be located in our office warehouse. The company will
produce its first batch of products as follows:

Products Units
Ludo VI 250 units
Rock, paper, scissors 150 units
Hangry Cat 150 units
Jatra 300 units
Bagchal 100 units
We will produce the second batch of products once the first batch of respective games is
completely sold out. After the first batch is produced, the inventory manager will distribute
the games to the dealers and maintain 200 units in inventory.

Quality Control and Customer Service

Stratagem studios will be producing quality products such as higher quality durable papers,
wooden boards and play tokens. Unlike other local board game our product will be of better
quality. We will be using higher quality durable papers and card stock for boards as suggested
by printing expert from Lagan Offset Printing Press. Similarly, the play tokens and dices will
be made from wood instead of plastic. Although the processing is done by outsourcing but
regular quality check will be done by the Manufacturing head. Considering the environmental
aspect, we are planning to produce eco friendly product such as wooden dices and board and
play tokens. We will avoid the use of plastics to produce our products.

Talking about customer service we will be having close interaction with our customers
through our customization facility either through direct contact in the office or through
internet and phone calls. It will be handled by one of our partner working as Customer
Relation Manager who will look after maintaining customer relationship.

ORGANIZATION PLAN

Legal form of Ownership

In accordance with viability of resources and assets, this current entrepreneurial business is
best suited for partnership form of legal organization whereby partners include Pratistha
Shrestha, Neha Shrestha, Sabina Shrestha, Salvia Shrestha and Rashish Shrestha. Here, five
partners to this firm will only be beneficiaries of the firm’s profit, but they are also
responsible for any losses and debts.
Legal standpoint in Nepal
Partnership Act, 2020

· Firm can be registered under Department of Commerce (in Kathmandu valley) and
Office of the Cottage and Small Industries (in outside the valley) with the
recommendation letter of Chambers of Commerce. Since we are planning to establish
within the valley we will go to Department of Commerce.
· Tax law is applicable and the firm should be renewed each five years where the firm
has been registered.
· It is easy to establish and dissolve comparing to the establishing of the company under
company act.
Nepal Government has provided “Partnership Act, 2020” to establish and operate partnership
in Nepal. The Partnership Act protects and controls the partnership business in Nepal.
Registration Procedures
Registration of partnership firm in Nepal is compulsory according to Partnership Act. The
procedure for the registration of a partnership firm is very simple. It can be registered at any
time. According to Partnership Act, it can be registered within the six months from the date of
its formation. A procedure we will be focusing for getting our firm registered are as follows:
(1) Filling an Application: For registration our partners will submit an application with the
prescribed fees to the concerned department. The application for registration will contain the
following particulars:

 Full name of Firm.

 The principal place of business.
 Statement of work or services to be carried on and objective of the firm.
 The names in full and permanent address of the partners.
 Type of partner and amount of capital each partner is to invest.
 Name of partner representing the firm.
 Method of sharing profit and loss.
 Procedure of determining profit and loss.
 Restriction imposed upon the authority of the partner, if any.
 Duration of the firm.
 Other particulars as prescribed by the concerned department.
While submitting the application to the concerned department, it will be duly signed by all
the partners. The application form also will be attested by one Gazetted Government. The
name of the firm will not be similar to the other firms, which had already been registered.
(2) Necessary Documents and Registration Fee: With the application, partnership deed will
be enclosed. Attested copy of citizenship certificate of each partner will also be enclosed in
the application. Registration fee will be deposited in Nepal Rastra Bank and the voucher of if
should will also be enclosed. For commercial business a recommended letter from Nepal
Chamber of Commerce will also be enclosed in the application.
(3) Certificate of Registration: When the concerned department received the application for
registration, authorized officer of the concerned department will examine and scrutinize the
particulars of the application and all the documents attached with the application form. If the
concerned department is satisfied with the application the firm will be registered. Department
will issue the ‘Certificate of Registration’.

Registration Fees
The registration fees according to capital invested are as Capital from Rs.1, 00, 001 up to
Rs.3, 00, 000 -Rs.850.

Renewal of the Partnership

According to the Partnership Act, once a partnership firm is registered, it should be renewed
each year within 35 days after the completion of fiscal year. For the renewal of the firm,
partners must fill the prescribed form for renewal and submit in the concerned department
with the necessary renewal fee. The amount of renewal fees also depends upon the capital
invested. The renewal fees are as follows:

 Capital from Rs.3,00, 001 up to Rs.5,00,000 -Rs.85

The legal procedure will be carried on keeping on mind the following things as prescribed by
Partnership Act, 2020

 Effects of False Statement

 Alternation in the Particulars
 Effects of Non-Registration of a Firm
 Advantages of Registration

Management Philosophy
We have the philosophy of creating a board game that will increase the interaction between
people rather than being glued to their phones. We will highly focus on customers’ taste and
preferences through customization as well as consider the impact of our business on
environment. Our key management philosophy of our business is explained below:

 Customer focus: Our products will be highly customer focused as we give them the
facility of creating their own version of the games (customized play tokens, colors,
player’s name, etc).
 Environment focus: Our products will be environment friendly as the raw materials
used for producing the games will be biodegradable (wooden play tokens, cardstock
boards) unlike other plastic play tokens and dices found in the market.
 Social interaction: One of the major aim of our business is to bring people together
through our board games be it during festivals or get together.

Organization Structure
The founders of stratagem are Rashish Shrestha, Pratistha Shrestha, Salvia Shrestha, Neha
Shrestha and Sabina Shrestha.

FOUNDERS

(Board of directors)
 Finance Marketing Sales Designing Manufacturing
Manager manager manager Head Head

Game designer
Wood Crafter

Printing
Printing company
company

Key Personnel Assessment/ Job description

Stratagem Studios will carry out its business with the help of the founders who will carry out
following duties:

Name Post Qualification Duties

Rashish Finance manager
Shrestha  Prepare financial statements,
business activity reports, and
forecasts

 Monitor financial details to

ensure that legal
requirements are met

 Seek ways to reduce costs

 Communicate with all the

managers about the financial
activities

 Help management make

financial decisions

Salvia Marketing/  The marketing manager will

Shrestha Customer relation work with other team
manager members to create both
advertising campaigns
 Negotiate the contracts for
the various forms of
advertising after forming the
marketing budget and
communicate it to finance
manager
 Communicate with the
customers regarding their
preferences and collect
information needed for
customization to the
designing head.
 Coordinate with the dealers

Sabina Sales and  Prepare budgets and approve

Shrestha distribution head budget expenditures
 Monitor customer
preferences to determine the
focus of sales efforts and
communicate to marketing
manager
 Analyze sales statistics
 Project sales and determine
the profitability of products
and services
 Determine discount rates or
 special pricing plans

Pratistha Designing and  Establish processes and

Shrestha Creative head practices for realizing the
vision of stratagem to
gradually stand out in the
market and set the bar for
quality.
 Communicate with the
customer relation manager
and coordinate the
customization facility
 Create the layouts and
designs of the games and
design the materials for the
games
 Communicate with the
printing and manufacturing
company regarding the
specificity of the design

Neha Manufacturing and

Shrestha Inventory head  Ensure that production stays
on schedule and within
budget

 Analyze production data

 Write routine production

reports

 Coordinate with woodcrafter

and printing company for
proper inventory check

Printing Company
We are hiring Lagan Offset Printing Press, a printing office for paper, hard sheets, and cards
along with packaging. The Printing Company should print the game materials such as board
game itself, cards, hint cards, etc. used in the game. They should review job orders to
determine quantities to be printed, paper specifications, colors, and special printing
instructions. They also need to inspect and examine printed products for print clarity, color
accuracy, conformance to specifications, and external defects. Also they should place printed
items in ovens to dry or set ink and provide assistance in the design and layout of forms and
materials to be printed.

Wood Crafter

For the wooden crafts, we are hiring Silpakar Woodcraft at Lalitpur. The Wood Crafter should
be responsible for producing, designing, crafting, and testing wood products such as play
tokens, dices, wooden boards and so on. They set up and operate a variety of machines to
shape and cut the wood forms used to create a finished product. Also they should connect the
shaped pieces together with adhesives and fasteners to build the completed product. Some
woodworkers specialize in finish work as furniture finishers, adding stain, paint or varnish to
the assembled piece to preserve and complete the product.

INDUSTRY ANALYSIS

Industry Description
The board game became an industry in Nepal since the people were playing BaghChal. Even
now, if we enter some alleys or some local tea shops, we can find people playing carom
boards, ludo, langur burja, etc. Even in various “Falchas” that are resting places that also
served as venues for meetings, celebrations and festivities, we can find old people playing
bagchal, ludo, etc. So, we can say that board game industry had started when people played
bagchal. And now we can see people enjoying various forms of board games be it the classic
games such as ludo, snakes and ladders or contemporary games such as monopoly, scrabble,
etc.

Industry Competition
Our competitors are the locally available games such as Ludo’s, snakes and ladders,
business,etc that can be bought from local stationeries, the modern games such as monopoly,
Pictionary, etc. that are available on big stores such as Bhatbhateni and some online websites
such as Daraz, Sastodeal, etc. and Kazi Studio’s Samrajya game.

Competitors Basis of competition

Local boards available at
local stores
Contemporary games
available online and at big
stores
Kazi Studio’s Samrajya
They provide games at lower price than us
They provide varieties of games that are of good quality as
well in compared to locally available games
Innovative and unique game with the reflection of Unification
of Nepal.
 Industry Growth and Sales Projections
The main aim of our business is the profit we will earn from selling our product. Our profit
will insure payments of office rent, wages and salaries, printing cost, raw materials cost,
operation cost, marketing cost, packaging and distribution cost.

Three Year Sales Plan

Year 1st 2nd 3rd

Sales(in Rs. 3,80,000 Rs. 4,00,000 Rs 6,00,000
rupees)

After we realized our financial goals for the five years we will utilize the profit for enhancing
our product as well as delivery system which could be:

 Acquisition of our own building.

 Purchase our own manufacturing and printing machinery.
 Expand our warehouse.
 Hire skilled employees for printing and manufacturing as well as management.

Hence, the ultimate focus after having accomplished all the objectives mentioned above; will
be- further business expansion through research and development.

Sales Objectives and Strategies

Sales Objectives

While coming up with the final product we will have to calculate office rent, wages and
salaries, printing cost, raw materials cost, operation cost, marketing cost, packaging and
distribution cost. The selling cost is simply a mark-up and the price can be justified by the
value provided by our product. We have three premium product which are as follows:

Valuable Final Varieties At the time of Buying At the time of Selling

Product
Classic Games Ludo Rs. 200 Rs. 400
Chess Rs. 300 Rs. 500
Baghchal Rs. 300 Rs. 500
Langar Burja Rs. 200 Rs. 400
Contemporary Business Rs. 400 Rs. 600
Games
Monopoly Rs. 400 Rs. 800
Customized Games Kingdom Rs. 400 Rs. 800-900
Capture
The prices determined are listed in response to our competitors, cost of production, profit
margin and quality control.