BRANDBOOK

Luminate’s branding is essential to its user experience.

This document was created to help communicate Luminate’s
branding guidelines for future usage of the platform.
It is needed to ensure that the brand maintains a consistent
look and feel regardless of the platform where it’s being used,
and this requires strict dedication to standards. This guide is
provided to keep the Luminate brand focused and unique.
Table of Contents

04 09 13
Introduction Logo Usage Typography

05 10 14
Core Values Incorrect Logo Usage Tagline & Emblem

06 11 15
Copy & Tone of Voice Color Palette Graphic Elements

03
Introduction
Luminate is a unique security platform, designed to
provide organizations with an easy and safe access to
network applications on any device or infrastructure
known today. It allows CISOs, CIOs and CTOs to secure
an access to all corporate resources to their employees
from anywhere in the world, while preventing any risk
of network-based attacks. Luminate’s software-as-a-
service agentless solution delivers a hassle-free access
on any data center - on-premises, private or public
cloud. It takes Google BeyondCorp philosophy and
transforms security within corporate IT networks.
With the rise of the cloud, complex hybrid environments
and workforce mobility, remote users are becoming
more and more dependant on instant access to network
applications. This creates security complications and
presents a serious challenge for both IT and security
professionals. Luminate provides a broad and quick
04
access to key cloud resources, without exposing the
entire network. It uses software defined perimeter
principles to allow authorised users to get on-demand
access, while giving insight and securing each action
performed by users inside corporate applications
and services.
IT network and security executives to embrace the
digital transformation and focus on the job at task.
Luminate helps process data and make amendments
without worrying about information fraud or transition
costs, while letting businesses scale, exercise more
predictable budgeting and protect their assets.
Luminate introduces the next generation of security,
turning a complex service into a highly scalable and
distributed one-click practice.
Core Values

Enablement Flexability Innovativeness Simplification Reliability

05
Enablement
& Flexability
Luminate provides companies with full confidence to
operate and control their data, eliminating the need for any
VPN network connections. It enables companies to move
quicker and focus on the task at hand. Luminate seeks
to empower businesses by facilitating multiple network
operations, rather than complicate the existing processes.
The IT teams no longer slow down the business but on
the contrary they aid it in adapting to new applications
and supporting migration to the cloud. Luminate supports
infrastructure as a code, implementing new applications in
minutes. One must project these two values in all brand
materials, including imagery and text.
06
Innovativeness
& Simplification
Luminate disrupts the way enterprises provide access to
corporate applications and services.
It strikes to deliver a distinctively new and advanced
experience with the technology that confronts all
known processes by introducing a simple solution to a
complicated endeavour.
One cannot keep using yesterday's tools to address the
threats and challenges of today, but must always evolve to
meet the needs of a changing landscape. Luminate does
not require deployment nor maintenance of any security
gateway or endpoint agent nor changes to the existing
security configuration.
Reliability
The technology is designed to deliver the highest quality
of service, one that is guaranteed to be monitored and
governed. Operating in the infrastructure and security
ecosystem, one have reliable products, services and
people. Luminate’s culture demands uncompromising
honesty, truthful conduct, task ownership and timely
escalation. All access to corporate resources must be
monitored and governed at all times.
It is important to promote this degree of trustworthiness
and practical workability when referring to the brand. It is
important to promote this degree of trustworthiness and
practical workability when referring to the brand.
Copy & Tone of Voice
Luminate technology is developed through extensive
research and development, bringing the highest quality
product for today’s IT and security senior executives and
their teams. The tone of voice, therefore, must project
expertise, credibility, and reliability throughout
all marketing channels.
This needs to be translated to copy through structured
phrasing and clear wording. One must use inspiring
statements and challenge the status quo, with an
intention of igniting one’s imagination about countless
07
possibilities and benefits of the technology. Change to
existing methods should be promoted throughout all
copy, thus reflecting the dynamic nature of the platform.
The voice must project transparency and integrity by
keeping text topic related and backing up data with
academic or industry related statistics. The copy should
also reflect the intuitiveness of the platform, describe the
UX-oriented values and emphasize security and freedom
aspects of the usage. One must inject professionalism,
keep the copy crisp and definitive, while recognisable to
IT related functions of the company.
Advert Example
08
Logo Usage

Luminate's logo is a touchstone of the brand

and one of its most valuable assets.

Background Colors - The preferred way to use the

Luminate logo is on a light grey or a white background.
The logo can also be used on a blue background in
white and yellow.

09
Incorrect Logo Usage
DON'T
1. Change the logo's orientation. 1. 3. 5.

2. Add extraneous effects to the logo. This

includes but it is not limited to: bevel
and emboss, lighting effects and
drop shadows.

3. Place the logo on busy background.

4. Change the logo colors.

5. Change the logo proportions. 2. 4. 6.

6. Make alterations, additions or

substitutions to the words and colors
contained in the logo.

10
Colors
Primary colors

Color is a powerful tool that provides a quick means

of identification.
The Luminate color palette includes primary and secondary
palettes.

PRIMARY COLOR PALETTE HEX #033d78 HEX #f1bb52

RGB 03 61 120 RGB 241 187 82
The primary colors are navy blue and yellow, chosen with
the intention to represent the brand's product and name,
and it's Innovativeness and reliability values as well.

Supporting colors
SUPPORTING COLORS
The supporting colors are white and light grey, chosen to
contrast the primary pallette. they will be used mostly for
backgrounds or as a text color in a negative design. they
will almost always have a significant presence compared to
the primary colors, to bring them out.

HEX #ededed HEX #ffffff

RGB 237 237 237 RGB 255 255 255

11
Additional Colors

HEX #1a2741 HEX #1f3250 HEX #224071 HEX #ebab4a

RGB 26 39 65 RGB 31 50 80 RGB 34 64 113 RGB 235 171 74

HEX #14253e HEX #223a66 HEX #1c4075 HEX #f1ba52

RGB 20 37 62 RGB 34 58 102 RGB 28 64 117 RGB 241 186 82

HEX #192741 HEX #283f6e HEX #6d7c98 HEX #f9b935

RGB 25 39 65 RGB 40 63 110 RGB 109 124 152 RGB 249 185 53

HEX #203250 HEX #253f71 HEX #878787 HEX #f6f7f7

RGB 32 50 80 RGB 37 63 113 RGB 135 135 135 RGB 246 247 247

12
Typography
Typography is a key element to communicating a unified
Helvetica Neue - Bold

Aa
personality for Luminate.

We have selected Helvetica Neue as our font.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Helvetica Neue is a sans-serif typeface optimized for uses
across print, web, and mobile interfaces. The typeface is 1234567890
highly legible on screen and in small sizes.
It is a strong and very reliable font, aligns perfectly with the
brand's values and product.

When using Helvetica Neue for body copy, use it in a

Helvetica Neue - Medium

Aa
sentence case. Usually, title font size needs to be two
times the size of the body font size.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

13
Tagline & Emblem

14
Graphic Elements

15