CONTENTS

1. ABOUT THE COMPANY ............................................................................................................................ 2

1.1 INTRODUCTION.................................................................................................................................... 2
1.2 HIGHLIGHTS OF LPU ........................................................................................................................... 2
1.3 MISSION ................................................................................................................................................. 3
1.4 VISION .................................................................................................................................................... 3
1.5 CORE VALUES ...................................................................................................................................... 3
1.6 ACCREDITATIONS & TIE UPS ........................................................................................................... 4
1.6.1 ACCREDITATIONS......................................................................................................................... 4
1.6.2 INTERNATIONAL MEMBERSHIPS.............................................................................................. 4
1.6.3 INTERNATIONAL TIE UPS ........................................................................................................... 4
1.6.4 APPROVALS .................................................................................................................................... 5
1.7 LEADERSHIP ......................................................................................................................................... 6
1.8 PLACEMENTS ........................................................................................................................................ 7
1.9 RANKING ............................................................................................................................................. 17
1.10 INFRASTRUCTURE .......................................................................................................................... 18
2. COMPETITIVE ANALYSIS ...................................................................................................................... 19
2.1 SWOT ANALYSIS ................................................................................................................................ 19
2.2 PORTER’S 5 FORCE MODEL ............................................................................................................. 20
2.3 OTHER COMPETITVE ADVANTAGES ............................................................................................ 20
3. OBJECTIVE ................................................................................................................................................ 21
4. JOB PROFILE ............................................................................................................................................. 22
4.1 MY JOB PROFILE ................................................................................................................................ 22
4.2 CAMPAIGNS AVAILABLE ................................................................................................................ 23
4.2.2 LPUNEST_DC ................................................................................................................................ 23
4.2.3 LPUNEST_SIGNUP_DC................................................................................................................ 24
4.2.4 LPUNEST_COUNSELLING_DC ...................................................................................................... 24
4.2.5 WEBLEADS ................................................................................................................................... 25
4.2.6 LPU_INBOUND_DC ...................................................................................................................... 25
4.3 RESOURCES AVAILABLE ................................................................................................................. 26
4.4 JOB DESCRIPTION .............................................................................................................................. 28
4.6 CHALLENGES ...................................................................................................................................... 28
4.8 ACHIEVEMENTS ................................................................................................................................. 29
4.9 RECOMMENDATIONS ....................................................................................................................... 29
5. REFERENCE ............................................................................................................................................... 30

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 1. ABOUT THE COMPANY

1.1 INTRODUCTION

Lovely Professional University (LPU) is a private college situated in Jalandhar, Punjab, India. The college
was set up in 2005 by Lovely International Trust, under The Lovely Professional University Act, 2005 and
began task in 2006.

In India, LPU is perceived by the University Grants Commission (UGC), the National Council for Teacher
Education (NCTE) and the Council of Architecture (COA) and affirmed by the Pharmacy Council of India
(PCI). It is likewise an individual from the Association of Indian Universities (AIU).

1.2 HIGHLIGHTS OF LPU

 The university campus spreads over 600 acres (2.4 km2) on the outskirts of Jalandhar.
 35000+ students study in LPU.
 Students from 29 states of India & 26 different countries study in LPU.
 Recently School of Applied Medical Science (B. Pharm) has ranked 26th & Mittal School of Business has
ranked 38th in India, provided MHRD of India.
 Campus hosts every facilities required by the students like Shopping Mall( UniMall) , 24x7 Hospital
(UniHospital), Gaming Zone , Unisex Saloons, E-Rickshaw for travelling in the campus , 24x7 internet
service.
 LPU has 5 Banks & 50+ ATM machines inside the campus.
 WH Smith, one of the esteemed Departmental Store is present in every hostel of LPU.
 There are over 300 unique kiosks inside the campus.
 Has Gym (Fitness Edge) with international grade equipment.
 Fully secured campus with more than 500+ security personals.
 LPU hosts on of the largest set of laboratories, practical labs and test center.
 Has Mac Lab so that student can develop & deploy Apple Apps.
 Has Library consisting of 1, 00,000+ books, journals, research paper.
 LPU is India’s largest private university has 200+ programs.
 More than 500+ companies with 90% of them being MNCs visits LPU for hiring students from various
branches.
 LPU has ranked No.1 position from last three years in terms of providing maximum number of
placements.
 Every excess point in the university has Bio Metric security system.
 Hostels are equipped with 24 hrs. Security service, CCTV surveillance, 24 hrs. electricity backup, water
supply, lift facility , Wi-Fi service, departmental store , cafeteria, study room , TV room and more
facilities.
 LPU has 600+ Ph.D. holder faculties, 400+ faculties from IITs.
 With studies students of LPU also various exposers to showcase their talent in sports, cultural activities
and many more.

2
1.3 MISSION

 To transform education through academic rigour, practical orientation and outcome based teaching.
 To develop a relationship of cooperation between industry and academia.
 To undertake impactful research addressing local, national and global challenges.
 To prepare graduates to be lifelong learners with strong analytical and leadership skills.
 To develop global professionals & entrepreneurs with innovative spirit, tolerance and desire to make a
difference to the society.

1.4 VISION

To be a premier academic institution, recognized internationally for its contribution to industry & society,
through excellence in teaching-learning, research & training, internationalization, entrepreneurship and
leadership.

1.5 CORE VALUES

 Pursuit of Excellence through Innovation.

 Respect for Diversity
 Freedom of thought and expression
 Integrity and ethics
 Accountability for actions and result

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1.6 ACCREDITATIONS & TIE UPS

1.6.1 ACCREDITATIONS

 University Grants Commission (UGC)

 Association of Indian Universities (AIU)

 University Grants Commission - Distance Education Bureau (UGC-DEB)

 National Council for Teacher Education (NCTE)

 Council of Architecture (COA)

 Pharmacy Council of India (PCI)

 The Institution of Engineers (India)

 Bar Council of India (BCI)

 Institute Of Town Planners, India (ITPI)

1.6.2 INTERNATIONAL MEMBERSHIPS

 International Association of Universities (IAU), France

 Association of Commonwealth Universities (ACU), UK

 The Institute Of International Education (IIE), New York

 The Association of Universities of Asia and the Pacific (AUAP), Thailand

 Accreditation Council for Business Schools and Programs (ACBSP), USA

1.6.3 INTERNATIONAL TIE UPS

 United States of America

 UK
 Australia
 Canada
 Poland
 Malaysia
 New Zealand
 Switzerland
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 Chia
 Spain
 Nepal
 Afghanistan
 South Korea
 Singapore
 Brazil

1.6.4 APPROVALS

 Punjab Pollution Control Board (PPCB)

 Punjab State Power Corporation Ltd. (PSPCL)

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1.7 LEADERSHIP

6
1.8 PLACEMENTS

1) LPU provides ample opportunities to each and every of the eligible students to secure good
placement.

2) Rankings: The university has been ranked high by outer agencies also with regard to placements of
our students.

a. Aspiring Minds have ranked LPU as having Most Employable Students in consecutively twice in
a row for previous academic sessions.

b. Earlier ASSOCHAM (Associated Chamber of Commerce and Industry of India) rated LPU as
Best Private University in 2017 (for the 3rd time) with regards to placements. Ealier rated best by
ASSOCHAM in 2013 and 2016.

c. Earlier Zee News Survey rated us as 11th Best in India in Placements.

3) Several Big Brands of the industry have visited LPU campus during academic sessions 2016-2017 for
campus placements, students’ training/workshops, faculty development, etc. and the process is still
going on at full pace for session 2017-2018. Around 450+ companies visit every year for such
activities and campus-recruitment of students from LPU. And this year for batch graduating in
2018, already more than 300 placement/internship drives till Jan 2018 of leading industry giants
have been conducted successfully (more than 90% being MNCs).

Must speak names of Brands like as under… Major brands that have visited LPU in last few years:

Tech Voltas
Amazon HP CTS HCL
Mahindra International
Honda LG Soft
SAP Labs Dell Verizon ICICI Securities
Motorcycle India
Adobe Capgemini Snapdeal ITC Lava Sennheiser
Colgate Hitachi Asahi India Taj Hotel
IBM Reliance
Palmolive Electronics Glass White Field
Godrej Hindustan Bajaj HDFC
MRF Ltd. Arabol Lubricants
Consumer Unilever Electrical Bank
Bosch Philips Nestle Amdocs Hyatt, USA Jet Airways
Glaxo Vardhman Berger Indigo
Vodafone Asian Paints
Smithkline Textiles Paints Airlines
Piaggio Practo
Kelloggs Kony India Max Hospitals Xerox
Vehicles Technologies
Ashok Morgan Aditya Birla Hindustan Schneider Rockman
Leyland Stanley Retail Times Electric (Hero Group)
and many more…

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 Specific summary for major disciplines and their core brands/core profiles

Discipline Worth Mention Companies where LPU students are placed

CSE/IT and Microsoft, Google, Oracle, Amazon, CTS, TCS, Tech Mahindra,
Computer Amdocs, Capgemini, Verizon, SAP Labs, Aon, IBM, ITC Infotech, MAQ
Applications Software, Josh Technologies, Sopra Steria, Tavant, Wipro, L&T
Technologies, Dell, Ericsson, Samsung, Bosch, CSS Corp, Kony India,
KPIT Technologies, etc.
ECE/EEE Bosch, Samsung, Voltas, Lava, Vodafone, Verizon, Hitachi Power,
Videocon, L&T Technology Services, Ericsson, HCL Technologies,
Asahi India, Ceasefire Industries, Sandhar Technologies, Indus tower,
KEC International, Dharam Consulting, Cleanmax Solar, CSS Corp,
Exide, Zamil ACs etc.
ME Ashok Leyland, Volkswagon, Unominda, Voltas, Anglo Eastern Ship
Mgt., Asahi India, Rockman (Hero group), Dharam Consulting,
Samundra, Indo-MIM, Sandhar Technologies, JK Lakshmi Cement,
Maruti, Lava, XL Dynamics, Asahi India, Cleanmax Solar, Elgi
Equipments, etc.
CE Cleanmax Solar, Al Rakha(UAE), Dharam Consulting, Era Infra
Engineering Ltd., KEC International, Simplex, WSP India, XL
Dynamics, CVENT, Xceedance Consulting, etc.
Biotech Roots Analysis, Allied analytics, CTS, HiCare, Lifecell, Wisdom Global,
Dr. Lal Path Labs, TechSci Research etc.
MBA Colgate Palmolive, Hindustan Unilever, Godrej Consumer, SAP Labs,
Asian Paints, Bajaj Allianz, Best Seller, Bharti AXA, Decathlon Sports,
Exide Industries, Emami, Eye-Q Vision, ITC Limited, Janalakshmai
Financial Services, Kelloggs, MRF, Naukri, Moodys Analytics, WNS
Global, Writer Corporation, Nivesh Group, OCWEN Financial, Practo,
Redington, Transport Corporation of India, etc.
Hotel P and O Cruise (USA), Al Thiqarestaurant Co (Kuwait), Hyatt (USA),
Management Wolf Great Resort (USA), Jubilant (Dominos), Sapphire Foods (KFC),
The Grand (New Delhi), The Leela, Zuri Whitefield, Courtyard Marriot,
ITC Hotels, Radisson Blu, The Oberoi Cecil, etc.
Architecture Omar Moujaes Architect (Dubai), PVR, Habitat Architects, Asian
and Interior Paints, Christopher Charles Benninger Architects (Pune), Architect
Design Hafeez Contractor (Mumbai), IDDC (Instrument Design Development
Centre) in IIT (Delhi), VastuNidhi Architects (New Delhi), Studio KIA
(Gurgaon), Hemant Vora & Associates (Mumbai), L’vista, (Mumbai),
Form Space and Design Architects (Bangalore), Sankraman Design
Studio (Mumbai), K2 Concepts (Gurgaon), Sleek (Chandigarh) etc.
(Show the list of the companies to the visitors) for Placements.

4) International Placements: Apart of placement of students in India, LPU also makes efforts for placing
International students around their home locations or placing Indian students abroad. Apart of placement
of students in India, LPU also makes efforts for placing International students around their home locations

8
or placing Indian students abroad. To share a few names, LPU students have secured international
placement offers from MNCs as mentioned below with a highest package up to Rs 11 LPA:
 3 Indian students of Engineering placed in Middle East with Voltas International at a salary
package of around Rs 11 LPA.
 1 Indian student of Engineering placed with Must Garments at a salary package of Rs 11 LPA
 5 Indian students of Hotel Management placed in USA with P and Cruise at a package of
around Rs 8 LPA.
 4 African students of Engineering placed in Africa with Wilmar International at a package of
around Rs 7.5 LPA
 3 Indian students of Hotel Management placed in Kuwait with Al Thiqa Restaurant Co at a
package of around Rs 6 LPA.
 5 Indian students of Hotel Management placed in Dubai with Rixos Palms Resort at a package
of around Rs 5 LPA.
 6 International students placed with Zamil Infra at a package of around Rs 4 LPA for different
parts of the world.

5) Mention some prominent highlights to take the discussion forward:

a. LPU sets the record of the Highest Engineering placements in North India for three consecutive
years.

b. 2000+ LPU students pursuing successful career in USA, UK, Canada, Australia.

c. 500+ Multinational and National companies have recruited LPU students over the past few years.

Total
Fortune-500 Company Name 2018 2017 2016 2015 2014
Offers

Cognizant 1960 5 459 554 610 332

Amazon 135 15 96 24
Bosch Engineering 114 71 43
IBM 34 2 1 20 11
Verizon 29 9 8 6 6
Xerox 25 25
Hewlett Packard 25 3 18 4
Tech Data 11 10 1
Hitachi 7 3 2 2
Nestle 6 4 2
Wilmar International 4 4
Glaxo Smith Kline 3 3
Samsung 2 1 1
Honda 2 2
Hyundai 2 2
Schneider Electric 2 2
United Health Group 1 1
Morgan Stanley 1 1
Oracle 1 1
L’Oreal 1 1

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 SAP 1 1
2367

d. 51 companies like Hindustan Unilever which recruit from IITs/IIMs also recruit LPU students.

e. 2350+ Offers (placement/internship) extended to LPU students by alone by 20 of Fortune-500

companies like CTS, Amazon, Bosch, IBM, Verizon, Xerox, HP, Tech Data, Hitachi, Nestle,
Wilmar International, Glaxo Smith Kline, Samsung, Honda, Hyundai, Morgan Stanley, Oracle,
United Health Group, L’Oreal, SAP, Astra Zeneca etc. over the past few years.

f. 610 students hired by Cognizant Technology Solutions in a single day – Highest in North India till
date.

g. 100+ selections each by other Top Companies like Tech Mahindra, Capgemini and Amazon in a
single academic session.

6) Public sector placements: LPU students have also availed opportunities of Placements in government
services like Indian Army, Indian Navy, Transport Corporation of India, etc. through on-campus/off-
campus placement drives and SSB Interviews.

a. Holding Top Positions in Government and Semi-Government sectors in most of the States. More
than 40 LPU students are serving in Indian Engineering Services in a single state itself.

b. 50+ LPU students from Bhutan are a part of prestigious Bhutan Royal Civil Services Commission
(equivalent to IAS in India) and are now working in Ministry of Education, Agriculture, ICT
sectors.

7) Joint-Campus Placement drives: Most of the companies have made us the regional hubs for joint
campuses. LPU has become a favourite destination for several leading brands to conduct their joint-
campus and pool-campus placement drives which students from the entire northern region participated

 Companies: Amazon, CTS, Deloitte, TCS, British Telecom, Alight Solutions, IndiGo Airlines,
IBM, Life Cell, Decathlon Sports, Josh Technology Group, Tech Mahindra, Nagarro, Unisys, Era
Infra, Jet Ariways, Oberoi Cecil, Aon Corporation, Cordlife Sciences, Jubilant, Lava, Indus
Towers, Hexaware, Nagarro, Josh Technology Group, etc. (More details at www.lpu.in/jpd).

 Participating Institutes: Students from other institutions around the region like GNDU
(Amritsar), DAV University (Jal.), DAVIET (Jal.), and other neighbouring colleges like Khalsa
College Amritsar, Gulzar Institutes (Khanna), SD College (Jal.), Doaba College (Jal.), Kamla
Nehru College (Phagwara), Guru Nanak Engineering College (Ludhiana), Khalsa College for
Women (Ludhiana), Kamla Lohita SD College (Ludhiana), PCTE (Ludhiana) participate in Joint
campus drives at LPU.

8) Industrial Trainings: We, at LPU understand that the training and internships done with industry
during the course of study helps the students to gain practical hands-on and real-life work experience
even before he completes his degree. LPU provides opportunities to students to avail Internship / On-
Job Training with industry as a part of their degree.

a. Internships: Students go for internship with the company during which they are paid certain monthly
stipends. Based on individual’s performance during internship, companies tend to absorb these students
through a Pre-Placement Offer (PPO). LPU has been successful in generating Internship opportunities
10
 for students with a stipend of up to Rs 40,000 per month even when the student is yet to complete his
program. Another set of our students pursuing internship with Amazon were offered a PPO with salary
package of Rs 15.5 LPA basis their performance upon successful completion of internship.

b. On-Job Training (OJT): Students pursue training with the same company in which they are placed. In
some cases, students get monthly stipend whereas in other cases, students get monthly salary during
training period, prior completion of their degree. Over the year since January 2017, 600+ students (incl.
300+ students from 2017 graduating batch) of Engineering, MBA, Journalism, Multimedia, Hotel
Management, Fashion, Hospital and Healthcare, etc. have undergone / are undergoing OJT in the
companies where they are placed in like, Bosch, L’Oreal, Liberty Videocon, MAQ Software, Piaggio
Vehicles, Reliance Jio, Roots Analysis, Alight Solutions, DB Corp Ltd., Decathlon Sports India Pvt.
Ltd. Everest Industries, Easy Trip Planners, Vyolla Fashions, SPS Hospitals, Wrig Nanosystems,
Edwisor, Herbal Health Consortium, Hettich India, Appeal group, Orient Bell, Utrade Solutions,
Samarth Lifestyle etc. This approach also helps the students to gel well and earlier into corporate
environment.

9) Industry Interface for students: At LPU, it is not about calling companies, it is about preparing
students and making sure that they get selected. The university puts its best efforts for the grooming of
our students to get good placements. Few of these efforts are like:

a. Corporate Interactions: Students get opportunity to interact with and learn from prominent
leaders and industry giants. The leading personnel from the MNCs like Morgan Stanley, Fortinet,
Credit Suisse, Star Cruise, Tata Technology, Bates & CHI Partners, Dell, Daikin, Infosys, Cyient,
Murugappa Group (Tube investment), L&T Infotech, HP, Voltas, Hyundai Constructions, JCB,
IFFCOTOKIO, Orange Business, Videocon, TVS, PWC, etc. visited LPU during this session to
interact with students.

http://www.lpu.in/campus_life/visitors.php

b. Live Projects with Industry: 800+ students (UG and PG) are working on Live Projects directly
with the companies like Delta Power, Tek Systems, Decathalon Sports, Sony, Future Group, DCB
Bank, Infosys, Oyo Rooms, PayTm and many more.

c. Industry Competitions: LPU stands No. 2 in Hackerearth. LPU students and win top positions
and PPOs through in industry competitions like Informatica, Delta Automation contest, Texas
Instruments Innovation challenge, SBI Digitize, TCS CodeVita, Hackathons by Infosys, SAP,
Virtusa, Indian Govt., Rajasthan Govt. LPU students are also selected by LinkedIn as Campus
Editors.

d. Industry Tie-ups and Centres of Excellence: Google, SAP Labs, Oracle, Intel, Texas
Instruments, Bentley, CISCO, Lupin Pharmaceuticals and Cadence have setup their Centres of
Excellence at LPU.

e. Professional Enhancement Programme: The curriculum incorporates specific courses

(subjects) under the notion of Professional Enhancement Programmes (PEP) in which the students
are prepared to crack the placement processes.

 PEP classes start right away from the first semester itself in form of Communication Skills
and continue till the final semester covering:

11
  Analytical Skills (Logic Reasoning and Verbal Reasoning)

 Quantitative Aptitude Skills

 Technical Aptitude Skills

 Presentations and Soft Skills

 Mock Exercises (Mock Interviews, GDs, Mock Tests, etc.)

Details of the PEP related inputs can be referred from Counselling Shared folder at: Academics and
Schemes Related\PEP Courses.xls
f. Exhaustive preparatory sessions are conducted before the placement drives of leading brands (and
mass recruiters) like Cognizant, Tech Mahindra, Honda, Bosch, etc. so that more and more number
of students can secure a placement offer with such brands.

g. All the exercises stated above are the result of joint efforts of the school departments and the
dedicated department named School of Professional Enhancement with 50+ full time dedicated
trainers working closely with Placement cell (Division of Career Services). The inputs are
imparted to students through well-qualified, full time, skilled trainers who work on development
of students’ personality and employability throughout the year.

h. Experts from the Industry and Professional Trainers/Evaluation bodies are hired/invited to expose
the students with real-time placement drives experiences.

i. Students are assessed by industry relied 3rd party student assessment agencies like Aspiring Minds,
CoCubes, First Naukri etc. which not only rate our student vis-à-vis other students from across
the country but also help students recognize and improve on their strengths and weaknesses.

10) Entrepreneurship: Apart from their placements, LPU also provides rich support to its students to
focus on their entrepreneurship projects that can help the student set up their own business (even while
they are studying in campus).

 In September 2016, Hon’ble Union Minister of Finance & Corporate Affairs Mr. Arun Jaitley
inaugurated Start-Up School at LPU campus. Details below:
o http://www.lpu.in/startupschool/
o http://www.lpu.in/FullNewsRelease/Union-Finance--Corporate-Affairs-Minister-Arun-
Jaitley-inaugurated-StartUp-School-at-LPU-.php
 University has set up a dedicated Student Entrepreneurship Cell.
 University has designated more than 50 senior faculty members across all school/departments
of the university to help the students in their projects.
 Students can avail the seed money for initiating their projects.
 University hosts several Business Plan competitions to inculcate the spirit and skills of market
competition among students.
 University provides updates to students in collaboration with Industry and Government bodies.

12
  Details of major entrepreneurship projects being run by students in campus can be checked from
Counselling Shared Folder\Campus Life and Student projects\Student Entrepreneurship
Projects.docx. Names of some projects listed below:
PinkHand
Drytickets.com.au GetSetLive Lucideus
Technologies

Webstring Girly Prakurth HasthakaLPA

My Culture
FlowerCart The Decorators Well Sell
My Brand
Bhojpuri
StuHunt.com Campus Globe Froot Shoot
Junction
RISCIN
DSA Kites ERICK (e-
Chinese Corner Technologies
King rickshaw)
Pvt. Ltd.

11) Higher degree: University also floats special modules for the students to prepare for their higher
studies and competitive exams like GATE, SSB etc. (may be on payment basis) that could help our
students to qualify for admission in higher degree programmes in the country or abroad.

12) Do talk about our Alumni. Undoubtedly as the placement are good, our alumni are also shining in
leading organizations. The university facilitated alumni with one corner of the rope, they climbed it and
reached high up the skies. They have become a pole star in their own manner in the cluster of other
shining stars from LPU alumni.

50k+ 150+ 100+ 15+

ALUMNI COUNTRIES STARTUPS CHAPTERS

 LPU alumni have established themselves in almost every corner of the world USA, UK,
England, Russia, China, Australia) which is why we proudly say “Two thirds of the world is
covered by water, the rest by LPU alumni”.
 Name any dream company (like Google, Apple, Oracle, Facebook, Yahoo, Microsoft, Snapdeal,
etc.) that anyone would aspire working for, you will find at least one LPU alumni as an employee
of that organization. A few of them are earning beyond some Crore rupees per annum. To
name a few:
o Utkarsh Gautam - Wireless System Engineer @ Google, USA
o Neha Mahajan – System Programmer @ Yahoo!, USA
o Harleen Thind – Software Engineer @ Microsoft, Canada
o Sonia Narang – Quality Assurance Engineer @ Amazon, USA
o Sagar Anand – Software Engineer @ Hewlett Packard, USA
o Nikhil Vasudeva – Sr. Java Developer @ Verizon, USA
o Parwinder Singh – Business Intelligence Engineer @ Amazon, UK
o Punica Bhardwaj – Consultant @ E&Y, USA

13
  Have also proven their might in Indian Defence services, Government sector bodies
 Have setup their entrepreneurial ventures and running their business successfully throughout
the country and abroad.
Alumni Reunions: To maintain a strong connect with the alumni, LPU keeps hosting alumni meets at several
places - not only in India but overseas. Recent Alumni Reunions was successfully hosted by LPU in:
 London (Dec 2016)
 Melbourne (Dec 2016)
 Canada (October 2016)
 Singapore (July 2016)
 New York, USA (March 2016)
For more details and a glimpse of Alumni Achievements, visit
 http://www.lpu.in/about_lpu/alumni.php
Refer below for a few of the hundreds of Alumni Success Stories:
Google Yahoo! Apple
Utkarsh Gautam Neha Mahajan Navtej Singh Sandhu
Wireless Systems Engineer System Programmer Sr. Software Engineer
Amazon Microsoft Bank of America
Parwinder Singh Harleen Thind Nikhil Vasudev
Business Intelligence Engineer Software Engineer Sr. Java Developer
Illumina General Motors Dell
Vikas Yadav Raminder Kaur Dishant Sikka
Senior Software Engineer System Validation Engineer Senior Analyst
More details can be obtained from university website or refer to Alumni PPT in Counselling Shared Folder
for more names…
All a student has to do is to maintain a good academic record and personality to ensure his/her
placement.
Ques: What about the salary packages offered to students?

Ans: For queries related to Highest and Average Salary Package (for the University) quote the following
figures:

Package details for 2017-2018 batch and placement drives still going on at full pace…

 Highest package offered so far:

o Rs 26.83 LPA for Engineering by Directi.
o Up to Rs 24 LPA for Hotel Management by Marriott Cypress Harbour Villas (International
Placement: Florida, USA)
o Up to Rs 20 LPA for Hotel Management by Ocean Edge Resorts (International Placement:
Massachusetts, USA)
o Rs 20.35 for CSE/IT/ECE/MCA by Adobe
o Rs 15 LPA for MBA by Amazon India

14
 o Rs 11 LPA for EEE by Must Garments (International Placement: Jordon)
o Up to Rs 9 LPA for MBA by Federal Bank
o Rs 5.5 for Physical Sciences graduates by Berger Paints.
o Rs 4.5 for Architecture, Civil Engineering, Mechanical Engineering and EEE by Dharam
Consulting
 Average Salary Package till date:
o University Average salary package: Rs 4 LPA approx.
o Engineering and MBA: Rs 4.7 – 5 LPA approx.
 Placement Percentage: By end of Jan 2018, some departments were able to place more than 70% of
all eligible students. Varying by the departments, an overall average of around 50% placements have
been achieved till Jan 2018. For certain departments/programmes, the placements would happen
lately around July/August. Almost another 200+ placement drives are also lined up to be conducted
during the period Feb – July 2017.
 For a snapshot of Stream / Programme Specific packages and number of placements, refer to
placement data file in CAD Shared folder.

Package details for 2016-2017 batch and placement drives still going on at full pace…

 Highest package highlights so far:

o Rs 20.34 LPA for offered for CSE/IT/ECE by Adobe.
o Rs 15.5 LPA for CSE/IT by Amazon as PPO.
o Rs 11 LPA for EEE and ME from Voltas International (Middle East)
o Rs 8.5 LPA for MCA and CSE/IT by Click Labs (Jugnoo)
o Rs 8 LPA for Hotel Management from P and O Cruise (USA)
o Rs 7.9 LPA for ME from Honda Motorcycles and Scooters India
o Rs 7.5 LPA for ME from Wilmar International (Africa)
o Rs 7 LPA for CSE/IT from HP India
o Rs 6.5 to 9 LPA for MBA, CSE/IT and Animation from Kony India
o Rs 6 LPA for Hotel Management from Al Thiqarestaurant Co (Kuwait)
o Rs 6 LPA for MBA, CSE/IT, EEE, Law and BBA from Hafele (Bangladesh)
o Rs 6 LPA for CSE/IT from TEK Systems
o Rs 6 LPA for MBA and ME from Arabol Lubricants
o Highest package ranging between Rs 3 to 5 LPA for majority of other students from
Agriculture, Biotechnology, Computer Applications, CSE/IT, Civil Engineering, ECE/EEE,
Mechanical Engineering, Journalism, Animation, MBA, BBA, Commerce, Pharmacy and
Physical Sciences.
o A few other graduates placed in the salary range of Rs 2.4 to 3 LPA.
 Average Salary Package till date:

15
 o University Average: Rs 4 LPA approx.
o Engineering and MBA: Rs 4.7 – 5 LPA approx.
Package details for 2015-2016 batch

 Highest package:
o Rs 20 LPA availed by Hotel Management student from Qatar Airways
o Rs 15 LPA availed by Hotel Management students from Hyatt USA and Wolf Great Resort
USA
o Rs 8.5 LPA availed by Hotel Management student from Air India
o Rs 7 LPA availed by MBA students from Practo Technologies.
o Rs 6 – 8 LPA availed by CSE/IT and ECE students from Diyar Infotech (Kuwait)
o Rs 6.5 LPA availed by CSE/IT students from Josh Technology Group.
o Rs 6 LPA availed by MBA students from Bharti AXA.
o Rs 5.5 to 6 LPA offered by Systra to Civil Engineering students (drive in process).
o Rs 5.8 LPA availed by MBA students from Wipro Lighting.
o Rs 5.4 availed by Mechanical Engineering students from Executive Ship Management
(Samundra).
o Rs 5 LPA availed by CSE/IT students from MAQ Software.
o Up to Rs 5 LPA availed by MBA students from Colgate Palmolive and Kellogs.
o Rs 4.92 LPA availed by CSE/IT and ECE students from Verizon.
o Rs 3 to 5.5 LPA availed by graduates from Air Vistara.
o Rs 2.5 – 3.5 LPA in other departments like Multimedia, Animation, etc.
 Average package: Approx. Rs. 3.2 Lac p.a. has been the average salary package across several
placement oriented programmes.
o For Engineering and MBA, the average package is ranges between Rs. 3.7 – 4.5 LPA.

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1.9 RANKING

NIRF Ranking by Government of India(MHRD):

(1.) The overall ranking is 26th in India among top Pharmacy colleges.
1
(2.)Ranks among top 20 Universitiers of India in Pharmacy under Research and
Practice parameter.

Ranked as best University of the year in Industry Academia Relationship in

2
India by Golden star 2018
3 Highest Placement Record in North India by Digital Learning 2018

4 Best Hospitality Management Institute by ASSOCHAM in 2018

5 Ranked as Best Private University by ASSOCHAM in 2017

6 Top 50 Private Universities by India Today in 2017

Asia's Most Trusted Brand byInternational Brand Consulting Corporation (USA)
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in 2017
Selected as Best Regional University in "Science and Education sphere" by
8
Socrates committee Oxford UK in 2016
Selected as University of the Year 2016 in "Student Engagement" by Higher
9
education in 2016

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1.10 INFRASTRUCTURE

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 2. COMPETITIVE ANALYSIS

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses
of current and potential competitors. This analysis provides both an offensive and defensive strategic context
to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into
one framework in the support of efficient and effective strategy formulation, implementation, monitoring and
adjustment

Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct
this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal
impressions, conjectures, and intuition gained through the titbits of information about competitors every
manager continually receives." As a result, traditional environmental scanning places many firms at risk of
dangerous competitive blind spots due to a lack of robust competitor analysis.

Some of the major competitors are as follows:-

 Punjab Technical University
 Chandigarh University
 Amity University
 SRM University
 Vellore Institute of Technology, VIT
 Kalinga Institute of Technology, KIIT
 Sharda University
 Galgotias University

2.1 SWOT ANALYSIS

STRENGTH WEAKNESS
 35000+ students.  Disturbed Location
 Best Infrastructure  No Non-Veg within the campus.
 200+ programs are offered  Less placements in various branches.
 Students from 29 states & 26 countries  Less number of Hostels.
 Scholarship program.
 Advanced Labs & workshops.
 Experienced Faculty members &
Skilled Staffs.
 Strong Security Service

OPPRTUNITY THREATS
 International Tie-ups.  Drugs in Punjab.
 Tie-ups with various industries.  Other established Colleges &
 Introductions of more advanced Labs & Universities.
Workshops.  Govt. regulations & Policies.
 Invite more companies for placements.
 Increase the standard of education.
 New Campus in other state.

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2.2 PORTER’S 5 FORCE MODEL

1. Threat of new entrant

To open up a new university like LPU is tough. To open a university with such infrastructure, facilities,
education system requires lots of funds, patients, and Govt. approvals. So LPU is free of such threat for the
time being.

2. Supplier Power

Here suppliers are the Faculty Members & other administrative staffs. LPU don’t have threat to such because
there are abandon of qualified personal in the market.

3. Buyer Power

Here buyer in the student. LPU has thereat to this field as there are many more college & university present
in India where student can admission.

4. Threat of Substitute

There are various other colleges & universities both private & government who offers the similar course.
Students have options to take admission in somewhere else. Similar course may be taught with lesser fee
structure & more facilities

5. Competitive Rivalry

For institute like Lovely Professional University, There are various competitors which have local as well as
national presence. Some of the competitive Colleges and Universities have been discussed in the Category
analysis part. So, we can see and consider that part for competitive rivalry.

2.3 OTHER COMPETITVE ADVANTAGES

 Live Projects
 Training
 Diverse Set of Minors
 Curriculum Innovations
 Guest Lectures
 Assessment & Evaluations
 Mentoring & Advising

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 3. OBJECTIVE

To know the procedures followed in admission department.

To provide proper counselling to the approached one.
To provide correct information to the applicants.

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 4. JOB PROFILE

Division of admission in Lovely Professional University has various departments. Those are as follows:-

 Walk in admission
Applicants coming for the admission directly in the university are handled by this department.

 PMS case handling

Students of Punjab and has family income below 2.5 lakhs rupees get full tuition weaver. Such cases are
handled by this department.

 Telephonic Communication
This department is responsible for providing all the information to the person calling to the university.

 File Handling
This department is responsible for transferring of files that is documents of applicants to their respective
departments.

 Document verification
This department verifies the documents submitted by the applicants at the time of admission.

 Accounts
Deals with the fees submitted by the applicant at the time of admissions

4.1 MY JOB PROFILE

I was appointed as Admission Counsellor in the telephonic communication in the department of admissions
on contract basis. My job was to provide information to the person calling in the university’s number. There
are various campaigns which were run by the communication department and our telephonic pitch was
according to the same.

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4.2 CAMPAIGNS AVAILABLE

4.2.1 LPUNEST_PAYMENT_DONE_DC
In this campaign call is done to the students who has applied for the LPUNEST i.e. Lovely Professional
University National Entrance and Scholarship Test which is conducted for eligibility & scholarship purpose.
Calls are made to those who has applied and paid for the same but has not booked slot for giving the exam for
the same.
Other information provided along with this are:-
 Eligibility.
 Fee & Scholarship.
 Placements (Particular Course, overall university’s, placement oriented trainings and courses)
 Residential Facilities (Hostel, Food & Laundry).
 Important Dates ( Last date to apply for LPUNEST & Admission)
 Steps to register for LPUNEST Exam & Admissions.
 Out Campus Office Address (Verbally & Sent text message containing the address & the contact details
of the out campus representatives).
 Division of Student Affairs (Sports & Cultural Activities).
 Campus Life.
 Student Organizations.
 Events & Fests in the campus.

4.2.2 LPUNEST_DC

In this campaign call is done to the students who has applied for the LPUNEST exam, completed payment,
booked their exam slot and is ready to give the exam. This call is made to remind the student about their exam
schedule and motivate them to give the exam.
Other information provided along with this are:-

 Eligibility.
 Fee & Scholarship.
 Placements (Particular Course, overall university’s, placement oriented trainings and courses)
 Residential Facilities (Hostel, Food & Laundry).
 Important Dates ( Last date to apply for LPUNEST & Admission, Result & Scholarship Declare)
 Steps to register for LPUNEST Exam & Admissions.
 Out Campus Office Address (Verbally & Sent text message containing the address & the contact details
of the out campus representatives).
 Division of Student Affairs (Sports & Cultural Activities).
 Campus Life.
 Student Organizations.
 Events & Fests in the campus.

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4.2.3 LPUNEST_SIGNUP_DC
In this campaign call is made to the students who has filled the form for LPUNEST but has completed the
payment for the same. Call is made to enquire if they are facing any technical issue or want to know any
information.
Other information provided along with this are:-
 Eligibility.
 Fee & Scholarship.
 Placements (Particular Course, overall university’s, placement oriented trainings and courses)
 Residential Facilities (Hostel, Food & Laundry).
 Important Dates ( Last date to apply for LPUNEST & Admission, Result & Scholarship Declare
 Steps to register for LPUNEST Exam & Admissions.
 Out Campus Office Address (Verbally & Sent text message containing the address & the contact details
of the out campus representatives).
 Division of Student Affairs (Sports & Cultural Activities).
 Campus Life.
 Student Organizations.
 Events & Fests in the campus.

4.2.4 LPUNEST_COUNSELLING_DC

In this campaign call is made to the student who applied for the LPUNEST Exam and qualified the same.
Calls are made to remind the student to proceed for the Online Counselling Procedure. Steps to do the same
are explained.
Other information provided along with this are:-
 Eligibility.
 Fee & Scholarship.
 Placements (Particular Course, overall university’s, placement oriented trainings and courses)
 Residential Facilities (Hostel, Food & Laundry).
 Important Dates ( Last date to apply for LPUNEST & Admission, Result & Scholarship Declare)
 Steps to register for LPUNEST Exam & Admissions.
 Out Campus Office Address (Verbally & Sent text message containing the address & the contact details
of the out campus representatives).
 Division of Student Affairs (Sports & Cultural Activities).
 Campus Life.
 Student Organizations.
 Events & Fests in the campus.

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4.2.5 WEBLEADS
In this campaign call is made to those who has shown interest in our university through educational websites
like Shiksha, Adglobal etc. Call is made to those students and asked whether they are interested in our
university and in which course and provide following information:-

 Eligibility.
 Fee & Scholarship.
 Placements (Particular Course, overall university’s, placement oriented trainings and courses)
 Residential Facilities (Hostel, Food & Laundry).
 Important Dates ( Last date to apply for LPUNEST & Admission, Result & Scholarship Declare)
 Steps to register for LPUNEST Exam & Admissions.
 Out Campus Office Address (Verbally & Sent text message containing the address & the contact details
of the out campus representatives).
 Division of Student Affairs (Sports & Cultural Activities).
 Campus Life.
 Student Organizations.
 Events & Fests in the campus.

4.2.6 LPU_INBOUND_DC
In this campaign two further parts are there:-
4.2.6.1 INBOUND
In this campaign applicant call in the university’s number. In this campaign we provide information to the
applicant as per their choice.
4.2.6.2 CLICK TO CALL
In this campaign call is made to those who has provide their contact details in the university’s website.
In both the campaigns information provided are as follows:-
 Eligibility.
 Fee & Scholarship.
 Placements (Particular Course, overall university’s, placement oriented trainings and courses)
 Residential Facilities (Hostel, Food & Laundry).
 Important Dates ( Last date to apply for LPUNEST & Admission, Result & Scholarship Declare)
 Steps to register for LPUNEST Exam & Admissions.
 Out Campus Office Address (Verbally & Sent text message containing the address & the contact details
of the out campus representatives).
 Division of Student Affairs (Sports & Cultural Activities).
 Campus Life.
 Student Organizations.
 Events & Fests in the campus.

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4.3 RESOURCES AVAILABLE

1. Computer System.
Computer system is used to connect to the phone calls. All the calls in the out bound
campaigns are made automatically by the system.

2. Headphones

Headphones are provided to speak on the call. It is connected to the

computer system provided.

3. Zoiper
This software is used to receive the call.

4. AMEYO
This software is used to fill the following details:-
 Name.
 Contact Number.
 Email ID.
 State, District, City.
 Qualification, Marks (Scored or Awaited), Program
interested in.
 Caller’s info (Applicant, Parents, Others)
 Additional Remarks.

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It is also used for the following task:-
 To put the call on “HOLD”, so that the counsellor can get the information from the room coordinator and
inform the same to the person on the other side of the call.
 To dispose the call with proper disposal for analysis purpose

6. Information Facility
This is used to check for the
information regarding the following
of the applicant:-

 Admission details
 Online Payment status
 Fee status
 Attendance (existing student)
 Result (existing student)
 NEST Student information
 To send sms od out campus
address, imp email ids etc
 To send email regarding the
course details, residential facilities,
placements etc.

7. Counselling Shared Folder

This is used to find all sort of information regarding anything in the university.

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4.4 JOB DESCRIPTION

1) Marked attendance before 9 A.M. (check in)

2) System logged in before 9 A.M.
3) Selected the campaign to work as per the demand.
4) Minimum of 5 hours & 30 mins working should be there.
5) 6 days working | from 9 A.M. – 5 P.M. | 8 hours duty.
6) Fill the Daily Progress Report form.
7) Marked attendance after 5 P.M. (check out).
8) Call is snooped i.e. evaluated and given marks out of 120 total score and ranking in provided accordingly.

4.5 EVALUATION PARAMETERS

While handling the calls such parameters are need to checked as on the basis of the same the calls are been
evaluated and given scores out of 120.
The parameters are as follows:-
1) Formal Greeting.
2) Asked about pen & paper.
3) Eligibility condition checked and informed.
4) Informed about fee structure and scholarship.
5) Last date to apply informed.
6) Invite to visit campus or campus office with sms sent using information facility.
7) Professionalism shown (Used formal language, used hold option properly).
8) CRM filled properly (city, email, Prog filed) and remarks written properly(Counselor’s name added)
9) Placement script discussed(preferably in case of B.Tech/MBA/ Hotel Management)
10) Step by step process to apply (LPUNEST / Admission) explained
11) Initiatives Taken.
12) Correct Information given and connect with the candidate.
13) Call disposes with proper Disposition.
14) Call ended with caller’s consent.

4.6 CHALLENGES
While working certain challenges faced are as follows:-
 CRM not filled completely.
 Call disposed in the wrong disposal.
 Incorrect information is provided to the candidate.
 Calls of different language are need to handle.
 Need to tell every information as per the snooping i.e. evaluation parameters.
 Difficult to find the details of a particular program (system might not work, counsellor is confused what
to search for)
 If the call is on “Hold”, it should not be for long time.
 To motivate someone who is not interested.
 To convince the parents about the university’s placement, education system, campus environment etc.

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4.8 ACHIEVEMENTS

 Scored full marks i.e. 120/120 many times.

 Became the best caller of the week for once.

4.9 RECOMMENDATIONS

 Evaluation parameter should be changed as per the campaign.

 Computer system provide should be updated as it stops working in between the call many times.
 When the applicant dials at the university’s number language preference option should be there.
 Every time it is not possible to follow the evaluation parameters, snooper should judge accordingly.

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 5. REFERENCE

 https://ums.lpu.in/lpuums/frmCadShare.aspx
 https://ums.lpu.in/lpuums/frmCallCenterInformation.aspx
 https://www.google.co.in
 http://www.lpu.in/
 https://en.wikipedia.org/wiki/Lovely_Professional_University

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