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Cover -1

A mall is
too small for an
idea this big
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Presenting the most


inspirational mall of
Prestige Group – The Forum
Shantiniketan.
South India’s biggest real estate developer, Prestige
Group has more than 191 completed projects,
spanning an area of over 64 million square feet. With
65 more projects in the pipeline.

Prestige Group is known for excellence in residential,


commercial, hospitality, and retail projects.

Their retail project, Forum, was begun in 2004, with


70 retail partners. In a short time, we have grown this
number to more than 1,000. Forum currently is in 6
cities, occupies over 5 million square feet in retail
space, and hosts 60 million guests in a year.

A Timeline of Excellence in Retail


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What is Forum
Shantiniketan all about?

People today look for more unique


experiences, to spend their energy, their
time, and their money. Malls are becoming
more and more faceless and impersonal.
Street shopping is humdrum. The city, with
its crowds, is a lonely place.

Forum Shantiniketan envisions bringing


people together. Where they get to meet,
interact, share experiences and creative
ideas.

A place where our visitors will have the


opportunity to fulfil all their needs - more
than just shop, eat or watch a movie. Live
theatres, music, reading, listening to path
breaking technology happenings or just a
space to unwind, play or keep fit. Everything
to make ones dreams come true.

It’s a way of energising the community,


inspiring them to come together, and
interact with a vibrant living space.
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Experiences at Forum
Shantiniketan.
Larger than life experiences. As you
shop.

Pixels - Eating, Bit by Bit

The Cloud - Spaces for Events and Life

The Network - Where Expressions are Valued

In-Cube Tomorrow - The Idea Match

Terrabite - Defragment Eating

The Town Square – A central meeting point

Events – For higher engagement

Pop-Ups – For the feeling of something new

Installations – For exposure to art and culture

100 + stores

20+ F&B experiences

600 seater food court

10 screen multiplex

272 seat auditorium

Hypermarket,

Department Store,

FEC Sports Arena,

Performance Theatre
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“Architecture: Designed
with nature in mind.

We’re looking at a wide open canvas,


beyond the four walls of mall design.
Our design plan brings in the outdoors,
so, the ceiling of the mall allows a
view of the trees. We are looking at
a sustainable, green mall concept.
Resulting in many open spaces, with
impeccable landscaping to bring
back green spaces to people’s lives.
With the future in mind.”
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More than a mall.


A 3-storey microbrewery, an amphitheatre The right crowd
built to host engaging performances from Our strategic operational and planning
all over the world. Flexi and broadcast walls investments are targeted at converting
for installations and multi-media projections walk-ins in to customers. And we work
- the likes of which are rarely seen. with business owners to make that happen
consistently.
Engaging the youth
Forum Shantiniketan will feature Welcome to the future
opportunities and performances to engage Much of our efforts have to do with
and entice the young. From activity centres graduating from current mall management
to volunteering, the plans are to provide a practices which do not go beyond tenant
platform for self-expression. mix, retailer economics and mall upkeep.
Our planning extends in to materials used,
Where brands can be interactive client psychographics, shopper trends,
Forum Shantiniketan invites brands to communication strategies and more. We
connect and engage with people, through focus on ensuring that people spend more
touch screen interactive experiences. time at the mall, and therefore more money
too.
Partners. Not tenants.
We offer our partners a clear value We will continuously review our own
proposition, evolved from consumer commercial planning, operational efficiency,
insights, local dynamics and relevant people management of individual mall elements
traffic analysis. We focus on the shoppers and assets, with special attention to the
from the Shantiniketan office and residential interaction of these assets with prospective
complexes, ensuring that our partner-brands customers.
get the exposure they deserve.
Forum Shantiniketan, will be the first and
Getting the consumers in one of its kind mall – a space imagined and
We have world class way finding and executed like never before. We like to call
directional signage system, added to it Mall 2.0. Perfect for retailers who want to
the intelligent planning of the various move in to the future.Come see it to believe
offerings. Our knowledge and experience in it. Welcome to India’s first people mall.
understanding consumer behaviour helps us
making sure their needs and your offerings
are in sync.
12 back cover

Prestige Estates Projects Ltd


Pre s ti g e Pos ie don , 1 3 9 , Re s ide n cy Road
B an galore 5 6 0 0 2 5

For que r ie s con t ac t :


Pa l l av i Jayaprakash | Mob: + 9 1 9 8 4 5 2 5 1 0 1 0
p a l l av i .j aya p r a kas h @pre s t ige con s t r uct ion s . com

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