Professional Documents
Culture Documents
GITAM University
(Deemed to be University, Estd. u/s 3 of the UGC Act, 1956)
*VISAKHAPATNAM *HYDERABAD *BENGALURU
Accredited by NAAC with ‘A’ Grade
MBA Programme
Program Code: HMPRBA
(W.e.f. 2017-2018 admitted batch)
www.gitam.edu, www.ghbs.in
Master of Business Administration (MBA)
A Two Year Full Time Trimester Programme
Programme Code: HMPRBA
(W.e.f. 2017-2018 admitted batch)
Introduction
Hyderabad Business School, a constituent of GITAM University, offers a two year full
time Master of Business Administration (MBA) Programme. This programme aims at
building managerial competence among students by providing a theoretical foundation as
well as a practical orientation towards Management. Thus they are not only equipped to
perform as effective managers but also to shoulder greater responsibilities in the future as
they move up the hierarchy.
The curriculum lays the foundation for a conceptual and analytical understanding of
national and international management practices. This programme is designed to blend
current management theory and practice with emerging trends in the field of
management with the aim of molding the students into competent, responsible and
visionary managers. The course content is constantly updated to be in tune with the
emerging trends in the management practices all over the world.
2
REGULATIONS & SYLLABUS
(W.e.f. 2017-18 admitted batch)
In the second year, a student is required to opt for specialization in two functional areas.
A student must study six courses in each specialization in IV & V trimesters put together,
that is, three courses in each specialization in each trimester. In the VI trimester the
student has to do a major project work of ten weeks’ duration.
Choice Based Credit System (CBCS) is continued based on UGC guidelines in order to
promote:
Scheme of CBCS
In the first year for all the trimesters, in addition to the core papers, a student has
a choice to select two courses out of three courses in the I Trimester and two out
of four for II & III trimester offered as part of CBCS.
In the second year, six specializations are offered and the students have the
choice to select any two specializations.
Within the specialization, there are six courses each in every specialization in IV
& V trimester of which the student can choose three courses from each
specialization offered as part of CBCS.
3
SCHEME OF INSTRUCTION
Master of Business Administration (MBA)
Programme Code: HBA
(With effect from the Admitted Batch of 2017-2018)
TRIMESTER I:
S. No. Code No. Title of the Course Sessions Credits Marks Total
Lec Pra CA TEA
HBA 701 Principles and Practice of 2 2 40 60 100
1
Management
HBA 704 Business Laws 2 2 40 60 100
2
3 HBA 707 Managerial Economics 2 2 40 60 100
HBA 710 Written Analysis & 2 2 40 60 100
4
Communication
5 HBA 713 Accounting for Management 3 3 40 60 100
6 HBA 716 Quantitative Methods 3 3 40 60 100
Choose any two from the following courses
7 HBA 719 Business Environment 2 2 40 60 100
HBA 722 Indian Ethos & Values in 2 2 40 60 100
8
Management
9 HBA 725 IT for Managers 1 2 1+1 40 40+20* 100
Total 17 1 18 320 480 800
* Practicals carry 20 Marks CA- Continuous Assessment, TEA- Trimester End Assessment
TRIMESTER II:
S. No. Code No. Title of the Course Session Credits Marks Total
CA TEA
1 HBA 702 Financial Management I 3 3 40 60 100
2 HBA 705 Organizational Behaviour 2 2 40 60 100
3 HBA 708 Business Communication 2 2 40 60 100
4 HBA 711 Operations Management 3 3 40 60 100
5 HBA 714 Marketing Management I 3 3 40 60 100
HBA 717 Human Resource 3 3 40 60 100
6
Management
Choose any two from the following courses
HBA 720 Corporate Governance & 2 2 40 60 100
7
Business Ethics
8 HBA 723 Research Methodology 2 2 40 60 100
9 HBA 726 Innovation and Creativity 2 2 40 60 100
HBA 729 Business Information 2 2 40 60 100
10
Systems
Total 20 20 320 480 800
TRIMESTER III:
4
2 HBA 706 Entrepreneurship Development 2 2 40 60 100
HBA 709 Fundamentals of Business 2 2 40 60 100
3
Analytics
4 HBA 712 Supply Chain Management 3 3 40 60 100
5 HBA 715 Marketing Management II 3 3 40 60 100
6 HBA 718 Financial Management II 3 3 40 60 100
7 HBA 791 Soft Skills 1 2 2 100 100
HBA 792 Viva-Voce on courses in all 2 100 100
8
three trimesters
Choose any two from the following courses
9 HBA 721 Managerial Communication 2 2 40 60 100
10 HBA 724 Project Management 2 2 40 60 100
HBA 727 Management of Public & 2 2 40 60 100
11
Private Partnership
12 HBA 730 Principles of Yogic Practices 2 2 40 60 100
Total 21 1 24 420 580 1000
SPECIALIZATION COURSES
The students are required to choose Two specialization groups from the Six
specialization groups offered during IV & V Trimesters. The student has to take 6
courses (three from each Specialization)
5
HBA 891 International
11 Business 2 2 40 60 100
Environment
9 HBA 892 Business Games 2 2 50 - 50
HBA 893 Minor Project (8 4 100 100
10
Weeks)
Total 22 26 330 520 850
TRIMESTER V COURSE STRUCTURE
S.No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
1 H-XX-847 Specialization 1 3 3 40 60 100
2 H-XX-848 Specialization 1 3 3 40 60 100
3 H-XX-849 Specialization 1 3 3 40 60 100
4 H-XX-850 Specialization 1 3 3 40 60 100
5 H-XX-851 Specialization 1 3 3 40 60 100
6 H-XX-852 Specialization 1 3 3 40 60 100
7 H-XX-847 Specialization 2 3 3 40 60 100
8 H-XX-848 Specialization 2 3 3 40 60 100
9 H-XX-849 Specialization 2 3 3 40 60 100
10 H-XX-850 Specialization 2 3 3 40 60 100
11 H-XX-851 Specialization 2 3 3 40 60 100
12 H-XX-852 Specialization 2 3 3 40 60 100
13 HBA - 894 Strategic 2 2 40 60 100
Management
14 HBA-895 Soft Skills 2 2 100 - 100
15 HBA- 896 Comprehensive Viva - 3 - 150 150
Voce
Total 22 25 380 570 950
S. No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
HHR 841 Human Resource
1 3 3 40 60 100
Development
HHR 842 Compensation
2 3 3 40 60 100
Management
3 HHR 843 Global HRM 3 3 40 60 100
4 HHR 844 Human Resource Planning
3 3 40 60 100
& Staffing
5 HHR 845 Human Resource
3 3 40 60 100
Information Systems
6 HHR 846 Performance Management 3 3 40 60 100
Total 9 9 120 180 300
S. No. Code No. Title of the Course Sessio Credits Marks Total
ns CA TEA
7 HHR 847 Employment Laws 3 3 40 60 100
8 HHR 848 Industrial Relations 3 3 40 60 100
HHR 849 Strategic Human Resource
9 3 3 40 60 100
Management
10 HHR 850 Recruitment & Selection 3 3 40 60 100
11 HHR 851 Learning & Development 3 3 40 60 100
12 HHR 852 Leadership & Team
3 3 40 60 100
Building
9 9 120 180 300
S. No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
HIB 847 International Trade and
7 3 3 40 60 100
Policy
HIB 848 Exim Policy and
8 3 3 40 60 100
Documentation
HIB 849 Global Strategic
9 3 3 40 60 100
Management
10 HIB 850 Forex Management and
3 3 40 60 100
Currency Derivatives
11 HIB 851 International Business
Communication & IT in 3 3 40 60 100
Global Business
12 HIB 852 Global HRM 3 3 40 60 100
Total 9 9 120 180 300
D. MARKETING MANAGEMENT
IV. TRIMESTER COURSES (Choose three courses)
S. No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
HMM 841 Sales and Distribution
1 3 3 40 60 100
Management
2 HMM 842 Consumer Behavior 3 3 40 60 100
HMM 843 Customer Relationship
3 3 3 40 60 100
Management
4 HMM 844 Rural Marketing 3 3 40 60 100
5 HMM 845 Hospitality Marketing 3 3 40 60 100
6 HMM 846 Digital Marketing 3 3 40 60 100
Total 9 9 120 180 300
8
CA TEA
7 HMM 847 Services Marketing 3 3 40 60 100
8 HMM 848 Retail Management 3 3 40 60 100
9 HMM 849 Global Marketing 3 3 40 60 100
10 HMM 850 Product & Brand
3 3 40 60 100
Management
11 HMM 851 Marketing Research 3 3 40 60 100
12 HMM 852 B-to-B Marketing 3 3 40 60 100
Total 9 9 120 180 300
S. No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
1 HOM 841 Manufacturing Planning and
3 3 40 60 100
Control for SCM
2 HOM 842 Logistics Management 3 3 40 60 100
3 HOM 843 Improving Business Process 3 3 40 60 100
4 HOM 844 Technology Management 3 3 40 60 100
5 HOM 845 EXIM Management 3 3 40 60 100
6 HOM 846 E-Business 3 3 40 60 100
Total 9 9 120 180 300
S. No. Code No. Title of the Course Session Credits Marks Total
s CA TEA
7 HOM 847 Services Operations
3 3 40 60 100
Management
8 HOM 848 Supply Management 3 3 40 60 100
9 HOM 849 Quantitative Methods in
3 3 40 60 100
SCM
10 HOM 850 Operations Strategy 3 3 40 60 100
11 HOM 851 Total Quality Management 3 3 40 60 100
12 HOM 852 Supply Chain
Management- Planning and 3 3 40 60 100
Execution
Total 9 9 120 180 300
S. No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
HBS 841 Business Analytics for
1 3 3 40 60 100
Managers
HBS 842 E-Commerce and Web
2 3 3 40 60 100
Analytics
HBS 843 Corporate Intelligence
3 3 3 40 60 100
and Decision Making
9
4 HBS 844 Predictive Analytics 3 3 40 60 100
5 HBS 845 Digital Analytics 3 3 40 60 100
6 HBS 846 Cloud Computing 3 3 40 60 100
Total 9 9 120 180 300
S. No. Code No. Title of the Course Sessions Credits Marks Total
CA TEA
7 HBS 847 Big Data Big Analytics 3 3 40 60 100
HBS 848 Data Mining for
8 3 3 40 60 100
Business Intelligence
9 HBS 849 Marketing Analytics 3 3 40 60 100
10 HBS 850 Data Science for
3 3 40 60 100
Business
11 HBS 851 Data Analysis &
3 3 40 60 100
Modeling
12 HBS 852 Enterprise Analytics 3 3 40 60 100
Total 9 9 120 180 300
VI. TRIMESTER
2.2 In general, credits are assigned to the courses based on the following contact periods
per week per trimester.
N lecture sessions per week= N Credits
Two periods of practical’s = 1 Credit
[[
Three or more periods of practical’s = 2 Credits
2.3 The curriculum of MBA programme is designed to have a total of 121 credits for the
award of MBA degree. A student is deemed to have successfully completed a
particular trimester’s programme of study when the student earns all the credits of
that trimester and has no ‘F’ grade in any subject of that trimester.
10
3.0 MEDIUM AND METHOD OF INSTRUCTION
The medium of instruction (including examinations and project reports) shall be English.
The method of instruction shall comprise of class room lectures, guest lectures,
presentations, role plays, group discussions, seminars, quiz, situational analysis, debates,
case analysis, etc.
4.0 ATTENDANCE REQUIREMENTS
4.1 A student whose attendance is less than 75 % in all the courses put together in any
Trimester will not be permitted to attend the Trimester-end examination and he/she will
not be promoted generally to register for subsequent Trimester of study. The student has
to repeat the Trimester.
4.2 However, the Vice-chancellor on the recommendation of the Principal/ Director of
the Institute may condone the shortage of attendance to the student whose attendance is
between 66 % and 74 % on genuine medical grounds and on payment of prescribed fee.
4.3 A student whose attendance is less than 66 % has to repeat the programme by paying
stipulated fee along with the juniors.
4.4 A student who is absent for or failed in regular Trimester-end examination, will be
allowed to appear for the same examination along with his/her juniors.
5. 0 EVALUATION PROCESS AND EXAMINATIONS
5.1 The assessment of students’ performance in each course will be based on continuous
internal evaluation and trimester-end examination. The marks for each of the components
of assessment are as follows:
ASSESSMENT PROCEDURE
S. Component of Marks Type of Assessment Scheme of Examination
No assessment allotted
(i) Mid Trimester examination: 15 marks.
40 (ii) Two surprise subject related Quizzes :
Continuous 5 marks each = 10/ or Situational Role
evaluation play for 10 marks
(iii) Classroom Participation: One or
more of the following:
Seminars/Presentations/Case Discussions/
Workshops / Group
Discussions/Assignments/surprise quiz etc
Trimester-end : 15 marks
1 examination* The trimester-end examination in theory
subjects: 60 marks.
60 Note: In case of courses having practicals,
Total the theory examination will be for 40
marks and practical exam for 20 marks.
100
Minor Project Project Evaluation (i) 60 marks for Project Report.
2 100
(Eight weeks) (ii) 40 marks for its presentation.
Major Project Project Evaluation (i) 100 marks for Project Report
3 200
(Ten weeks) (ii) 100 marks for Project Seminar.
Viva Voce(At Viva on all the courses of study and
4 the end of III 100 Viva Voce industrial visits up to III trimester
Trimester)
Comprehensive Viva on all the courses of study and
5 Viva (At the end 150 Viva Voce industrial visits up to V trimester
of V Trimester)
11
Scores secured in the Best two out of three tests shall be
6 Soft Skills 100 objective type tests considered for 100 marks.
Business Games Performance during Scores secured in the Business Games
7 50 the Business Games shall be considered for 50 marks.
Sessions
*The faculty shall incorporate the trimester-end examination model paper in the course
outline which is to be submitted at the beginning of the Term. Any change in the scheme
of valuation proposed and discussed with students would be communicated to the
programme coordinator.
In respect of case discussion, the total class will be divided into a number of small groups
and asked to discuss and present individually on a chosen topic.
For purpose of continuous assessment the course instructor may also assign written tasks
on topics relevant to his/her course.
V TRIMESTER END
Comprehensive Viva on all the courses of study, industrial visits, during courses up to V
trimester: 150 marks.
VI TRIMESTER END
Project Seminar : 100 Marks
Project Evaluation : 100 Marks
13
Every theory course will necessarily integrate an evaluation component such as assignment
or presentation or group discussion on a topic current and relevant to the course in
question. Students are encouraged to go through business periodicals, journals and
reference books to gather knowledge about current business affairs in the particular course.
B. The following shall be the structure of question paper for courses with numerical
problems (Quantitative Courses). All questions should be application oriented
S.No. Pattern Marks
Section A : Five one page answer questions
5 X 3 = 15
1. (Five out of Eight to be answered, at least one question from each
Marks
unit).
Section B : Five essay type questions 5 X 9 = 45
2.
(Either or choice Questions from each unit) Marks
Total 60 Marks
C. The following shall be the structure of question paper for Computer related courses
having praticals.
S.No. Pattern Marks
Section A : Ten Objective type questions 10 X 1= 10
1.
(All questions are compulsory). Marks
2. Section B : Five short Essay type questions 5 X 6 = 30
14
(Either or choice Questions from each unit) Marks
3. Practicals 20 Marks
Total 60 Marks
E. The following shall be the structure of question paper for theory courses without case
studies. All questions should be application oriented
S.No. Pattern Marks
Section A : Five one page answer questions 5 X 3= 15
1.
(Five out of Eight to be answered). Marks
Section B : Five essay type questions 5 X 9 = 45
2.
(Either or choice questions from each unit) Marks
Total 60 Marks
9.1Based on the students’ performance during a given trimester, a final grade will be
awarded at the end of the trimester in each course. The grades and the corresponding
grade points are as given in the below table.
9.2 A student who earns a minimum of 5 grade points (C grade) in a course is declared to
have successfully completed the course, and is deemed to have earned the credits
assigned to that course.
9.3 The minimum of 24 marks in case of theory papers without practicals and minimum of
16 marks in case of theory papers with practicals to be secured in each paper at the
15
trimester end examination in order to pass the course. The minimum pass percentage in
case of practical examinations shall be 40%.
9.4 In case of courses like Soft Skills and Business Games/Workshops, and for Project
Reports and Viva-Voce/Project Seminar/Project presentation, the minimum pass
percentage shall be 40%.
10.2 Grade Point Average (GPA) is awarded to those candidates who pass in all the
subjects of the trimester.
10.3 To arrive at Cumulative Grade Point Average (CGPA), a similar formula is used
considering the student’s performance in all the courses taken in all the trimesters
completed up to the particular point of time.
10.4 The requirement of CGPA for a student to be declared to have passed on the
successful completion of the MBA programme and for the declaration of the class is
as shown in the table below:
* In addition to the required CGPA of 8.0, the student must have necessarily passed
all the courses of every trimester in the first attempt.
11. EVALUATION:
With regard to the term–end examinations, the answer scripts will be returned to the
students after the letter grades have been approved by the results committee. If a
student has any query on the grade awarded, the student may within one week of
award of the Grade, approach the course teacher with a request. If the aggrieved
student is still unconvinced with the evaluation, an appeal may be made in writing
to the student grievance redressal committee for re-valuation. The total process
shall be completed within a week.
12.0 REAPPEARANCE
12.1 A Student who has secured ‘F’ Grade in any theory course of any trimester shall
have to reappear for the trimester end examination of that course in the following
year.
16
12.2 A student who has secured ‘F’ Grade in Project work shall have to improve his
report and reappear for viva-voce of project work at the time of special
examination.
12.3 A student who has secured ‘F’ Grade in Practicals shall have to reappear for
Special Examination.
17
SYLLABUS
MASTER OF BUSINESS ADMINISTRATION (MBA)
TRIMESTER I
S.No. Code No. Title of the Course
18
MBA I TRIMESTER
HBA 701: PRINCIPLES AND PRACTICE OF MANAGEMENT
The objective of this course is to enable the students to understand the
fundamental principles and the practice of management. This will form foundation
to study other functional areas of management.
Text Book
Heinz Weihrich, Mark V Cannice & Harold Koontz., Management: a Global and
Entrepreneurial Perspective. Tata McGraw-Hill Publishing Company. New Delhi: 2010.
Reference Books
1. Balasubrahmanian. N. Management Perspectives. New Delhi: McMillan India Ltd,
2007.
2. Burton, Gene & Thakur Manab. Management Today: Principles and Practice. New
Delhi:TMH, 2004.
Journals
1. Business Today, The India Today Group, New Delhi
2. Business World, ABP Pvt Ltd, New Delhi
3. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
4. Harvard Business Review, Harvard Business School Publishing Co. USA
5. Indian Management, AIMA, New Delhi
6. Vikalpa, IIM, Ahmedabad
19
MBA I TRIMESTER
HBA 704: BUSINESS LAWS
The objective of this course is to impart to the students the legal aspects of
business transactions in general and specifically to acquaint them with the salient
features of the essential Indian acts that deal with business.
UNIT-II: Sale of Goods Act – Sale and Agreement to Sell – Conditions and
Warranties – Transfer of Property – Rights of Unpaid Seller – Law of Agency –
Definition – Kinds of Agents – Creation of Agency – Rights and Duties of agent
and principal – Termination of Agency.
Activity: Study the prospectus of a company and report on how it complies with
acts.
Text Book
Kapoor, N.D.. Elements of Mercantile Law. New Delhi: Sultan Chand, 2012.
References Books
1. Avatar Singh. Principles of Mercantile Law. Lucknow: Eastern Book Company.
2007.
2. Gulshan & G.K. Kapoor. Business Law. New Delhi: New Age Publishers, 2005.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. ICFAI Journal of Business Laws, ICFAI University Press, Hyderabad
3. ILJ Indian law journal New Delhi
4. The Journal of Law and Society New Delhi
20
MBA I TRIMESTER
HBA 707: MANAGERIAL ECONOMICS
Reference Books
1. Christopher, R. Thomas & S. Charles. Managerial Economics. New Delhi:TMH,
2007.
2. Mihtani, D.M. Managerial Economics. Mumbai: Himalaya Publishing House, 2007.
3. Brickley, James, Clifford W. Smith & Jerold Zimmerman. Managerial Economics.
New York: McGraw-Hill, 2007.
Journals
1. Economic and Political Weekly, A Sameekha Trust Publication, Mumbai
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
3. Indian Economic Journal, Academic Foundation, New Delhi
4. The Economist, The Economist Newspaper Ltd., Singapore
21
MBA I TRIMESTER
HBA 710: WRITTEN ANALYSIS & COMMUNICATION
The objective of this course is to train the student in skillful use of language in
communicating ideas in various forms writing employed in business transactions
and sensitize him/her to the conventions and dynamics of such writing.
UNIT-V: Basics format of writing college reports and longer reports - Resume
writing and covering letters
Text Book
Mukerjee, Hory Sankar. Business Communication: Connecting at Work. New Delhi:
OUP, 2012.
Reference Books
1. Courtland L Bovee, John V. Thill, & Abha Chatterjee, Business Communication
Today. Tenth Edition. New Delhi: Pearson, 2013.
2. K.K. Ramachandran, Lakshmi, Kartik, M. Krishna Kumar, Business Communication,
MacMillan India Ltd., 2007.
3. Shirley Taylor. Communication for Business, Pearson Education, 2007.
4. Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas. Effective Business
Communication. The McGraw-Hill Company, New Delhi, 2008.
Journals
1. Business Communication Quarterly, Association for Business Communication, New
York.
2. Journal of Technical Writing and Communication, Charles H Sides, Baywood
Publication, New York.
22
MBA I TRIMESTER
HBA 713: ACCOUNTING FOR MANAGEMENT
The objective of the course is to equip the students with financial accounting
concepts and methods from a managerial perspective, and enable them to analyze
financial statements, and various techniques and methods of costing, cost control
and cost management.
Reference Books
1. Hanif and Mukarjee., Financial Accounting. Tata Mcgraw Hills Ltd. New Delhi:
2011.
Journals
Finance India, Indian Institute of Finance, New Delhi.
1. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
23
MBA I TRIMESTER
HBA 716: QUANTITATIVE METHODS
The objective of this course is to enable the student to appreciate the role of
quantitative methods in business decision making in solving management
problems and in improving quantitative reasoning skills
Reference Books
1. Levine, Stephan, Krehbiel & Berebson. Statistics for Managers-Using Microsoft
Excel. New Delhi: Prentice-Hall India Private Limited, 2007.
2. Levin Richard I. & David S. Rubin. Statistics for Management. New Delhi: Prentice-
Hall of India Private Limited, 2007
3. Srivastava, T.N. & Shailaja Rego., Statistics for Management New Delhi: Tata
McGraw-Hill Publishing Company Limited, 2008
4. Srivastava, U.K., G.V. Shenoy & S.C. Sharma. Quantitative Techniques for
Managerial Decisions. New Delhi: New Age International (P) Limited. 2005
Journals
1. International Journal of Operations and Quantitative Management, College of
Business, Prairie View A&M University, USA.
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi Publishing
Corporation, Florida Institute of Technology, USA.
3. Journal of Applied Quantitative Methods, Association for Development through
24
MBA I TRIMESTER
HBA 719: BUSINESS ENVIRONMENT
The objective of this course is to make students understand the basic facets of
Indian business environment and to acquaint them with the emerging issues in
business particularly at the national level in the light of the New Economic
Policies.
Reference Books
1. Rangarajan. C & BH. Dholakia. Managerial Economics. New Delhi: Tata McGraw-
Hill Publishing. 2006.
2. Misra & Puri. Indian Economy. New Delhi: Himalaya Publishing House, 2006
Journals
1. Business World, ABP Pvt. Ltd, New Delhi
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
3. Indian Management, AIMA, New Delhi
25
MBA I TRIMESTER
HBA 722: INDIAN ETHOS & VALUES IN MANAGEMENT
The objective of this course is to expose students to Indian ethos and inculcate
Indian values in order to mould students into ethical management graduates.
UNIT-I: Work Ethos, Values and Ethics - Model of Management in the Indian
Socio –Political Environment.
UNIT-II: Indian insight into TQP - Values based management Problems relating
to Stress in Corporate Management – Indian Perspective - Concepts of IQ, EQ,
LQ, NQ, and SQ.
UNIT-III: Need for values in global change- Indian perspective - Values for
Managers; Holistic Approach for Managers in Decision Making; Secular Vs
Spiritual Values in Management.
Text Book
Chakraborty. S.K. Foundations of Managerial Work – Contributions from Indian
Thought, Himalaya Publishing House, 1998.
Reference Books
1. Khandelwal, N.M. Indian Ethos and Values for Managers. New Delhi: Himalaya
Publishing House, 2011
2. Sadri, Business Ethics: Concepts & Cases. New Delhi: TMH, 1998.
3. Chakraborty. S.K. Management Effectiveness and Quality of Work Life: Indian
Insights. New Delhi: TMH, 1987.
4. Chakraborty. S.K. Management by Values. New Delhi: Oxford University Press,
1991.
Journals
1. Journal of Human Values, Sage Publications
2. Vikalpa, Indian Institute of Management, Ahmedabad
3. The Journal of Value management, New Delhi
4. The Journal of the Society for Business Ethics
26
MBA I TRIMESTER
HBA 725 IT FOR MANAGERS
The objective of the course is to make the students understand the importance of
improving work productivity by using data analysis tools like MS-Excel for
business decision making. The course is designed based on industry requirements,
expectations and with an aim to improve the chances of selection for job
interviews.
Unit I
Computers Fundamentals: Evolution, Components, Schematic diagram,
Characteristics, Classification, Applications, limitations; Computer Architecture:
CPU, memory (Types); Computer Peripherals: Input & Output devices;
Computer Software: Systems Software (OS and its various types, Dos, Windows,
LINUX/UNIX, vi editor, other System Software, Utilities), Application Software.
Unit II
Computer Networks: Introduction to Data Communication, Classifications,
Transmission Medias, Network Devices, Data Switching Techniques,
Communication Protocols, SPX/IPX, TCP/IP, OSI Model, telecommunication
technologies:1G, 2G, 3G, 4G etc.
Unit III
Internet in Business: Basics, Applications/Tools/Services of Internet and how
they work, Web 2.0: An Overview: Search Engines, Social Networking, Blogs,
Wikis, Virtual Communities, Video Sharing, Podcasting, Web 2.0 for Business
Advantage, Internet Security: Issues and concerns, Security Threats, Security
Measures, Privacy and Ethical issues and concerns.
Unit IV
Computing Environments: Ubiquitous/Pervasive Computing, Client-Server
Computing, Green Computing, Grid Computing, Utility Computing , Cloud
Computing, Distributed Computing, Cluster Computing, Parallel Computing ,
Computing Applications and Other emerging IT issues: Office applications,
Multimedia applications, Graphics applications, Mobile applications, Computer
VIRUS/Antivirus.
Unit V
MS Office practice: MS Word: MS Word basics, document formatting, working
with tables, mail merge etc.,
MS Excel: Spreadsheet basics, Working with MS Excel Workbook, Worksheet
management, Entering Data in Worksheet, Working with Formulas, Using
functions: Math and Statistical, Logical, Search, Date and Time, Database
functions, Data Tabulation, Filtering and Sorting, Graphs and Charts etc.,
MS Power Point: Presentation basics, Working with Slides, Animation effects, Transitions etc.
27
Books Suggested:
1. Microsoft Excel 2013 Data Analysis and Business Modeling by Wayne Winston
2. Introduction to Computers, Peter Norton, TMH Publication.
3. Introduction to Computer Science. ITL Education Solutions Ltd, Pearson
Education
4. Microsoft Office 2016 Step by Step by Joan Lambert and Curtis Frye
5. John Walkenbech, Microsoft Excel 2013: Bible, Wiley India Edition.
6. Dodge, Stinson -Microsoft Office Excel 2007 Inside Out ,PHI
7. Jacobson-Microsoft Office Excel 2007 Visual Basic for Applications Step by Step,
PHI
8. Gary B Shelly, Thomas J Cashman, Microsoft Office Word: 2007, Complete
Concepts and Techniques.
28
TRIMESTER II
29
MBA II TRIMESTER
HBA 702: FINANCIAL MANAGEMENT – I
The objective of this course is to familiarize the students with the basic concepts of
Financial Management and to enhance their decision making skills.
Activity: Select a company and observe its Funds Flow and Cash Flow statements
Text Book
J.C. Van Horne., Fundamentals of Financial Management. Pearson Education. New
Delhi: 2010.
Reference Books
1. I.M. Pandey., Financial Management. Vikas Publications Print. New Delhi: 2009.
2. M.Y. Khan & P.K. Jain., Financial Management. Tata McGraw Hill. New Delhi:
2010
Journals
1. Chartered Financial Analyst - ICFAI - Hyderabad.
2. GITAM Journal of Management, Visakhapatnam.
30
MBA II TRIMESTER
HBA 705: ORGANIZATIONAL BEHAVIOUR
The objective of this course is to understand Organizational Behavior and
appreciate the foundations of individual and group behavior.
Text Book
Robbins, Stephen & Sanghi S., Organizational Behavior. Pearson Education. 2010.
Reference Books
1. Mullins, Laurie J. Management and Organizational Behavior. New Delhi: Oxford
Publishers, 2007.
2. McShane & Von Glinow. Organizational Behavior. New Delhi: McGraw-Hill, 2008.
3. Udai Pareek. Organizational Behavior. New Delhi: Oxford Publishers, 2008.
Journals
1. Business Manager, Alwar
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
31
MBA II TRIMESTER
HBA 708: BUSINESS COMMUNICATION
The objective of this course is to equip the student with listening and speaking
skills most relevant to business contexts and transactions, and to groom him/her in
behavioral patterns appropriate to the global corporate context.
UNIT-I: Basics of business etiquette – Personal grooming and dressing for the
occasion – Etiquette in the context of globalization of economy and cultural
diversity
Text Book
Mukerjee, Hory Sankar. Business Communication: Connecting at Work. New Delhi:
OUP, 2012.
Reference Books
1. Courtland L Bovee, John V. Thill, & Abha Chatterjee, Business Communication
Today. Tenth Edition. New Delhi: Pearson, 2013.
2. K.K. Ramachandran, Lakshmi, Kartik, M. Krishna Kumar, Business Communication,
MacMillan India Ltd., 2007.
3. Shirley Taylor. Communication for Business, Pearson Education, 2007.
4. Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas. Effective Business
Communication. The McGraw-Hill Company, New Delhi, 2008.
Journals
1. Business Communication Quarterly, Association for Business Communication, New
York.
2. Journal of Technical Writing and Communication, Charles H Sides, Baywood
Publication, New York.
3. International Journal of Analysis of Written Communication and Research
32
MBA II TRIMESTER
Journals
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
5. Journal of Operations Management
6. Journal of supply chain management
33
MBA II TRIMESTER
HBA 714: MARKETING MANAGEMENT- I
The objective of this course is to provide the student with an overview of
marketing concepts and principles, and enable them to apply the key concepts to
practical business situations.
Text Book
Kotler, Philip & Kevin Lane Keller, Marketing Management. New Delhi: Pearson India,
2011.
Reference Books
1. Kotler, Philip. Principles of Marketing. New Delhi: Prentice Hall, 2006.
2. Etzel. Marketing: Concepts & Cases. 13th Edition. New Delhi: Tata Mc Graw-
Hill, 2008.
3. Kerin, Hartley & Rudelius. Marketing – The Core. 1st Edition. New York:
McGraw-Hill, 2008.
4. Ramaswamy & Namakumari, Marketing Management – Text & Cases. 7th
Edition. New Delhi: Tata McGraw-Hill, 2010.
Journals
GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
Vikalpa, IIM, Ahmedabad
34
MBA II TRIMESTER
HBA 717: HUMAN RESOURCE MANAGEMENT
The objective of this course is to acquaint the students with the concepts and
functions of human resource management.
UNIT IV: Integration: Quality of work life, Quality circles, Industrial Relations,
Industrial Disputes and causes, remedial measures, Collective Bargaining. The
management of conflict: Sources of grievances, the grievance procedure,
Guidelines for handling grievances- Maintenance of HR
Text Book
Flippo, Edwin B., Personnel Management. New Delhi: Tata McGraw-Hill Publishing
Co, 2007.
Reference Books
1. Dessler., Human Resource Management. New Delhi: Pearson Education, 2007.
2. H. John Bernardin., Human Resource Management. New York: McGraw Hill Pub.,
2007.
3. John M Ivancevich., Human Resource Management. New York: McGraw Hill Pub.,
2007.
Journals
1. Harvard Business Review, Harvard Business School Publication Co., USA.
2. HRM Review, The ICFAI University Press, Hyderabad.
3. Human Capital, HR Information Services, New Delhi.
4. GITAM Journal of Management, GITAM University, Visakhapatnam.
35
MBA II TRIMESTER
HBA 720: CORPORATE GOVERNANCE & BUSINESS ETHICS
The objective of this course is to make the students understand the various issues
relating to governance of corporate organizations, and protecting the interests of
the stakeholders.
UNIT-IV: Work Ethos, Values and Ethics - Model of Management in the Indian
Socio –Political Environment. Need for values in global change- Indian
perspective - Values for Managers; Holistic Approach for Managers in Decision
Making
Text Book
Praveen B Malla, Corporate Governance: Concept, Evolution and India Story,
Routledge, 2010.
Sadri, Business Ethics: Concepts & Cases. New Delhi: TMH, 1998
Reference Books
1. Robert Monks and Nell Minow, Corporate Governance, Wiley Publications
Journals
1. GITAM Journal of Management, GITAM University
2. Indian Journal of Commerce, IGNOU, New Delhi.
36
MBA II TRIMESTER
HBA 723: RESEARCH METHODOLOGY
The objective of this course is to familiarize the students with the concepts and the
techniques of Research Methodology applicable to business arena.
Reference Books
1. Boyd, Westfall and Stouch. Marketing Research: Text and Cases. New Delhi: All
India Travel Book Sellers. 2005.
2. Brayman, Research Methods. New Delhi: Oxford University Press, 2005.
3. Krishnaswami, O.R., Methodology of Research in Social Sciences. Mumbai:
Himalaya Publishing House, 2006.
Journals
1. Electronic Journal of Business Research Methods, Cass School of Business, City
University London, UK.
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
3. International Journal of Social Research Methodology, Thomas Coram Research
Unit, Institute of Education, London, UK
4. Journal of Management Research, Faculty of Management Studies, University of
Delhi, New Delhi.
37
MBA II TRIMESTER
HBA 726: INNOVATION AND CREATIVITY
The objective of this course is to familiarize the students with the basic concepts of
Innovation Management and to enhance their knowledge on Innovation
Management.
Text Book
Joe Tidd and John Besant, Managing Innovation, Wiley, 2009.
Reference Books
1. Allan Afuah, Innovation Management: Strategies, Implementation and Profits, Oxford
University Press, 2003.
2. Shlomo Maital and D VR Seshadri, Innovation Management: Strategies, Concepts and
Tools for Growth and Profit, Response Books, 2007.
3. J E Ettlie, Managing Technology Innovation, John Wiley & Sons, 2000.
4. C. Christensen, The Innovator's Dilemma, HBS, 1997.
Journals
1. European Journal of Innovation Management.
2. International Journal of Innovation Management.
3. Creativity and Innovation Management.
4. Economics of Innovation and New Technology.
5. Industry and Innovation.
38
MBA II TRIMESTER
HBA 729 BUSINESS INFORMATION SYSTEMS
This course is designed to teach the fundamentals underlying the design, implementation,
control, evaluation, and strategic use of modern, computer-based ISs for business data
processing. While some of the effort will be devoted to make understand the impact of IT
in different functional areas the major emphasis will be on the managerial and strategic
aspects of information technology. Nevertheless the course attempts to make a clear
understanding on current issues like data security, business process re-engineering and
social and ethical concerns of IT industry.
Unit I
Managing the Digital Firm: The Role of Information Systems, Strategic Business
Objectives of IS, Perspectives on IS, Dimensions of IS, Contemporary Approaches
Info Systems, Organizations and Strategy: Organizations & Info Systems, How IS
Impacts Organizations & Business Firms, Using IS to Achieve Competitive
Advantage, Management Issues. Case studies, Developing IS Solutions: Overview
of Systems Analysis and Design
Unit II
Usage of Information Systems: Business Processes & Information Systems
(Functional Perspective), Types of Info Systems: Transaction Processing System,
OLTP, Decision Support System: Definition, Characteristics, Benefits,
Limitations, Components, Types Decision Making and Decision Makers: Herbert
Simons Model, Rational and Bounded Rationality of Decision Making, GDSS,
Executive Information Systems, AI and Expert Systems.
Case Studies
Unit III
Information Systems in Marketing, Manufacturing, HRM, Accounting and
Finance. Case Studies. Enterprise Systems: An Overview of ERP. Case Studies.
Knowledge Management Systems: Knowledge Management and Collaboration
Unit IV
Database Management Systems: Database; types of Database, components of a
Database system. DBMS, components of DBMS; DBMS language, Advantage and
limitations of Database, Database models.
Unit V
IS Security, Privacy, Ethics and Social Issues and concerns: IS Security, IS
Privacy, Ethical and Social Issues. Case Studies.
Text Books:
1. Management Information Systems, Laudon, Laudon, Pearson Education / PHI.
Reference Books:
1. Ralph M. Stair, George, W. Reynolds, Principles of Information Systems: A
managerial approach
39
2. Blumenthal, MIS: A framework for Planning and Control, Englewood Cliffs, PH
1. Management Information Systems, James O’Brein, TMH Publication.
2. Management Information Systems, Davis & Olson, TMH Publication
3. Management Information System, Jaiswal&Mital, Oxford University Press
4. Management Information Systems- Strategy and Action, Parker, C.S.
LAB:
MS Excel: Database Functions, Sorting, Auto filter, Subtotal, PIVOT Tables
Introduction to MS Access/ Oracle or MySQL.:
Working with SQL: Simple Queries, Learning Basic DDL and DML Commands.
a) DDL: Create, Alter, Drop, Truncate, View commands.
b) DML: Insert, Select, update, Delete commands.
40
TRIMESTER III
S.No. Code No. Title of the Course
41
TRIMESTER III
HBA 703: OPERATIONS RESEARCH
The objective of this course is to use mathematical techniques to obtain the best
possible solution to optimization problems involving limited resources.
UNIT-IV: Game Theory and Decision Theory - Game theory: Introduction, Two
Person Zero Sum Games, Pure Strategies, Mixed Strategies, Dominance Principle,
Decision theory: decision under certainty and uncertainty.
Text Book
Srinivasan, G. Operations Research - Principles & Applications. New Delhi: Prentice-
Hall India, 2007
Reference Books
1. Sharma, S.D. Operations Research. Meerut: Kedar Nath Ram Nath & Co, 2006.
2. Franks S. Buknick Mcleavey & Richard Mojena., Principles of Operation
Research for Management. New Delhi: AITBS Publishers, 2002.
3. Hillier, Frederick S. & Gerald J. Lieberman. Introduction to Operations Research-
Concepts and Cases. New Delhi: Tata Mc Graw-Hill, 2007
Journals
1. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
2. International Journal of Operations and Quantitative Management, College of
Business, Prairie View A&M University , USA
3. Journal of Applied Statistics, Rout ledge, Taylor & Francis Group , UK
4. The European Journal of Operational Research (EJOR)
5. International Journal of Mathematics in Operational Research (IJMOR)
42
MBA III TRIMESTER
HBA 706: ENTREPRENEURSHIP DEVELOPMENT
The objective of this course is to acquaint students with different dimensions and
skills of entrepreneurship. The course also throws light on the opportunities and
financial resources available for the establishment of business enterprises.
UNIT-III: Opportunities available under promotional schemes for SME sector for
new entrepreneurs-Promotional schemes of NABARD and SIDBI for starting new
enterprises-Analysis and appraisal of promotional schemes and preparation of
MOU for sanction.
Text Book
Desai, Vasanth. Dynamics of Entrepreneurial Development and Management. Mumbai:
Himalaya Publishing House, 2011.
Reference Books
1. Sahay, A. & V Sharma, Entrepreneurship and New Venture Creation. New Delhi:
Excel Books, 2008.
2. Hisrich, Peters, Shepherd, Entrepreneurship. New Delhi: Tata McGraw-Hill, 2007.
Journals
1. Business India, New Delhi.
2. Economic and Political Weekly, Mumbai.
E-Journals
1. Small Business Economics
43
MBA III TRIMESTER
HBA 709: FUNDAMENTALS OF BUSINESS ANALYTICS
The Proposed course allows students to identify, evaluate, and capture business
analytic opportunities that create value. The course focuses on how to use data, to
develop insights and predictive capabilities using data integration and data
modeling. The course provides a platform, for students to learn the challenges that
can arise in implementing analytical approaches within an organization.
Unit I
The Business Demand for Data, Information, and Analytics:
The Data and Information Deluge, the analytics Deluge, Data Vs Actionable
information, Data Capture Vs information Analysis, the 5 C’s of Data, Common
Terminology
What are Data?, Kinds of Data, Distinction between Data, Information,
Knowledge and Wisdom.
Unit II
Decision Making and Business Analytics: The Decision Making Process, DSS, BI,
OLTP Vs OLAP, Data Models for OLTP and OLAP, Multidimensional Modeling,
Schemas for Multidimensional Data Models
Unit III
Data Warehousing: Data warehouse, Data Marts, OLAP Cubes
Data Integration: Data Integrity, ETL, Data Virtualization, Data Profiling and Data
Quality
Unit - IV
Enterprise Reporting: Definitions and Concepts, Visualization and BPM Data
Visualization and Visual Analytics, Dashboards, Understanding Business
Performance Management, KPI, Balance Scorecards
Unit- V
Data Science, Business Analytics, BIG Data and Cloud Computing: Definition,
Importance, Scope of: Data Science, Business Analytics, BIG Data and Cloud
Computing, Business Analytics from Creation to Consumption of Analytics,
Visualizing Data, competitive advantage of BA, advantages, challenges,
applications of BA, What Technology is Available? , Types of BA, Emerging
Trends and Future Impacts of BA.
Text Books:
R N Prasad &SeemaAcharya: Fundametals of Business Analytics, Wiley India.
Sahil Raj: Business Analytics, CENGAGE Learning
E-Journals
1. http://www.igi-global.com/journal/international-journal-business-analytics-
ijban/67141
2. http://www.palgrave-journals.com/jma/journal/v1/n2/full/jma20138a.html
3. http://www.palgrave-journals.com/jma/journal/v1/n2/full/jma20134a.html
44
MBA III TRIMESTER
HBA 712: SUPPLY CHAIN MANAGEMENT
The objective of this course is to enable the student to understand the basic
principles and techniques of Supply Chain Management.
UNIT-I: - Supply Chain Strategic Framework: - Introduction to supply chain,
Supply chain performance, Drivers of supply chain.
Text Book: Sunil Chopra, Peter Meindl, D.V. Kalra Supply Chain Management –
Strategy, Planning and Operation, 6th Edition, Pearson.
References:
1. Buffa, S.Elewood, Sarin, K, Rakesh, Modern Production. John Wiley & Sons.
2006.
2. Lee, J., K., Ritzman,L.,P., and Malhotra,M.,K., Operations Management, 9th
edition, Prentice Hall, 2009
3. Russell R.,S., and Taylor B.,W.,Operations Management: Creating Value Along
the Supply Chain, 7thedition, Wiley, 2010
Journals
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
5. Journal of Operations Management
6. Journal of supply chain management
45
MBA III TRIMESTER
HBA 715: MARKETING MANAGEMENT - II
The objective of this course is to provide the student with an overview of
marketing concepts and principles, and enable them to apply the key concepts to
practical business situations.
Text Book
J.C. Van Horne., Fundamentals of Financial Management. Pearson Education. New
Delhi: 2010.
Reference Books
1. I.M. Pandey., Financial Management. Vikas Publications Print. New Delhi: 2009.
2. M.Y. Khan & P.K. Jain., Financial Management. Tata McGraw Hill. New Delhi:
2010
3. S.N. Maheswari., Financial Management. Sultan Publications. New Delhi: 2006
Journals
1. Chartered Financial Analyst - ICFAI - Hyderabad.
2. GITAM Journal of Management, Visakhapatnam.
3. Journal of Accounting and Finance - Research Development Association, Jaipur.
47
MBA III TRIMESTER
HBA 791: SOFT SKILLS (SS)
INTRODUCTION
This course is designed keeping in mind the industry expectations and with the aim to
improve the chances of selection in the job interviews and also succeed in the first job.
The first module on Soft Skills is focused on Communication, Creativity, Presentation
Skills, Business Etiquette, Working in a team, selling skills etc., while the second phase
focuses employability skills namely Group Discussions,. Resume Writing, Grooming,
Interview skills etc.
COURSE OBJECTIVES
To provide students with
1) Skills required for effective functioning as manager/executive
2) Skills required for succeeding in job interviews.
TEACHING METHODS
ACTIVITY 1: The student is required to view select Video CDs, one per each week and
make note of it.
ACTIVITY 2: Workshop for three days conducted by external agencies on soft skills to
train and assess in few selective areas of soft skills.
ACTIVITY 3: Based on the scores in diagnostic test, the students will either appear for
foundation course in English Language or Book Review.
CLASS SESSIONS
a. Two periods per week is scheduled to view the video CDs in the language Lab
b. Three day Workshop will be organized during the trimester.
c. Two hours period for two days a week is arranged alternatively for item 3
mentioned above.
ASSESSMENT
ACTIVITY 1: Based on the content delivered through Video CD, objective test is
conducted at the end of each session. There will be descriptive written test on any of the
10 CDs watched. Maximum score is 40 marks.
For Book review, the assessment is for maximum marks 40. The break-up for valuation
is as follows:
I. Written Assignment*: 75%
II. Oral Presentation: 25%
The student should submit the written assignment not exceeding 1500 words. The
content should be typed and submitted before the due date.
The oral presentation should be made using PPT (not exceeding 5-10 slides)
49
MBA III TRIMESTER
HBA 721: MANAGERIAL COMMUNICATION
The objective of this course is to enable students to understand the dynamics
communication in an organization, how interpersonal relationships impact on
interpersonal communication and to gain a perspective on the Management
process and its dependence on communication.
Text Book
Wofford, Jerry C., Edwin A. Gerloff & Robert C. Cummins, Organizational
Communication – The Keystone to Managerial Effectiveness. New York: McGraw-Hill,
1977.
Reference Books
1. Courtland L Bovee, , John V. Thill, & Mukesh Chaturvedi, Business Communication
Today, Ninth Edition, New Delhi: Pearson, 2011.
2. Lesikar & Flatley. Basic Business Communication – Skills for Empowering the
Internet Generation. 9th Edition, New York: McGraw-Hill, 2007.
3. Monippally, M M., Business Communication Strategies. New York: McGraw-Hill,
2006.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Harvard Business Review, Harvard Business Publishing Co., USA.
50
MBA III TRIMESTER
HBA 724: PROJECT MANAGEMENT
The objective of this course is to make the students understand various stages in a
project, developing project plan, identifying and utilizing resources to accomplish
project completion on schedule and within budget.
UNIT-I
Concept of project: Basic concepts, classification, characteristics of project,
Project life cycle, Project management, Tools & Techniques of project
management, project organization (Theory only)
UNIT-II
Project identification: Identification, generation of ideas, SWOT analysis,
Preliminary screening, project rating index. Market & Demand Analysis:
Collection of data, market survey, market planning, market environment, project
risk analysis, demand forecasting techniques (Theory only)
UNIT-III
Technical Analysis: selection of technology, material input and utilities, plant
capacity, location & site, machinery and equipment, structures and civil work,
environmental aspects, project charts and layouts, PERT, CPM. (Including
Problems)
UNIT-IV
Financial Estimation: Project cost, source of finance, cost of production, Financial
Analysis: Characteristics of financial statement, Working Capital, Project income
statement, projected profitability. Investment Evaluation: Investment decision rule,
techniques of evaluation, payback period, accounting rate of return, Internal rate of
return, discounted payback period. (Theory only)
UNIT-V
Social Cost Benefit Analysis: Concept of social cost benefit, significance of
SCBA, Approach to SCBA, Project Implementation: Schedule of project
implementation, Project Planning, Project Control, Human aspects of project
management, team building, and high performance team(Theory only)
Text Book
Prasanna Chandra, Projects - planning, analysis, implementation and control, Tata Mc
Graw Hill, New Delhi
References
1. Marwah - Project Management Wiley Dreamtech
Journals
1. GITAM Journal of Management, GITAM University
51
MBA III TRIMESTER
HBA 727: MANAGEMENT OF PUBLIC & PRIVATE PARTNERSHIP
The objective of the course is to provide the students with an overview of the
Public and Private participation, and enable them to appreciate its impact on
economy.
Activity: Study and prepare a report on PPP model in any sector of your choice.
Text Book
Grimsey, Darrin & Mervyn K Lewis, Public Private Partnerships: The Worldwide
Revolution in Infrastructure Provision and Project Finance, Edward Elgar Publishing,
2007.
Reference Books
1. Bult-Speiring, Mirjam & Geert Dewulf. Strategic Issues in Public-Private
Partnerships: An International Perspective. Wiley-Blackwell, 2007.
2. Yescombe, E. R. Public-Private Partnerships: Principles of Policy and Finance.
Butterworth-Heinemann, 2007.
Journals
1. The European Public Private Partnership Law Review, Lexxion Publishers, Berlin.
2. Journal on Public and Private Partnerships, International Finance Corporation,
World Bank Group.
3. The International Journal of Public-Private Partnerships, U.K.
4. The PPP Journal, U.K.
52
MBA III TRIMESTER
HBA 730: PRINCIPLES OF YOGIC PRACTICES
The objective of the course is to understand the significance of yoga and practice
of yoga as a means of stress management
UNIT-I: Meaning and definition of yoga – Scope of Yoga - Aims and Objectives
of Yoga – Misconception about yoga – schools of yoga. -Historical perspective on
Yoga –Yoga before the time of Patanjali: (Indus valley civilization, Vedas,
Brahmnas, Upanishads, Epics, Puranas) - Samkhya and yoga – Buddhism and
yoga – Jainism and yoga
Text Book
Swami Vishnu – Devananda: The complete Illustrated Book of Yoga, Harmony Books,
a division of crown publishers, New York 10022.
REFERENCES BOOKS:
1. Yoga as Depth – Psychology and Para – Psychology (vol – I ): Historical
Background by Dr C.T. Kenghe, Bharata Manisha, Varanasi, India 1976.
2. Georyfeuer, Tent Book of Yoga – stein, Rider and company, London 1975.
3. Dr. P. Mariayyah: Suriyanamaskar, Jaya Publishing House, Perunthurai, Erode.
53
SECOND YEAR
B. SPECIALIZATION COURSES
The students shall study dual specialization in IV and V Trimesters. Each student has to
select two specializations from the given list during IV & V trimesters. Following is the
Course Structure for IV Trimester.
TRIMESTER –IV
54
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
25. HOM 841 Manufacturing Planning and Control for SCM
26. HOM 842 Logistics Management
27. HOM 843 Improving Business Process
28. HOM 844 Technology Management
55
MBA IV TRIMESTER
HFM 841: ADVANCED FINANCIAL STATEMENT ANALYSIS
This subject provides a broad framework for using financial statements to
evaluate a firm’s business operations and to predict its future condition. This
course will help students interpret financial statements to gain insights into
firms’ performance.
UNIT-I : Scope of FSA, Major Financial statements & Other Sources of
Information, FSA Framework, Income Statement: Revenue Recognition,
Expense Recognition, Non-recurring items & Non-operating items
56
MBA IV TRIMESTER
HFM 842: INVESTMENT MANAGEMENT
The objective of this course is to impart to the students the knowledge on basic
aspects of security analysis and portfolio management.
Text Book
Fisher & Jordon., Security Analysis and Portfolio Management. Tata McGraw-Hill. New
Delhi: 2010.
Reference Books
1. Gangadhar & Ramesh Babu., Investment Management. Anmol Publications (P) Ltd.
New Delhi: 2008.
2. P. Pandian., Security Analysis & Portfolio Management. Vikas Publishing House (P)
Ltd. New Delhi: 2008.
3. V.K. Bhalla., Investment Management. S.Chand. New Delhi: 2009.
4. V.N.S. Raman., Investment Principles & Techniques. Vikas Publishing House (P)
Ltd., New Delhi: 2007
Journals
1. Finance India, New Delhi
2. GITAM Journal of Management, GITAM University, Visakhapatnam.
3. Journal of Financial Management and Research
4. Journal of Accounting and Finance, Jaipur.
57
MBA IV TRIMESTER
HFM 843: CORPORATE RESTRUCTURING AND VALUATION
The objective of this course is to enable the students to understand the financing
strategies in valuation and mergers in corporate entities.
Text Book
I. Prasanna Chandra, Financial Management, Tata McGraw Hill, New Delhi, 2006.
Reference
1. J.C. Van Horn, Financial Management, Pearson Education, New Delhi, 2005
2. Marshal Bansal, Financial Engineering Prentice Hall, New Delhi, 2005.
3. P. N. Khandawalla, Corporate Turnarounds, Mergers, Restructuring & Corporate
Control,
Weston et al, New Delhi, 2005.
4. I.M.Pandey, Financial Management, Vikas Publishers, New Delhi, 2006.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Journal of Management Accounting and Research, Jaipur.
3. Financial Management Review, Mumbai.
58
MBA IV TRIMESTER
HFM 844: BANKING THEORY & PRACTICE
The objective of this paper is to make the students aware of the principles and
practice of banking.
Text Book
Maheswari, S N and Maheswari S K. Banking- Law & Practice. New Delhi: Kalyani
Publishers, 2008.
Reference Books
1. Joshi, Vasant C & Vinay V Joshi. Managing Indian Banks: The Challenges Ahead.
New Delhi: Response Books, 2008.
Journals
1. Journal of Banking & Finance
2. International Journal of Banking, Accounting and Finance (IJBAAF)
59
MBA IV TRIMESTER
HFM 845: CREDIT RISK MANAGEMENT
The objective of this course is to acquaint the student with credit risk management
among Indian Banks.
UNIT-III: Credit risk measurement ratio for credit analysis - Cash flow analysis -
Quantitative models/ sensitivity and simulation- finding the certainty levels-
expected default frequency value at risk
Activity: Select any banking company and analyze its non-performing assets
Text Book
Colquitt, Joetta. Credit Risk Management. New York: McGraw-Hill, 2010.
Reference Books
1. Kendall, Robin. Risk Management for Executives: A Practical Approach to
Controlling Business Risks. London: FT Pitman Publishers, 2009.
2. Vijaya Bhaskar P & Mahapatra B. Derivatives Simplified: An Introduction to Risk
Management. New Delhi: Response Books, 2010.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. The Journal of Credit Risk
3. The Journal of Investment strategies
60
MBA IV TRIMESTER
HFM 846: INTERNATIONAL FINANCIAL REPORTING STANDARDS
The objective of this course is to impart to students the basic aspects of the recent
techniques in the area of financial reporting system.
Activity: Select a company and bring out the differences between Indian
Accounting Standards and IFRS
Text Book
Kaur, Jasmine, IFRS: A Practical Approach, New Delhi: Tata McGraw-Hill, 2011.
Reference Books
1. Dr.A.L. Saini, IFRS for India, Snow White Publications.2011
2. Kamal Garg, Accounting Standards and IFRS, Bharat Law house.2010
3. A.L. Saini, International Financial Reporting Standards (IFRS) US-GAAP,UK-
GAAP and Indian-GAAP 2011
4. Kamal Garg. Accounting Standards and IFRS. Bharat Law House 2010
Journals
1. Journal of Accounting Research
2. Journal of Accountancy
3. The Chartered accountant Journal
4. The Journal of IFRS/US GAAP
61
MBA IV TRIMESTER
HHR 841: HUMAN RESOURCE DEVELOPMENT
The objective of this course is to provide the students with a basic understanding
of the concepts, strategies and systems of human resource development in
organizations.
UNIT-I: Human Resource Development: Concept, origin and need for Human
Resource Development; Macro and Micro Perspectives of Human Resource
Development; Approaches to Human Resource Development; Systems Approach
to Human Resource Development; Contribution of Sub-systems to organizational
performance; HRD Matrix.
UNIT-III: Training and Development: Need for training; Concept of Learning and
Learning principles; Training Process; Training Need Analysis; Training methods;
Evaluation of Training; Methods of Evaluation; Executive Development.
Text Book
T V.Rao. Readings in Human Resource Development. Oxford IBH Publishing Ltd. New
Delhi: 2008.
Reference Books
1. Rao, T.V.(et.al): HRD in the New Economic Environment, Tata McGraw-Hill
Pub.Pvt,Ltd., New Delhi , 2003.
Journals
1. HRD Network Journal
62
MBA IV TRIMESTER
HHR 842: COMPENSATION MANAGEMENT
The objective of this course is to train the HR students in the process of
Compensation and Reward Management.
Text Books
1. BD Singh. Compensation & Reward Management, Excel Books, 2009
2. George T. Milkovich, Jerry M. Newman & Barry A. Gerhart, Compensation,
McGraw-Hill, 2010
Reference Books
1. Joseph J. Martocchio, Strategic Compensation, Pearson Education, 2004
Journals
1. Compensation & Benefits Review-The Journal of Total Compensation Strategies
2. Journal of Educational Administration
63
MBA IV TRIMESTER
HHR 843: GLOBAL HUMAN RESOURCE MANAGEMENT
The objective of this course is to equip the students with basic concepts of Global
Human Resource Management including various HR processes and high-
performance Human Resource practices.
Activity: Select a company of your choice and study Recruitment and Selection
Criteria for International Assignments
Text Book
Peter J. Dowling, Denice E. Welch. International Human Resource Management.
Thomson. New Delhi: 2006.
Reference Books
1. Anne-Wil Harzing Joriz Van Ruysseveldt., International Human Resource
Management. Sage Publications. New Delhi: 2006.
2. Charles M. Vance Yongsun Paik. Managing a Global Workforce. Prentice – Hall.
New Delhi: 2007.
3. Gary P. Ferraro. The Cultural Dimension of International Business. Pearson
Education.2007.
Journals
1. Harvard Business Review, Harvard Business School Publication Co., USA
2. GITAM Journal of Management, GITAM University, Visakhapatnam
3. Journal of Cross Cultural Management
64
MBA IV TRIMESTER
HHR 844: HUMAN RESOURCE PLANNING & STAFFING
The objective of the course is to develop among students an understanding of the
concepts, policies, strategies and practices of Human Resource planning and
staffing.
UNIT-II: Job Analysis, Description and Job Evaluation – Job Rotation, Promotion
and Transfer.
Reference Books
1. Cascio. Managing Human Resources. New Delhi: McGraw-Hill. 2006.
2. Saiyadain, Mirza S & Tripti Pande Desai. Emerging Issues in Human Resource
Management. New Delhi: Excel Books, 2007.
3. Noe & Raymond. Fundamentals of Human Resources 2/e. New Delhi: McGraw-Hill,
2005.
4. Jyothi, P. & D.N. Venkatesh. Human Resource Management. New Delhi: Oxford
University Press, 2006.
Journals
1. Harvard Business Review, Boston, USA
2. Indian Management, New Delhi
3. Indian Journal of Industrialization, New Delhi
4. Indian Journal of Training & Development, New Delhi
5. Vikalpa, IIM, Ahmedabad
6. GITAM Journal of Management, GITAM University, Visakhapatnam
65
MBA IV TRIMESTER
HHR 845: HUMAN RESOURCE INFORMATION SYSTEM
The objective of this course is to enable the students to understand the importance
of packaged solutions in HR domain.
UNIT-I: Introduction: Data & Information needs for HR Manager; Sources of
Data; Role of ITES in HRM; IT for HR Managers; Concept, Structure, &
Mechanics of HRIS; Programming Dimensions & HR Manager; Survey of
software packages for Human Resource Information System including ERP
Software such as SAP, Oracles Financials
UNIT-II: Data Management for HRIS: Data Formats, Entry Procedure & Process;
Data Storage & Retrieval; Transaction Processing, Office Automation and
Information Processing & Control Functions; Design of HRIS: Relevance of
Decision Making Concepts for Information System Design; HRM Needs Analysis
– Concept & Mechanics; Standard Software and Customized Software;
UNIT-III: HR Management Process & HRIS: Modules on MPP, Recruitment,
Selection, Placement; Module on PA System; T & D Module; Module on Pay &
related dimensions; Planning & Control; Information System’s support for
Planning & Control;
UNIT-IV: HR Management Process II & HRIS: Organization Structure & Related
Management Processes including authority & Responsibility Flows, and
Communication Process; Behavioral Patterns of HR & other Managers and their
place in information processing for decision making;
UNIT-V: Security, Size & Style of Organizations & HRIS: Security of Data and
operations of HRIS Modules; Common problems during IT adoption efforts and
Processes to overcome? Orientation & Training Modules for HR & other
functionaries
Reference Books
1. Dr. Michael , The Agenda: What Every Business Must Do to Dominate the Decade,
Hammer, Hammer and Company, One Cambridge Center, Cambridge, MA, 02142
2. Michael Armstrong , A Handbook of Human Resource Management Practice, Kogan
Page
Journals
1. Human Resource Management Journal
66
MBA IV TRIMESTER
HHR 846: PERFORMANCE MANAGEMENT
The objective of the course is to enable the students to understand Performance
Management as a method to measure and improve the effectiveness of people in
the workplace.
Text Book
A. S. Kohli & T.Deb. Performance Management. Oxford University Press. New Delhi:
2008
Reference Books
1. Herman Aguinis., Performance Management. Pearson. New Delhi: 2008.
2. Kurt Verweire & Lutgartvan Denberghe., Integrated Performance Management. Sage
Publications. New Delhi: 2005.
Journals
1. Harvard Business Review New Delhi
2. HRM Review, Hyderabad
3. GITAM Journal of management, Visakhapatnam
67
MBA IV TRIMESTER
HIB 841: INTERNATIONAL BUSINESS LAWS
The objective of the course is to introduce the students with various aspects of
international law for facilitating international trade and in specific international
sales, IPR’s, taxation and dispute resolution.
Text Books
1. Motiwal O.P, International Trade Law and Practice. Bhowmik and Company, New
Delhi 2009
Reference Books
1. Leo D’arcy, Carole Murray and Barbara Clave Schmitthoff. Export Trade The Law
and Practice of International Trade Sweet & Maxwell Limited, 2011
2. Richard Schaffer and others, International Business Law and its Environment South
western Cengage learning, USA, 2009
Journals
1. Foreign Trade Review, IIFT, New Delhi
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
68
MBA IV TRIMESTER
HIB 842: MANAGEMENT OF MULTINATIONAL CORPORATIONS
The objective of the course is to provide to the students an understanding of the
different management styles that are relevant for managing and framing strategies
for MNCs.
UNIT-I: International Management: Trends, challenges and opportunities;
Different schools of thought of international management.
Activity: Study the management practices of Indian firms and U.S firms and bring
out the differences
Text Book
Christoppher Bartlett and Sumantra Ghoshal, Transnational Management: Text and
Cases. Tata McGraw-Hill, New Delhi, 2011
Reference Books
1. Arvind V. Phatak, Rabi S. Bhagat, Roger Kashlak, International Management:
Managing in a Diverse and Dynamic Global Environment Tata McGraw Hill, New
Delhi, 2009
Journals
1. Foreign Trade Review, IIFT, New Delhi
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
69
MBA IV TRIMESTER
HIB 843: CROSS CULTURAL BUSINESS MANAGEMENT
The objective of this course is to enable the students to appreciate the relevance of
culture in management of MNCs and the key areas to be focused in negotiating
with different countries.
Text Book
Deresky Helen, International Management: Managing Across borders and Cultures,
Prentice hall, Noida, 2008
Reference Books
1. Marie- Joelle, Browaeys, Understanding Cross – Cultural Management, Pearson,
2010
2. Madhavan Shobhana, Cross Cultural Management, Oxford University Press, New
Delhi, 2011.
Journals
1. International Journal of cross cultural management.
2. Cross Cultural Management: An International Journal
3. European Journal of Cross-Cultural Competence and Management
70
MBA IV TRIMESTER
HIB 844: GLOBAL MARKETING MANAGEMENT
The objective of the course is to provide the students an understanding of the
importance of brand management, Market segmentation & advertising, for framing
strategies for international markets.
UNIT-I: Global Marketing Strategies: Market Selection, Entry & Expansion
Strategies - International Marketing Research, Decision Making Process for
International Markets Marketing Strategies of MNCs, Marketing Channels and
Distribution Decisions, International Retailing.
UNIT-II: Product Strategy for International Markets: Standardization v/s.
Adaptation in International markets, Managing products in International Markets,
Building brands in International Markets, Brand Equity, Positioning and
Repositioning in International Markets, Pricing Strategies, Promotion Strategies,
Global e-Marketing.
UNIT-III: Introduction to Brand Management- Historical Evolution of Branding-
Brand names and its basis- Application of Branding –Management’s Philosophy &
Brand-Maslow’s hierarchy of needs- Brand functions- Branding Products-
Branding services –CRM in Brand Management- Brand loyalty- True brand
loyalty - Spurious Brand Loyalty- Brand Equity- Customer Based Brand Equity.
UNIT-IV: Segmentation & its usage in Advertising - Market Targeting and
Positioning Brands across Borders - Brand Building- Positioning Maps-choosing a
Positioning-Communicating and Delivering the chosen Positioning-Integrated
Marketing Communications to Build Brand- Modern International Brand Building
Strategies
UNIT-V: Brand Extensions-Brand Extension fit-Brand Ambassador & Celebrity
Endorsements in Brand Building- Brand co-creation- Managing Brands Over
Time- Managing Brands across Geographical Boundaries- Finance based brand
equity- Measuring brand equity-Role of advertisements in Brand Building.
Caselet (Not Exceeding 200 Words)
Text Books
1. U C Mathur, Brand Management Text & cases Macmillan publishers India ltd, 2006
2. Jean-Pierre Jennet & H.David Hennessey., Global Marketing Strategies, Wiley India.
New Delhi, 2005.
Reference Books
1. Aaker, David A., Building Strong Brands, Free Press, New York, 2011
Journals
1. Foreign Trade Review, IIFT, New Delhi
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
71
MBA IV TRIMESTER
HIB 845: INTERNATIONAL TRADE LOGISTICS
The objective of this course is to familiarize the students with the concepts of
International transportation, Ware housing and practical applications of
international trade logistics.
Text Book
David Pierre, Stewart Richard, International Logistics – The Management of
International Trade Operations, Cengage, USA, 2010.
Reference Books
1. Mangan John, Lalwani Chandra, Butcher Tim, Global Logistics & Supply Chain
Management, John Wiley & sons, UK, 2008
Journals
1. The Journal of Commerce
2. Commercial Carrier Journal
3. Material Handling & Logistics Magazine
72
MBA IV TRIMESTER
HIB 846: WTO AND INDIA
The objective of this course is impart to the students an understanding of the
provisions of GATT while exposing them to the mechanism of WTO with
reference to the Indian environment of International trade.
Text Book
Thakur Kumar Anil, WTO & India, Deep & Deep Publications, New Delhi, 2007
Reference Books
1. M.B.Rao, W.T.O. and International Trade, Vikas Publishing house, Noida, 2001.
2. Krugman R Paul, Maurice Obstfeld, International Economics – Theory & Policy,
Dorling Kindersley, India, 2009
Journals
1. The World Trade Review
2. The Global Studies Journal
3. European Journal of International Law
73
MBA IV TRIMESTER
HMM 841: SALES AND DISTRIBUTION MANAGEMENT
The objective of this course is to enable the students to understand the importance
of Sales Management and various methods of sales and distribution.
Activity: A field Visit to the channel partner and report writing on its structure and
design
Text Book
Krishna K Havaldar, & Vasant M Cavale., Sales and Distribution Management. The
McGraw-Hill Companies. 2008.
Reference Books
1. Eugene. M.Johnson, David L.Kurty and Ebirhard E.Scheuing., Sales Management.
McGraw Hill International.
2. Matin Khan, Sales Management. Excel Books.
3. Richard R.Still, Edeard W.Cundiff and Norman A.P.Govani., Sales Management
Decisions, Policies and Cases. Prentice Hall. 2008.
4. S.L.Gupta., Sales and Distribution Management. Excel Books.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Journal of Marketing
3. Journal of Marketing Research, International Management Institute, New Delhi
74
MBA IV TRIMESTER
HMM 842: CONSUMER BEHAVIOUR
The objective of this course is to develop an understanding on consumer behavior,
characteristics, purchase decision-making process, customer relations and its
application to marketing strategy.
UNIT-IV: Attitude Measurement and Change; Self Concept and Life Style
Marketing; Influence of Social and Cultural Factors on Consumer Behaviour –
Family, Reference Groups, Cross Cultural Variations in Consumer Behaviour.
Activity: Each student need to share his/her experiences for any product as
consumer using the frame work of consumer behavior.
Text Book
Leon G. Schiffiman and Leslie Hazer Kanuk., Consumer Behaviour. Pearson Education
2008
Reference Books
1. Henry Assael., Consumer Behaviour. Willey India. New Delhi.
2. Jagadish N. Seth, Atul Parvatirao and G. Shainesh., Customer Relationship
Management: Emerging Concepts, tools and applications. Tata Mc Graw Hill
Publications. New Delhi: 2001.
Journals
1. Consumer Behaviour
2. GITAM Journal of Management, GITAM University, Visakhapatnam.
3. Harvard Business Review, Harvard Business School Publication Co., USA
4. Journal of Brand Management, ICFAI
75
MBA IV TRIMESTER
HMM 843: CUSTOMER RELATIONSHIP MANAGEMENT
The objective of this paper is to provide tools and techniques along with an
understanding to the student as to how to manage relationship with customers
enhance Lifetime Value of Customers.
Unit I Introduction to CRM- Meaning of CRM, Evolution of relationship marketing, Types
of CRM, CRM Models (Gartner’s Model, IDIC Model, Payne’s Model)
Unit II Customer Loyalty and Retention- Customer retention, Customer Value, Customer
Lifetime value, Acquisitions of customer; Cost and Benefit Analysis of CRM, CRM usage in
different industry verticals
Unit III Technology and CRM- E-CRM, Differences between CRM and E-CRM,
Introduction to data warehousing and data mining; Applications of data warehousing and data
mining; CRM Software’s available in the market, Evaluation of the software solutions available.
Text Book:
Reference books:
76
MBA IV TRIMESTER
HMM 844: RURAL MARKETING
The objective of this course is to expose students to the emerging trends in rural
marketing and to enable them to understand the environment in which the firms operate
and enabling the students to apply the key concepts to practical business situations.
Text Book
C G Krishnamacharyulu, Lalitha Ramakrishnan. Rural Marketing. Pearson Education
2010
Reference Books
1. Pradeep Kashyap & Siddhartha Raut- Rural Marketing Biztantra
2. T.P. Gopal Swamy - Rural Marketing - Vikas Publishing House,2/e
3. Balaram Dogra & Karminder Ghuman - Rural Marketing, TMH,1/e
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Journal of Marketing
77
MBA IV TRIMESTER
HMM 845: HOSPITALITY MARKETING
The objective of this course is to enable students to appreciate the emerging trends
in hospitality and to hone distinctive managerial skills for hospitality organization
and management.
UNIT-IV: PLC strategies, new product developments, product mix and product
line decisions, branding and packaging, price setting-objectives, factors and
methods.
Text Book
Robert D. Reid and David C. Bojanaic. Hospitality Marketing. John Wiley and Sons
2009
References
1. Mathews. Hospitality Marketing. Pointer Publications
2. David Bowie and Francis Buttle,.Hospitality Marketing. Elsevier, 2004
3. Philip Kotler. Marketing for Hospitality and Tourism. Pearson Education Asia, 2008
4. Bhat. Hospitality Marketing. Commonwealth publishers
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Journal of Marketing
3. Journal of Marketing Research, International Management Institute, New Delhi
78
MBA IV TRIMESTER
HMM 846: DIGITAL MARKETING
The present course helps students understand how to create consumer demand by
using the power of the interconnected, interactive web. While marketing creates
and satisfies demand, digital marketing drives the creation of demand using the
power of Internet. Students learn the methodologies related to digital marketing
and also understand how such methodologies help firms pinpoint the success of
campaigns.
Text Book
eMarketing: The Essential Guide to Marketing in a Digital World,5th Edition, Rob
Stokes, ISBN 978-0-620-50266-5
References
Damian Ryan and Calvin Jones Understanding Digital Marketing: Marketing Strategies
for Engaging the Digital Generation,
79
MBA IV TRIMESTER
HOM 841: MANUFACTURING PLANNING AND CONTROL FOR
SCM
Manufacturing Planning & Control for Supply Chain Management is a
comprehensive course covering both basic and advanced concepts and applications
for students. The course provides students an understanding of supply chain
planning and control key elements and decision tools that assist in effective
planning and execution.
UNIT-I: - Manufacturing Planning and Control (MPC):- MPC system defined and
Framework-Sales Operations Planning:-Sales and operations planning in the firm
and its process-Advanced sales and operations planning:-Mathematical
Programming approaches.
Text Book
Bowersox and Closs, Logistical Management, the integrated Supply Chain Process,
TMH
Reference
1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and
Operation, Third edition, Pearson, 2009.
2. Martin Christopher : Logistics & Supply Chain Management: creating value-adding
networks, FT Press / Prentice Hall / Pearson Education, 2005,
Journals:
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
81
MBA IV TRIMESTER
HOM 843: IMPROVING BUSINESS PROCESSES
The Course will help the students understand how organizations optimize their
underlying processes to achieve more efficient results. It focuses on designing and
managing business processes to support the strategic objectives of the
organization.
Journals:
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
5. Journal of Operations Management
6. Journal of supply chain management
7. Supply Chain Management: An International Journal; Emerald Insight.
8. Journal of Business Logistics
9. Journal of Operations Management
10. Supply Chain Management Review
11. Journal of Purchasing and Supply Management
82
MBA IV TRIMESTER
HOM 844TECHNOLOGY MANAGEMENT
The objective of the course is to expose students to the importance of technology
in conduct of business and its skillful management for optimum results.
Text Book
Tarek Khalil. Management of Technology—The Key to Competitiveness and Wealth
Creation, McGraw Hill, Boston, 2009.
Reference Books
1. V.K.Narayanan: Managing Technology and Innovation for Competitive Advantage,
Pearson Education, 2009.
2. Norma Harison and Samson, Technology management – Text and cases, TMH, 2009
3. Shane, Technology Strategy for Managers and Entrepreneurs, Pearson, 2009.
4. White, The Management of Technology & Innovation, Cengage,2009
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam.
2. Indian Journal of Science and Technology, Chennai.
3. Information Technology, New Delhi.
4. Data Quest, New Delhi.
83
MBA IV TRIMESTER
HOM 845: EXIM MANAGEMENT
The objective of this course is to help students understand the importance of
documentation in Export-Import activities and to expose them to various rules and
regulations applicable thereon.
Text Book
P.K.Khurana, Export Management, Galgotia Publications, 2007.
Reference Books
1. Justin Paul, Rajiv Aserkar; Export Import Management; Oxford Publications.
2. Thomas A. Cook, Rennie Alston, Kelly Raia; Mastering import & export
management; TMH.2009
3. Usha Kiran Rai; Export-import and Logistics Management; PHI Learning.2007
4. Belay Seyoum; Export-Import Theory, Practices, and Procedures, Second Edition
5. C.Rama Gopal; Export Import Procedures - Documentation and Logistics; New Age
International.
Journals
1. GITAM Journal of Management, Visakhapatnam
2. Journal of Commerce.
3. Journal of Institute of Export.
84
MBA IV TRIMESTER
HOM 846: E-BUSINESS
The objective of this course is to provide the students with a basic knowledge
about E-Commerce trends in Electronic Commerce and get an overview of M-
commerce.
Reference Books
1. Bhaskar, Bharat., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2006.
2. C.S.V Murty., E-commerce. Concepts, Models, Strategies, Himalaya Publishing
house. 2008.
3. David Whitley., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2007.
Journals
1. Computers Today, New Delhi
2. Data Quest, New Delhi
85
MBA IV TRIMESTER
HBS 841: BUSINESS ANALYTICS FOR MANAGERS
The objective of the course is to make students understand the importance of
Business Analytics and its application to analyze data effectively to drive rapid,
precise and profitable decisions to provide strategic advantage for business firms.
Students will learn to identify, evaluate and capture business analytic opportunities
that create value.
Lab:
Developing Business Models using: MS EXCEL, SPSS and XL Miner
Text Book
David RoiHardoon and GalitShmueli Getting Started with Business Analytics: Insightful
Decision Making, , CRC Press.
Reference Books
1. R.N.Prasad and SeemaAcharyaFundamentals of Business Anlytics, , Wiley
Publications
2. Jiawei Han, Michelin Kamber, Jian Pei Data Mining: Concepts and Techniques,
3rd Edition, , Morgan Kaufmann Publishers.
3. Alex Berson, Stephen Smith Data Warehousing, Data Mining & OLAP, 3rd
Edition, , Tata McGraw Hill, India.
E-Journals
1.http://www.dashboardinsight.com/articles/new-concepts-in-business-
intelligence/unstructured-data-101-practical-application.aspx
2. http://www.webopedia.com/T E R M/E/ E R P.html
86
MBA IV TRIMESTER
HBS 842: E-COMMERCE AND WEB ANALYTICS
The proposed course provides a platform for students to understand how online
marketing space is undergoing a constant shift with the rise of new technologies,
services and increased marketing tactics. Students learn how web analytics adds
value to e-commerce sites enabling firms to make faster and better decisions.
Text Book
Efraim Turban, David King, Jae Lee Electronic Commerce: A Managerial Perspective, ,
Pearson Education, 4th Edition.
E-Journals
1. http://www.journals.elsevier.com/electronic-commerce-research-and-applications/
2. http://www.emeraldinsight.com/doi/abs/10.1108/17440081211222618
3. http://www.emarketingandcommerce.com/section/e-commerce
87
MBA IV TRIMESTER
HBS 843: CORPORATE INTELLIGENCE AND
DECISION MAKING
The proposed course allows students to have keen understanding of the
contemporary developments in the application, tools and techniques in the area of
business intelligence. The course provides an experiential learning, featuring
through discussion of concepts and application of analytics cases that explain how
business firms manage their data and derive useful knowledge for efficient
decision making.
E-Journals
1. http://www.palgrave-journals.com/ejis/journal/v23/n4/full/ejis201417a.html
2.http://www.bizjournals.com/bizjournals/how-to/technology/2013/02/trust-your-web-
analytics-for-better.html?page=all
88
MBA IV TRIMESTER
HBS 844: PREDICTIVE ANALYTICS
The proposed course provides a platform for the students to understand how
organizations must leverage their data to better understand their customers to
remain competitive. The course provides various tools and techniques of
predictive analytics involving real world business data to optimize business
performance to a variety of levels of Industries.
Unit I
Overview of Predictive Analytics: What is Predictive Modeling? Supervised and
Unsupervised Learning, Parametric and Non-Parametric Models, BI, Predictive
Analytics Vs BI, Predictive Analytics Vs Statistics, Predictive Analytics Vs Data
Mining, Who uses Predictive Analytics? Challenges in using Predictive Modeling.
Unit II
Predictive Analytics processing steps: Business Understanding, Defining data for
Predictive Modeling, Defining the Target Variable, Defining measures of Success
for Predictive Modeling, doing Predictive Modeling Out-of-order, Case Studies.
Understanding the Predictive Analytics Life Cycle
Unit III
Data Understanding: Single Variable Summaries, Data Visualization: in one
dimension, in two or more dimensions, Data Preparation: Variable Cleaning,
Feature Creation, Example.
Item Sets and Association Rules: Terminology, Parameter Settings, How the data
is organized, Measures of interesting rules, Deploying Association Rules,
Problems with Association Rules.
Unit IV
Descriptive Modeling: Data Preparation Issues, Principle Component Analysis
(PCA), Clustering algorithms, Interpreting Cluster Models.
Unit V
Predictive Modeling: Decision Trees, Logistic Regression, Neural Networks, K-
Nearest Neighbour, Naïve Bayes, Linear Regression, Assessing Predictive Models,
a predictive modeling approach to text mining, Model Deployment:
Considerations, Cases Studies of Predictive Analytics in HR, Marketing, Health
Care, Sports etc.
Text book
1. Alberto Cordoba, Understanding the Predictive Analytics Lifecycle (Wiley
and SAS Business Series)
2. Dean Abbott, Applied Predictive Analytics: Principles and Techniques for
the Professional Data Analyst
3. Jac Fitz-enz and John Mattox II, Predictive Analytics for Human Resources
(Wiley and SAS Business Series)
4. Vince Reynolds, Analytics: Data Analytics for Business Insights, Predictive
Analysis, Statistics and More.
89
MBA IV TRIMESTER
HBS 845: DIGITAL ANALYTICS
The proposed course allows students to understand how Analytics can be applied
to create new incremental value for business with the digital experiences from
website, social networks, and mobile applications. Students learn the concepts of
building a digital analytics organization that considers analyses as part of the
decision making process.
Text Book:
Judah Philips, Building a Digital Analytics Organization, Pearson Education Ltd.
Journals:
1. www.digitalanalyticsjournal.com/
2. www.digitalanalyticsassociation.org/peer_reviewed_journals
3. www.analytics-magazine.org/
90
MBA IV TRIMESTER
HBS 846: CLOUD COMPUTING
The proposed course allows students to get familiarized with various dimensions
of cloud computing including evolution, fundamentals and benefits with respect to
the current industry trends. The course provides a platform for identification of
business requirements for choosing cloud providers and an architectural approach
to design cloud solution for the industry.
Text Book:
Rishabh Sharma Cloud Computing-Fundamentals, Industry Approach and Trends, Wiley
Publications.
Journals:
1. www.journalofcloudcomputing.com/
2. www.cloudcomputing.ieee.org/publications
91
MBA IV TRIMESTER
HBA 891: INTERNATIONAL BUSINESS ENVIRONMENT
The objective of this course is to introduce students to the contemporary issues in
Global Business that illustrates the unique challenges faced by managers in the
global business environment and to assist students to develop a truly global
perspective.
Text Books
Daniel, John D and Rdebangh, Lee H., International Business. 6th ed., Addision
Wesley. New York: 2007.
Reference
1. Bhall, V.K. and S. Shivaramu., International Business Environment and Business.
New Delhi: 2003.
2. Charles W. L. Hill, Irwin., International Business. 3rd Edition, McGraw- Hill: 2000.
3. Francis Cherunilam., International Business Environment. Himalaya Publishing
House: 2008.
Journals
1. Foreign Trade Review, IIFT, New Delhi
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
92
TRIMESTER –V
93
25. HOM 847 Service Operations Management
26. HOM 848 Supply Management
27. HOM 849 Quantitative Methods in SCM
28. HOM 850 Operations Strategy
29. HOM 851 Total Quality Management
HOM 852 Supply Chain Management Planning &
30.
Execution
BUSINESS ANALYTICS
31. HBS 847 Big Data Big Analytics
32. HBS 848 Data Mining for Business Intelligence
33. HBS 849 Marketing Analytics
34. HBS 850 Data Science for Business
35. HBS 851 Data Analysis And Modeling
94
MBA V TRIMESTER
HFM-847:FINANCIAL ENGINEERING & RISK MANAGEMENT
The objective of this course is to familiarize the students with recent techniques in
the area of finance, in general and financial instruments in particular. This subject
is intended for in depth understanding of identifying needs of investors and
designing new financial instruments.
UNIT-IV: Measuring Risk and Return- Rates of return – before and after taxes-
Investment Horizons- Risk- Portfolio considerations- risk aversion and portfolio
analysis- Risk less asset-Managing Risk.-Managing risk –Asset Liability
Management.
Text Book
Marshall, F. Financial Engineering – A Complete Guide to Financial Innovation. New
Delhi: Prentice Hall India, 2009.
References Books
Pandey, I.M. Financial Management. New Delhi: Vikas Publishers, 2010.
Journals
95
Finance India, New Delhi
MBA V TRIMESTER
HFM 848: INTERNATIONAL BANKING AND FINANCE
The objective of this course is to familiarize the student with International Banking
and Finance.
References Books
1. Madhu Vij. International Financial Management. Excel Books. New Delhi:2009.
2. P.G.Apte. International Financial Management. Tata McGraw Hill Publishing. New
Delhi: 2009.
3. V.A. Avadhani. International Financial Management. Himalaya Publishing house.
New Delhi: 2009.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
96
2. Global Business Review, New Delhi
MBA V TRIMESTER
HFM 849: DERIVATIVES
The objective of this course is to impart the knowledge on basic aspects of
Financial Derivatives to students.
Reference Books
1. Hull C. John., Options, Futures and Other Derivatives, Pearson Education. New
Delhi.
2. Read Head, Financial Derivatives: An Introduction to Future, Forward, Option.
Prentice Hall of India.
3. Sunil K Parameswaran., Futures Markets: Theory and practice, Tata Mc-Graw Hill,
New Delhi.
Journals
1. Journal of Financial Management and Research
2. Journal of Accounting and Finance, Jaipur.
3. Journal of Applied Finance, Hyderabad.
4. Indian Journal of Commerce, New Delhi.
5. Finance India, New Delhi.
97
MBA V TRIMESTER
HFM 850: BANKING TECHNOLOGY MANAGEMENT
The objective of this course is to familiarize the student with Banking technology
and management.
UNIT-I: Branch Operation and Core Banking: Introduction and evolution of Bank
Management - Technological impact in banking operations - Total branch
computerization - Concept of opportunities - Centralized banking concept -
Opportunities, challenges and implementation
UNIT-III: Back Office Operations: Bank back office management - Inter branch
reconciliation - Treasury management - Forex operations - Risk management -
Data centre management - Network management - Knowledge management -
MIS/DSS./EIS - Customer Relationships Management CRM
Text Book
Vasudeva. E Banking. Common Wealth Publishers, New Delhi 2010
Reference Books
1. Turban Rainier Potter. Information Technology. John Wiley & Sons Inc.
2. Banking Technology. Indian Institute of Bankers publication
3. Jaotab SS and Choubey NSE. Indian Banking in Electronic Era. Sarup and Sons,
New Delhi 2008.
Journals
1. Journal of Financial Services Research
2. GITAM Journal of Management, GITAM University, Visakhapatnam
98
MBA V TRIMESTER
HFM 851: FINANCIAL PLANNING & WEALTH MANAGEMENT
The objective of this course is to acquaint the student with financial planning and
wealth management.
Reference Books
1. Madhu Sinha. Financial Planning a Ready Reckoner. 2008
2. Clifford Pistolese. Lifespan Investing, Building the Best Portfolio for every stage of
your life. Tata McGraw Hill, 2008
3. Duncan Hughes. Fund and Asset Management. Infinity Books, 2008
4. Kapoor, Dlaby & Hughes, Personal Finance. Tata McGraw Hill, 2008
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. The Journal of Wealth Management
3. The Journal of Private Wealth Management
4. The Journal of Financial Management
99
MBA V TRIMESTER
HFM 852: FINANCIAL AND CREDIT ANALYSIS
The objective of this course is to familiarize the student with credit analysis.
UNIT-II: Financial Statement Analysis –II, Equal Size Statement Analysis, Trend
Analysis, Sensitivity Analysis, Decision Tree, Simulation, EVA & MVA Analysis
etc., Non-financial Analysis – Economy Analysis, Industry Analysis, Company
Analysis, Promoters, Technology
etc.
Reference Books
1. R A Brealey and S C Myers. Financing and Risk Management, Tata McGraw hill,
2009
2. J Berk and P. DeMarzo. Financial Management. Pearson education, 2008
3. A L Day. Mastering Financial Modelling in Microsoft Excel. Pearson, 2007
Journals
1. The Journal of Credit Risk Management
2. GITAM Journal of Management, GITAM University, Visakhapatnam
100
3. Asia Financial Planning Journal
MBA V TRIMESTER
HHR 847: EMPLOYMENT LAWS
The objective of this course is to impart to the students the importance, and scope
of labour legislation and its role in the industry.
UNIT-II: The Industrial Disputes Act 1947, The Employment standing orders
Act, The Trade Unions Act 1926
UNIT-IV: The Payment of Bonus Act 1965, The Minimum Wages Act 1948, The
Payment of Wages Act 1936
Text Book
P.K. Padhi. Industrial & Labour Laws. Prentice – Hall of India: 2007.
References Books
1. Malik, P.L., Industrial Law. Eastern Book Company.Lucknow:2007.
2. Goswami V.G., Labor and Industrial Relations Law. Central Law
Agency.Alahabad:2006.
3. Sharma A.M., Industrial Jurisprudence. Himalaya Pub. House. New Delhi:2007.
4. Mishra S.N., Labor and Industrial Laws. Central Law Publishing. Allabad: 2006.
5. Sinha, P.R.N., Industrial Relations and Labor Legislations. Oxford and IB H
Publishing co. New Delhi: 2005.
Journals
1. Labour Law Reporter
2. Labour Law Journal
3. GITAM Journal of Management, GITAM University, Visakhapatnam
101
MBA V TRIMESTER
HHR 848: INDUSTRIAL RELATIONS
The objective of the course is to impart to the students the various techniques and
practices for maintaining harmonious relations in the organizations.
UNIT -I: Industrial relations concept and scope – Importance of IR – Key actors
in IR - Approaches to IR - Factors affecting IR – Prerequisites for successful IR
Activity: Select a company of your choice and study the workers participation in
decision making
Text Book
Memoria & Mamoria. Dynamics of Industrial Relations. Himalaya Publishing House.
Mumbai: 2008.
Reference Books
1. Sarma.A.M., Industrial Relations. Himalaya Publishing House. Mumbai: 2005.
2. Venkataratnam.C.S., Industrial Relations. Oxford University Press. New Delhi:
2006.
Journals
1. Harvard Business Review, Harvard Business School Publication Co., USA
2. GITAM Journal of Management, GITAM University, Visakhapatnam
102
3. ICFAI Journal of Management, Hyderabad.
MBA V TRIMESTER
HHR 849: STRATEGIC HUMAN RESOURCE MANAGEMENT
The objective of this course is to equip the students with basic concepts of
Strategic Human Resource Management including various HR processes and high-
performance Human Resource practices.
Reference Books
1. Charles R. Greer., Strategic Human Resource Management – A General Managerial
Approach. Pearson Education (Singapore) Pvt. Ltd.
Journals
1. Harvard Business Review, Harvard Business School Publication Co., USA.
103
2. Personnel Today.
MBA V TRIMESTER
HHR 850: RECRUITMENT & SELECTION
The objective of this study is to enable the student to specialize in the process of
Recruitment and Selection with a special focus on pre-employment tests and
measuring competencies.
Text Books
1. Phillips. Strategic Staffing, Pearson, 2009.
2. Daine Arthur. Recruiting, Interviewing, Selecting & Orienting New Employee, PHI,
4/e, 2007.
References
1. Robert Edenborough: Assessment Methods in Recruitment, Selection and
Performance, Kogan, 2006.
2. Sanjay Srivastava: Case Studies in HRM, Excel, 2009.
Journals:
1. Journal of Applied Psychology
2. Journal of Training & Practice in Professional Psychology
104
MBA V TRIMESTER
HHR 851: LEARNING & DEVELOPMENT
The objective of this course is to acquaint the HR students with the process of
Learning and Development.
Activity: Select a company of your choice and study training and development
strategies
Text Books
1. Raymond Noe. Employee Training And Development. McGraw-Hill International,
2009
2. Devendra Agochia. Every Trainers Handbook. Sage Publications Pvt. Ltd, 2009
Reference Books
1. Radha Sharma. 360 Degree Feedback, Competency Mapping And Assessment Centre,
Tata McGraw-Hill, 2004
2. S.K. Bhatia ,Training And Development, Deep & Deep Publications, 2009
Journals
1. International Journal of Training and Development
2. Indian Journal for Training and Development
105
MBA V TRIMESTER
HHR 852: LEADERSHIP & TEAM BUILDING
The objective of this course is to provide a conceptual understanding of leadership
and team building to the students.
UNIT-II: Focus on the Leader – Power and Influence - Leadership and Values.
Leadership Traits - Leadership Behaviour - Contingency Theories of Leadership -
Leadership and Change.
UNIT-IV: Basics of Teams and Team Building- Team Building Activities- Types
of Teams- Leading, Facilitating and Motivating Teams - Evaluating Team
Performance - Corporate Team Building
UNIT-V: Groups, Teams and Their Leadership. Groups – Nature, Group Size,
Stages of Group Development, Group Roles, Group Norms, Group Cohesion.
Teams – Effective Team Characteristics and Team Building, Ginnetts Team
Effectiveness Leadership Model.
Activity: Select the company of your choice and study the leadership style of a
CEO
Text Books
Andrew J. DuBrin, Leadership: Research Findings, Practice and skills, Biztantra, 2008
Reference Books
1. Hughes, Ginnett, Curphy - Leadership, Enhancing the Lessons of Experience Tata
McGraw-Hill, 5th Ed.
2. Yukl G - Leadership in Organisations, Pearson, 6th Ed.
3. West Michael - Effective Team Work, Excel Books, 1st Ed.
4. Sadler Philip – Leadership, Crest Publishing House
Journals
1. Leadership & Organization Development Journal
2. Journal of Management Development
3. International Journal of Business Management and Leadership
106
MBA V TRIMESTER
HIB 847: INTERNATIONAL TRADE AND POLICY
The objective of the paper is to enable the student to understand various theories
underlying international trade, and policies that influence it.
UNIT-III: India’s Foreign Trade and Policy: Direction and composition of India’s
foreign trade; Export – Import policy; Export promotion and institutional set – up;
Deemed exports; Rupee convertibility; Indian Joint ventures abroad; Project and
consultancy exports.
UNIT-V: Foreign Investment Policy: Policy and frame work for FDI in India;
Policy on foreign collaborations and counter trade arrangements; Indian joint
ventures abroad; Project and consultancy exports
Activity: Study FDI flows in India and analyze the influence of liberalization on
FDI flows
Text Book
Verma, M.L. International Trade, Vikas Publishing House, Delhi, 1995.
Reference Books
1. Love Patrick, Ralph Lattimore, International Trade: Free, Fair and Open, OECD,
Paris, 2009
2. Vaish. M.C; Sudama Singh, International Economics, Oxford Press, New Delhi, 2006
Journals
1. International Trade Journal
2. European Business Review
107
MBA V TRIMESTER
HIB 848: EXIM POLICY AND DOCUMENTATION
The objective of the paper is to introduce the student to export & import procedure
& documentation, and incentives that can be availed in export trade.
UNIT -II: Export Procedures: : Export licensing policy General excise clearances;
Role of clearing and forwarding agents; shipment of export cargo; Export credit;
export credit guarantee; duty draw backs. EXIM Policy review.
Text Books
1. Justin Paul, Rajiv Aserkar, Export import management, Oxford Press, New Delhi,
2008
2. Mustafa A, Foreign Trade Finance & Finance Documentation, University Science
Press, New Delhi, 2010
Reference Books
1. Cherian and Parab: Export Marketing, Himalaya Publishing House, New Delhi, 2008.
2. Jain Khusapat. Exports Imports Procedure And Documentation, Himalaya Publishing
House, New Delhi, 2009.
Journal
1. Foreign Trade Review by IIFT New Delhi
2. Global Vista, GIIB
3. The Journal of International Trade and Economic Development
108
MBA V TRIMESTER
HIB 849: GLOBAL STRATEGIC MANAGEMENT
The objective of the course is to make the students aware of the global
development trends & environment and provide necessary inputs for global
strategic management.
Text Books
1. Steers & Nordon, Managing in Global Economy, PHI, New Delhi, 2006
Reference Books
1. Richard Mead, International Management -Cross cultural dimensions, Blackwell
Publishers, US, 2005.
109
Journals
1. Journal of Global Strategic Management
MBA V TRIMESTER
HIB 850: FOREX MANAGEMENT AND CURRENCY DERIVATIVES
The objective of the course is to provide the student with a broad perspective on
different systems of exchange rate in general, and determination of exchange rates,
dealings in Forex market, and currency derivative in particular.
Activity: Study the changes in exchange rate of dollar and pound in recent times
Text Book
P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2006.
Reference Books
1. Alan C Shapiro: Multinational Financial Management, Prentice Hall, New Delhi,
2009.
2. Jeff Madura, International Financial Management, South Western Cengage learning,
USA, 2009
Journals
1. Foreign Trade Review, IIFT, New Delhi
110
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
3. Global Business Review, International Management Institute, New Delhi
MBA V TRIMESTER
HIB 851: INTERNATIONAL BUSINESS COMMUNICATION & INFORMATION
TECHNOLOGY IN GLOBAL BUSINESS
The objective of the course is to make the student aware of the patterns of
international communication and basics of IT.
Text Books
1. Lillian H Chaney, Jeanette S Martin. Intercultural Business Communication, PHI,
New Delhi, 2007.
2. Leo Jones, Richard Alexander. New International Business English, Cambridge
University Press, Singapore, 2006
Reference Books
1. John Mattock, Cross Cultural Communication – Essential Guide to International
Business, Kogan Page, UK, 2003.
2. Murphy A Harta, Herbert W Hilderbrandt, Jane P Thomas Effective Business
Communication, Tata McGraw Hill, New Delhi, 2009
Journals
111
1. International Journal of Communication
MBA V TRIMESTER
HIB 852: GLOBAL HUMAN RESOURCE MANAGEMENT
The objective of this course is to equip the students with basic concepts of Global
Human Resource Management including various HR processes and high-
performance Human Resource practices.
Text Books
1. Peter J. Dowling, Denice E. Welch., International Human Resource Management.
Thomson. India: 2006.
2. K. Aswathappa, Sadhna Dash., International Human Resource Management, Tata Mc
Graw – Hill, New Delhi, 2007.
Reference Books
1. Anne-Wil Harzing Joriz Van Ruysseveldt., International Human Resource
Management, Sage Publications. New Delhi: 2006.
2. Charles M. Vance Yongsun Paik., Managing a Global Workforce, Prentice – Hall.
New Delhi: 2010
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Harvard Business Review, Harvard Business School Publication Co., USA
3. Journal of Cross Cultural Management
4. HRM Review, ICFAI University Press, Hyderabad
5. Human Capital
112
MBA V TRIMESTER
HMM 847: SERVICES MARKETING
The objective of this course is to develop insights among students about the
emerging trends in service and to nurture distinctive managerial skills for service
organization and management.
Text Book
K. Rama Mohan Rao, Services Marketing, Pearson, 2010
Reference Books
1. Valarie .A.Zeithml & Mary Jo Bitner., Services. McGraw-Hill Publishing Inc. 2008.
2. Christopher Lovelock., Services Marketing. Pearson education.
3. Christian Gronroos., Services Management and Marketing. McMillan Inc.
4. Harsh V. Verma., Services Marketing Text & Cases. Pearson Education.
5. Hoffman & Bateson., Marketing of Services. Cengage Learning.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Journal of Marketing Management, ICFAI
3. Marketing Theory
4. Indian Journal of Marketing
5. The Brand Reporter
6. The Journal of Service Research
113
MBA V TRIMESTER
HMM 848: RETAIL MANAGEMENT
The objective of this course is to acquaint the students with the concepts of
retailing and create an understanding of retail management.
UNIT-I:-Introduction to Retailing- Social and Economic significance, Functions
of retailers, Retailing Structures, Distribution Channels, Retail Management
Decision Process, Food and General Merchandise Retailers, Types of Ownership,
Services Retailing.
UNIT-II:- Retail Channels- Multichannel Retailing Benefits and Challenges,
Retail Location Types, Legal Considerations, Retail Site Evaluation, Trade Area
Characteristics, Store Sales Estimation.
UNIT-III:-Merchandise Management- Merchandise Planning Process
Merchandise Planning Performance Analysis, Brand Alternatives, National Brand
and Private Label Merchandise Buying Process, Pricing Strategies, Markdowns,
Pricing Techniques.
UNIT-IV:-Store Management– Responsibilities, Recruitment Selection
Motivation and Compensation of Store Employees, Shrinkage, Store Layout, Store
Design Objectives and Elements, Space Management, Visual Merchandising,
Customer Service strategic Advantage, Gaps Model, Service Recovery.
UNIT-V:- Retail Market Strategy- Strategic Retail Planning Process, Retail
Communication Mix, Communication Methods, Planning Retail Communication
Program, Information Systems and Supply Chain Management in Retail, Product
and Information flows, Distribution Centres, System Design Issues, EDI, CPFR,
RFID.
Case Let (Not Exceeding 200 Words)
Text Book
Levy, Weitz & Ajay Pandit, Retailing Management. 8th Edition, Tata McGraw Hill: 2012
References
1. Berman & Evans., Retail Management – A Strategic Approach. Prentice Hall of India.
Tenth edition
2. Roger Cox & Paul Britain., Retailing an Introduction. Pearson Education. Fifth
edition. 2006
3. S A Chunawalla., Contours of Retailing Management. Himalaya Publishing House.
FirstEdition 2006
Journals
1. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
2. Global Business Review, International Management Institute, New Delhi.
3. Management Review, IIM, Bangalore
114
MBA V TRIMESTER
HMM 849: GLOBAL MARKETING
The objective of this course is to make the students well versed with Marketing in
the global scenario to understand the environment in which the global companies
operate, and the importance of market research and various strategies applicable to
global markets.
Text Book:
Warren J.Keegan., Global Marketing Management. Pearson Prentice Hall. 2010.
Reference Books
1. Jean-Pierre Jennet & H.David Hennessey., Global Marketing Strategies. Wiley India.
New Delhi.
2. Kiefer Lee, Steve Carter., Global Marketing Management. Oxford University Press.
3. Vasudev., International Marketing, Excel Publications.
4. Subhash C.Jain., International Marketing Management.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Global Business Review, International Management Institute, New Delhi
3. Journal of World Economic Review
4. International Journal of Cross Cultural Management.
5. International Journal of Global Business And Competition
6. Global CEO
115
MBA V TRIMESTER
HMM 850: PRODUCT & BRAND MANAGEMENT
To understand the Product management, Product Mix methods and methods of managing brands
and strategies for brand management. To establish and sustain brands successfully that leads to
extensions.
UNIT – 1: PRODUCT MANAGEMENT
Product management –changes affecting product management, marketing organisation-defining
the competitive set-category attractiveness analysis-competitive analysis-customer analysis.
UNIT – II – PRODUCT MIX
Product Mix, product line, packaging, branding, Product Modification and Deletion,
Development (NPD), Theories of NPD, Generic, Product Development Process, Product
Launching, Test marketing, planning annual Strategy / budget.
UNIT – III: BRAND MANAGEMENT
Brand History – Brand success – Basic understanding of brands – concept and process –
significance of a brand – brand mark and trade mark – different types of brands – selecting a
brand name – function of a brand - branding, decisions - Brand extensions – Role of Brand
Manager.
UNIT- IV: BRANDING CONCEPTS
Aaker Brand identity – Brand images – brand personality – Brand equity – Aaker Brand
Equity measurement.
UNIT – V: BRANDING PRODUCTS AND SERVICES
Branding in Consumer products – Industrial products- personal branding – Branding service
sector.
Text Books:
1. Kevin Lane Keller, Strategic Brand Management, Building, Measuring and Managing,
Prentice Hall, 3rd Edition
2. David A. Aaker, Building Strong Brands. Simon and Schuster UK Ltd 2002
3. Moorthy YLR, Brand Management – 1 Edition, Vikas Publishing House 2012.
4. Tapan K Panda, Product & Brand Management, Oxford University press 2016.
REFERENCES:
1. Lan Batey, Asian Branding – A Great way tofly, PHI, Singapore 2012.
2. Paul Tmepoal, Branding in Asia, John Willy, 2000.
3. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002
4. Jagdeep Kapoor, Brandex, Biztrana, India, 2005.
5. Mahim Sagar, Deepali Singh , D.P, Agarwal, Achintya Gupta – Brand Management
Anebooks Pvt. Ltd – (2009)
116
MBA V TRIMESTER
HMM 851: MARKETING RESEARCH
The objective of this course is to familiarize the students with the concepts and
techniques of Marketing Research applicable to business arena.
UNIT-IV: Small Sample Analysis: Small sample test; t-test, Chi-square, F-test,
ANOVA - One-way classification and two-way classification.
Reference Books
1. Levine, Stephan, Krehbiel & Berebson. Statistics for Managers-using Microsoft
Excel. New Delhi: Prentice-Hall, 2007.
2. Levin Richard I. & David S. Rubin., Statistics for Management. New Delhi: Prentice-
Hall, 2007.
Journals
1. Electronic Journal of Business Research Methods, Cass School of Business, City
University London, UK.
2. International Journal of Social Research Methodology, Thomas Coram Research
Unit, Institute of Education, London, UK
3. Journal of Management Research, Faculty of Management Studies, University of
Delhi, New Delhi.
4. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
117
MBA V TRIMESTER
HMM 852: B-TO-B MARKETING
The objective of this course is to enable the students to understand the importance
of B to B Marketing and various methods of B 2 B Marketing.
UNIT-I: Introduction: Derived demand and joint demand - Differences between
B2B and B2C marketing- Classifying industrial products -Industrial buying
Evaluating suppliers.
Activity: Visit B-to-B Marketer and list out key success factors for B-to-B
Marketing.
Text Book
Hory Sankar Mukerjee, Industrial Marketing. Excel Publications 2009
Reference Books
1. PK Ghosh, Industrial Marketing: OUP
2. Reeder and Breirty, Industrial Marketing: Analysis, planning and control: PHI
Learning
3. Hutt and Speh, B 2 B Marketing: South Western Publishing House
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. Journal of Marketing
3. Journal of Marketing Research, International Management Institute, New Delhi
118
. MBA V TRIMESTER
HOM 847: SERVICE OPERATIONS MANAGEMENT
This course addresses the strategic and operational aspects of managing service
systems. In addition to discussing the design and operational control of service
operations, specific issues pertaining to certain sectors of the service industry are
also addressed.
Reference Books:
B002885VD8
1. Fitzsimmons, J.A. and Fitzsimmons, M.J. Service Management, Mc
Graw Hill International Edition (2006).
2. David W Parker, Service operations Mangement-the total experience
3. Bill Hollins,Sadie shinkins, Managing Service operations-Design and Implementation,
Sage Publications
Journals:
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
119
MBA V TRIMESTER
HOM 848: SUPPLY MANAGEMENT
The objective of this course is to familiarize the students the critical importance of
strategic sourcing for firms practicing the principles of supply chain management.
UNIT-I:-Purchasing:-Perspective on purchasing-the evolution of purchasing-
purchasing and supply management (PSM)-Purchasing structure and design:-
Purchasing as a functional department-cross functional purchasing-Divisional,
centralized and Decentralization purchasing structures
UNIT-II:-Purchasing procedures- Purchasing Factors:-Supplier Relationships:-
Relationship purchasing-Models of supplier relationships. Innovation-Purchasing
and new product development-Early supplier involvement (ESI)-Supplier
development
UNIT-III:-Sourcing and the management of suppliers:-Sourcing and its
process-Analysis of market conditions-E-Sourcing-Locating suppliers-Supplier
appraisal assessments-Supplier approval and evaluating supplier Performance-
Sourcing decisions-buying situation-Buying at the right price:-Supplier
considerations in pricing agreements-pricing models-price analysis
UNIT-IV:-Approaches to Supply:-Capital equipment- New or used equipment-
financing the acquisition of capital equipment—selecting supplier of capital
equipment & total cost of acquisition (TCO)-Purchasing of services-Buying from
overseas:-Motives and difficulties when buying from overseas-Incoterms
UNIT-V:-Negotiation:-approaches to negotiation-content and factors in
negotiation-Process-effective negotiation-Negotiation ethics-Support tools:-
Tendering and procedures-Debriefing-Post tender negotiation (PTN)
Text Book
Kenneth Lysons and Brian Farrington, Purchasing and Supply Chain Management, 7th
Ed, Pearson Education
Reference
1. Burt, Dobbler, Starling, World Class Supply Management, TMH, 7th ed.2010
2. F. Robert Jacobs, William L. Berry, D. Clay Whybark, Thomas E. Vollman,
Manufacturing Planning and Control for Supply Chain Management APICS/CPIM
Certification Edition
3. Douglas M. Lambert : Supply Chain Management - Processes, Partnerships,
Performance : 3rd ed., Douglas M. Lambert, Editor Copyright – 2008
Journals
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
120
HOM 849: QUANTITATIVE METHODS FOR OSCM
The course aims to help students acquire skills in the usage of quantitative models
to make data driven decisions and will provide students with a thorough grounding
of the quantitative techniques and frameworks required to make optimal choices
and tradeoffs in a structured way.
Text Book:
1. Spreadsheet Modeling & Decision Analysis: A Practical Introduction to
Business Analytics - Cliff T. Ragsdale
2. Matching Supply with Demand: An Introduction to Operations Management
- Gerard Cachon, Christian Terwiesch ( For Applications in Supply Chain)
Journals
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
5. Journal of Operations Management
6. Journal of supply chain management
121
MBA V TRIMESTER
HOM 850: OPERATIONS STRATEGY
The main objective of this course is to introduce the concepts of operations
strategy to students and show how an operations strategy can contribute to the
sustainable competitiveness of the business.
Text Book
John S. Oakland, Total Quality Management e text with cases, 3rd Edition, Elsevier,
2011.
Reference Book
Ron Basu, Implementing Quality: A Practical Guide to Tools and Techniques, Thomson
Learning.
SIX SIGMA PROCESS MODULE
UNIT-IV: The origins of Six Sigma; The three primary elements; Customers,
Processes, employees – Additional elements – Participant within Six Sigma; Goals
of the Six Sigma; Six Sigma: Theory and practice; The nature of Quality: The
tactics of quality- Getting from concept to Quality; The Measure Phase – The
Improve Phase – The Control Phase – Applying DMAIC
UNIT-V: Product and Service Defects: Measuring variance- Variance and
improvement testing; Critical to Quality (CTC) Measurements; Improving Process
Systems: Forms of Visual process planning; Elements of the Flow chart; The
Narrative/Process document; The graphic/Narrative document; Exceptions and
Rules: Efficiency Vs Cost;
Reference Book: Forrest W. Breyfogle III Implementing Six Sigma – Smarter Solution
Using Statistical methods- 2nd Edition. John Wileyand Sons.2010
123
MBA V TRIMESTER
HOM 852: SUPPLY CHAIN MANAGEMENT - PLANNING AND
EXECUTION
References
1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and
Operation, Third edition, Pearson, 2009.
2. Martin Christopher : Logistics & Supply Chain Management: creating value-adding
networks, FT Press / Prentice Hall / Pearson Education, 2005,
3. Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated
Supply Chain Process, TMH, 2006.
Journals:
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Journal of Operations and supply chain management.
4. International Journal of Supply Chain and Operations Resilience
124
MBA V TRIMESTER
BIG DATA BIG ANALYTICS
This course allows students to learn the capabilities required to analyze complex
data sets quickly. Students understand trends in big data and how they impact the
business world. Business cases explain how big data methodologies allow
companies to effectively gather data that they need and gain critical insights.
UNIT-I: Understanding BIG Data: Business Motivation and Drivers for BIG Data
adoption: Digitization, Data Science, Social Media, Cloud Computing, IOT,
Conceptualizing Data: Data, Kinds of Data, Data-Information-Knowledge-
Wisdom, Databases and Data Infrastructures, Small VsBig Data. Big Data: its
Importance, Enablers and Sources of Big Data-Expanding Universe of
Unstructured Data-Database Marketers-Social Intelligence-
UNIT-II:BIG Data Technology- BIG Data Processing Concepts: Data Processing
Parallel Vs Distributive Vs Real-Time, HADOOP, Big Data Computation: MAP
and REDUCE Tasks, A MAPREDUCE Example, Open Source Technology, The
Cloud and Big Data-Software as a Service-Crowd sourcing Analytics. Case
Studies.
UNIT-III: Big Data Technology- BIG Data Storage Concepts and Technologies:
Big Data Computing platforms: Clusters or Grids, Big Data File Systems: HDFS,
On-Disk storage and In-memory storage devices, NoSQL Database, Big Data
Computational Limitations, Big Data emerging technologies.
UNIT-IV:Big Data Analysis Techniques: Qualitative Vs Quantitative, Statistical
Analysis, Data Mining, Machine Learning: Supervised Machine Learning
(Classification), Unsupervised Machine Learning (Clustering).
UNIT-V: Data Privacy and Ethics.Big Data in Health Care, Retail, Outlier and
Fraud Detection, Calculating Risk in Marketing.
Text Book
1. MichealMinelli, AmbigaDhiraj Big Data Big Analytic: Emerging Business
Intelligence and Analytic Trends, Wiley CIO Series.
2. Bernard Marr,Big Data: Using SMART Big Data, Analytics and Metrics To
Make Better Decisions and Improve Performance
3. Judith Hurwitz and Alan Nugent, Big Data For Dummies
4. Vince Reynolds Big Data For Beginners: Understanding SMART Big Data,
Data Mining & Data Analytics For improved Business Performance, Life
Decisions & More! ITIL
E-Journals
1. http://www.journals.elsevier.com/big-data-research/
2. http://iveybusinessjournal.com/topics/strategy/why-big-data-is-the-new-
competitive-advantage
3. http://hipore.com/ijbd/
4. http://www.analytics-magazine.org/
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MBA V TRIMESTER
HBS 848: DATA MINING FOR BUSINESS INTELLIGENCE
The proposed course is aimed at making students understand how data mining
methodologies can be used to develop an efficient business intelligence decision
support system for the purpose of data analysis and support for business decisions.
Practical applications of MS-Excel with XLMiner addin allows students to
interpret various data sets and acquire the skills to better analyze data.
Text Book:
Galit Schmueli, Nitin R.Patel, Peter C.Bruce Data Mining for Business Intelligence:
Concepts, Techniques and Applications in MS-Excel with XL Miner, Wiley Publications.
Journals
1. http://www.worldscientific.com/doi/abs/10.1142/S0219649210002541
2. http://www.inderscience.com/jhome.php?jcode=IJBIDM
3. http://www.researchgate.net/journal/1743-
8195_International_Journal_of_Business_Intelligence_and_Data_Mining
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MBA V TRIMESTER
HBS 849: MARKETING ANALYTICS
The objective of the course is to provide platform for students to understand the
processes and technologies that enable marketers to evaluate the success of their
marketing initiatives by measuring performance using important business metrics
to really know how marketing programs are really performing. The course also
illustrates the benefits of using simple and low-cost tools like MS-Excel for
performing data driven business analytics.
Text Book
Wayne L.Winston, Marketing Analytics: Data-Driven Techniques with Microsoft Excel,
Wiley Publications.
Journals
1. http://www.emeraldinsight.com/doi/abs/10.1108/17505930710734125
2. http://www.researchgate.net/journal/2050-3318_Journal_of_Marketing_Analytics
3. http://www.msi.org/articles/the-power-of-marketing-analytics/
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MBA V TRIMESTER
HBS 850: DATA SCIENCE FOR BUSINESS
The proposed course allows students to learn the principles, processes and
techniques for understanding analysis of data using data science. The course
focuses on concepts of Data Driven Decision making and its importance in
allowing business firms to make efficient decisions based on the analysis of data.
Text Book
Foster Provost & Tom Fawcett, Data Science for Business, O’Reilly Publishing 2013.
Journals
1. http://emeraldgrouppublishing.com/imds.htm
2. http://www.jds-online.com/
3. http://www.springer.com/computer/information+systems+and+applications/journ
al/13688?cm_mmc=sgw-_-ps-_-journal-_-13688
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MBA V TRIMESTER
HBS 851: DATA ANALYSIS AND MODELING
The proposed course provides a platform for students to understand the need for
business data modeling that forms the key for efficient decision making. The
course allows students to learn the concepts of various types of data analysis using
statistical tools and methods for understanding the complex data characteristics.
Text Book:
Alexander Carol, Market Models: A Guide to Data Analysis, Wiley India Pvt Ltd.
Journals:
1. www.journals.elsevier.com/computational-statistics-and-data-analysis/
2. www.sciencedirect.com/science/journal/
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MBA V TRIMESTER
HBS 852: ENTERPRISE ANALYTICS
The proposed course familiarizes students with the role of analytics in enterprises.
Students learn the concepts of how business firms manage their online data by
employing analytics across the enterprise; evaluate ROI and asses how analytics
brings to the light the role of human in the success of the enterprise.
Text Book:
Thomas Davenport, Enterprise Analytics, FT Press.
Journals:
1. www.decisionanalyticsjournal.com.
2. www.searchenginejournal.com/managing-enterprise-seo.
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HBA 894: STRATEGIC MANAGEMENT
The objective of this course is to acquaint students with the concepts, methods and
tools of strategic management and their application in industry.
Text Book
Kazmi, Azhar. Business Policy and Strategic Management. New Delhi: Tata McGraw-
Hill, 2008.
Reference Books
1. David, Fred R. Strategic Management. New Delhi: Prentice Hall, 2007.
2. Porter, Michel. Competitive Strategy. New York: Harvard University Press, 2007.
Journals
1. Harvard Business Review, Harvard University
2. International Journal of Applied Strategic Management.
3. International Journal of Strategic Management
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MBA V TRIMESTER
HBA-895: SOFT SKILLS
INTRODUCTION
This course is designed keeping in mind the industry expectations and with the aim to
improve the chances of selection in the job interviews and also succeed in the first job.
The first module on Soft Skills is focused on Communication, Creativity, Presentation
Skills, Business Etiquette, Working in a team, selling skills etc., while the second phase
focuses employability skills namely Group Discussions,. Resume Writing, Grooming,
Interview skills etc.
COURSE OBJECTIVES
To provide students with
1) Skills required for effective functioning as manager/executive
2) Skills required for succeeding in job interviews.
TEACHING METHODS
ACTIVITY 1: The student is required to view selective Video CDs, one per each week
and make note of it.
ACTIVITY 2: Workshop for three days conducted by external agencies on soft skills to
train and assess in few selective areas of soft skills.
ACTIVITY 3: Based on the scores in diagnostic test, the students will either appear for
foundation course in English Language or Book Review.
CLASS SESSIONS
a. Two periods per week is scheduled to view the video CDs in the language Lab
b. Three day Workshop will be organized during the trimester.
C.Two hours period for two days a week is arranged alternatively for item 3
mentioned above.
ASSESSMENT
ACTIVITY 1: Based on the content delivered through Video CD, objective test is
conducted at the end of each session. There will be descriptive written test on any of the
10 CDs watched. Maximum score is 40 marks. The break-up for valuation is as follows:
ACTIVITY 2: Two best scores out of three scores awarded during three days of soft
skills training program is considered. Maximum Marks awarded is 10. The evaluation
may be subjective or objective on the skill that is being imparted.
ACTIVITY 3:
For Foundation course in English language, the assessment is for maximum marks of 20.
The break-up for valuation is as follows:
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I. Class Participation: 25%
II. Written Test (3) scores: 50%
III.Oral test scores: 25%
OR
For Book review, the assessment is for maximum marks of 20. The break-up for
valuation is as follows:
The student should submit the written assignment not exceeding 1500 words. The
content should be typed and submitted before the due date.
The oral presentation should be made using PPT (not exceeding 5-10 slides)
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