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Globalization opportunities:
o Growing interdependence between ability to use information technology and ability to implement
corporate strategies and achieve corporate goals
o Business firms invest heavily in information systems to achieve six strategic business objective:
Operational excellence
New products, services and business models
o Business model : describes how company produces, delivers, and sells product or service to create
wealth
o Information systems and technology a major enabling tool for new products, services, business
models (ex: Apple’s IPad, Google’s Android OS and Netflix)
Competitive advantage
o Delivering better performance
o Charging less for superior products
o Responding to customers and suppliers in real time
EX: Apple, Walmart, UPS
Survival
o Information technologies as necessity of business
o Industry-level changes (ex: Citibank’s introduction of ATMs)
o Governmental regulations requiring record-keeping (ex: Toxic substances control act)
Information System:
o Set of interrelated components
o Collect, process, store and distribute information
o Support decision making, coordination and control
Information VS data:
o Data are streams of raw facts
o Information is data shaped into meaningful form
Feedback : Output is returned to appropriate members of organization to help evaluate or correct input
stage
Computer/ computer program VS information system : Computers and software are technical foundation
and tools, similar to the material and tools used to build a house.
Composed by :
o Organizations
o Management
o Technology
Using information systems effectively requires and understanding of the organization, management and
information technology shaping the systems. An IS creates value for the firm as an organization and
management solution.
Organizational dimension of information systems
Technology dimension of IS
Complementary assets:
o Required to derive value from a primary investment
o Firms supporting technology investment with complementary assets receive superior returns
Enterprise applications
o Systems for linking the enterprise
o Span functional areas
o Executive business processes across firm
o Include all levels of management
o Four major applications:
Enterprise systems
SC management systems
Customer relationship management systems
Knowledge management systems
Enterprise systems
o Collect data from different firm functions and stores data in single central data repository
o Resolves problem of fragmented data
o Enable:
coordination of activities
efficient response to customer orders
help managers make decisions and long-term planning
CLTV (customer life time value): the value brings by a customer during all the relationship with him
Social Business
Loi de metcalfe
o Use of social networking platforms, internal and external
o Engage employees, customers, suppliers
o Goal is to deepen interactions and expedite information sharing
o Requires information transparency