SHS Core Subject Media and Information Literacy Curriculum Guide

PREPARED BY: MR. MARLON NOMBRADO (OUT OF THE BOX MEDIA LITERACY INITIATIVE)

Sample student Key Concepts & Alignment with content of MIL subject
Content Discussion Topics
tasks/projects Media Theories from Dep-Ed K-to-12 Curriculum Guide

1 Introduction to Course － Understanding the New － Literacy

Media Literacy
－ Introduction to
Media and
－ Describes how much media and
information affect communication.
What is Media and Information Literacy? Literacies －
－ Information Literacy Information MIL11/12IMIL-IIIa-1
Why is there a need for new forms of － What is literacy? Literacy Identifies the similarities and differences
－ Media and －
literacy? － Empowerment vs Information Literacy － Information of media literacy, information literacy,
Protectionism － Text Literacy and technology literacy.
“The illiterate of the 21st century will not be those － Media Literacy as Process － 21st Century － Media and MIL11/12IMIL-IIIa-2
who cannot read and write, but those who cannot Education Information － Editorializes the value of being literate in
Skills: Access, Analyze, Literate media and information.
learn, unlearn, and relearn.” - Alvin Toffler
Evaluate, Create, Individual MIL11/12IMIL-IIIa-3
Participate
2.1 Media Types and Functions － What is media? What is － Create: － Traditional Media
New Media
－ Types of Media
Current and
－ Identify traditional media and new media,
and their relationships.
What is media? mass communication? Personal Media － －
－ Social Media Future Trends of MIL11/12EMIL-IIIb-5
What are its different forms? － Types of media Habits/ － Mass Media Media and － MIL11/12EMIL-IIIb-6
－ Media Access of Filipinos1 Consumption － Mass Information － Shares to the class media habits,
－ Functions and purposes of Timeline Communication － Media and lifestyles and preferences.
media － Uses and Information MIL11/12IMIL-IIIa-4
Gratifications Theory Sources － Classify contents of different media
types. MIL11/12TYM-IIId-10

2.2 History and Development of Media － Media as cultural
How did it emerge and converge? industries2
－ History and development
“We shape our tools and, thereafter, our tools of media
shape us.” - John Culkin － Media convergence
－ “The medium is the
message.” (McLuhan)
－ Curate: History － Media convergence
Commodification
－ The Evolution of
Traditional to
－ Define media convergence through
current examples. MIL11/12TYM-IIId-11
of Philippine －
New Media － Editorialize the roles and functions of
Media (personal media in democratic society.
interviews) － Evaluate current trends in media and
information, and how they affect both
individuals and the society as a whole.
MIL11/12CFT-IIIi-26
－ Define and describe what massive open
online courses. MIL11/12CFT-IIIi-27
－ Predict future media innovations.
MIL11/12CFT-IIIi-27

3 The Critical Inquiry Approach － Five Core Concepts of － Create: Make － Media text
Producer
－ －
How should media be read? Media Literacy3 your own －
－ Audience
－ Media Analysis Triangle personal “logo”
(Text, Audience, Producer)
4.1 Deconstructing Advertisements － Media Culture: Image- － Critique: － Consumerism
Advertisement
－ Media and
Information
－ Evaluates everyday media and
information presentations regarding
What techniques are used by media to based and Consumerist Semiotic －
－ Semiotics Languages codes, convention, and message; and
attract my attention? － How to Deconstruct signs analysis of － Sign (Signifier and － Text Information how they affect the audience, producers,
through Semiotics4 magazine ad Signified) and Media and other stake holders.
“In day-to-day commerce, television is not so much － Aristotle’s Rhetorical － Create: Spoof － Denotation － Visual IL11/12MILA-IIIf-15
interested in the business of communications as in Information and Produces and assesses the codes,
Appeals Ad － Connotation －
the business of delivering audiences to advertisers. Media conventions, and messages of a group
People are the merchandise, not the shows. The － Language of Persuasion in － Manipulative presentation. MIL11/12MILA-IIIf-16
shows are merely the bait.” - Unknown Advertisements5 Information and － Describe the different dimensions of text
Media information and media.

4.2 Film Language － Film as Art
How does a film communicate? － 8 Elements of Film
－ Language of
"Cinema, radio, television, magazines are a school Cinematography6
of inattention: people look without seeing, listen in － Types of camera shots,
without hearing." - Robert Bresson
angles, and movements
－ Language of
Mise-en-scene
5 Media and Ideology － What is Ideology?7
How are certain ideas and values － Frankfurt School and
represented, misrepresented, or omitted Critical Theory
in a media text? － Stereotypes
－ Representations in media
“We feel free because we lack the very language to (i.e. class, race, gender,
articulate our unfreedom.” - Slavoj Žižek
sexuality, religion)8
6 Media Ownership and Control － Ownership and control of
Who should be blamed for the trashy media products and
content in TV: the audience or the services
producers? － Philippine Media
Ownership9
“It is not at all clear how much the media influences － Illusion of choice
public opinion and how much public opinion
－ Globalization and
influences the media.” - Bruce Jackson
Hollywood
MIL11/12TIM-IVb-3
－ Comprehend how text information and
media is/are formally and informally
produced, organized, and disseminated.
MIL11/12TIM-IVb-4
－ Produce and evaluates a creative
visual-based presentation using design
principles and elements.
MIL11/12-VIM-IVc-10
－ Create: 8-shot － Film
Cinematography
－ Visual
Information and
－ Evaluates everyday media and
information presentations regarding
film －
－ Mise-en-scene Media codes, convention, and message; and
－ Critique: Film － Audio how they affect the audience, producers,
annotation using Information and and other stake holders.
VideoAnt Media MIL11/12MILA-IIIf-15
Motion Produces and assesses the codes,
－ －
Information and conventions, and messages of a group
Media presentation. MIL11/12MILA-IIIf-16
－ Describe the different dimensions of
visual information and media.
MIL-11/12VIM-IVc-7
－ Comprehend how visual information and
media is/are formally and informally
produced, organized and disseminated.
MIL11/12-VIM-IVc-8
－ Create: － Ideology
Normalization
－ Opportunities,
Challenges, and
－ Search and look up the latest theories on
information and media.
Alternative －
－ Hegemony Power of Media MIL11/12EMIL-IIIb-7
Media Festival － Cultural Marxism and Information － Discuss to class on how a particular
(street art, zines, － Feminism － Media and individual is portrayed in public using
super short － Orientalism Information different type of media.
films, songs) － Poverty Porn Languages MIL11/12TYM-IIId-12
－ Synthesize overall knowledge about
－ Critique: Critical different information and media sources
Essay on by producing and subsequently
popular media evaluating a creative multimedia
texts presentation (living museum, electronic
portfolio, others). MIL11/12MM-IVij-26
－ Cite studies to support theories on the
positive and negative effects of media
and information on the individual and
society. MIL11/12PM-IVa-I
－ Curate and － Globalization
Oligopoly
－ People Media － Describe the different dimensions of
people media. MIL11/12PM-IVa-I
Create: －
－ Political Economy － Categorize different examples of people
Infographic of a － Hypodermic Needle and state reasons for such
media empire Theory categorizations. MIL11/12PM-IVa-2
－ Cultivation Theory － The learners synthesize the overall
impact of media and information on an
individual (personal, professional,
educational, and others) and on the
society as a whole (economic, social,
political, educational, and others).
MIL11/12MILI-IIIj- 29
 7 News Literacy, Press and Democracy － Press Freedom in the － Curate and － Media bias
Audience bias
－ Text Information
and Media
－ The learners research and cite recent
examples of the power of media and
Can the news today still be trusted? Post-Truth Era Critique: “Fake －
－ Echo chamber information to affect change.
－ 7 Types of (“Fake News”) News” examples MIL11/12OCP-IIIh-25
－ Post-truth
“If you're not careful, the newspapers will have you Misinformation and － Create: － Press Freedom － The learners synthesize the overall
hating the people who are being oppressed, and
Disinformation10 Alternative － Freedom of impact of media and information on an
loving the people who are doing the oppressing.” - individual (personal, professional,
Malcolm X － Understanding Media Bias Headline Information
－ Agenda-setting educational, and others) and on the
Rundown society as a whole (economic, social,
theory
－ News framing political, educational, and others).
－ Selective exposure MIL11/12MILI-IIIj- 29
－ News Literacy － Evaluate the reliability and validity of
visual information and media and its/their
sources using selection criteria.
MIL11/12-VIM-IVc-9

8 Digital Literacy, Social Media, and the － Nature of new media and － Critique and － Digital Natives
Digital Immigrants
－ Legal, Ethical,
and Societal
－ Define information needs; can locate,
access, assess, organize, and
Information Age digital culture create: －
－ Netiquette Issues in Media communicate information.
What norms should be established in the － Digital Natives and Video/visual － Digital Media and Information MIL11/12IL-IIIc-8
online realm? Immigrants11 response to an Literacy － Opportunities, － Demonstrate ethical use of information.
－ Legal and ethical issues in online viral － Digital Citizenship Challenges, and MIL11/12IL-IIIc-9
“We are drowning in information but starved for social media and age of content － Cyberbullying Power of Media － Define and explain copyright and other
knowledge.” - John Naisbitt, Megatrends Copyright and Information related issues. MIL11/12LESI-IIIg-20
information － Create: Make －
－ Multimedia － Discuss current issues related to
－ Piracy
－ Netiquette and Digital Your Own App Information and copyright in relation to actions of
－ Data Privacy
Citizenship12 － Social Media Media government and private sectors,
including but not limited to Cybercrime
Law RA10175. MIL11/12LESI-IIIg-21
－ Explain actions to promote ethical use of
media and information.
MIL11/12LESI-IIIg-22
－ Enumerate opportunities and challenges
in media and information.
MIL12LESI-IIIg-23
－ Synthesize their overall knowledge of
media and information by producing a
prototype of what the learners think is a
future media innovation.
MIL11/12CFT-IIIi-28

References:
1
WeAreSocial.org (2018). Digital in 2018 Report. Retrieved from wearesocial.com/blog/2018/01/global-digital-report-2018
2
Campbell et. al (2014). Media and Culture: An Introduction to Mass Communication. (pp. 6-14)
3
Jolls, T. (2008). CML MediaLit Kit: A Framework for Learning and Teaching in a Media Age
4
Chandler, T. Semiotics for Beginners. Retrieved from http://visual-memory.co.uk/daniel/Documents/S4B/
5
New Mexico Media Literacy Project. Language of Persuasion
6
Free resources on Film Literacy in www.intofilm.org
7
Croteau, D. (2003) Media and Ideology. in Croteau, D. and Hoynes, W. (Eds) Media/Society (pp. 159-193)
8
AL Jazeera English (2017, March 2). Stuart Hall - Race, Gender, Class in the Media [Video File]. Retrieved from youtube.com/watch?v=FWP_N_FoW-I
9
Media Ownership Monitor Philippines. Link: philippines.mom-rsf.org/en/
10
Wadle, C. (2017, February 16). Fake news. It’s complicated. Retrieved from www.firstdraftnews.org/fake-news-complicated/
11
PBS Idea Channel (2013, December 11). Do "Digital Natives" Exist? [Video File]. Retrieved from youtube.com/watch?v=9WVKBAqjHiE
12
Free resource on Digital Literacy and Digital Citizenship in www.mediasmarts.ca, www.commonsensemedia.org, and www.ikeepsafe.org.