Professional Documents
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1 RATIONALE
The technical aspects of packaging have rapid and profound effects on the
marketing of food. The legal constraints on food labelling are detailed and
far reaching; they interact with the marketing of food (particularly in
supermarkets) in a complex way. An understanding of these is important
to a wide range of positions our students obtain in the Food Industry.
2 SUMMARY OF AIMS
Apply knowledge of the laws on food packaging and appreciate how they
affect the design of packages (S);
Methods
Self-directed Learning
Students are required to direct their own learning to the assessments on the
module. Drop in seminars are available if they are needed.
Assessment strategy
The module will be assessed by coursework (100%) comprising an
assessed presentation covering aspects of food labelling and one essay
type assignment.
Indicative Reading
Paine, F.A, & Paine H.Y, (1993), A Handbook of Food Packaging, (2nd Ed.),
Blackie
Rice, S, (1995), West European Food and Drink Packaging: Trends and
Opportunities for Consumer Packs, Financial Times.
Journals
Packaging Digest
Packaging Magazine
Packaging Technology and Engineering
Packaging Today International
PIRA (Packaging Industries Research Association).