Shubham Mishra- MBA (DS)-II, Marketing

Dissertation Title - Analyse the consumers preference towards 4- stroke

bikes.
Introduction :-
When we think of Indian Two-wheelers market, we think of stodgy Vespa based models
of scooters and Japanese models of motorcycles, but now the situation is completely
changed as the industry is sizzling hot with continuous poaching of scooters by
motorcycles as well as regular launches of new models by all players. Earlier the shelf
life of models was in tune of 10-15 years but now it has come down drastically due to
intense competition. Hero Honda is trying to save its dominance in motorcycles market
from rigorous attacks of Bajaj Auto and TVS while Bajaj Auto is changing its portfolio by
heavy inclusion of motorcycles in it. In this battle LML Group, Kinetic Group, Yamaha
Motors, Honda Motors and Royal Enfield are also trying to have a something new.

Research Problem:-

 To study the position of 4-strokes bikes in India.

 To determine the usage of the product.

 To trace the customer profile.

Research Objective:-
 To study the consumers preference towards 4-stroke bike.

 To determine the factors affecting preference for the 4-strokes bikes.

Scope of the study:- Ajmer – Youth, General Public.

Background of study :-
Significant growth has been witnessed in the motor cycle segment and the company is
fully aware of the need to enter in this segment for maintaining growth and optimizing
product mix the growth in motor cycle is attributed largely to the opening up the rural
markets and also to its wider acceptance in the youth market. It is growing at any
average rates of 20% over the last three years.
Even today, there are manufactures such as Escort, Hero, Honda, Bajaj, Yamaha and
LML, which later to only a single segment like motorcycle or scooter. Any variation of
demand in a particular segment hits them hands it is therefore a product policy to
have presence in each segment.

Methodology:-
1. Target Population:- (a) Consumers who are using 4-stroke bike.
(b) 4-stroke bike dealers.
(c) Mechanic shops.
2. Sample Frame:- 282 consumers of Ajmer city.
3. Sampling Technique:-
(A)The type of sampling that will be carried out is Non probability (Quota,
Stratified) Sampling due to limited resources available.
(B) In non-probability sampling, I have chosen this sampling because this is the
best sampling method to do market survey. On the other aspect, to cover all
consumers in Ajmer city is an easy task.

4. Statistical Tool and Technique Used:-

Using Z-Test because it is an easy way to conduct the test of sample.

5. Questionnaire:-

Name : ……………………………………………………….
Father's Name : ……………………………………………………….
Age : …….
Nationality : …………..
Address : ……………………………………………………….
……………………………………………………….
……………………………………………………….
Telephone Nos. : ……………………………………………………….

1. Are you using the bike:

a. Yes b. No
2. Which bike do you use
a. 2 Strokes b. 4 Strokes

3. Questionnaire used for determining customer preference for-

Hero Bajaj LML TVS Yamaha Others
Honda
1. Which bike do you like most
2.Maximum Mileage given by
3.Attractive price of company
4.Which bike require min.
maintenance
5.Which company provide the
attractive finance facility
6.Which company provide festival
offers
7.Which brand aware by you
8.Which company provide after sales
services
9.Which company pricing strategy are
better according to their features
10.Which company have more
models and colours

4. What will you prefer

a. Mileage b. Power
c. Maintenance d. Price
e. Looking

5. How much CC Bike you want

a. Under 100 CC b. 100-125 CC
c. 125-150CC d. Above 150CC

6. Who influence your decision most while purchasing bike

a. Parents b. Friends
c. Advertisement d. Other

7. How much money you can expend in 4 Strokes bikes

a. 30,000-35,000 b. 35,000 - 40,000
c. 40,000 - 50,000 d. above 50,000
8. Are you satisfied with the mileage and power of 4-stroke bikes
a. Highly Satisfied b. Satisfied
c. Not Satisfied d. Highly not Satisfied

9. Are you satisfied with the maintenance and price of 4-stroke bikes
a. Highly Satisfied b. Satisfied
c. Not Satisfied d. Highly not Satisfied

10. Are you satisfied with the looks and style of 4-stroke bikes
a. Highly Satisfied b. Satisfied
c. Not Satisfied d. Highly not Satisfied

Consumer Signature