Name: Vignesh Ezhil

Class: 17S22
Project Task: Investment
Project Topic: Project 2N
Article Title: “Forgotten: Healthier hawker food programme” by Linette Lai, Straits Times,20 April 2017
This article reports on why the Hhealthier hawker food programme(HHFP) failed .This is relevant to my Commented [1]: caps
project because my project involves motivating hawkers to make healthy food .As a result, I could learn Commented [2]: red text overlap
why this project failed and prevent my project from failing due to the same reasons stated in the news
Formatted: Font color: Red
article.
Commented [3]: red text overlap
Straits Times has won various awards over the years. The author ,Linette Lai, has published many Formatted: Font color: Red
articles on food and healthy eating. This shows that the author has a vast experience about the food
Commented [4]: improve my project by avoiding the
industry. Therefore this article shows a balanced view .Also ,this article was published in 2017.This pifalls
suggests that the data obtained is recent. This is important to my project as it focuses on the current
Commented [5]: what awards? relevance??
unhealthy habits of the hawker stalls in Singapore such as using excessive food additives and how to
correct The claims made in the article are corroborated by credible sources such as Health Promotion Commented [6]: please expand on this. your reliability
Board(HPB) and the vendors themselves. Therefore, the article is reliable. on the article is limited

The author mentions that there was a lack of follow up after the first few years of the programme Commented [7]: food industry? like food
manufacturing? food services?
resulting in the failure of the programme. The idea that follow ups are important is useful to my project
Formatted: Font color: Red
is my project is a yearly competition on healthy food.This is important so that we can create a good
reputation about the competiton and not face backlash from the public. As a result, when the hawker Commented [8]: repeated, please look at your
sentences again and improve on the flow.
receives fame by winsning the competition, we must motivate the hawker to continue making healthy
food1. This can be applied to my project through a healthy food carnival held every year. In this carnival, Formatted: Highlight

the vendors who have made it to the semi-finals would display their dishes and promote their food stall. Formatted: Highlight
As a result the vendors would be motivated to cook healthier food as they do not want their good Commented [9]: typo!
reputation to be tarnished. This coincides with the true aim of the competition which is to motivate the Commented [10]: date time location, details? poster?
hawkers to make healthier food. layout? diagrams?
Commented [11]: constantly, rmb that the aim of this
The author quotes that one hawker mentioned that healthier oil is the same as normal cooking oil. This idea is to follow-up not just motivate
is an important learning point because if the hawkers do not know the difference between the 2 oils
they might just go back to their old ways and still claim that the food is healthy .As a result, this may
tarnish the reputation of the competition and themselves. This can be solved by creating a 25 s
animation that would be displayed as ads on youtube and facebook. These ads are personalized and Commented [12]: If the target audience is hawker,
would only be played to hawkers. The 25 s animation would show the essential differences between why youtube?? why animation? are there good reasons
for these decisions? are they random? if its random
healthier oil and normal oil such as the type of fats and nutrients it contains and how these help make you are not being insightful.
the oil healthy. As a result, vendors become more aware of the differences and would try to always use
Commented [13]: what do you mean personalised?
healthier oil to make their healthy food. their names will appear?
Commented [14]: why only oil?! how about the rest of
the additives that you guys are looking out for? are you
solving HPB's problem or your project's problem?
The author quotes that one of the stall vendors mention that the only way he publicizes is through an A4
poster. This is not an effective way to publicize the HHFP as people may not see the poster when they
walk past. This is an important point to my project as publicity is essential to make the competition a
success and to provide the fame that the food vendors deserve so that the food vendors can increase Commented [15]: its not about fame
their revenue. This can be done through inviting celebrity chefs and hosting the competition on Commented [16]: publicity, awareness maybe
television channels such as Channel 5. This would increase the number of people viewing the
competition and as result provide the fame that the hawkers deserve. Commented [17]: not fame.

Word count : 620 Words