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L IMI T E D E DI T IO N V IN TAG E C O L L E C T IO N
L AU N C HIN G AU G, O C T, D E C
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 1
THANK YOU FOR 75 YEARS
OF LIFE AT HOME
75 years have passed since Ingvar founded IKEA by his uncle’s kitchen table. 2018
marks a year for celebration – celebrating the vision of making every day a bit better
for people, of furnishing homes and sharing knowledge all around the world. But this
birthday is not just about us at IKEA. This year we’re going beyond the balloons,
bargains and cake, choosing to make the celebration about someone else. Let’s make
it about you. Because without you we wouldn’t be the same dream team. Without
you; the single dad, the college student, the family of seven, the newly-wed couple
and the young adult, IKEA would, literally, be just another part.
But what’s a birthday without surprises? To kick it off, a few of the golden oldies are
back. Meet GRATULERA, the vintage collection celebrating 75 years of IKEA design.
It’s time to get nostalgic with hand-selected favourites from the 50-60’s, 70-80’s
and the 90-00’s, launching at three different dates. “Each launch is very different,
signifying its time period; from dark woods with a classic expression, to a very playful
style with strong colours, and then to a more minimal look with natural light woods
and graphic colours,” says Karin Gustavsson, Creative Leader, IKEA of Sweden. We
must admit, we’ve missed them quite a bit, and hope you have too.
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 2
PH153804
50-60’s EDITION
LAUNCHING AUGUST
PH148582
PH153810 PH153806 PH153805
VÄLFYLLD decorative bowl $000 804.280.36 KNÄSJÖ floor lamp $000 402.774.78 LÖVBACKEN side table $000 904.266.78 GAGNET armchair $000 402.711.36
LÖVBACKEN side table $000 904.266.78
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 3
PH153803
70-80’s EDITION
LAUNCHING OCTOBER
PH153802 PH153807
RÅANE armchair $000 304.177.33 FÄRGSTARK pendant lamp $000 Blue 703.995.34 FÄRGSTARK glass-door cabinet $000 804.159.82
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PH153801
90-00’s EDITION
LAUNCHING DECEMBER
PH153808 PH153809
IKEA PS 1999 armchair $000 704.305.82 IKEA PS 1995 storage bench $000 604.309.88 FINANSIELL decoration, horse $000 White
004.341.40
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 5
PH153748
CLASSIC
COMEBACKS
Step into the 50-60’s; a time in IKEA
that brought about some of its very first
icon products. The designs capture a
sombre expression where darker woods
meet classic lines.
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 6
PH153747
PH153738
Exchange for NA. EKENÄSET armchair $000 Velvet dark Exchange for AP. EKENÄSET armchair $000 Djuparp dark grey 104.274.84 GAGNET armchair $000 902.926.26 STRANDMON wing chair $000 Djuparp dark green-blue 404.280.24
grey 404.266.52 STRANDMON wing chair $000 Djuparp STRANDMON footstool with storage $000 Djuparp dark green-blue 904.280.26 LÖVBACKEN side table $000 504.266.80 SKOVEN rug, high pile $000 602.930.43
dark green-blue 104.280.25
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 7
PH153740
PH153739
Exchange for AP. EKENÄSET armchair $000 Djuparp EKENÄSEt armchair $000 Velvet dark grey 604.266.46 KNÄSJÖ floor lamp $000 402.774.78
dark grey 104.274.84
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 8
PH153751 PH153750
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 9
PH153742
PH153741
Exchange for NA/AP. STRANDMON wing chair $000 STRANDMON wing chair $000 Velvet turquoise 704.266.55 STRANDMON footstool with storage $000 Velvet turquoise
Djuparp dark green-blue 104.280.25 STRANDMON wing 004.266.73
chair $000 Djuparp dark green-blue 404.280.24
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 10
PH153743
PH153744
Exchange for NA/AP. STRANDMON wing chair $000 STRANDMON wing chair $000 Velvet turquoise 704.266.55 STRANDMON footstool with storage $000 Velvet
Djuparp dark green-blue 104.280.25 STRANDMON wing turquoise 004.266.73
chair $000 Djuparp dark green-blue 404.280.24
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 11
PH153745
PH153746
Exchange for AP/NA. SMAKMÄSSIG glass $000/6 pack. SMAKKÄNSLA glass $000/6 pack. 304.280.34 TILLPLATTAD tray $000 204.278.36 VÄLFYLLD decorative bowl $000
004.280.35 804.280.36
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 12
PH148583
PH153752
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 13
MOTION MEDIA / 50-60’s launch
3:4 Format.
IKEA 75 - B_W to Color - Social Media - 06.mp4
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 14
PH153754
FUN FAVOURITES
We’re reminiscing back to the 70’s and
80’s with a smile on our faces. It’s bold,
colourful and fun. No one in IKEA can
talk about this era without mentioning
the beloved KLIPPAN sofa.
KLIPPAN 2-seat sofa $000 Ransta red 392.760.50 RÅANE armchair $000 304.177.33 FÄRGSTARK glass-door cabinet $000 804.159.82 MOSAIKBLAD cushion cover $000/
each Red/black 704.274.62 Blue/black 904.274.61 Yellow/black 504.274.63 MOSAIKBLAD cushion cover $000 Black/white 104.274.60 FÄRGSTARK rug, low pile $000 Ø200cm.
304.251.58 FÄRGSTARK pendant lamp $000/each Silver-colour 403.995.35 Blue 703.995.34 Yellow 103.995.32 Red 303.995.31 Version without lamps: PH153753
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 15
PH153758
PH153757
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 16
PH153759
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 17
PH148550
PH153763 PH148583
PH153760
MORGONDOFT mug $000/each 304.280.91 FÄRGSTARK rug, low pile $000 TYNGDKRAFT candlestick, set of 3 $000 004.288.94 MORGONDOFT mug $000
W200×L200cm. 904.251.60 304.280.91
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 18
PH148583
PH153755
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 19
MOTION MEDIA / 70-80’s launch
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 20
PH153817
MINIMAL
MUST-HAVES
Looking back upon the 90’s, it doesn’t
feel all too long ago, right? It’s simple
and minimal, mixing untreated, blonde
Scandinavian woods with graphic
patterns.
IKEA PS 1995 storage bench $000 604.309.88 BJURÅN chair $000 404.224.42 IKEA PS 1999 armchair $000 704.305.82 SIPPRUTA cushion cover $000/each L65×W40cm. Black
304.371.34 Red 504.371.41 SIPPRUTA cushion cover $000 L50×W50cm. Black 104.371.38 SJUTTIOFEM pendant lamp, round $000 Cord set is sold separately. 204.287.32 IKEA PS
1995 coffee table $000 904.302.46 IKEA PS 1995 rug $000 604.308.70
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 21
PH153811 PH153812
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 22
PH153815
IKEA PS 1999 armchair $000 704.305.82 IKEA PS 1995 coffee table $000 904.302.46
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 23
PH153814
PH148550 PH153813
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 24
PH153816
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 25
MOTION MEDIA / 90-00’s launch
4:3 Format.
IKEA 75 collection stop motion - 90_00.mp4
1:1 Format.
IKEA 75 - B_W to Color - Social Media - 03.mp4
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 26
75 YEARS WITH IKEA - AND YOU
The roots of a furniture dealer From forest to showroom The real deal: democratic design
One could say that the story begins in 1926 In 1948 the first furniture is introduced into the The IKEA concept transcends beyond the flat-
– the year that Ingvar Kamprad was born in IKEA offer. It’s produced by local manufacturers pack – it’s about you too. You’re a part of what
Elmtaryd, a small farm near the village of in the forests close to Ingvar’s home. A few IKEA calls its democratic design process: We
Agunnaryd in southern Sweden. It wouldn’t years later, the very first showroom opens do our part, you do yours, together we save
take long before his entrepreneurial spirit burst in Älmhult – a space for people to physically money. There are many ways in which you as
into life. At the mere age of five he was selling experience the furniture before placing an order. a customer are significant to IKEA being the
matches to his nearby neighbours. The idea brand it is today; from having a climate positive
was to meet people’s needs with products at The first IKEA store, the largest furniture approach at home to providing feedback, just to
reduced prices - the IKEA concept before Ingvar display in Scandinavia at the time, had 6,700 name a few.
himself even realized it. Going forward, he found square meters of home furnishings. Today, IKEA
that he could buy matches in bulk in Stockholm, is present in 48 countries with a little under 400 It’s partly because of you, that the IKEA story
and re-sell them individually at a very low price stores around the globe. Who would’ve ever lives on yet today. With Ingvar’s wise words
while still making a good profit. imagined that the boy selling matches would embedded in everything that is accomplished:
one day be the owner of the world’s largest “Most things still remain to be done. Oh, what
From matches to flower seeds, greeting cards, furniture retailer? a glorious future!”, this 75th anniversary is also
and later on; pencils and ball-point pens, Ingvar about looking ahead, towards an even brighter
is 17 years old when his father gives him money future together.
as a reward for successful studies. Ingvar uses
this to establish his own business. The year is
1943 and IKEA is born.
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 27
WANT TO LEARN MORE ABOUT
THE HISTORY OF IKEA? VISIT
THE IKEA MUSEUM!
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 28
PRODUCT INFO / August launch
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 29
PRODUCT INFO / October launch
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 30
PRODUCT INFO / October launch
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 31
PRODUCT INFO / December launch
PE709065
PE704486 PE693849 PE699588 PE699587 PE709064 PE693847
IKEA PS 1995 coffee table $000
IKEA PS 1995 storage bench IKEA PS 1999 armchair $000 FINANSIELL decoration, horse FINANSIELL decoration, horse IKEA PS 1995 candle holder SJUTTIOFEM pendant lamp
Veneer and steel. Designer: Tomas $000 $000 $000 $000 shade, round $000
Cover: 100% cotton. Designer: Eva
Eriksson. L115×W50, H48cm.
Clear lacquered birch veneer/solid lilja Löwenhielm. W71.5×D55.5, Feldspar porcelain. L14×H15cm. Feldspar porcelain. L14×H15cm. Cast iron. Designer: Tomas Eriks- Cord set is sold separately. Rice
904.302.46
birch and painted finish. Desig- H75cm. Ransta red White Black son. H8.2 cm. Black paper and powder coated steel.
ner: Tomas Sandell. W90×D32, 704.305.82 004.341.40 004.349.46 904.370.97 Ø70cm. White
H41.9cm. 204.287.32
604.309.88
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 32
CONTACT
AUGUST, OCTOBER, DECEMBER 2018
Street street 12345 | Town town 1234
Email abcd@ikea.com | Phone 000-000 000 00
© Inter IKEA Systems B.V. 2018 GR ATULER A limited edition collection / IKEA PRESS KIT / 2018 / 33