Professional Documents
Culture Documents
SARA RAMOS
JOVEN G. ARBOSO
MARICRIS M. SULIT
MARCH 2018
Chapter 1: Introduction & Background
INTRODUCTION
For some of us with a sweet tooth, a meal is incomplete if it does not end with a dessert.
However, the problem is that many desserts are not just high in sugar but also high in fat. The
other problem with desserts and sweets in general is that if you enjoy them today there is a high
likelihood you will crave them the next day and the following day, thus creating a daily habit.
This
is especially true if you know there is a large tub of ice cream waiting for you in the freezer and
The good news is that you can enjoy desserts as long as you make healthy choices and
practice moderation. Sugar are a great way to satisfy a craving for something sweet, but
there's a sweet foods are healthy to eat and to try. The combination of fruits to the sweet
Objectives
2.To be able to put up stalls in the big food parks around Bulacan.
5.To make our customers and workers happy whenever they are in the shop.
Objectives
2. To be able to put up stalls in the big food parks around the city.
5. To make our customers and workers happy whenever they are in the shop.
Chapter 2 Executive Summary
Sugar Land is a shop that offers different variety of sweet products ranging from solid
chewable candies to tasty cupcakes. We also offer different and new flavors that anyone can
grow to love. Sugar Land is owned by Allan Camarines and the shop is managed by Joven
Arboso .Our shop existed satisfy the sweet cravings of our costumer. The management is
completely aware that there people out there whose meal is incomplete without desserts. We
intend to solve that problem that's why we entered the field of sweets and decided to put up the
shop. Our concept is to have many desserts that customers can pick from. They can customize
what dessert they want to it. We also offer flavors that are inspired locally and internationally.
Each product has a unique packaging of its own that comes in different colors, sizes and texture
.It looked adorable and can certainly capture the customers' heart. Our company's goal is to
expand ,have many branches here in Luzon, put up an online shop and become the leading
dessert shop after 10 years with good financial returns. We also want to be popular to the people
with any years of age and to have stalls in large malls and food parks where we can satisfy your
sweet cravings easily by the help of our employees in the business. The business is not complete
without its employees who runs, protect and help innovate the company. The business keep
improving because of the staffs fresh ideas that is welcomed and analyzed by the higher ups for
approval. Everyone is helping each other to avoid failures .The relationship of the employees
resembles those of a family. The business is being runned by the owner named Allan Camarines ,
He was born in august 20, 1998 in Bulacan and is currently studying as a Grade 12 Senior High
School in Lydia D. Villangca Trade School .A successful Engineer in future .He was known as
great leader that everyone looked up too. The general manager Joven Arboso was born on 28th
of September 1999 in Manila and also currently studying in Lydia D. Villangca Trade School
and a successful Graphic Artist in future. His bubbly and approachable personality is likeable by
everyone. Sara Ramos is the office manager. Her birth date is March 18,2000.Born in Manila but
she is currently living in Bulacan with her parents.She is a senior high student at Lydia
D.Villangca Trade School. She is in the GAS strand. Persie Mae Mallari, the director of
marketing. She was born in may 17 2000 in Baliuag districts hospital. Her parents are Perlina
Mallari and Zosimo Mallari. She is currently studying as a grade 12 student in Ludia D.
Villangca Trade School. In the future she will be a successful teacher in the major of MAPEH
ALLAN D.
CAMARINES
He was born in august 20, 1998 in Bulacan District Hospital. His
parents are Ernesto Camarines and Corazon Camarines. He is currently
studying as a Grade 12 Senior High School in Lydia D. Villangca Trade
School. In the future , he will be successful Engineer.
PERSIE MAE B.
MALLARI
Persie Mae B. Mallari she was born in May 17 2000 in Baliuag
districts hospital. Her parents are Perlina Mallari and Zosimo Mallari. She
currently studying as a grade 12 students in lydia d villangca trade school. In
the future she will be a successful teacher in the major of MAPEH.
JOVEN G.
ARBOSO
He was born on 28th of September 1999 in Manila, Pabella Hospital
his parents are Patrocinio Arboso and Clarita Arboso. He is currently
studying in Lydia D. Villangca Trade School.
SARA
Ramos
Her birthdate is March 18,2000.Born in Manila but she is currently living in
Bulacan with her parents.She is a senior high student at Lydia D.Villangca
Trade School.She is in the GAS strand.
MARICRIS M.
SULIT
She was born in march 02 2000 in Sto Domingo Nueva Ecija. Her parents are
Pedro Sulit and Cristina Sulit and she currently studying as a grade 12 student
in Lydia D. Villangca trade school. In future she will become a flight
attendant.
The land of creamy cookies is the best and perfect dessert in our product especially for
those who wants to eating cold, and many people wants to eat cold for relieve their stress and
moslty the kids is wants to eat ice cream. our ice cream its a combination of cookies and ice
cream per serving. if you taste, im sure you will satisfied. and we have more sweet candys that
Demographic Profile
Age
-Our product is good for all dont have any issue for age because its healthy
Religion
-Our product are open in all aspect of religion.
Occupation
-Everyone can buy of this product because very appordable prize even students and other
employees.
Income
- Our products are affordable to everyone that's why can anyone can buy, even they has a low
salary then can try our product and relax them with a low price of product.
Preference lifestyle
-Many people has s different life style in sense of taste, example the other one is like very sweet
and the other one is not, but our product has a balance of sweet and you will satisfied.
Main Value Peposition
1. Captive market
-community of buyers who desires/buy the products. We are accepting a credit card but we
highly recommend to pay in cash. We're going to give an advantage/or suki card, that's a way of
-The product is perfect fit to costumers wants and needs. It could not ask for more. The costumer
2.Affordability
-the right price for the right quality. The price is competitive versus competitive product.
Because it is affordable the costumer has no choice except to buy the product.
-the product is a stand out! The quality and services are flawless. It can be unlimited. fresh and
new products, balanced taste of sweet, heavenly ambiance. It pampers the costumers.
Chapter 5: The product
Description of product
Wide variety of homemade sugar based products that are suitable for any age. Discover
new combination of flavors from our sweet treats. We offer candies, ice creams, cupcakes and
Prepare all the ingredients and tools. (this are the example of brand we use in making ice
cream)
Step 2.
Mix the first two cups of all purpose cream and the condensed milk.
Step 3.
After the mixtures of cream and condensed milk, you can put your toppings or your own flavor
But in this time we use crush cookies to make cookies and cream.
Step 5.
Total
No. of Capital Cost per Total cost Capital income Total
Servings Servings per per Income
servings servings
12 Php 216.00 Php 35.00 Php 420.00 Php 18.00 Php 17.00 Php 204.00
Nutrition Summary
Health Benefits
There is no denying that ice cream isn't exactly a health food. Its main ingredients are
cream, milk, sugar and flavoring. That being said, ice cream does provide your body with a
Benefits of Candy
Sugar can restore willpower. For difficult tasks, a shot of sugar makes people persevere
longer and keeps them focused. A few pieces of candy while taking on a big project — from
yard work to homework — might go a long way.
Chapter 6: Enterprise strategy and Delivery System
A. Strategy
The information stated below are the following strategies that we are going to conduct.
•Seasonal Themes
We will decor the shop to match the season (ex. Christmas, summer, etc.) and the design of the
products too.
•Promos
Promos such as buy one take one or the customers can get freebies if they buy certain amount of
products.
•Discounts
We will give discount coupons for every big amount of purchase or have products that are
discounted for a
We will use ads (ex. Newspaper, etc.) and social media to let people know what our business can
For the shop's opening the customers will be able to buy our products with big discount.
Customers can suggest products or product design that they want to see in our shop and the
D. Competitors
In our business there a lot of competitors can surround to the area of business , because of the
some trends and popular are sweet foods and social foods. The example of our competitors are
the small business of ice cream or candies , the branded or imported brand of products, but we
can do our best to manage and stand the business even there's a lot of competitors
Vicinity Map
Floor Plan