ABSTRACT
Thesis Title ‘An Analysis of Semantic Interference Stemming from
Words and Word Meanings in Feature Articles in
Business Week Magazine
Student’s Name Miss Kannika Chantasriwiroj
Degree Sought Master of Arts
Major Communicative English, Faculty of Humanities
Academic Year 2006
Advisory committee
1. Assoc. Prof. Dr. Uthai Piromruen Chairperson
2. Asst. Prof. Dr. Boonchan Thongprayoon
3. Mr. Glen Vivian Chatelier
The main purpose of this study is to identify the patterns of words
which may cause so-called “semantic interference.” These are words which
have multiple meanings and which accordingly confuse or mislead readers.
Data were gathered from seventy-seven feature articles written by six writers
selected from Business Week magazine. All of these articles were published
in the period 2004-2005.
Results of the qualitative study based on contextual analysis show that
there are four groups of words which may cause semantic interference. The
groups of words found are mostly technical terms, words derived from the
Gv)word-formation process, jargon as loaded-lexicon words, and a few words
from the group of words using figurative language. Readers who are not
native speakers of English and who are less familiar with the business content
can apply this contextual analysis, especially since it is based on the corpus of,
words collected as instances of “semantic interference.” As such, this
analysis should prove helpful to readers, especially those who are not native
speakers of English, in better understanding this type of business article.
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