Professional Documents
Culture Documents
Philip McKinney
podcast@killerinnovations.com
Rewind: 1987
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Freeze-frame: Today
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Fast-Forward: Tomorrow 2027
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What is going to change?
• Social Dynamics
• Personal Entertainment
• Intelligent Networks
• Gadgets
• Ubiquitous Content
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Social Dynamics
[2010] media experiences converge
Mediascape-like experiences enable the enhancement
of virtual entertainment overlays to physical world
scenarios for gaming and interactive tourism the physical and
[2015] virtual collaboration
virtual worlds will
Globalization will drive the need for virtual
collaboration (leverage the best expertise wherever it
blur
is)
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Personal Entertainment
[2007] smart TV’s
Digital TV’s are “always connected” and offer a
multitude of movie, music, gaming, and interactive
entertainment through new content providers. media and
[2015] smart house
entertainment
Intelligent devices in the home will seamlessly interact
with each other and share personalities
with no
boundaries
[2020] content anywhere and any device
Content will be dynamic and accessible via any device
or multitude of devices wherever the users have a
desire.
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Intelligent Networks
[2010] always connected
Seamless sessions through smart hand-off between
overlapping network boundaries
federated networks
seamless always
connected
[2015]
The Internet will be a concatenation of federated
connectivity
networks with seamless access and content across all
network boundaries.
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Gadgets
[2010] mobile broadband
Handheld and portable devices possess ubiquitous
connectivity to cellular and broadband networks.
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Ubiquitous Content
[2010] programmed and online content
Scheduled cable and broadcast programming is
increasingly offered online and over mobile networks.
liquid media
[2015] open networks
Walled gardens and closed/controlled networks have
migrated to open, QoS-aware, service-rich networks.
Games
[2020] personalized advertising
Advertising is desired due to personalized, contextual,
and rich integration with main media and content.
Movies
Music
[2025] on-demand content
Over-the-air broadcast content has been displaced
largely for unicast, multi-cast, and peer-to-peer content TV
with on-demand access. Scheduled programming has
given way to location and persona context awareness.
Photos
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Concerns and Issues
• Pervasiveness of connectivity elevate privacy
concerns
• Communications and information overload will
be the norm
• Always-connected and always-on capabilities
will be advantageous
. . . but so will control
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Contact for Phil McKinney:
Email: podcast@killerinnovations.com
Blog: www.philmckinney.com
Podcast: www.killerinnovations.com
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