FASHION TECHNOLOGY PARK

PROJECT JUSTIFICATION
Fashion is the need of the society; fashion is the mode of action, method of conduct, manner, custom, sort and
way. Fashion is not only the method or the way how one is dressed up but it is also the style, what makes
difference is the type of fabric, usage of threads, the combination of colours. Today we need creativity; art and
fashion.
Fashion is a way of expressing oneself through carefully selected threads that cover our skin projecting out our
inner thoughts and expressing our feelings. Hence designing a facility to promote fashion industry requires
thoughtful integration of art and technology which makes the project unique from the other commercial
complex.

PROJECT DESCRIPTION

• One stop outsourcing point for Global life Staler, Fashion Houses, Export & Import House, Industry Specialists,
Manufactures and Corporate Investors. i.e. FTP is a Search Engine for Fashion World.
• A world of Glamour, Fashion, Style, Super Models, Ramp and Fashion Celebrities.
• Inspiring the World of Fashion.
• Caters to all segments of Fashion Industry.
• A revolutionary step to organize the unorganized retail sector.
• A unique concept in fashion world – Designing, Manufacturing, Marketing, R&D, Logistics, Trend Forecasting etc.
are under one roof.
• To deliver excellence through a state-of-the-art infrastructure with world class facility.
• The Fashion Technology Park, Mohali a one stop shop for all textile related requirements.
• This Techno Park consists of following Zones:

1. INDUSTRIAL ZONE

2. KNOWLED CENTER

3. COMMERCIAL AREA

4. AUDITORIUM

5. RESIDENCIAL AREA
 HYPOTHESIS
The success of a city in becoming a fashion capital lies in the combination of several factors, namely, the city's
cultural background, the history and development of its fashion industry, the promotion and appreciation of the
local fashion design and finally, the general taste of its citizens. The textile industry of India has started before the
independence. However, India to become a fashion capital, perhaps, is still lacking in proper promotional media
and adequate facilities support. The thesis proposes the establishment of a Fashion park in an attempt to foster
excellent design and to increase the exposure of good fashion design to the public. Moreover, fashion is not only
an influential factor of economy, but also important tools of cultural and entertainment in the urban context. The
fashion Park should also achieve a dynamic, inner complex that functions as 'public place', generating the fabrics
of the chosen site and acting as a 'living gallery that continuously enhance our quality of urban life.

SITE JUSTIFICATION

SITE IS LOCATED AT SECTOR 90, MOHALI

Proximity: 12 km from Chandigarh
17 km from Chandigarh railway station.
22 km from Chandigarh International Airport.
• SITE AREA - an area of 15 acres in sector 90, Mohali.

AIM
To create an iconic hub for the Fashion industry, this would inspire and attract regional and international attention and
amalgamates all different aspects of fashion into one central location.

OBJECTIVE
• To merge fashion and architecture giving room for all the activities required in a fashion hub.
• To promote brands & designers in India to gain global recognition.
• To create a zone for young talented designers to get inspired and showcase their potential.
• To provide a platform to host fashion shows and other events all-round the year.
• To capture an experience of fashion from the beginning of time in India to infinity.
• To provide recreational spaces that would attract tourist and public and will in turn act as a revenue generator.

SCOPE:
The proposed Fashion Centre Complex is intended to be a place for keeping fashion elements in a museum, information
and research centre and a promotion centre with spaces for fashion show, fashion retail, exhibition, gathering and
interaction for the fashion community and the public.

METHODLOGY:

OBJECTIVE HOW TO ACHIEVE IT REFERENCE

To merge fashion and Literature studies, case studies of Internet, Primary

surveys
architecture giving room for fashion institutes and knowing their
all the activities required in a principles of design.
fashion hub.

To promote brands & Designing and giving spaces for Case studies of
designers in India to gain budding designers- permanent existing designer
global recognition. exhibition. showrooms and
design
headquarters.

To create a zone for young Providing studios and workspaces Case study of
studios.
talented designers to get in the Hub.
inspired and showcase their
potential.

To provide a platform to host By providing convention centre, Case study of

fashion shows and other catwalk areas both indoors and fashion shows and
events all-round the year. outdoors and auditoriums for exhibitions.
events.

To provide recreational Giving spaces for restaurants, Case study,

Literature study.
spaces which would attract textile museum, guest rooms etc.
tourist and public and will in
turn act as a revenue
generator.