The Internet of Things:

Opportunities & Challenges

What is the IoT ?

Things, people and cloud services

getting connected via the Internet to Cloud Services
enable new use cases and business
models

How is IoT different than M2M?

• M2M focused on connecting
machines – mainly proprietary
closed systems
• IoT is about harmonizing the way
humans and machines connect
using common public services People
Things

2
What is driving the IoT ?

Users Businesses
• Streamline experiences • Sell more products
• Increase convenience • Sell new services
• Better lifestyle • Reduce expenses
• Reduce expenses • With lower barriers

3
Why now ?

• More products are adding intelligence with MCUs to support more

sophisticated control
• Adding connectivity is getting easier & cheaper
• Low-power semiconductors allow for more battery-powered
applications
• Wi-Fi and internet access broadly available
• Tablets, PCs and Smartphones broadly available – can be
leveraged as a gateway
• Connectivity brings control, sensing & ability to update system
software over the internet
We are at the IoT inflection point

4
TI’s IoT strategy

• Large and diverse set of applications/customers

• Breadth of products – and standard product approach

• Programmable platforms allowing customer differentiation

• Ease of use to enable broad adoption and engagement scale

• Large salesforce and distribution channels

• Strong university and online presence

5
IoT is an enabling technology – not a market
Wearables Building & Home Automation
• Entertainment • Access control
• Fitness • Light & temp control
• Smart watch • Energy optimization
• Location and tracking • Predictive maintenance
• Connected appliances
Smart Manufacturing Health Care
• Flow optimization • Remote monitoring
• Real time inventory • Ambulance telemetry
• Asset tracking • Drugs tracking
• Employee safety • Hospital asset
• Predictive maintenance tracking
• Firmware • Access control
updates • Predictive
maintenance
Smart Cities
• Residential E-meters
• Smart street lights
• Pipeline leak detection
• Traffic control
• Surveillance cameras
• Centralized and integrated
system control
Automotive
• Infotainment
• Wire replacement
• Telemetry
• Predictive maintenance
• C2C and C2I
6
Only TI has all the IoT building blocks

Gateway,
Nodes Bridge or Cloud
Router

MCU Processors MCUs

Multicore
Processors

Wired & Sensing Processors Wired & Analog

Wireless Wireless Signal
Connectivity Connectivity Chain

Analog Power Analog Power Power

Signal Management Signal Management Management
Chain Chain
IoT example end equipments

Gateway,
Bridge or Cloud
Router

Flow meter Hybrid gateway Purpose-built server

MSP430 Sitara Keystone
MCU Processor Multicore
Keystone
Processor
Multicore
Sensing

Sub-1GHz Sub-1GHz Wi-Fi Analog

Signal
Chain
Power
Management
Analog
Power Power
Signal
Management Management
Chain
But there are challenges

Sensing a complex Multiple

Power is critical
environment connectivity options

Connecting
Security is a must The IoT is complex
to the cloud

9
Sensing technology is a must
CHALLENGE WHAT IS NEEDED

Innovative ways to sense and

Sensing a complex environment
deliver information

TI DELIVERS

Sensing technologies that address a wide variety of applications

Biosensing Humidity Position / motion

Chemical Light Pressure

Current / power Material composition Proximity

Gas Occupancy Temperature

www.ti.com/sensing
No one connectivity standard will win in the IoT
CHALLENGE WHAT IS NEEDED

Connectivity: Broad variety of wired or

One size doesn’t fit all wireless standards

TI DELIVERS

• Fast – 10Mbps++ • Low power mesh network

• Direct Internet connection • Smart metering & lighting
• Home & enterprise apps • Moving into home automation

• Lowest power BLE • Low power & long range

• Connect to tablet/phone • Native IP-based network
• Moving to industrial, automotive • Home gateways and security

• Data over power lines (OFDM) • Fast, low latency Ethernet

• Developed for smart grid • Real-time industrial control
• Lighting, solar, appliances • Information technology

IEEE P1901.2
2.4GHz IEEE 802.15.4
System-level approach to power is required
CHALLENGE WHAT IS NEEDED

The lowest power solutions

Power is critical
for any application

TI DELIVERS

Days to years of battery operation or harvested-powered devices

Power management & Low-power Low-power wireless

precision analog ICs microcontrollers connectivity
MSP430™ Tiva™-C Wi-Fi Bluetooth ZigBee Sub-1 GHz
MCU MCU

Wi-Fi-based sensors running on 2xAA batteries over 1 year

ZigBee/6LoWPAN-based light switch running on coin cell battery for 10 years

Harvesting power and stretching battery life

Light Vibration Thermal RF

Security is vital at all layers
CHALLENGE WHAT IS NEEDED

Built-in hardware security

Security is a must
technology

TI DELIVERS

Security solutions to prevent, detect and respond to unintended or

malicious behavior

Hardware Software Connectivity

Symmetric Authentication IP Tamper

cryptography & anti-cloning protection protection

Protecting manufacturers’ and consumers’ devices, solutions and services

The IoT must be easy
CHALLENGE WHAT IS NEEDED

IoT solutions for everyone,

Complexity
not just experts

TI DELIVERS

Solutions that are making the IoT easy for system designers

TI and our Ecosystem Our customers get

ease of set up and use
Encapsulated wireless connectivity:
• Modules and reference designs eliminating Make
need for RF expertise anything
wireless in
• On-chip Internet connectivity SW stack and minutes
comprehensive development environment
Example designs and all the building blocks
Making it Easier to Connect to the Cloud
CHALLENGE WHAT IS NEEDED

Connecting end-to-end and Ecosystem of cloud partners to

enabling applications enable easy integration

TI DELIVERS

New open ecosystem of IoT cloud service providers

Faster time to market of new devices and services based on TI’s IoT silicon solutions.
Meets individual needs of manufacturers.
Typical IoT cloud services
• Store data
Database Web dashboard • Collaboration
Present between
data on a web site TI and
• clouddata
Analyze partners enables
and create reports
•
customers to develop IoT
Create email & text notifications
Analytics Notifications
•
applications quickly
Create cloud applications
Cloud

Scripting Applications APIs

• Interface with other business
applications
Device • Manage device firmware updated
OTA Manager Configuration • Configure devices properties
• Device communication
Device &
Protocols User Registration • Manage user and device access
Things

Cloud service communicate with devices

Sensors Cloud
& Actuators Agent / API to collect sensor data and control them
Making the IoT of 2020 happen
Challenges What is needed
Sensing is vital Innovative sensing technology

Connectivity: Broad variety of wired or

One size doesn’t fit all wireless standards

The lowest power solutions for any

Power is critical
application

Built-in hardware security

Security is a must
technology

IoT solutions for everyone,

Complexity
not just experts

Ecosystem of cloud partners to

Connecting to the cloud
enable seamless integration