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xporting exhibition materials from the U.S. from 28’ to 53’ in length, 96” to 102” in width and
to international exhibitions abroad—in- 12.5’ to 13.5’ in height)
cluding Mexico and Canada—involves a ● Shipment can be accommodated by a flat-bed, open-
number of important decisions for ex- top or drop-deck trailer (used for over-sized or heavy
hibitors: what to ship, when to ship and machinery)
how to ship. Any one decision can impact the other two.
Exhibitor freight logistics can also impact the organizer’s ● Shipment is too heavy for available aircraft
planning and decision making. There are three main ● Transportation budget is tight (truck transport is less
modes of transport used for international trade shows. expensive than air transport for larger or heavier
Here’s a breakdown of all three methods and when ex- shipments)
hibitors should consider them: ● Exhibitor has time to ship via truck (allow at least 10-
When to ship by truck 14 days depending on the destination. Extra time may
be required for Mexican customs formalities)
It’s obvious that shipping via truck is only an option
when it’s geographically feasible, for example, when ship- ● Shipment is not sensitive to vibration (although air-
ping from the U.S. to Mexico or Canada. When possible, ride trucks can be requested to reduce shock)
shipping by truck is a great choice when the following ● Shipment contains large quantities of product requir-
conditions exist: ing constant refrigeration
● Shipment is small enough to fit inside of a box trailer ● Packing is sturdy or equipment can be blanket-
(trucks can vary by manufacturer, but generally range wrapped (service offered by van lines)
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