Dr Astha Sharma

Principal
Aditya Global Business School
SuramPalem,Kakinada
Email:principal@bschool.aditya.ac.in

Conferred with PhD in Management in July 2014

Specialization: MBA in Marketing and Finance

Research Interests: Entrepreneurship, Investment Management, Consumer Behaviour

research,Micro-finance, Mutual Funds

Teaching Interests: Entrepreneurship, Organizational Behaviour, Marketing Management,

International Financial Management

Total Work Experience: 15 years

Present Affiliation: Professor & Principal at Aditya Global Business School,

Surampalem,Kakinada, since 02/06/17
Books& Study Material :

1)Book:- Sharma, A. and Dave, S. 2017.“Issues and Challenges of Small Family Business”.
Excel Publications, ISBN:978-93-86724-03-8

2) Dr Astha Sharma A Complete Study Material for MBA IV as per JNTUK Syllabus-
Services Marketing

3) Dr Astha Sharma, Text Book- Operations Management

Publications: The list of publications in various National and International Journal is

given below:
National Journals

1. Sharma, A. & Dave, S. 2013, ‘Goals and Performance of Small Scale Family
Business-A Study of Select SMEs’, Management Edge, BVIMR New Delhi, ISSN
No.0976-0431, EBSCO Listed.

2. Sharma, A. & Dave, S. 2013, ‘Small Scale Family Business Succession and
Sustainability: A Study in Chhattisgarh, SDMIMD Journal of Management.
ISSN: 0976-0652

3. Sharma, A. & Dave, S. 2013, ‘Culture and Performance:A Study in Small Scale
Family Firms of Chhattisgarh’, Quest-Journal of Management and Research,Vol.3,
no.2, pp.3-17 (Published in e-library: http://ssrn.com/abstract=2325402)

4. Sharma, A. & Dave, S. 2011,‘Entrepreneurial Orientation Performance level: A Study

on Select Paddy Processing Units in Chhattisgarh’, SCMS Journal of Indian
Management, Vol.8,no.4 in Cabell’s Directory EBSCO & PROQUEST,ISSN-0973-
316.

5. Sharma, A. & Dave, S. 2010, ‘A Study of Locus Of Control of Employees of SMEs

in Chhattisgarh’, Bhavishya Journal Of Management, Future Business School,
Kolkata, Vol.20, no.1,ISSN:0973-8274.

6. Sharma, A. & Dave, S. 2008, ‘Entrepreneurship and Regional Development-A Critical

Evaluation of Government Policy-A Study In Durg, Chhattisgarh’, Prabandhan &
Taqniki, Management Research Journal, LNCT-MER, Indore,Vol.2 , ISSN:0974-
8563.

International Journals
Sharma, A. & Dave, S. March 2018, ‘Entrepreneurial Orientation for Sustainability of Start-
Ups’, International Journal of Advanced in Management, Technology and Engineering
Sciences.Vol.8(3).ISSN No.:2249-7455

Sharma, A. & Dave, S. 2011,‘Culture as A Determinant Of Organizational Survival –A Study

in Select SMEs in Chhattisgarh’, APJRBM,Vol.2(4).ISSN:2229 -4104

Book Chapter

Sharma, A. 2017. The Strategic Role of Micro Finance and Micro Finance Institutions in
Social Development: Evidences from an Indian State. International Conference on
Entrepreneurship & Management, June 30th –July 1st 2017. Rohan Publications. Vizag.
Vol.1.Issue-01.ISBN:978-93-86251-99-2

National Conferences
.

1. Sharma, A. & Dave, S. 2013, ‘Innovativeness and Firm Performance: A Study on

Small Agro based Food Processing Units in Chhattisgarh’, paper presented in the Three
day National Seminar on Emerging Innovations & Practices in Indian Business on the
eve of Golden Jubilee Year of Pt. Ravishankar Shukla University Raipur, 6-8
September.

2. Sharma, A. & Dave, S. 2012,’Culture and Performance: A Study in Small Family

Firms of Chhattisgarh’, paper presented in the Two days National Conference on Role
of Science &Technology for Sustainable Development of Chhattisgarh, SSTC, Bhilai.
25- 26 January.

3. Sharma, A. & Dave, S. 2012,‘Institutional Support for Promoting Entrepreneurship in

India’, paper presented in the Three days National Conference on A Critical
Evaluation, Academic- Industry Interface in the Era of Globalisation, at Institute of
Management, Pt. Ravishankar Shukla University, Raipur, 3rd– 5th March.

4. Sharma, A. & Dave, S. 2012, ‘Innovativeness and Growth: A Study of SMEs in

Chhattisgarh’, paper presented in the Two days National Conference at BIT.
 5. Sharma, A. & Dave, S. 2009, ‘Preparing Management Graduates To Overcome
Recession’, paper presented in the Two days National Conference at DIMAT, Raipur
on Preparing Talent For Emerging Business Challenges,10-11 January.

6. Sharma, A. & Dave, S. 2009,‘Challenges To Human Resource In Technological

Innovations:A Study In The SMEs Sector’, paper presented in the Two days National
Conference at Kalyan College, Recent Trends In Human Resource Development, 6-7
February.

7. Sharma, A. & Dave, S. 2008, ‘Developing A Work Culture Directed Towards

Intrapreneurial Orientation For Sustained SMEs Growth’, paper presented in the Three
days National Conference at 15th EDIC National Conference on Advances on Frontiers
of Entrepreneurship, NITTTR, Chandigarh, 17-19 November.

8. Sharma, A. & Dave, S. 2008, ‘Entrepreneurship Create Jobs For Economic

Development: A Study of Rural Chhattisgarh’, paper presented in the Three days
National Conference at BIT, Durg, Rising India In The New Global Order, 7-8
November.

International Conferences

1. Sharma, A. & Dave, S. 2012, ‘Succession and Sustenance: A Study in Small Family Firms
of Chhattisgarh’, Global Recession to Global Recovery: Opportunity, Challenges and
Strategies for Sustainable Growth,NICOM-2012,15th International Conference, NIRMA
University, Ahmadabad. 5-7 January.

2. Sharma, A. & Dave, S. 2009,’Corporate Governance In Small Family Owned Firms –A

Myth or Reality-A Study in Chhattisgarh’, Crystal Ball Gazing, International Conference,
Raicon, New Delhi.

3. Sharma, A. & Dave, S. 2010, ‘The Global Chhattisgarh: SME From Dream To
Reality’,Rising India In The New Global Order, SK Patel Institute of Management,
Gandhinagar,ICOM,8-9 January
 Total Publications

Total Publications
National Journal 6 National Conference 8

International Journal 1 International Conference 3

Total 18

Book- 3