PITCH PRESENTATION

COLLEGE RADIO PITCH

NAME OF THE RADIO

• Frankies radio
• The 5-minute radio programme – Lunch club with Grimsby Town Football club
• Access - through the college website
USP

• Students who are doing the journalism course

• Any student who is wanting to be a radio presenter
TARGET AUDIENCE

• 16-65 – primary audience

• Geo-demographics – Franklin College
• Socio – economic – B-E
• Psychographics – strugglers for the primary audience
• Staff would be succeeders
SPENDING POWER

• Students – limited spending through parents or part time jobs

• Staff – higher spending power so able to go for higher branded merchandise
FREQUENCY AND TIME OF SHOW

• Monday to Friday – 09:00 to 16:30

• Timing of the programme – 12:15 to 13:15
FORMAT/STYLE

• Language – it is going to be chatty as college is draining

• Informal language
• Internet radio station
CONTENT

• Interviews – past students talking about life after college

• High management – talking about events throughout college
• News broadcasts – every hour and headlines every half an hour
HOW IT FITS IN THE MARKET/ AUDIENCE NEEDS

• There isn’t an existing product

• It is going to fit in with the audience because of it offering practical advice and keeps
people informed of what’s happening around college
SAMPLE RUNNING ORDER
SAMPLE SCRIPT
JINGLES/ I-DENTS

I-dent Sound bed for the news

broadcast

Music
WOLDS RADIO
NAME OF THE SHOW

• Radio station – Wolds Radio

• 5-minute programme – wake up club with N.T Shaw of Louth
USP

• Wide variety of people in local area

• Existing local stations aim at specific audience
TARGET AUDIENCE

• 50-80 – primary audience

• 25-49 – secondary audience
• Geo-demographics – Louth and the surrounding areas
• Socio-economic – E – C1
• Psychographics – mainstreamers
SPENDING POWER

• Primary audience – they would be relying on jobs if they haven’t retired or pensions
• Secondary audience – full time jobs or part time jobs
FREQUENCY AND TIME OF SHOW

• Monday to Sunday – 06:00 – 23:00

• Timing of the show – 06:00 – 09:00
FORMAT/STYLE

• Formal
• There is going to be chatty moments
• Access – FM radio, TV services
•
CONTENT

• Vox pops
• Interviews
• Music
• News broadcasts every hour
• Headlines every half an hour
HOW IT FITS IN THE MARKET/AUDIENCE NEEDS

• Each area has their own but the Louth area mainly relies on other radio stations
• There is Lincs FM as a county wide show but nothing specific to Louth
• Going to fit because it is going to be more local news compared with Lincs FM
SAMPLE RUNNING ORDER
SAMPLE SCRIPT
I-DENTS/JINGLES

I-dent Sound bed for news

broadcast

Music
ANY QUESTIONS?