Frank Luntz [on 6/17/2018] spoke to ~180 people in a highly-interactive video/slide show to the local ZOA

[which followed a succinct speech from Mort Klein updating his efforts to relocate the Embassy from Tel
Aviv to Jerusalem without depending upon AIPAC’s lobbying capacities]. My notes yield this memo, and
a few photos will be assessed [although it’s unclear whether they captured details]; know that he was
“engaged” throughout, playing people “against” each other to reveal key-concepts [and drawing smiles].

He opened with two jokes. “When I was asked my favorite survey question and cited ‘How many of you
ladies would want to sleep with Bill Clinton?’, 23% of respondents said, ‘I’d want to do so, AGAIN’.” …
“What is a job that can only be completed by immigrants? Note birthplaces of The Donald’s three wives.”

Two prominent points were reminiscent of previously-drawn conclusions. First, I often “preach” that
advocacy be deflected to the silent-listener, rather than being dissuaded from forthright assertions by a
leftie/progressive/lib/dem. Second, I heard from Karl Rove in ’04 @ the RJC event in D.C. that it is best to
“move the advocacy curve” [comparable to how Edward Deming advised] in a healthy direction, to wit:

Strong-anti → Weak-anti → neutral → Weak-pro → Strong-pro

He spoke for an hour privately regarding national politics and spoke for two hours publicly regarding
Israeli politics. He emphasized, sadly that Palestinian Arabs teach their children to Hate; that the P.A. ‘s
Fatah-Wing was defeated by Hamas when 200 public murders were perpetrated; that Israel is “invested”
in seeking peace; that it’s necessary to target young/lady progressives and African-Americans; that lefties
can be defeated by using their lingo; that the optimal way to defeat the DbM is to contact advertisers
[e.g., NY-Times]; that it’s desirable to blame the Palestinian Arab governments rather than their people;
that efforts by Birthright [and f/u initiatives] are effective; that structure is a determinant to affect
behavior; that it is desirable to de-legitimize “Apartheid”-level arguments; that it is necessary to teach
love not hate, diplomatically, via discussion rather than by accepting isolation and/or ignorance; that it’s
desirable to seek common-ground with gentiles (particularly Evangelicals); that it’s useful to choose
words that are inspirational/aspirational rather than negative/defamatory; that all arguments should be
conveyed with simplicity; that it’s desirable to emphasize Israel is the only country in the region that
promotes Human Rights; and that BB cares not about his Deep State [e.g., Sara’s indictment] because,
instead, he is laser-focused on security; that people don’t know that the IDF must traverse eleven [11]
specific steps before firing a weapon, while the terrorists don’t bother; and that Sadat/Hussein contrast
with Arafat/Abbas because only the former achieved personal goals by seeking peace treaties with Israel.

He showed that audiences are ignorant regarding the Middle East and, in particular, the Holocaust.

It is recalled that, “If you wrestle with a pig, you get dirty and make the pig happy”; that’s why it is advised
to ask rhetorical questions and answer with others’ voices, a modus operandi standardized by Jews
throughout the millennia. Prominent in this “history” is supplanting the word “but” with the word “and.”

Alliteration was dominant: [1]—“Build Bridges not Boycott”; [2]—“Seek MORE Collegiality, Conversation,
Cooperation, Collaboration, Consultation, Communication, Common-sense [and Compromise???]”; [3]—
“Mutual Respect comes from Cooperation and Compromise, not Continued Conflict”; and [4]—”Solutions
come from Engagement and Effort, not Hate or Hysterics.”

He emphasized his college/university Encyclical could be promoted by anti-BDS students; at its core,
demanding accountability is vital [by constantly citing facts], such as by noting that sexual freedoms are
promoted in Israel while gays are tossed from buildings elsewhere in the Muslim/Arab/Iranian World.