Planning for fashion spread

Product
A fashion spread for the teenage lifestyle magazine called ‘The
Streets’.
Theme
The theme of the magazine will be teenage boys’ streetwear styled
clothing and trainers.
Model
Oliver Toone
Locations
All of my fashion spread main images, for the front covers will be
located around my house.
Front cover 1: On my street
Front cover 2: On concrete patio in back garden
Front cover 3: On the grass area of the garden
Front cover 4: Front living room
Outfits
Front cover 1: Dark red Adidas t-shirt, light grey nike shorts.
Front cover 2: Grey jumper, grey and black track bottoms and grey
Adidas trainers.
Front cover 3: Red Lacoste t-shirt, dark grey shorts
Front cover 4: Red Manchester United t-shirt, white Manchester
united shorts, grey trainers.
Equipment required
DSLR camera and tripod.
Schedule
10/05/18
Contingency plans
In case something goes wrong with my initial plans, I have a back-up
model to use if my original model can’t make the photoshoot for a
particular reason. Also if it is raining outside so that I can’t take any
photos outside, I have my house and my Mum’s to take photos
inside instead,
Legal
Copyright, Designs and Patents Act 1988
The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.

Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The
amount of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year
in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time,
by publication, authorised performance, broadcast, exhibition etc, then the duration will be
70 years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or
if made available to the public in that time, 70 years from the end of the year the film was
first made available.
Typographical arrangement of published editions: 25 years from the end of the calendar
year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.

This will apply to my magazine, as it is about using my own original images and if any content may
be similar to another magazine I will have to ask for permission to see if I can use it or something
similar.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in
wider society.
It is against the law to discriminate against anyone because of:
Ø Age
Ø Being or becoming a transsexual person
Ø Being married or in a civil partnership
Ø Being pregnant or on maternity leave
Ø Disability
Ø Race including colour, nationality, ethnic or national origin
Ø Religion/belief or lack of religion/belief
Ø Sex
Ø Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested.
It would result in a criminal trial which if found guilty could result in a fine or
jail sentence.

The Equality Act 2010 applies to my magazine as the content and images will be non-
discriminating towards the public, in terms of gender or age for example.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:

Article 8 protects your right to respect for your private life, your family life, your home and your
correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making sure they
aren't intruded upon. These laws make sure people can't have their information wrongly used
without permission.

This will apply to my magazine, as the information it contains about people and celebrities has to
be of basic knowledge or given with consent and not give out any information that should be kept
private or not had consent to be written about to the public.

Intellectual property
What intellectual property is

Having the right type of intellectual property protection helps you to stop people stealing or
copying:

Ø the names of your products or brands

Ø your inventions

Ø the design or look of your products

Ø things you write, make or produce

Copyright, patents, designs and trade marks are all types of intellectual property protection. You
get some types of protection automatically, others you have to apply for.
You own intellectual property if you:

Ø created it (and it meets the requirements for copyright, a patent or a design

Ø bought intellectual property rights from the creator or a previous owner

Ø have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

Types of protection

The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.

Intellectual property applies to my magazine, as it means that none of my work that has been
used on any of my pages can be stolen by someone else, vice versa.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and the protection
of reputation. It also comprised a response to perceptions that the law as it stood was giving rise to
libel tourism and other inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants to show actual or
probable serious harm (which, in the case of for-profit bodies, is restricted to serious financial loss),
before suing for defamation in England or Wales.

It also enhanced existing defences, by introducing a defence for website operators hosting user-
generated content (provided they comply with a procedure to enable the complainant to resolve
disputes directly with the author of the material concerned or otherwise remove it), and introducing
new statutory defences of truth, honest opinion, and "publication on a matter of public interest“.

LIBEL

A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has damaged your
reputation.

This will apply to my magazine, as there will be no content that will be written that will be
disrespectful towards a person or damage their reputation, even though there is freedom of
speech discrimination will not be used.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where the
article comprises two or more distinct items) the effect of any one of its items is, if taken as a whole,
such as to tend to deprave and corrupt persons who are likely, having regard to all relevant
circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be read or
looked at or both, any sound record and any film or other record of a picture or pictures.

This is a criminal law.

This Act applies to my magazine as it stops me from adding an inappropriate e.g. explicit
images or content, which may harm or offend some readers/viewers.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.

Trespass applies to my magazine, as it stops me from trespassing onto anyone else’s

land/property when taking the photos for my magazine. Also it stops others from
trespassing onto the property or land where I have access to take photos at.
Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.

If something is seen as ethically wrong than it is first investigated to see if it is breaking any laws.
However, if it is not in violation of any of these laws then it comes under ethical issues.

This means that no law has been broken, however the public may see it as offensive or controversial.
Many ethical concerns are raised by groups of specific people. These groups may find the publication
offensive, due to how the minority are represented.

Ethical concerns which come into media production are things such as:

Ø Protecting under 18s

Ø Representation of age, gender, race, disability, sexuality and religion

Ø Using off the record information

Ø The power to influence public opinion

Ø Interviewing vulnerable people or children

Ø Anything that could cause offence or harm

Ø Presenting an individual or their views as being representative of an entire group or

people

Ø Running premium rate phone lines

Ø Using hidden microphones

Ø Making a product which offends or insults a viewer/listener/user

Relevant regulatory bodies

Each media industry has its own regulatory body which has a code of conduct and rules which all
media practitioners follow:

BBFC

ASA

OfCom

IPSO
Ethical concerns apply to my magazine, as the content and images will be made sure to be seen by
society as morally acceptable. For example the magazine is targeted for age 18 and over however
the text will still be protected for under 18’s as anyone can still read it and get offended.