QUESTIONS FOR THE CASE ANALYSYS

The questions are:

1) Which is/are the key issue or issues?
The current strategy is the correct?
What could have been done differently?
What can improve in their product for the future and the new markets?

2) 2) Construct a SWOT (give at least 5 items for each one)

STRENGTHS:

 Advantages of the organization

 Activities of the company better than competitors.
 Unique resources and low cost resources company have.
 Activities and resources market sees as the company’s strength.
 Unique selling proposition of the company.

WEAKNESSES:

 Improvement that could be done.

 Activities that can be avoided for Fisk Alloy Wire and Percon.
 Activities that can be determined as your weakness in the market.
 Factors that can reduce the sales.
 Competitor’s activities that can be seen as your weakness.

OPPORTUNITIES:

 Good opportunities that can be spotted.

 Interesting trends of industry.
 Opportunities for Fisk Alloy Wire and Percon can be obtained from things such
as:
o Change in technology and market strategies
o Changes in social patterns

THREATS:

 Company’s facing obstacles.

 Activities of competitors.
 Threat from changing technologies
 Financial/cash flow problems
 Weakness that threaten the business.

3) Provide 3 alternatives with their analysis and comparison

Increase the production capabilities to satisfy the demand.
Continue with the cadmium free products to gain more market.
Restructure in new mechanical equipment.
3) 4) Make a recommendation
It’s important to innovate their products and invest in new capabilities to gain
market.
Intensifiy the marketing campaign in automobile sector.