1.

0 Introduction
There are multinational companies, which have used many intelligent strategies that help them to

establish in other countries successfully. In this report it was recommended to conduct research and

study a local business that can be marketed in India and Canada fruitful, and think in some

strategies that can be applied to reach those goals. This investigation was based on the topics

learned during the semester in business.

It was chosen the company “Bottler Aga”, which it was founded in Jalisco, Mexico in 1948. It is

dedicated to the manufacture and sale of soft drinks, committed to the satisfaction of their

consumers. They offer 17 different products including sodas and purified water with a variety of

flavors and presentations. Their most known brand is “Sidral Aga” which is an apple soda, known

and recognized by its unique flavor and their high quality process that involves the use natural

ingredients. This brand was chosen because it is a typical and easy- to- find drink that represents the

Mexican traditions and flavors.

“Sidral Aga” can effectively be marketed in countries such as India and Canada because; it is a

brand that cares about the needs of their consumers and their budget.

2.0 Methods

As it was mentioned before, it has done a research about both countries, recollecting a whole range

of information that shows the political, economic, socio-cultural, and technological aspects

conducted in a PEST analysis. All this information was reunited from trustable and recommendable

web pages that provide the necessary data to complete the PEST analysis.

For the brand that was chosen to market in those countries were used internet web pages as well. On

the “Aga” official webpage there´s a space where they briefly explain their general commitment, in

other words their vision, mission and the compromise that they have with the environmental and
consumer protection. They also show how their factories work and the manufacturing of the

products, showing the grade of hygiene used on every factory and packaging center. To reach a real

idea of how a local brand overseas it was taken two interviews to some experts that already

experienced this case scenario.

3.0 Findings

In the Canada PEST analysis it is shown that they adopt a market oriented economic system

combines private enterprise with government regulation, achieving an open to global commerce

economy. In the2010 it was recorded that the unemployment rate was 7.99 percent, its labor force

comprised of 18.59 million people. In the political factor, Canada has a stable government who is

responsible for trade with other countries, this country, has the tenth position in the 10 top trading

countries and an active member of G8 and the OECD. As a multicultural country French and

English is being spoke, there is a significant percent of Catholics and Protestants, and the green-

minded ideals are were settled in the society. A Canadian consumer looks more closely at the

quality, origin, composition and price of products, and cares about the way natural resources have to

be treated. In terms of technology they manufacture and aerospace industries

Political Economic

-Federal government, responsible for trade with -Adopts a market oriented economic system
other countries. combines private enterprise with government
-ASEAN, CETA and NAFTA free trade regulation.
agreements let Canada to have a significant -Canada’s labour force comprised of 18.59
trading position. million people.
- Political forces helped shape the Canadian -2010, the unemployment rate in Canada was
economy 7.992 percent.
-Democratic Country -Canada’s GDP in the first quarter of 2017 grew
-Stable Government at 3.7%
-Their economy is open to global commerce
Socio-cultural Technological

-French and English being spoke -Transportation technologies

-Catholics and Protestants
-Both men and women can both participate in
political life and enter government
-Cultural norms of doing business:
*Set clear boundaries and know what it is you
wish to achieve before you negotiate
*managers emphasize egalitarianism and
diversity.
-Green- minded society
-Consumers look more closely at the quality,
origin, composition and price of products.
-Manufacture and aerospace industries
-Copyright patents and intellectual property are
protected: “Canadian law protects all original
creative works, provided the conditions set out
in the Copyright Act have been met.” (G.
Canada)
-Communications technologies have had an
important influence on the distribution
-Technology needs to adapt to the host country
laws.
-

4.0 Discussion

5.0 Conclusion

Canadian consumer profile: Consumers look more closely at the quality, origin, composition and

price of products. Canadians care about their food and do not hesitate to buy natural, organic

health foods. Generally, Canadians are very concerned about their personal comfort and well-

being.

Indian conuemer profile: it is necessary to invest in advertising and marketing to promote one's

product. consumers still tend to prioritise the incremental value offered by a brand rather than

the brand's reputation alone. Indian shoppers tend to buy fresh produce (dairy products, fruits

and vegetables) no more than every two to three days, a factor which benefits traditional

'kirana' shops over modern grocery outlets.

India PEST Analysis.

Political Economic

-Federal type of Government -Significantly stable economy

-Privatization -Liberalization of the foreign capital
- India is a stable democracy. -GDP of $5.07 trillion
-Massive natural resources as iron, manganese,

Socio-cultural
-Various social trends as values, festivals,
languages, traditions, beliefs, lifestyle,
demographic features, and customs
-Majority of the population is Hindu, Muslim,
and Sikh.
-The alarming situation of the extremists causes
that companies hesitate to go and invest.
-
Canada PEST Analysis
Political
-Federal government, responsible for trade with
other countries.
-ASEAN, CETA and NAFTA free trade
agreements let Canada to have a significant
trading position.
- Political forces helped shape the Canadian
economy
-Democratic Country
-Stable Government
Socio-cultural
-French and English being spoke
-Catholics and Protestants
-Both men and women can both participate in
political life and enter government
-Cultural norms of doing business:
*Set clear boundaries and know what it is you
wish to achieve before you negotiate
*managers emphasize egalitarianism and
diversity.
-Green- minded society
-Consumers look more closely at the quality,
origin, composition and price of products.
titanium, chromites etc.
- State-owned enterprises distort the economy.
- Foreign investment is screened, but ownership
restrictions in some economic sectors have been
reduced.
Technological
-significantly influences product development
and introduces fresh cost-cutting processes.
-Strongest IT sectors
-Adapted to the host country laws
-
Economic
-Adopts a market oriented economic system
combines private enterprise with government
regulation.
-Canada’s labour force comprised of 18.59
million people.
-2010, the unemployment rate in Canada was
7.992 percent.
-Canada’s GDP in the first quarter of 2017 grew
at 3.7%
-Their economy is open to global commerce
Technological
-Transportation technologies
-Copyright patents and intellectual property are
protected: “Canadian law protects all original
creative works, provided the conditions set out
in the Copyright Act have been met.” (G.
Canada)
-Communications technologies have had an
important influence on the distribution
-Technology needs to adapt to the host country
laws.