Product Proposal Complete Philippines

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DIVINE MERCY COLLEGE FOUNDATION, INC.

#129 University Avenue, Caloocan City Telephone No. (02) 710-6567
BACKGROUND OF THE COMPANY
Upbeat was founded on January 2018 by John Jerrue S. Dalusung the founder of
the company, and its co-founders: Ericka May C. Bautista, Mary Rose R. Evalarosa,
Vanissa S. Salazar, Aezzer Rovic D. Dumalag and Gennady R. Sengson.
We spend time building relationships with our customers by communicating with
them because we know just how important they are.
Upbeat is a team that works hard to play hard. We push ourselves to be the best
and deliver the best, making sure we have fun along the way and promising to fulfill and
to satisfy the customers needs and wants.
At Upbeat we are passionate about our culture. Our smile is our logo. Our
personality is our business card.
Our tagline is “ The best is yet to come”.

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BUSINESS LOGO
This is the official logo of Upbeat. Upbeat means having a positive, lively,
or perky tone, attitude. We chose this company name because “UP” means always
positive and good. “BEAT” means trending, always in the line and always patronize by
the people.
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BUSINESS TAGLINE
“ The best is yet to come ”
We choose this tagline because we believed that there is so much delight in this world.
So much that is yet to be discovered.
PHILOSOPHY
We have six core values that guide the way we operate our business and interact with
each other
 Customer focus
Our commitment to our customers is at the heart of everything we do. Our ability
to genuinely listen, understand and meet our customers’ needs is a key differentiator and
a critical success factor for our business.
 Profitability and commercial outcomes
We must be profitable to provide the employment and development opportunities we
all want.
 Leadership
To be a successful company, we recognise that leadership is a collective
responsibility, not just the job of a few individuals.

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 Integrity
We recognise that the integrity of our personal and business interactions affects our
staff, customers, partners, shareholders and the community. It also defines how we think
about ourselves, and ultimately how others see us.
 Collaboration
Teamwork, respect, and open, honest communications define the way we work with our
colleagues, customers and partners.
 Innovation
Upbeat is built on a foundation of innovation. It is at the heart of who we are and what we
do.
MISSION
We improve people's lives by creating products which prepare them for the
expected and unexpected
VISION
To be the Philippines first leading innovation product provider.

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OBJECTIVES
 To provide high quality products
 To compete internationally
 To be the best innovative company worldwide
SWOT ANALYSIS
Strength
 creative ideas
 variety of products
Weakness
 lack of experience
 new in the market
Opportunities
 market development
 industry or lifestyle trends
Threats
 high competition
 changing consumer demands

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PRODUCT NUMBER ONE
UNICASE
“Because every picture tells a story”
PHONECASE PHOTOS
UNICASE DESIGN
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ACTUAL PRODUCT
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PROBLEM:
Cellphone case already outdated? Want something new? It time to toss out the
case and have a case that you will be proud of carrying it around with your cellphone.
DESCRIPTION:
There are too many cool mobile phone cases in the market today, but it is always
nice to find something new or something that you can personalize. Something that no one
else has and something that will get other people curious and interested. Customize your
phone cases and make your own phone cases by using your favorite photos. A phone case
that is customizable and personalized with the customers wants. This is the place where
you can express your creativity through your phone case. The Unicase perfectly fits to
any phone you have either it was IOS or Android. Take your personalized phone case
everywhere you go.
HYPOTHESIS
 We will conclude that millennial will be delighted by the phone case that is being
personalized for them.
 We will conclude that millennial will be on trends in their own unique way.
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SWOT ANALYSIS
Strength Weakness Opportunities Threats
You can choose Too long to process New trends to social Competitors may
what design or media. copy
background you
want.
TARGET MARKET
Age 15 and above
Gender Male and Female
Location Caloocan City
Occupation Students and Working Individuals
UNICASE
₱ 180.00
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COMPUTATION
Phone Case PHP 100.00
Pigment Print PHP 30.00
Transparent Photo Paper PHP 50.00
TOTAL PHP 180.00
Materials Needed:
 Phone case
 Photos
 Pigment Printer
 Transparent Photo Paper
Procedure
1. We canvass the prices of all the materials needed.
2. We get an ideal picture that we need to layout and size of the phone.
3. We search for a printing shop that does Pigment Printing.
4. We put the printed transparent photo paper at the back of the phone case.
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PRODUCT NUMBER TWO
AMAZING SCARF
“Different look each time”
SCARF BLOUSE
AMAZING SCARF
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ACTUAL PRODUCT
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PROBLEM:
Having a sudden event and your clothes don’t fit in it? Doesn’t enough time to
shop dress or clothes that will fit in the event? Try this product. A scarf that can be a
dress, just like magic.
DESCRIPTION:
Scarf is most popularly used as a fashion accessory. Whether it’s cold weather or
summer, scarf is one of the most preferred accessories. Some of us just recently
discovered the use of a scarf. It feels nice, and soothing to maintain warmth and not have
cold air swirling in this area of the body. This led us to think what the other benefits are
or uses extend of a scarf to more than just fashion. So we made a multipurpose scarf that
can be a blouse, a dress, a head cover, etc. in just one pull. It has a multiple design that
you can choose on. Our Amazing Scarf comes in various varieties and materials to go
with various occasions. Scarfs were initially worn by women to symbolize modesty.
Women around the world would love this stylish modern way to look different.
HYPOTHESIS
 We will conclude that this will help millennial to get through in some wardrobe
malfunctions.
 We will conclude that it will also add spice to their clothes.

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SWOT ANALYSIS
Strength Weakness Opportunities Threats
Comfortable to the New trends to the Stretchable May copy by the
body millennial materials other business
Can use wherever People buy new Multipurpose
you want products that
is multipurpose
Easy to use
TARGET MARKET
Age 15 and above
Gender Female
MULTIPURPOSE SCARF
₱ 200.00
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 COMPUTATION
Fabric ₱ 120.00
Labor ₱ 30.00
TOTAL ₱ 150.00
Materials Needed:
 Fabric
 Needle
 Thread
Procedure:
1. We search for an ideal fabric for our product.
2. After we bought the right fabric, we measured the fabric that is needed in the
Amazing scarf.
3. We search for a sewer that is able to do our product.
4. After we got the final product, we prepare the packaging of the product.
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PRODUCT NUMBER THREE
QUICK ZIP HOODIE
“Feel the hoodie”
BAG HOODIE
QUICK ZIP HOODIE

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ACTUAL PRODUCT
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PROBLEM:
In case of emergency when you don’t have any umbrella to use on sunny or rainy days.
DESCRIPTION:
You probably won't always remember to bring an umbrella when the weather is
hot & gloomy. So we inject some style in your wardrobe with our fashionable bag with a
hoodie on it. It has different design that you can choose on. Hoodies have come a long
way of origin in sportswear so why not we try on the bags that we are regularly using.
With a built-in hood it's also the coolest way to stay dry in the rain, and being protected
from the sun. Simply pull the hood at the top of the backpack and go under cover. The
backpacks are made from environmentally friendly materials.
HYPOTHESIS
1. We will conclude that this hoodie can help millennial to added protection from
sun and light rain.
2. We will conclude that it also helps millennial for their unique fashion style.
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SWOT ANALYSIS
Strength Weakness Opportunities Threat
Can be use a little bit costly Can be viral to may innovate by
anywhere. social media other business
Protect you from New trends to the
rain and heat people whose habit
is to hike
TARGET MARKET
Age 18 above
Gender Male and Female
QUICK ZIP HOODIE
₱ 900.00
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COMPUTATION
Bag PHP 500.00

2 Hoodies PHP 100.00 EACH
2 Zipper PHP 20.00 EACH
Labor PHP 100.00
TOTAL PHP 840.00
Materials Needed
 Bag
 Hoodie
 Zipper
PROCEDURE
1. We search for a bag that is suitable for our product.

2. We search for a hoodie and zipper that is suitable for our bag.
3. We search for a sewer that is specialized in sewing bag.
4. We prepared a packaging for our product.
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MARKETING ASPECT
1. SOCIAL MEDIA
Social media is the fastest growing marketing trend with a reported 9 out of 10 businesses
employing some form of a marketing campaign on social media. Advertising through
social media has been shown to increase brand recognition. We will use Facebook,
Instagram and Twitter for social media promotion.

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2. POSTERS
We will put them up in the ideal locations where our target audience is located,
increasing the chance of a positive response. The versatility of posters makes them an
ideal form of promotion.

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3. PULL UP BANNERS
Pull up banners are made too last to give us a great return on our marketing investment.
They are printed on plastic materials that are designed not to crease and look fresh every
time it is displayed. The quality of material also means our pull up banner is durable and
can be used for years to come.

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4. PACKAGING
The visual presentation of product packaging helps attract consumers and persuade them
to pick up a product, learn what it’s used for and determine if the product will add value
to their lives.
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5. QR CODE
Having a great social media design and using QR Code to bring people to it, is a great
way to get the word out about our business, improve customer experience and bring more
sales.
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6. CALLING CARDS
Having the right graphics or style on our business card will be great way for us to show
clients and customers just what our business is.

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7. BILLBOARDS
With more commuters on the roads than ever before, billboard advertising allows us to
reach more people faster and cheaper than any other mass marketing media.
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SUCCESS RATE
We are confident that establishing UpBeat is 95% success.
RECOMMENDATION
1. To improve our production time.
2. Focus on how our product to be more popular on people.
3. Keep on innovating our products.
4. To gain brand popularity and awareness.
5. Focus on quality over quantity
CONCLUSION
1. We aim to prove to be aspiring innovative company.
2. We aim to give product personalization for our customers for them to be
delighted.
3. We assure that each of our products can compete internationally, in terms of
quality and functionality.

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1

DIVINE MERCY COLLEGE FOUNDATION, INC.

BACKGROUND OF THE COMPANY

Vanissa S. Salazar, Aezzer Rovic D. Dumalag and Gennady R. Sengson.

We spend time building relationships with our customers by communicating with

them because we know just how important they are.

to satisfy the customers needs and wants.

personality is our business card.

Our tagline is “ The best is yet to come”.

DIVINE MERCY COLLEGE FOUNDATION, INC.

DIVINE MERCY COLLEGE FOUNDATION, INC.

So much that is yet to be discovered.

a critical success factor for our business.

 Profitability and commercial outcomes

We must be profitable to provide the employment and development opportunities we

To be a successful company, we recognise that leadership is a collective

responsibility, not just the job of a few individuals.

DIVINE MERCY COLLEGE FOUNDATION, INC.

about ourselves, and ultimately how others see us.

colleagues, customers and partners.

expected and unexpected

To be the Philippines first leading innovation product provider.

DIVINE MERCY COLLEGE FOUNDATION, INC.

 To provide high quality products

 To be the best innovative company worldwide

 new in the market

 industry or lifestyle trends

 changing consumer demands

DIVINE MERCY COLLEGE FOUNDATION, INC.

PRODUCT NUMBER ONE

“Because every picture tells a story”

DIVINE MERCY COLLEGE FOUNDATION, INC.

DIVINE MERCY COLLEGE FOUNDATION, INC.

everywhere you go.

personalized for them.

DIVINE MERCY COLLEGE FOUNDATION, INC.

Strength Weakness Opportunities Threats

what design or media. copy

Age 15 and above

Gender Male and Female

Location Caloocan City

Occupation Students and Working Individuals

DIVINE MERCY COLLEGE FOUNDATION, INC.

Phone Case PHP 100.00

Pigment Print PHP 30.00

Transparent Photo Paper PHP 50.00

TOTAL PHP 180.00

 Transparent Photo Paper

1. We canvass the prices of all the materials needed.

3. We search for a printing shop that does Pigment Printing.

DIVINE MERCY COLLEGE FOUNDATION, INC.

PRODUCT NUMBER TWO

“Different look each time”

DIVINE MERCY COLLEGE FOUNDATION, INC.

DIVINE MERCY COLLEGE FOUNDATION, INC.

dress, just like magic.

 We will conclude that it will also add spice to their clothes.

DIVINE MERCY COLLEGE FOUNDATION, INC.

Strength Weakness Opportunities Threats

Comfortable to the New trends to the Stretchable May copy by the

body millennial materials other business

Can use wherever People buy new Multipurpose

you want products that