Google Case Study 1

Google Case Study

Nidhi Vyas

University of Illinois at Springfield

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1. How is Google’s mission statement related to its business strategy?

“Mission statement” is the brief statement which states what an organization is, why does it

exists, what is its motto and objective behind its existence. Mission statement plays a key role in

every organization as it helps the organizations to set the objectives and goals of the

organization.

“Business strategy” intends to anticipate the objectives and goals of an organization that helps in

strategizing techniques to obtain the goals.

Google’s mission statement; “Organize the world’s information and make it universally

accessible and useful” Google was set up with an aim to make universal data to be accessible

easily and effectively to the world and provide top-notch information, which became the biggest

strength of Google. The Mission statement throws light on how Google leads its business. This

straightforward rationale of Google has demonstrated advantageous for the organization and

harvested advantages furthermore made Google to have a top hand over its adversaries. Google

helps the clients in getting the most applicable data. Google provides variety of services, which

can be divided as

 What we do for you: Services such as Google maps, Gmail, Google Wallet, Google

Chrome etc. are provided to make the search engine perfect which understands users

needs and gives a perfect result.

 What we do for Business: AdSense and AdWords are the two major projects of Google

to develop the business. It allows businesses to promote their own business by showing
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up their business on Google, YouTube, and Maps etc. It allows organizations to advertise

and make their business profitable. A Google wallet for business is also one of Google’s

paid services that allow Customers to pay through their Google wallet. Advertisement

Words makes it workable for the organizations to place their promotions on Google and

its partners at an ostensible cost of 25 cents for every thousand impressions while Ad

Sense is for the publicizing to specific clients furthermore to impart the income to

partners. This method made a Win-Win circumstance for both promoters furthermore the

distributers; which expanded the organization's income furthermore made Google the

most looked for after site to publicize

 What we do for web: Products like chrome and android for good user experience and

better web are build by Google.

Google’s “10 things we know to be true” which was written when Google was few

years old helps it to improvise their services. The list is revisited every time to see if it

stills holds to be true. The other biggest strength of Google is its work environment.

Facilities such as gym, spa, swimming pool etc. are provided to its employees, which

gives them a feeling of being at home and helps them in working long hours. Google

believes “You can be serious without a suit” and applies the same in its work

environment. The desire to grow its points of view has made Google to take up activities,

which just have a dream and little extension. The organizers have turn out with an

announcement in their IPO outline that the organization will be financing just those

activities, which have a 10% opportunity to win billion dollars over the time. The

eagerness to go for broke has made Google to make due in these most difficult times.
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Google constantly depended on consumer loyalty and verified that clients are getting

most exact information. The organization went worldwide and set up branches

everywhere throughout the world and began offering its administrations in neighborhood

dialects additionally, this move helped the organization pick up leverage over its rivals.

2. How does Google’s information systems strategy support its business strategy?

Information systems include understanding business needs of an organization and accordingly

planning the IT requirements. Innovation and creativity are the key strengths of Google. Factors

such as environment, culture, management decisions etc. are mediators between the complex

relationship of Information Technologies and organizations. Employees in Google are

dedicatedly given 20% of their time for working on their new ideas and projects. This

demonstrated gainful as 50% of the new projects dispatches originated from that spare time. The

above can be best explained through an example: While finishing a new project both the group

and the administration meet in conference room, the right of the wall is utilized to digitally

extend the most recent components and the left side of the wall is utilized for the representatives

to put down their proposals and considerations in concluding those elements. Google has given

its employees the adaptability to look over a mixed bag of PCs and operating systems to work

with and it likewise verified that workers can obtain entrance to data in regards to the ventures

attempted by the organization at distinctive areas by means of the intranet; this move helped

representatives to facilitate with their associates who are on the same task or to join with those

individuals who offer the same vision and thoughts. To build up the obliged IT foundation the IT

office keeps up a harmony between purchasing the items from outside merchants and building up
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its own particular programming; for instance the organization buys Oracle's product to keep up

the records; though with regards to oversee Customer relationship management (CRM) Google

added to its own particular programming. In spite of the fact that the administration makes

information accessible to all the employees, it likewise verifies that the information is shielded

from being abused or utilized by unauthenticated clients. Google additionally energizes open

source programming by utilizing them. It additionally urges understudies to grow new

programming by giving temporary job programs. Along these lines the organization can get new

thoughts, which can be valuable. Google creates regular applications like Google Apps Which

can be utilized for both inside and outside purposes too. The web search tool calculation is

upgraded ceaselessly so that data recovery could turn out to be more exact. The specialists

verified that the data recovery time for the client turns out to be less. Google takes after a Round

Robin arrangement these aides in burden adjusting the heap on server. Google's servers are

separated into a few sorts and every server is relegated a particular capacity.

Google's business makes it to concentrate on security viewpoints and makes it basic for Google.

The equation of expert hunt calculation is kept mystery. As opposed to executing strict approach

measures, the organization verifies that the base of the organization itself is secured.

Accentuation is laid all the more on analyst and remedial controls. More than 150 designers are

over the time. The eagerness to do something new has made Google utilized for giving data

security and keeping up the security framework of the organization. These architects frequently

pay special mind to infections, spyware. Google additionally utilizes an abnormal interruption

identification framework to dodge security rupture.

3. How does Google’s organizational strategy support its business strategy?

Organizational strategy can be characterized as the organizations plan also the choices made by
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the organization to distinguish, set up, and unite to control its work systems. Google has its “10

things we know to be true” which was first written when Google was few years old but that list is

always revisited to cross check if it still holds true. The list defines the unique organizational

strategy of Google.

The three most essential organizational strategies of Google are:

1. You're brilliant, we’re hiring: The authors of the organization accept that it is knowledge over

experience that matters a great deal. The enrollment principles of Google are situated so high

keeping in mind enrolling the organization verifies that the competitor is superior to anything no

less than one of their present workers. One more champion arrangement is Google makes no

utilization of enlisting chiefs, which different organizations do. The above pictorial

representation demonstrates the employing process in Google. Two sorts of systems are taken

after for enlisting, the blue line demonstrates: Hire-over the mean and the orange line shows:

Hire-over the-min. The authors of the organization accept that each worker has significant

influence in the accomplishment of the organization [Peter Norvig, 2006]

2. You can make money without doing evil: Google accepts that cash can be produced even in

fair conventions moreover. Cash they produce drop by offering organizations with pursuit

innovation and from promoting. The administrators have set up a few rules for the individuals

who wish to promote on Google to guarantee the client's sans bother route on the site.

Advertisements are not permitted to show on the outcomes page unless they are essential to the

substance that is hunt down. The organization accepts that advertisements are best served when

they are having significance with the substance. Google doesn't permit pop-up promoting which

acts like an obstruction. Content promotions get larger part of review when they hold pertinence
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with substance the client is seeing. Promotions showed on Google are simply supported

connections and the organization won't move the rankings and it is unrealistic to buy a superior

page positioning.

3. You can be serious without a suit: Google is known for its work environment where

employees are given the feeling of being at home. It permits open and free work society. It

provides employees with advantages like free suppers, on location rec center, mixed bag of

diversions and so on. There is a faith in the organization that imagination can be accomplished

with great hierarchical society. In spite of having an open work culture, the administration

verifies that there exists a very much-composed structure to take all around arranged choices and

place these into activities.

These three essential hierarchical techniques yielded higher occupation fulfillment among

workers and made Google the best organization to work for. These three methods on the

standpoint appear to be easier however to execute them effectively needs an extraordinary vision.

Subsequent to taking a gander at Google's example of overcoming adversity numerous huge

scale and medium size commercial enterprises attempted to execute these methodologies,

however just a little achievement is accomplished.

4. Which of Porter’s three generic’s strategies of Google appear to be using based on this

case. Provide a rationale for your response.

Porter’s three generic strategies can be applied to products and services of any industry. It is a

generic strategy, which is defined in three parts “Cost Leaderships”, Differentiation and “Focus”.

The focus category is again sub-divided into “Cost focus” and “Differential focus”.
8 Google Case Study

Google implemented Porter’s “Differential” strategy. Differentiation can be defined, as "A

technique that calls for advancement of an item or administration that offers elite properties

which are esteemed by clients and clients believe these items or administrations when contrasted

with others in the opposition. Separation technique includes tending to execution or

administration issues and spanning that crevice"

As per Tom Peters " Don't forget that it (your product or service) is not differentiated until the

customer understands the difference." Â [Terra L. Fletcher, 2010].

Organizations implementing differential methodology ought to have a strong research team,

which can dissect the client necessities and create techniques to meet them. There exists a danger

in expanding the cost, which is a consequence of expanded creation expenses, and organizations

can give clients motivation to pick their items. Implementing differential methodology will give

organizations an edge over their rivals.

As indicated by 1000ventures.com three key issues are to be tended to by the organizations, they

are situating, trust building, and mindfulness. There are difficulties included in executing this

procedure. Organizations must build up trust in the clients that they are distinctive from their

rivals and to deliver what they have promised the clients. Lastly organizations should be mindful

of the nature of the deciding item that is conveyed to clients.

Differential procedure functioned positively for Google. Clients distinguished Google as a web

search tool and the organization began investigating better approaches to improve its

administrations for its clients. One interesting feature utilized by Google, which isolated it from

its rivals, is PageRank. PageRank is a system, which conveys list items by figuring a recursive

score of site pages in view of the weighted entirety of the pages connected to the looked thing.
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This gives an opportunity to furnish the client with more significant data. The calculation is

redesigned consistently to improve the execution and it is kept as a mystery. This gave a chance

for Google to keep up its focused edge over it contenders.

Google's web driven inquiry promoting is an item propelled by the organization, which

underpins the organization's separation procedure. Google made Adwords for promoters who

wish to focus on a particular group of advertisers and to contact them as proficiently as could be

expected under the circumstances. The distinction of methodology in the middle of Google and

its rivals in publicizing is that it is anything but difficult to make a commercial content

furthermore deal with an Internet promoting record with simple installment. Another point of

interest is it would be conceivable to publicize on partners of Google additionally, which makes

it workable for the organizations to go worldwide moreover. Exploration group at Google

dependably searches for techniques and practices on the most proficient method to enhance the

distinction and to discrete them from their rivals. They are likewise in take a gander at means

with which they can effectively pass on their clients about the distinction, which is giving them

an edge.

5. Analyze Google’s strategy and the type of market disruption it has created using a

dynamic environment perspective.

Google is a standout amongst the most solid and exact web crawlers accessible on the web. The

organization has therefore presented various related items for both the PC and remote phone

markets. Google develops in administrations and applications that contribute specifically and in a

roundabout way to its center business. Google as an association never quit looking for new

information through its imaginative and key administration, which is constantly prepared to put

resources into dangerous ventures that have an exceptional yield potential. Google positions for
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velocity and astound by continually improving and by setting constraints on to what extent it will

roll out improvements to its items and administrations. Through its new items, administrations

and minimal effort advertising, it moves the standards of rivalries by discovering new and better

approaches to serve its clients.

REFRENCES:

http://www.prenhall.com/behindthebook/0132304619/pdf/Laudon%20Feature%203.pdf

http://biznology.com/2008/03/whats_googles_strategy/

http://www.helium.com/items/1808015-business-differentiation-strategy on 16th
June 2010/

http://www.google.com/about/company/philosophy/

http://www.mindtools.com/pages/article/newSTR_82.htm

http://1000ventures.com