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In football we must use a universal language (language of football action), a language that everyone
understands. We nead to analyze football through the language of football action that take place
through four moments of the game.
Coach should talk with players using the language of football action. Coach should say what he thinks, in
a clear and simple manner.
Coach needs to know in which way to transfer his knowledge to his players. He neads transfer his
knowledge to the other in a logical way. Message should speak for itself. Share knowledge on the basis
of objectivity, principles which are always true, the principles on the basis of the game.
Talking with players, especially in situations of conflict, the coach must be objective. He must use the
facts, do not give solution to the problem on the basis of his opinions. Objective references resolve
problems, the coach is there only to lead the process, manages the process in order to reach solutions
to the problem. In such communication solution to the problem is the 'fact' because the coach
objectively zoomed situation.
The question of whether a player is good or not in the performance of football action on the field
depends on efficiency of performance of his tasks, which must be in accordance with the model of the
game that team wants to play.
The goal of manager is to create an environment for success. People need to feel safe in thet
environment. Everybody must know what is expected from them. Universal language and good
communication in football are crucial in creating this environment.
Goal is to develop an environment in which people can develop themselves. Manager must be a role
model to other people around him. The most powerful tool a coach has it is his pattern of behavior,
which players copied.